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SUMMARY:Tasting Room Best Practices – Essential Tools for 2022
DESCRIPTION:The workshop focuses on the most prudent areas for increasing sales skills.\n\n\n\n\n\nAbout this event\n\n\nThe Tasting Room Best Practices Essential workshop from WISE\, specifically for NYWGF Members\, focuses on the most prudent areas for increasing sales skills in 2022. This includes raising the bar for your entire team with the WISE Triple Score – asking for the order\, effectively presenting and selling the wine club\, as well as collecting contact data – all in a brand-appropriate way. Give your team members the resources and build confidence in leveraging your brand\, winery & wine knowledge into exceptional customer service and sales skills. \nTopics will include these sales skills. \n\nLeveraging Your Brand.\nUnderstanding Your Guests\nBuilding Rapport\nNoticing Buying Signals\nAlways Be Selling (wine\, clubs and capturing data)\nFeatures & Benefits Selling\nCodifying Your Sales Successes\nIdentifying Buying Signals\nMore\n\n*Session is open to Wineries and Growers Only. \nClick Here to Register \n**FREE for Tier 2 and 3 Members; $100 for Tier 1 Members; $150 for Non-Members \n\n\nOUR PRESENTER: Liz Mercer \, VP of Sales & Marketing\, Judd’s Hill Winery and WISE Coach & Content Developer \nHaving grown up in the Napa Valley\, Liz always knew it would be her forever home. She spent eight years in the mid-west (Detroit)\, before coming home to roost. With a unique background having a degree in Finance & Business Management\, and 18 years’ experience in Direct to Consumer Experience marketing\, she approaches the multiple needs of the business balancing the business and guest needs. Her career includes time with Diageo and Pernod Ricard\, followed by nearly six years with Gallo\, and to a small family owned luxury brand. Formally the General Manager of Bluxome Street Winery for 3 years\, an urban winery located in the SOMA neighborhood of San Francisco\, Liz is now the VP of Sales & Marketing at a small brand in Napa\, Judd’s Hill Winery. Liz can relate to the challenges faced by large\, publicly traded wineries\, corporate family owned wineries\, and to smaller family owned brands. That breadth of experience has allowed Liz to see how different strategies work for different brands and implement the right solution. She is also an active contributor and instructor for the WISE Academy\, which seeks to grow the skills of DTC professionals and managers at all levels across the country.
URL:https://newyorkwines.org/event/tasting-room-best-practices-essential-tools-for-2022/
LOCATION:NY
CATEGORIES:Enhanced Webinar
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ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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