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DTSTART;TZID=America/New_York:20250205T090000
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SUMMARY:Uncorking Collaboration: The New York Wine & Retailer Roundtable Series
DESCRIPTION:Join us for a series of three* dynamic\, facilitated panel discussions designed to foster collaboration and strengthen partnerships between New York wineries and retailers. \nThis series provides a unique platform to discuss strategies\, share insights\, and explore actionable steps to enhance the presence of New York wines in retail settings. \n*NOTE: By registering you will receive a calendar hold and information for all three webinars in the series to be held on January 29th\, February 5th\, and February 26th. \n  \nSession 1: Consumer Marketing | January 29th | 9am-10:30am\nThis session will focus on the successes and challenges of marketing New York wines in retail environments. We’ll explore effective strategies for showcasing New York wines in-store\, framing their unique value proposition\, and engaging directly with customers. \nKey Discussion Topics: \nValue Proposition: Highlighting the appeal of New York wines\, including small-scale\, family-owned sustainability; excellent price-to-value ratio; and versatile food-pairing ability. \nBest Practices: Sharing proven tactics for in-store promotion and consumer engagement. \nSpeakers: Host/Facilitator: Dan Belmont\, Wine Educator and Retailer \nPanelists: \n\nChad Hendrickson\, Brand Ambassador\, Lakewood Vineyards\nYancey Stanforth-Migliore\, Co-Founder\, Whitecliff Vineyards\nMatt Yaeger\, Owner\, Pinnacle Wine & Liquor | Rochester\nMichael A. Correra\, Owner\, Michael-Towne Wines & Spirits | Brooklyn Heights\n\nDon’t miss this opportunity to be part of an engaging conversation that drives collaboration and supports the growth of New York wines! \nSession 2: Logistics & Resources | February 5th | 9am – 10:30am\nThis session will dive into the journey of New York wine as it moves from producer to distributor to retailer\, highlighting both the successes and challenges along the way. From streamlining operations to overcoming logistical barriers\, this conversation aims to identify opportunities for collaboration and innovation in the supply chain. The panelists will share their experiences and provide practical solutions to common challenges. By addressing the logistics of bringing New York wine to market\, participants will gain valuable insights and tools to enhance the efficiency and success of their operations. \nKey Discussion Topics: \nSuccess Stories and Challenges: Insights into what works and what doesn’t in the production\, distribution\, and retail process for New York wines. \nCollaboration Across the Supply Chain: Strategies for improving communication and efficiency among wineries\, distributors\, and retailers. \nThe Role of Self-Distribution: Exploring how self-distributing wineries navigate logistics and build direct relationships with retailers. \nSpeakers: \nHost/Facilitator: Dan Belmont\, Wine Educator and Retailer \nPanelists: \n\nKatie Roller\, Portfolio Manager\, NYS | Opici Family Distributing\n\n\nChad Hendrickson\, Brand Ambassador\, Lakewood Vineyards\nYancey Stanforth-Migliore\, Co-Founder\, Whitecliff Vineyards\nMatt Yaeger\, Owner\, Pinnacle Wine & Liquor | Rochester\nMichael A. Correra\, Owner\, Michael-Towne Wines & Spirits | Brooklyn Heights\n\nSession 3: Findings & Next Steps | February 26th | 9am – 10:30am\nJoin us for the final installment of our three-part roundtable series\, designed to strengthen connections and foster collaboration between New York wineries\, retailers\, and distributors. This culminating session will bring together insights from the entire series and outline actionable next steps for driving the success of New York wines in retail settings. \nIn this final session\, we will reflect on the key takeaways from the previous two discussions—Consumer Marketing and Logistics & Resources—and provide a comprehensive summary of the challenges\, successes\, and proposed solutions identified throughout the series. Participants will have the opportunity to engage in forward-thinking discussions about how to sustain momentum and foster continued collaboration. \nKey Discussion Topics: \nFindings Summary: A review of insights and actionable solutions shared in the first two sessions. \nSuccess Stories: Highlighting standout examples of effective strategies and partnerships that emerged during the roundtable discussions. \nFuture Opportunities: Exploring ideas for ongoing dialogue\, including the potential formation of committees or working groups to address shared goals and challenges. \nSpeakers: \n\nHost/Facilitator: Dan Belmont\, Wine Educator and Retailer\n\nPanelists: \n\nChad Hendrickson\, Brand Ambassador\, Lakewood Vineyards\nYancey Stanforth-Migliore\, Co-Founder\, Whitecliff Vineyards\nMatt Yaeger\, Owner\, Pinnacle Wine & Liquor | Rochester\nMichael A. Correra\, Owner\, Michael-Towne Wines & Spirits | Brooklyn Heights\n\nWhy Attend? \nThe final session offers a unique chance to build on the progress made throughout the series and shape the future of New York wine’s presence in the retail market. Whether you’re a winery\, retailer\, distributor\, or industry stakeholder\, your voice is vital to this conversation. Together\, we can create a stronger\, more cohesive ecosystem for New York wine. \nJoin us as we discuss lessons learned from the series\, discuss opportunities for future collaboration\, and solidify a shared vision for growth and success. Don’t miss this chance to help define the next steps for promoting New York wines! \n  \n*NOTE: By registering you will receive a calendar hold and information for all three webinars in the series to be held on January 29th\, February 5th\, and February 26th. If you have already registered for a previous session\, you do not need to register again. \n  \nRegister for Uncorking Collaboration: The New York Wine & Retailer Roundtable Series Here
URL:https://newyorkwines.org/event/uncorking-collaboration-the-new-york-wine-retailer-roundtable-series/2025-02-05/
CATEGORIES:Industry Events
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DTSTART;TZID=America/New_York:20250228T110000
DTEND;TZID=America/New_York:20250228T120000
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SUMMARY:Wine Drinker Insights: Under-40 Consumers\, NY Residents & Buyers of NY Wine
DESCRIPTION:Understanding consumer behavior is key to growing New York’s wine industry. This webinar presented by Christian Miller\, Wine Market Council’s Director of Research as he explores the latest research on who buys New York wine—both nationally and within the state—providing valuable insights for wineries.\nKey Topics Include: \n\nNational Trends: A demographic profile of New York wine buyers across the U.S.\, their shopping and consumption habits\, and how they compare to the average American wine consumer.\nNew York Resident Consumers: Findings from the benchmark survey on New York-based wine buyers\, including demographic insights\, purchasing behaviors\, and how they compare to consumers in California and Texas.\nYoung Multicultural Consumers: A deep dive into insights from the Young Multicultural Study\, highlighting key takeaways\, gender-related factors\, and any unique trends among consumers in New York and surrounding states.\n\nJoin us for this data-driven session to better understand the evolving wine market and how New York wines fit into consumer preferences nationwide. \nPLEASE NOTE: Interested participants must tune in on February 28th at 11:00 AM EST – there will be no recording of this session sent out as a follow-up .\nThis webinar is free to all NYWGF Members. REGISTER HERE\n\n\n\n\nAbout CHRISTIAN MILLER…\nChristian Miller is Research Director for the Wine Market Council\, a non-profit organization that conducts consumer research on behalf of its members. Members cover the entire industry\, ranging from vineyard owners\, small and large wineries to importers\, wholesalers and retailers\, regional organizations\, academic institutions and suppliers to the industry. The WMC produces the longest running large scale tracking survey of wine consumers on a biannual basis\, as well as 2-4 in-depth studies each year on specific topics. \nChristian is also the proprietor of Full Glass Research\, which provides market research and industry analysis for food and beverage producers and marketers. Miller has worked in market research\, brand and category management for over two decades\, and has marketed wine brands ranging from a few thousand to over a million cases. From 2008 until 2023\, he co-directed the UC Davis OIV Wine Marketing course. Mr. Miller holds a BA in Economics from Franklin & Marshall College and an MBA from Cornell University.
URL:https://newyorkwines.org/event/wine-drinker-insights-under-40-consumers-ny-residents-buyers-of-ny-wine/
CATEGORIES:Industry Events,Info Session
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