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SUMMARY:Designing Compliant Wine Labels & Marketing in a Wellness-Focused Market
DESCRIPTION:Thursday\, June 11\, 2026\n9:00 – 10:00 AM\nAs consumer interest in ingredients\, nutrition\, sustainability\, and wellness continues to grow\, wineries are getting more questions than ever about what can legally be shared on labels\, websites\, and social media. This webinar will break down the real rules behind wine labeling and marketing so your team can communicate with confidence while staying compliant. \nWe’ll walk through what the TTB allows when it comes to labeling information such as sugar content\, sulfites\, calories\, and ingredients\, and explain where the lines are drawn around common “better-for-you” or wellness-focused claims. The session will also clarify what qualifies as a health claim under TTB and FDA guidance\, and what types of statements may require disclaimers or be avoided altogether. \nIn addition to claim language\, we’ll cover practical compliance considerations\, including how to talk about sustainability\, transparency\, and production practices in a way that is both compelling and legally sound. The program will also address allowable revisions to approved labels\, including when seemingly minor changes—such as adding descriptive marketing text—can trigger the need for a new label approval. \nBecause marketing today extends far beyond the bottle\, the session will include guidance on website and social media do’s and don’ts\, helping wineries understand how compliance applies across digital platforms where messaging can sometimes feel less regulated. \nTo bring the topic to life\, the webinar will feature real-world examples and case-style scenarios that highlight compliant versus problematic language in labeling and marketing copy. Attendees will leave with a clearer understanding of how to promote their wines effectively while avoiding common regulatory pitfalls. \n  \nLearn more and register here!
URL:https://newyorkwines.org/event/designing-compliant-wine-labels-marketing-in-a-wellness-focused-market/
CATEGORIES:Industry Events
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