Boldly, NY. Brand Guide

The mission of the New York Wine & Grape Foundation is to promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers and consumers through innovative marketing, research, communication, and advocacy. To realize this, the Foundation provides a wide range of benefits, marketing programs, educational events, cost saving subsidies, and more, to the wine and grape industry as well as our business and consumer supporters.

Our Logo

Our tagline is the embodiment of our manifesto. The mark combines a sophisticated serif font with a bold sans serif font to convey the region’s dynamic personality.

Click below to download logo sets in your preferred file type.

More Resources

Grown in New York. Inspired from everywhere. Our winemakers come from all over to pursue their passion in New York. In each one of them, you’ll find a unique perspective, approach to the craft, and personality that make our wines so exciting. And they’re always happy to share their story with you.

Visit our Resources page for photos, maps, grape varieties, and more!

Brand Illustrations

Hyper simplified graphic illustrations represent key elements of the state’s wine region. The graphic style contains slight imperfections that convey a sense of humanity.

Bringing the elements together creates a vibrant visual language that can be used to tell a compelling narrative.

Click below to download the full set of illustrations in your preferred file type.

Image of man considering bottle of wine in a wine shop. Illustration of grapes and Boldly, NY. logo added to image.

Use of Brand Illustrations

The thick graphic elements can be paired with images to tell a more cohesive, branded story.

Partners and members of the media downloading resources from this page hereby acknowledge the following: Use of Foundation Names, Trademarks, and Materials Use of the Boldly, NY. logo does not imply an endorsement, approval, or sponsorship by the Foundation of any Partner, Member, its business or other activities, or its products or services, and a Member shall not represent otherwise in any way whatsoever. The Foundation is the owner of all rights in the name “New York Wine & Grape Foundation” (“the Foundation Name”) and the trademark BOLDLY, NY. (“the Foundation Mark”). A current Member of the Foundation in good standing may state that it is a “Member of the New York Wine & Grape Foundation” and may use the Foundation Mark solely to indicate its membership in the Foundation, promote public awareness of wine, grape products, and grapes grown and processed in New York State, and promote recreation and tourism in the winemaking and grape growing regions of New York State, provided that (1) use of the Foundation Name or Foundation Mark satisfies the requirements of the current Foundation Style Guide at, is not misleading or misrepresentative of the geographic or commercial origin of Member’s products or services, and complies with all applicable legal requirements for producing, labeling, advertising, and marketing the same, and (2) the Member promptly provides the Foundation with representative samples of its use of the Foundation Name and Foundation Mark for review and approval, currently holds all licenses and permits required for its business and activities, and complies with all applicable federal, state, and local laws, regulations, and ordinances. Except as expressly permitted above or in a writing signed by the Foundation, no Member may use the Foundation Name, the Foundation Mark, or any other name, trademark, slogan, logo, image, domain name, social media handle, or copyrighted work of the Foundation.