Learn how to structure, review, and synthesize your winery data to build for success – without sacrificing compliance.About this eventNew for 2022! Record keeping can be cumbersome and overwhelming, but it is necessary for compliance and tax purposes. What else can your sales, inventory, and other records tell you about the health and potential success of […]
The workshop focuses on the most prudent areas for increasing sales skills. About this event The Tasting Room Best Practices Essential workshop from WISE, specifically for NYWGF Members, focuses on the most prudent areas for increasing sales skills in 2022. This includes raising the bar for your entire team with the WISE Triple Score – […]
In this advanced 2-part series learn how branding differs from marketing, and how to use both to grow your wine business. Part 1 of 2-Part Series “Branding” is a word that pops up everywhere. But do you know what Branding means as it relates to the wine industry, and how you can use your Brand as […]
In this advanced 2-part series learn how branding differs from marketing, and how to use both to grow your wine business. Part 2 of 2-Part Series Many small businesses fail to see a return on their marketing efforts because they don’t have a repeatable process in place to attract consumers to their products. Glenn will show […]
The workshop will help you create and sustain a comprehensive digital strategy for your winery. About this event This intensive course provides a comprehensive overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage their DTC channels. This course, specifically for NYWGF Members, focuses on know how to […]
This workshop will help you determine what type of Corporate Gifting program is right for your winery – and how to get started About this event Having a corporate gifting program for the holidays (and perhaps all year round) is a great way to connect with more consumers on an exponential level. To ensure success, […]
Learn how to navigate new digital marketing features, get found, build connections, and increase your wine sales. About this event Businesses increasingly rely on their online presence as the world continues to move into the digital age. This is especially true for wineries, which by nature are “social” businesses. Think about it -- wine is […]
Finish the year strong with top-notch tools and strategies. Sandra Beals, founder of DTC Wine Workshops, will guide attendees through the process of identifying current wine brand loyalists based on key values. These values will be used to attract new, like-minded consumer audiences. The 2-Part Consumer Journey Mapping Workshop Key Take-Aways include: Wine Consumer Journey […]
Finish the year strong with top-notch tools and strategies. Sandra Beals, founder of DTC Wine Workshops, will guide attendees through the process of identifying current wine brand loyalists based on key values. These values will be used to attract new, like-minded consumer audiences. The 2-Part Consumer Journey Mapping Workshop Key Take-Aways include: Wine Consumer Journey […]
In 2022, NYWGF's longstanding relationship with the WISE Academy resulted in the opportunity to provide ten winery members with a FREE Mystery Shopper analysis. From these results, WISE provided valuable intel to help us understand more about our overall industry strengths and areas of opportunities for sales growth. Join us as we discuss the results […]
Are you a winery owner or manager looking to capture hearts, palates, and memories with extraordinary guest experiences? Join us for a transformative workshop dedicated to creating unparalleled wine tasting encounters that will leave a lasting impression on your visitors. Review the standards of a quality guest experience with: Crafting Lasting First Impressions Storytelling that […]
Get ready for a virtual journey to help you boost your e-commerce game with Google Merchant Center: A Gateway to E-Commerce Success. Enhancing Winery E-Commerce: A Professional Workshop Series This series, crafted for the New York Wine & Grape Foundation, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions, the series […]
Discover key strategies for enhancing your website's ranking on Google, utilizing the 80/20 rule to maximize impact with minimal effort. Enhancing Winery E-Commerce: A Professional Workshop SeriesThis series, crafted for the New York Wine & Grape Foundation, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions, the series delves into essential […]