BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//New York Wines - ECPv6.17.3.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:New York Wines
X-ORIGINAL-URL:https://newyorkwines.org
X-WR-CALDESC:Events for New York Wines
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20200308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20201101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20210314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20211107T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20220313T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20221106T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210615T090000
DTEND;TZID=America/New_York:20210615T120000
DTSTAMP:20210702T152814Z
CREATED:20210603T134446Z
LAST-MODIFIED:20210702T152814Z
UID:10000628-1623747600-1623758400@newyorkwines.org
SUMMARY:Tasting Room Best Practices
DESCRIPTION:The workshop focuses on the most prudent areas for increasing sales skills.\n\n\n\n\n\nAbout this event\n\n\nTasting Room Best Practices: (6 hours of content over two\, 3-hour sessions) \nDates: June 15th and 22nd\, 2021 Time: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Tasting Room Best Practices workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on the most prudent areas for increasing sales skills and raising the bar with the WISE Triple Score – asking for the order\, effectively presenting and selling the wine club\, as well as collecting contact data – all in a brand-appropriate way. Give your team members the resources and build confidence in leveraging your brand\, winery & wine knowledge into exceptional customer service and sales skills. \n7 Secrets of Professional Selling \n\nLeveraging Your Brand. Brand basics exercise helps team understand the importance of getting each wineries’ unique brand message boiled down into compelling and memorable stories and sound bites.\nUnderstanding Your Guests. Explore how not all visitors are created equal and understand that they have different psychological needs depending on where they are at on the Buyers’ Continuum. How to shift gears accordingly for different needs of each category from prospects to first-time buyers to repeat buyers to raving fans. Beyond the Buyer’s Continuum\, explore how not all wine buyers are created equal and understand that they have different psychological needs depending on what their relationship is with wine in general. How to shift gears accordingly for different needs of each category from “newbies” to “know-it-alls” and beyond.\nBuilding Rapport. Skills development on use of effective ice-breakers\, the right open-ended questions\, compelling analogies and great story telling. Homework has them expand on these tools using more winery specifics. Special focus will be on storytelling – making those emotional connections and the art of telling a good story.\nNoticing Buying Signals. Review both verbal and non-verbal buying signals – how to spot them and leverage them into a sale.\nThe Triple Score. Reset DTC and Tasting Room priorities to always be selling wine\, selling clubs and capturing contact data – all in a brand appropriate manner.\nFeatures & Benefits Selling Weave the club benefits into the entire guest experience. Focus on features vs. benefits selling through leveraging the understanding of what is of interest to the guest and showing the benefits specifically geared towards those interests. Increase wine club conversion rates and build confidence in selling the wine club\, effectively and in a brand-appropriate way.\nCodifying Your Sales Successes. Help team members understand their own recipe for successful selling\, codify it and then repeat. Triple score confidence.\n\nClick Here to Register \n*Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/tasting-room-best-practices/2021-06-15/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210616T130000
DTEND;TZID=America/New_York:20210616T140000
DTSTAMP:20210610T194323Z
CREATED:20210610T194323Z
LAST-MODIFIED:20210610T194323Z
UID:10000632-1623848400-1623852000@newyorkwines.org
SUMMARY:VineBalance RFP Information Session
DESCRIPTION:The New York Wine and Grape Foundation seeks a consultant to update VineBalance as the basis for a new sustainability certification program for the New York grape and wine industry. To support this process\, we will be holding an online information session on June 16\, 2021 at 1pm/EDT. \nClick Here to Register \nBackground: \nNYWGF is developing a third-party certification for sustainably farmed grapes and wine. The basis for this certification will be the VineBalance Guide to Sustainable Viticulture\, a grower self-assessment workbook codeveloped by the Cornell Cooperative Extension and the Soil and Water Conservation Committee of the New York Department of Agriculture and Markets in 2007. This workbook has been widely applied across the state\, but it lacks a system of third-party verification and logo for special labeling. A pilot program for Yates County grape growers will begin in 2022 with the intent to expand statewide. The program will serve winegrowers who cultivate V. vinifera\, V. labrusca\, and hybrid grape varieties. Growers who achieve certification will be permitted to use the logo for direct-to-consumer marketing. This market-based approach will provide a continuous incentive for value-added producers to purchase sustainably farmed grapes and increase the visibility of sustainable wines in the marketplace. \nThe purpose of the RFP is to provide high level strategic and structural recommendations for certification design based on sustainability best practices\, while balancing the small-scale and independent nature of New York’s wine industry. The ideal candidate will be experienced in East Coast climate and agriculture\, viticulture and enology\, international standards of sustainable winegrowing\, and environmental certifications deployed by other agricultural industries. The VineBalance RFP is available here and responses are due by June 30\, 2021.
URL:https://newyorkwines.org/event/vinebalance-rfp-information-session/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/NYWGF-logo_color_ripe-grape.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210622T090000
DTEND;TZID=America/New_York:20210622T120000
DTSTAMP:20210702T152814Z
CREATED:20210603T134446Z
LAST-MODIFIED:20210702T152814Z
UID:10000629-1624352400-1624363200@newyorkwines.org
SUMMARY:Tasting Room Best Practices
DESCRIPTION:The workshop focuses on the most prudent areas for increasing sales skills.\n\n\n\n\n\nAbout this event\n\n\nTasting Room Best Practices: (6 hours of content over two\, 3-hour sessions) \nDates: June 15th and 22nd\, 2021 Time: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Tasting Room Best Practices workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on the most prudent areas for increasing sales skills and raising the bar with the WISE Triple Score – asking for the order\, effectively presenting and selling the wine club\, as well as collecting contact data – all in a brand-appropriate way. Give your team members the resources and build confidence in leveraging your brand\, winery & wine knowledge into exceptional customer service and sales skills. \n7 Secrets of Professional Selling \n\nLeveraging Your Brand. Brand basics exercise helps team understand the importance of getting each wineries’ unique brand message boiled down into compelling and memorable stories and sound bites.\nUnderstanding Your Guests. Explore how not all visitors are created equal and understand that they have different psychological needs depending on where they are at on the Buyers’ Continuum. How to shift gears accordingly for different needs of each category from prospects to first-time buyers to repeat buyers to raving fans. Beyond the Buyer’s Continuum\, explore how not all wine buyers are created equal and understand that they have different psychological needs depending on what their relationship is with wine in general. How to shift gears accordingly for different needs of each category from “newbies” to “know-it-alls” and beyond.\nBuilding Rapport. Skills development on use of effective ice-breakers\, the right open-ended questions\, compelling analogies and great story telling. Homework has them expand on these tools using more winery specifics. Special focus will be on storytelling – making those emotional connections and the art of telling a good story.\nNoticing Buying Signals. Review both verbal and non-verbal buying signals – how to spot them and leverage them into a sale.\nThe Triple Score. Reset DTC and Tasting Room priorities to always be selling wine\, selling clubs and capturing contact data – all in a brand appropriate manner.\nFeatures & Benefits Selling Weave the club benefits into the entire guest experience. Focus on features vs. benefits selling through leveraging the understanding of what is of interest to the guest and showing the benefits specifically geared towards those interests. Increase wine club conversion rates and build confidence in selling the wine club\, effectively and in a brand-appropriate way.\nCodifying Your Sales Successes. Help team members understand their own recipe for successful selling\, codify it and then repeat. Triple score confidence.\n\nClick Here to Register \n*Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/tasting-room-best-practices/2021-06-22/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210624T160000
DTEND;TZID=America/New_York:20210624T170000
DTSTAMP:20210518T140736Z
CREATED:20210518T140736Z
LAST-MODIFIED:20210518T140736Z
UID:10000627-1624550400-1624554000@newyorkwines.org
SUMMARY:Fireside Chat with Sam Filler & Guests
DESCRIPTION:Join us for a discussion about the lessons learned from the exciting Lodi “Modern Farmer Series” and how we can use them in New York.\n\n\n\n\n\nAbout this event\n\n\nOne of the most popular sessions at this year’s B.E.V. NY conference was “Telling Your Grower Story\,” brought to you directly by Lodi Winegrower’s Dr. Stephanie Bolton. Today we welcome her back\, along with Mike Colizzi\, NYWGF Board Member\, Owner of Kashong Glen Vineyards and Technician at Cornell University in the Grape Breeding and Genetics Program\, for a discussion about how we might take the lessons learned in the Lodi “Modern Farmer Series\,” and apply them here. For those who participated in our Grower Survey recently\, NYWGF values the information on the grapes you grow. While there’s still a long way to go\, correct data is just the beginning to telling our story and selling more grapes. Join us for a candid conversation about where the grower community is heading\, what we need to do to get there\, and how NWYGF and our partners can help! \nWhy the Fireside Chat? We are eager to see you all in person soon\, but for now we invite you to join us online to have the discussions we might have had in your offices or your tasting rooms. We look forward to talking about issues affecting your businesses and our community. Let’s share ways we can help each other and ways the New York Wine & Grape Foundation can continue to best serve you. \nWe invite you to join in – perhaps with a glass of your favorite New York wine – and ask questions during this informal but informational online chat. \nClick Here to Register \n\n\nStephanie Bolton leads the Grower Research\, Education\, & Communications initiatives for the Lodi Winegrape Commission\, along with the LODI RULES program. Bolton provides targeted and daily support to Lodi winegrape growers in the areas of advanced grower education and outreach\, marketing and promotions of the region’s diverse winegrapes\, and – most notably – viticultural research and sustainability programming\, including Lodi’s world-renowned LODI RULES sustainable winegrowing certification program. The Lodi AVA (CA Crush District 11) contains over 100\,000 acres of grapevines\, with a unique profile where new vineyard plantings exist alongside century-old vines\, soil types range from sandy loam to volcanic terrain\, and just about every trellising system invented is being used.
URL:https://newyorkwines.org/event/fireside-chat-with-sam-filler-guests-3/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/1544.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
END:VCALENDAR