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SUMMARY:Small Packaging Upgrades that make a BIG Difference on the Shelf
DESCRIPTION:Join us for this Business Partner Spotlight on Waterloo Container.\n\n\n\n\n\nAbout this event\n\n\nGet more bang for your buck (and your brand) with small upgrades and changes to your packaging that can drive DTC sales in a BIG way! In this presentation\, Waterloo Container will offer helpful hints and recommendations for more effective customization\, working within today’s challenging container supply chain environment\, and improving your packaging presentation and marketability. \nClick Here to Register\nAbout Waterloo Container: Waterloo Container is a family-owned wine packaging supplier with over 30 years of experience in the wine packaging industry. Through partnership with the best suppliers* in the industry\, great customer service and value-added decoration and customization services we are a one-stop-shop\, able to supply all your packaging needs including bottles\, caps\, corks and closures. Our unrivaled inventory means we will have what you need when you need it. \nArticle: Things to Consider When Choosing Your Packaging Supplier \n\n\nAbout our Presenter: George Hall brings over 30 years of sales experience to the wine bottle and closure industry at the family owned Waterloo Container. In the field\, he works closely with customers to identify their needs and to provide long term\, competitive packaging solutions. A practitioner of the “servant leadership” marketing philosophy\, drawing on the expertise of our world class industry partners.
URL:https://newyorkwines.org/event/small-packaging-upgrades-that-make-a-big-differences-on-the-shelf/
LOCATION:NY
CATEGORIES:Info Session
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ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
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LAST-MODIFIED:20210716T132634Z
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SUMMARY:Top 5 Wine Consumer Segments & Sales Strategies
DESCRIPTION:Join Sandra Hess and her team for the first in a three part series on “Direct Wine Sales Top Tools.”\n\n\n\n\n\nAbout this event\n\n\nYou are invited to a 3- part Lunch & Learn Webinar Series on “Direct Wine Sales Top Tools\,” exclusively for New York Wineries. Register for individual sessions or the entire series! \nWebinar #1: Top 5 Wine Consumer Segments & Sales Strategies \nAttendees will get hands-on instruction for identifying the top five wine consumer segments and developing effective sales strategies for each. Take-aways include: \n\nHow to best segment direct consumers by customer type in POS and Order Management Systems.\nTop training tips for delivering customized experiences and reengagement offers to customers by segment .\nHow to develop most effective sales offers by customer type and sales channel leveraging this segmented approach\n\nThis webinar will be presented by Sandra Hess & DTC Consultant Network Member (TBD). \nClick Here to Register\nUpcoming Webinars in this series: \n\nWebinar #2: Top Tasting Room Engagement & Sales Strategies – September 8th from 12PM to 1:30PM\nWebinar #3: Frontline Staff Compensation and Incentive Structures – October 6th from 12PM to 1:30PM\n\n\n\nAbout Our Presenter: Sandra Hess | Founder of DTC Wine Workshops & DTC Consultant Network \nSandra Hess is a wine consumer engagement & direct sales strategist supporting winery teams throughout the US\, Canada and Australia. Sandra founded DTC Wine Workshops Consulting Agency\, based out of the San Francisco Bay Area\, in July 2013 and also launched an online training division in August 2014. Sandra publishes the DTC Wine Case Study Series and is a frequent speaker at wine industry events nationally and globally. Sandra serves as a steering committee member for the DTC Wine Symposium and an advisory board member for the Wine Business Monthly WiVi Conference Central Coast. Sandra formed a partnership with Wine Tourism Australia in 2017 and provides online coaching as well as training programs to winery teams across Australia and New Zealand. In addition to her professional contributions\, Sandra is the Past-President of Women for WineSense Napa Sonoma chapter. Prior to joining the wine industry\, Sandra supported businesses nationally and globally in the areas of Customer Relationship Management (CRM) software solutions\, compliance management software solutions\, customer engagement workflow automation and sales/marketing strategic planning.
URL:https://newyorkwines.org/event/top-5-wine-consumer-segments-sales-strategies/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
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ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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