‘Going Electric’: Is the Wine Industry’s eCommerce Revolution Finally Here?
GrapeIn
December 3, 2021
With eCommerce, the wine & spirit industry has been trying to go Electric for at least a quarter century. But only until the pandemic has eCommerce really gained traction in the US, where DtC sales skyrocketed for obvious reasons – according to IWSR Drinks Market Analysis, online alcohol consumer sales in the US increased a mind-boggling 80% in 2019-2020.