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DTSTART;TZID=America/New_York:20210406T100000
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SUMMARY:Exploring Oak: Introduction to Tonnellerie Berger [Business Spotlight]
DESCRIPTION:All are welcome to this spotlight on new NWYGF Business Partner Tonnellerie Berger & Fils.\n\n\n\n\n\nAbout this Event\n\n\nJoin Tiffany Eicholz\, Business Development Manager\, as she gives an overview of the new “phygital” (physical + digital) tasting process from Tonnellerie Berger & Fils. Thanks to this innovative process launched in March 2021\, Tonnellerie Berger & Fils can offer custom tastings\, virtually\, even though visits to wineries have been postponed. The process is holistic in that Tonnellerie Berger & Fils sends customers samples of wine suited to their grape varietals to taste during a virtual appointment. Then\, they offering customers the opportunity to send their own wine back to Berger for a personalized recommendation. It is from this in-depth exchange the mutual knowledge essential to the production of personalized barrels\, evolves for each wine. \nWe are pleased to welcome Tiffany to New York! She will be joined by Peter Bell\, Winemaker at Fox Run Vineyard\, to discuss how Tonnellerie Berger has worked with them in the past. \nClick Here to Register \nAbout Tonnellerie Berger is a french artisanal cooperage\, founded in 1954\, historically located in St Estèphe then settled in Vertheuil\, it has always been at the heart of the Médoc vineyards. The highly technical approach of oak-wine relationship of Tonnellerie Berger has made them a leader in producing custom toast French oak barrels. Passed down from generation to generation\, Tonnellerie Berger & Fils joined the TFF group\, the world leader in woodcraft\, in June 2014. \nAbout Tiffany Eicholz – Tiffany Eicholz is Marketing & US Business Development Manager at Tonnellerie Berger & Fils since 2015. She is responsible for all business opportunities and market growth in North America while overseeing the communication and marketing strategy for the company. Tiffany began her career in the wine industry working alongside renowned winemaker Andy Erickson at Napa Valley Think Tank\, an analytical laboratory and resource center for winemakers in the Napa Valley. As Business Manager\, Tiffany was in charge of customer relations as well as establishing strategic partnerships to grow the business. In 2012 Tiffany joined Laffort USA\, the world leader of winemaking products to manage the retail store and coordinated all aspects of marketing and communications for North America.
URL:https://newyorkwines.org/event/exploring-oak-introduction-to-tonnellerie-berger-business-spotlight/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/03/logo-TB-CMJN.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210413T090000
DTEND;TZID=America/New_York:20210413T120000
DTSTAMP:20210702T152910Z
CREATED:20210225T214119Z
LAST-MODIFIED:20210702T152910Z
UID:10000607-1618304400-1618315200@newyorkwines.org
SUMMARY:Wine Club Mastery [Enhanced Webinar Series]
DESCRIPTION:Learn about all aspects of strategic wine club management\, including club design\, member acquisition and retention\, metrics\, and measures.\n\n\n\n\n\nAbout this Event\n\n\nWine Club Mastery Series: (15 hours of content over five 3-hour sessions) \nDates: April 13\, 14\, 19\, 20 & 21 \nTime: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Wine Club Mastery workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on all aspects of strategic wine club management\, including club design\, member acquisition and retention\, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. Build skills needed to build repeatable processes that lead to increased sales and engaged wine club members; strategize on best practices and ways to maximize your programs for an even more lucrative revenue stream and stronger winery advocates. \nOverview of the content include focus on: \n\nGoal setting\, measurements and accountability – retention and loyalty\, attrition\, budgeting\nOperations and crisis management\nDriving change and generating revenue\nCommunication\nLeveraging events\, web and phone\nMore…\n\nClick Here to Register. *Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/wine-club-mastery-enhanced-webinar-series/2021-04-13/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210414T090000
DTEND;TZID=America/New_York:20210414T120000
DTSTAMP:20210702T152910Z
CREATED:20210225T214119Z
LAST-MODIFIED:20210702T152910Z
UID:10000608-1618390800-1618401600@newyorkwines.org
SUMMARY:Wine Club Mastery [Enhanced Webinar Series]
DESCRIPTION:Learn about all aspects of strategic wine club management\, including club design\, member acquisition and retention\, metrics\, and measures.\n\n\n\n\n\nAbout this Event\n\n\nWine Club Mastery Series: (15 hours of content over five 3-hour sessions) \nDates: April 13\, 14\, 19\, 20 & 21 \nTime: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Wine Club Mastery workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on all aspects of strategic wine club management\, including club design\, member acquisition and retention\, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. Build skills needed to build repeatable processes that lead to increased sales and engaged wine club members; strategize on best practices and ways to maximize your programs for an even more lucrative revenue stream and stronger winery advocates. \nOverview of the content include focus on: \n\nGoal setting\, measurements and accountability – retention and loyalty\, attrition\, budgeting\nOperations and crisis management\nDriving change and generating revenue\nCommunication\nLeveraging events\, web and phone\nMore…\n\nClick Here to Register. *Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/wine-club-mastery-enhanced-webinar-series/2021-04-14/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210419T090000
DTEND;TZID=America/New_York:20210419T120000
DTSTAMP:20210702T152910Z
CREATED:20210225T214119Z
LAST-MODIFIED:20210702T152910Z
UID:10000609-1618822800-1618833600@newyorkwines.org
SUMMARY:Wine Club Mastery [Enhanced Webinar Series]
DESCRIPTION:Learn about all aspects of strategic wine club management\, including club design\, member acquisition and retention\, metrics\, and measures.\n\n\n\n\n\nAbout this Event\n\n\nWine Club Mastery Series: (15 hours of content over five 3-hour sessions) \nDates: April 13\, 14\, 19\, 20 & 21 \nTime: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Wine Club Mastery workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on all aspects of strategic wine club management\, including club design\, member acquisition and retention\, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. Build skills needed to build repeatable processes that lead to increased sales and engaged wine club members; strategize on best practices and ways to maximize your programs for an even more lucrative revenue stream and stronger winery advocates. \nOverview of the content include focus on: \n\nGoal setting\, measurements and accountability – retention and loyalty\, attrition\, budgeting\nOperations and crisis management\nDriving change and generating revenue\nCommunication\nLeveraging events\, web and phone\nMore…\n\nClick Here to Register. *Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/wine-club-mastery-enhanced-webinar-series/2021-04-19/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210420T090000
DTEND;TZID=America/New_York:20210420T120000
DTSTAMP:20210702T152910Z
CREATED:20210225T214119Z
LAST-MODIFIED:20210702T152910Z
UID:10000610-1618909200-1618920000@newyorkwines.org
SUMMARY:Wine Club Mastery [Enhanced Webinar Series]
DESCRIPTION:Learn about all aspects of strategic wine club management\, including club design\, member acquisition and retention\, metrics\, and measures.\n\n\n\n\n\nAbout this Event\n\n\nWine Club Mastery Series: (15 hours of content over five 3-hour sessions) \nDates: April 13\, 14\, 19\, 20 & 21 \nTime: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Wine Club Mastery workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on all aspects of strategic wine club management\, including club design\, member acquisition and retention\, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. Build skills needed to build repeatable processes that lead to increased sales and engaged wine club members; strategize on best practices and ways to maximize your programs for an even more lucrative revenue stream and stronger winery advocates. \nOverview of the content include focus on: \n\nGoal setting\, measurements and accountability – retention and loyalty\, attrition\, budgeting\nOperations and crisis management\nDriving change and generating revenue\nCommunication\nLeveraging events\, web and phone\nMore…\n\nClick Here to Register. *Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/wine-club-mastery-enhanced-webinar-series/2021-04-20/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210420T160000
DTEND;TZID=America/New_York:20210420T170000
DTSTAMP:20210420T201655Z
CREATED:20210420T201655Z
LAST-MODIFIED:20210420T201655Z
UID:10000624-1618934400-1618938000@newyorkwines.org
SUMMARY:Fireside Chat with Sam Filler & Guests
DESCRIPTION:Will New York Wine Tourism be the “Comeback Kid?” Preparing for upcoming tourism season and lessons learned during the pandemic year.\n\n\n\n\n\n\n\nFor many wineries the 2020 Summer and Fall tourism season was the best they’ve ever seen. Was this Covid-related “blip” on the radar just that – a one time occurrence? How are wineries\, and their wine trail marketing partners\, making the most of the experience they gained last year to improve this year’s tourism season? Join wine trail leaders and members from across the state as they share details about how the year went. What is the expectation for this coming tourism season? What adaptations for wineries (and wine trails themselves) were successful and will remain\, and which will not? What support do wineries and wine trail marketers need from the NYWGF? \nWhy the Fireside Chat? We are eager to see you all in person soon\, but for now we invite you to join us online to have the discussions we might have had in your offices or your tasting rooms. We look forward to talking about issues affecting your businesses and our community. Let’s share ways we can help each other and ways the New York Wine & Grape Foundation can continue to best serve you. \nWe invite you to join in – perhaps with a glass of your favorite New York wine – and ask questions during this informal but informational online chat. \n\nClick Here to Register
URL:https://newyorkwines.org/event/fireside-chat-with-sam-filler-guests-2/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/1544.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210421T090000
DTEND;TZID=America/New_York:20210421T120000
DTSTAMP:20210702T152910Z
CREATED:20210225T214119Z
LAST-MODIFIED:20210702T152910Z
UID:10000611-1618995600-1619006400@newyorkwines.org
SUMMARY:Wine Club Mastery [Enhanced Webinar Series]
DESCRIPTION:Learn about all aspects of strategic wine club management\, including club design\, member acquisition and retention\, metrics\, and measures.\n\n\n\n\n\nAbout this Event\n\n\nWine Club Mastery Series: (15 hours of content over five 3-hour sessions) \nDates: April 13\, 14\, 19\, 20 & 21 \nTime: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Wine Club Mastery workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on all aspects of strategic wine club management\, including club design\, member acquisition and retention\, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. Build skills needed to build repeatable processes that lead to increased sales and engaged wine club members; strategize on best practices and ways to maximize your programs for an even more lucrative revenue stream and stronger winery advocates. \nOverview of the content include focus on: \n\nGoal setting\, measurements and accountability – retention and loyalty\, attrition\, budgeting\nOperations and crisis management\nDriving change and generating revenue\nCommunication\nLeveraging events\, web and phone\nMore…\n\nClick Here to Register. *Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/wine-club-mastery-enhanced-webinar-series/2021-04-21/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
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