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UID:10000578-1602079200-1602082800@newyorkwines.org
SUMMARY:The Value of Premium Experiences in Today’s Times & Beyond
DESCRIPTION:This workshop is designed to help attendees learn key facets to consider when creating premium experiences at their wineries. \n“Experiences” has been the buzzword in tourism for the past 10 years\, and the New York State wine industry has recognized the importance of experiential tourism for creating brand loyalty and driving wine sales at its wineries. While a number of wineries had been moving toward offering more enhanced wine tasting experiences\, the COVID-19 pandemic has resulted in the tasting room experience of all NYS wineries being reshaped by required health and safety regulations. An unexpected result of compliance has been a more elevated tasting experience with seated tastings in un-crowded tasting rooms\, and curated wine flights with accompanying food. For a number of wineries\, this elevated tasting room experience has resulted in higher per customer wine sales and overall satisfaction. \nThis workshop is designed to help attendees learn key facets to consider when creating premium experiences at their wineries\, so they can further develop premium tasting room offerings\, and incorporate them into their post-COVID operations. Attendees will learn to identify the Who\, What\, When\, Where and How of effective premium experiences. Real examples will be used that demonstrate how premium experiences have created measurable returns on investment in the Finger Lakes region. Attendees will receive a tool to start creating their own premium experiences\, or to evaluate the effectiveness of existing programs. \nThis is a Basic Webinar: Free to NYWGF Winery Members\, and accessible to all other NYS wineries for $50. Not a member yet? Join Now! \n\nClick Here to Register\n \nAbout the Presenter: \nDr. Laura Winter Falk is co-owner of Experience! The Finger Lakes\, recognized as one of the top wine tour companies in the country. Founded in 2007\, Laura and her husband and co-owner\, Alan\, understood the potential of elevated wine tourism in the region when the started their first experiential wine tours on Cayuga Lake. Thirteen years later they have tours with elevated tasting programs established on all three wine lakes\, with over 35 mutually-vetted top winery and craft producers in the Finger Lakes region. Her background as a researcher\, educator\, certified sommelier\, and small business owner gives Laura a unique perspective on the Finger Lakes wine business. She uses a data-driven approach to evaluating experiences\, through years of collecting customer evaluation and purchasing data on Experience! The Finger Lakes tours. By using a combination of comparative analysis and the evaluation of customer data\, Laura has been able to work side-by-side with wineries throughout the region to create premium experiences that have drawn tens of thousands of visitors to the Finger Lakes region.
URL:https://newyorkwines.org/event/the-value-of-premium-experiences-in-todays-times-beyond/
LOCATION:Virtual Event
CATEGORIES:Basic Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/09/8847-scaled.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201008T100000
DTEND;TZID=America/New_York:20201008T113000
DTSTAMP:20201015T210018Z
CREATED:20200826T012523Z
LAST-MODIFIED:20201015T210018Z
UID:10000568-1602151200-1602156600@newyorkwines.org
SUMMARY:WISE Community Forum – Tasting Room COVID-19 Challenges
DESCRIPTION:Join the New York Wine & Grape Foundation and the Wine Industry Sales Education (WISE) Academy for a special Community Forum Series designed to help New York wineries optimize the guest experience as they grapple with different\, and ever-changing COVID-related challenges. Things are constantly evolving\, and we want to quickly share what we are learning and identify best practices – which promises to be a fluid process. While many associations are hosting Town Halls focusing on compliance\, WISE and NYWGF will complement their efforts by helping wineries deal with Tasting Room hospitality issues. NYWGF is pleased to be offering this as an opportunity for our community to learn\, engage\, and problem solve.  Staff and board members of Wine Trails or Regional Association partners are also invited to participate. \nRegistration for this course is for all 3 sessions in the series. Three\, 90-minute conversations in a problem-solving forum to help optimize the guest experience as wineries reopen. If you can’t make all three\, you will still have access to the resources compiled from each meeting.  \nDates: September 10th\, 24th and October 8th\nTime: 10:00AM EST to 11:30AM EST\nParticipation is Free and Open to All New York Wineries. (Approved registrants will receive a follow up email with the meeting links.) \nClick here to register online.
URL:https://newyorkwines.org/event/wise-community-forum-tasting-room-covid-19-challenges/2020-10-08/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/Mask-1200x675-1.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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DTSTART;TZID=America/New_York:20201027T130000
DTEND;TZID=America/New_York:20201027T160000
DTSTAMP:20210702T153105Z
CREATED:20201007T224636Z
LAST-MODIFIED:20210702T153105Z
UID:10000580-1603803600-1603814400@newyorkwines.org
SUMMARY:Digital Mastery for Wineries: Email Marketing
DESCRIPTION:Part of the WISE Digital Series\, these workshops are designed to work together to support a comprehensive digital strategy for your winery.\n\n\n\n\n\n\nAbout this Event\n\n\nEmail Marketing – October 27th / 1:00 PM to 4:00 PM \nLearn the elements of a strong email campaign including database\, essential metrics\, targeting and design tricks; this workshop also includes how to work with new considerations such as dark mode. This 3-hour workshop will leave you with a list of ideas you can implement right away with industry benchmarks to help you evaluate your campaigns. Appropriate for marketing managers to coordinators that are already creating emails with a goal to take you campaigns to the next level. \n? Click Here to Register \nUpcoming Events in the Series\nSocial Media – October 29th / 1:00PM to 4:00 PM \nSocial media is today’s awareness platform – but it’s confusing where to go and how much to pay. The first part of the class will walk through content strategy and how to meet the sometimes overwhelming demand for new things to continually post. The second part of the workshop will walk through advertising on social media channels with some suggested formats and costs. This 3-hour workshop will leave you with ideas you can immediately consider and implement for your social media strategy. Appropriate for marketing managers who are beginners or intermediate at both posting and advertising. Also good for managers confident in this area to pick up some new ideas and tips. \nWebsites in the year 2020 – November 3rd / 1:00 PM to 4:00 PM \nNow that your website has to do some heavy lifting – when’s the last time you looked at your Google Analytics? This class will review metrics you should be reviewing and current best practices on website design. We will also cover SEO basics and get into Google Ads\, or SEO. You will leave this 3-hour workshop with some tools to evaluate the efficiency of your website and clear ideas and plans on how to drive traffic to it. Appropriate to any level marketing or ecommerce manager. \n? Click Here to Register for the Full Series
URL:https://newyorkwines.org/event/digital-mastery-for-wineries-email/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/10/Digital-Mastery-scaled.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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DTSTART;TZID=America/New_York:20201029T130000
DTEND;TZID=America/New_York:20201029T160000
DTSTAMP:20210702T153104Z
CREATED:20201007T224636Z
LAST-MODIFIED:20210702T153104Z
UID:10000581-1603976400-1603987200@newyorkwines.org
SUMMARY:Digital Mastery for Wineries: Social Media
DESCRIPTION:Part of the WISE Digital Series\, these workshops are designed to work together to support a comprehensive digital strategy for your winery.\n\n\n\n\n\n\nAbout this Event\n\n\nSocial Media – October 29th / 1:00PM to 4:00 PM \nSocial media is today’s awareness platform – but it’s confusing where to go and how much to pay. The first part of the class will walk through content strategy and how to meet the sometimes overwhelming demand for new things to continually post. The second part of the workshop will walk through advertising on social media channels with some suggested formats and costs. This 3-hour workshop will leave you with ideas you can immediately consider and implement for your social media strategy. Appropriate for marketing managers who are beginners or intermediate at both posting and advertising. Also good for managers confident in this area to pick up some new ideas and tips. \n? Click Here to Register \nUpcoming Events in the Series\nWebsites in the year 2020 – November 3rd / 1:00 PM to 4:00 PM \nNow that your website has to do some heavy lifting – when’s the last time you looked at your Google Analytics? This class will review metrics you should be reviewing and current best practices on website design. We will also cover SEO basics and get into Google Ads\, or SEO. You will leave this 3-hour workshop with some tools to evaluate the efficiency of your website and clear ideas and plans on how to drive traffic to it. Appropriate to any level marketing or ecommerce manager.
URL:https://newyorkwines.org/event/digital-mastery-for-wineries-social/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/10/Digital-Mastery-scaled.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201029T160000
DTEND;TZID=America/New_York:20201029T170000
DTSTAMP:20201015T205945Z
CREATED:20201007T205817Z
LAST-MODIFIED:20201015T205945Z
UID:10000579-1603987200-1603990800@newyorkwines.org
SUMMARY:Fireside Chat with Sam Filler & Special Guests
DESCRIPTION:Join us for a sneak peek at our new marketing plan and an update on how the new membership model and virtual seminars are progressing.\n\n\n\n\n\n\nAbout this Event\n\n\nJoin us in October for a sneak peek at our new marketing plan and an update on how the new membership benefits and virtual seminars are progressing. You can also learn more and ask questions about the New York Wine Classic “Call for Entries.” We invite you to join in – perhaps with a glass of your favorite New York wine – for this informal but informational online chat. \nWhile we are eager to see you all in person soon\, for now we invite you to join us online to have the discussions we might have had in your offices or your tasting rooms. We look forward to talking about issues affecting your businesses and our community. Let’s share challenges\, innovations\, best practices\, and ‘feel good’ stories. Let’s share ways we can help each other and ways the New York Wine & Grape Foundation can continue to best serve you. \nWe invite you to join in – perhaps with a glass of your favorite New York wine – and ask questions during this informal but informational online chat. \n? Click Here to Register
URL:https://newyorkwines.org/event/fireside-chat-with-sam-filler-special-guests-2/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/1544.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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