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UID:10000584-1606813200-1606824000@newyorkwines.org
SUMMARY:DTC Metrics Intensive: CRM & Tasting Room Metrics for Wineries
DESCRIPTION:Part of the WISE Digital Series\, these workshops are designed to work together to support a comprehensive digital strategy for your winery. \nThis expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room\, wine club\, digital\, virtual tastings\, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class\, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action. Take all three sessions or just the session you want to focus more on. \nAbout this Event\nThis specific 3-hour session focuses on Customer Relationship Management (CRM) & Tasting Room metrics. This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class\, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action \n? Click Here to Register \nUpcoming Events in the Series\nWine Club and Digital Metrics – December 3rd / 9:00AM to 12:00PM \nThis specific 3-hour session (205B) focuses on Wine Club and Digital (website\, e-mail campaigns & social media) metrics. \nVirtual Tastings\, Events and Phone Sales Metrics – December 8th / 9:00AM to 12:00PM \nThis specific 3-hour session (205C) focuses on Virtual Tastings\, Events and Phone Sales metrics and their interdependence on the three other channels of DTC (Tasting Room\, Wine Club and Digital). Purchase separately if you want to focus only on these metrics. \n? Click Here to Register for the Full Series
URL:https://newyorkwines.org/event/dtc-metrics-intensive-crm-tasting-room-metrics-for-wineries/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/10/hand-drawing-chart-graph-stock-growth-scaled-e1602859612394.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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