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DTSTART;TZID=America/New_York:20250731T093000
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UID:10001715-1753954200-1753957800@newyorkwines.org
SUMMARY:Maximizing Impact–Best Practices for Hosting FAM Trips & Events
DESCRIPTION:Thursday\, July 31 · 9:30am EDT\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nJoin us for a dynamic and practical webinar focused on how to make the most of familiarization (FAM) trips and events. Whether you’re planning to host media\, trade\, or a combination of both\, this session will provide the tools you need to succeed. \nBeth Cotenoff\, DipWSET\, and Marisa Jetter Wesoly of Teuwen – our domestic marketing partners – will guide you through the key elements of planning\, hosting\, and following up on FAM trips and events. Learn how to craft compelling experiences\, manage logistics smoothly\, and tell your story in ways that leave a lasting impression. \nThis webinar is ideal for wineries looking to elevate their marketing efforts\, strengthen industry relationships\, and drive greater visibility for New York wines. \nTopics will include: \n\nStructuring impactful itineraries for media and trade\nCoordinating logistics and timing effectively\nCrafting experiences that tell your unique story\nTips for meaningful follow-up and long-term engagement\n\nDon’t miss this opportunity to gain expert insights and practical takeaways! \n\n  \nLearn more and register here!
URL:https://newyorkwines.org/event/maximizing-impact-best-practices-for-hosting-fam-trips-events/
CATEGORIES:Enhanced Webinar,Industry Events
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2025/07/NYWGF-Webinar-Teuwen-FAM-Trips.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240813T110000
DTEND;TZID=America/New_York:20240813T123000
DTSTAMP:20260510T092605
CREATED:20240628T180945Z
LAST-MODIFIED:20240628T181436Z
UID:10001576-1723546800-1723552200@newyorkwines.org
SUMMARY:Effectively Connecting with Millennial & Gen Z Audiences
DESCRIPTION:Welcome to our Enhanced Webinar: Effectively Connecting with Millennial & Gen Z Audiences! \nAre you struggling to reach and engage with the younger generations online? Join us on Tue Aug 13 2024 at 11:00 AM EDT for an interactive online event where we will share tips and strategies on how to effectively connect with Millennial and Gen Z audiences. \nLearn about the latest trends\, best practices\, and tools to help you tailor your messaging and content to resonate with these key demographics. Whether you’re a marketer\, business owner\, or content creator\, this webinar is designed to help you boost your online presence and connect with the younger generations in a meaningful way. \nDon’t miss out on this opportunity to enhance your digital marketing skills and connect with the audiences that matter most. \n\nThis webinar is free to all NYWGF Tier 2 & Tier 3 members.\nRegister Here\n  \n\n\n\n\n\n\n\n\n\n\n\nAbout Erica Duecy… \nAs a strategic consultant and advisor\, Erica helps brands unlock growth — whether improving brand positioning and investor storytelling or building scale via results-oriented marketing programs. Her key capabilities include: \n\nBrand positioning and storytelling\nMarketing program development (B2B and consumer)\nContent and social media strategy\nData insights reports and surveys\nInvestor pitch deck development\nMedia strategy\n\nIn addition to driving business results\, Erica’s content programs consistently win awards across digital\, print\, and video: 2 Webby Awards (online guides)\, 2 MIN Awards (video)\, 3 Lowell Thomas / SATW Travel Awards (site\, blog\, special section)\, 1 AdWeek Hot List (site); 8 Azbees / ASBPE Awards (site\, series\, articles)\, 8 Folio Eddie Awards (video\, long form\, data report); and 1 Spirited Award / Tales of the Cocktail (site)\, among others. \nShe has also led projects and initiatives — as a consultant — for Drizly (alcohol ordering platform)\, inHouse (restaurant membership startup)\, Flaneur (bespoke bedding startup)\, CAVA (fast-casual restaurant startup)\, pressed juicery (retail startup)\, and Terlato Wines (importer and distributor)\, among others. \nErica presents at drinks industry conferences and events on a range of topics\, including Millennial and Gen Z drinking behaviors\, drinks industry trends\, the state of journalism\, and the decolonizing of wine writing. Appearances include Wine2Wine\, Unified Wine Symposium\, The Professional Wine Writers Symposium\, CIA’s Somm Summit\, VinExpo\, BevCon\, Tales of the Cocktail\, Bar Convent Brooklyn\, and others.
URL:https://newyorkwines.org/event/effectively-connecting-with-millennial-gen-z-audiences/
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/02/NYWGF-Enhanced-Webinar.png
LOCATION:
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240702T130000
DTEND;TZID=America/New_York:20240702T143000
DTSTAMP:20260510T092605
CREATED:20240416T150700Z
LAST-MODIFIED:20240423T195744Z
UID:10001559-1719925200-1719930600@newyorkwines.org
SUMMARY:Utilizing AI for Winery Marketing Success
DESCRIPTION:Utilizing AI for Winery Marketing Success\n\n\n\n\nDiscover the transformative power of large language models like ChatGPT in wine marketing. \n\n\nIn this session\, discover the transformative power of large language models like ChatGPT in wine marketing. Learn to streamline content creation\, automate tasks\, and harness AI as a personal assistant. We’ll delve into prompt engineering best practices and provide live examples\, all designed to help with the challenges you face in your busy day. \n\n\n\n\n\n\n\n\n\n\n\nAbout Ryan Milani: \nRyan Milani is an accomplished digital marketing expert based in Napa\, CA\, known for his comprehensive expertise and innovative approach in the field. With over 15 years of experience\, he has developed a profound understanding of various aspects of digital marketing\, including Google Ads\, analytics\, website development\, SEO\, and social media marketing. \nRyan’s work spans a wide range of industries\, from B2B to B2C sectors\, showcasing his versatility and ability to tailor strategies to diverse business needs. His practical knowledge and skills have been honed through collaborations with hundreds of clients\, allowing him to deliver effective and impactful marketing solutions. \nIn addition to his extensive professional experience\, Ryan has a strong connection to the wine industry. He has conducted specialized workshops at Sonoma State University\, focusing on the unique digital marketing requirements of wineries. This specialization underscores his ability to adapt and apply his digital marketing expertise to the specific needs of different industry sectors. \nRyan’s deep-rooted understanding of digital marketing\, combined with his specialized focus on the wine industry\, positions him as a key figure in the vibrant digital landscape of Napa Valley and beyond. \n  \n\nThis webinar is free to all NYWGF Tier 2 & Tier 3 members.\nClick Here to Register
URL:https://newyorkwines.org/event/utilizing-ai-for-winery-marketing-success/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/02/NYWGF-Enhanced-Webinar.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240521T130000
DTEND;TZID=America/New_York:20240521T140000
DTSTAMP:20260510T092605
CREATED:20240221T020337Z
LAST-MODIFIED:20240513T160737Z
UID:10000798-1716296400-1716300000@newyorkwines.org
SUMMARY:Maximizing Sales with Google Ads Performance Max Campaigns
DESCRIPTION:Maximizing Sales with Google Ads Performance Max Campaigns\nTuesday\, May 21\, 2024 \n1:00 PM – 2:00 PM \n \nUnmask the effectiveness of Google Ads Performance Max campaigns\, an advanced\, AI-driven advertising approach. \n\nEnhancing Winery E-Commerce: A Professional Workshop SeriesThis series\, crafted for the New York Wine & Grape Foundation\, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions\, the series delves into essential digital marketing tools and techniques\, including Google Merchant Center\, SEO optimization\, Google Analytics\, and Google Ads. The workshops are structured to cater to a range of experience levels\, from beginners to those facing specific digital marketing challenges\, providing practical and impactful learning experiences. \nWorkshop 4: Maximizing Sales with Google Ads Performance Max CampaignsConcluding\nthe series\, this workshop explores the intricacies of Google Ads Performance\nMax campaigns. Participants will learn about this advanced\, AI-driven\nadvertising approach and its effectiveness across various platforms. The\nsession covers campaign building\, budget allocation\, and the integration of\nGoogle Merchant Center\, providing a comprehensive guide to leveraging this tool\nfor e-commerce enhancement. \n \n  \nClick Here to Register\n \nThis webinar is free to all NYWGF Tier 2 & Tier 3 members.
URL:https://newyorkwines.org/event/maximizing-sales-with-google-ads-performance-max-campaigns/
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/02/NYWGF-Enhanced-Webinar.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/maximizing-sales-with-google-ads-performance-max-campaigns/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240507T130000
DTEND;TZID=America/New_York:20240507T140000
DTSTAMP:20260510T092605
CREATED:20240221T020023Z
LAST-MODIFIED:20240228T211750Z
UID:10000797-1715086800-1715090400@newyorkwines.org
SUMMARY:Google Analytics: Deciphering Data for Business Growth
DESCRIPTION:Demystify Google Analytics with a special focus on the latest version\, GA4\, including an overview of Google Tag Manager. \n\nEnhancing Winery E-Commerce: A Professional Workshop SeriesThis series\, crafted for the New York Wine & Grape Foundation\, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions\, the series delves into essential digital marketing tools and techniques\, including Google Merchant Center\, SEO optimization\, Google Analytics\, and Google Ads. The workshops are structured to cater to a range of experience levels\, from beginners to those facing specific digital marketing challenges\, providing practical and impactful learning experiences.  \nWorkshop 3: Google Analytics: Deciphering Data for Business GrowthThe third workshop delves into Google Analytics\, with a special focus on its latest version\, GA4. This session aims to demystify analytics terminology and concepts\, emphasizing the most relevant metrics and dimensions for wineries. It also introduces efficient tools and techniques for analytics monitoring\, including a brief overview of Google Tag Manager. \n\nClick Here to Register\n\nThis webinar is free to all NYWGF Tier 2 & Tier 3 members.
URL:https://newyorkwines.org/event/google-analytics-deciphering-data-for-business-growth/
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/02/NYWGF-Enhanced-Webinar.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/google-analytics-deciphering-data-for-business-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240423T130000
DTEND;TZID=America/New_York:20240423T140000
DTSTAMP:20260510T092605
CREATED:20240221T013452Z
LAST-MODIFIED:20240228T212334Z
UID:10000795-1713877200-1713880800@newyorkwines.org
SUMMARY:SEO Optimization: Elevating Your Winery's Online Presence
DESCRIPTION:Discover key strategies for enhancing your website’s ranking on Google\, utilizing the 80/20 rule to maximize impact with minimal effort. \nEnhancing Winery E-Commerce: A Professional Workshop SeriesThis series\, crafted for the New York Wine & Grape Foundation\, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions\, the series delves into essential digital marketing tools and techniques\, including Google Merchant Center\, SEO optimization\, Google Analytics\, and Google Ads. The workshops are structured to cater to a range of experience levels\, from beginners to those facing specific digital marketing challenges\, providing practical and impactful learning experiences. \nWorkshop 2: Google Merchant Center: A Gateway to E-Commerce SuccessIn the second workshop\, the emphasis shifts to SEO. Participants will discover key strategies for enhancing their website’s ranking on Google\, utilizing the 80/20 rule to maximize impact with minimal effort. This session includes practical examples\, and diving into Google Search Console\, making it highly relevant for those looking to improve their website’s visibility and search rankings. \nClick Here to Register\nThis webinar is free to all NYWGF Tier 2 & Tier 3 members.
URL:https://newyorkwines.org/event/seo-optimization-elevating-your-winerys-online-presence/
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/02/NYWGF-Enhanced-Webinar.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/seo-optimization-elevating-your-winerys-online-presence/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240409T130000
DTEND;TZID=America/New_York:20240409T140000
DTSTAMP:20260510T092605
CREATED:20240221T012642Z
LAST-MODIFIED:20240228T212603Z
UID:10000794-1712667600-1712671200@newyorkwines.org
SUMMARY:Google Merchant Center: A Gateway to E-Commerce Success
DESCRIPTION:Get ready for a virtual journey to help you boost your e-commerce game with Google Merchant Center: A Gateway to E-Commerce Success. \nEnhancing Winery E-Commerce: A Professional Workshop Series\nThis series\, crafted for the New York Wine & Grape Foundation\, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions\, the series delves into essential digital marketing tools and techniques\, including Google Merchant Center\, SEO optimization\, Google Analytics\, and Google Ads. The workshops are structured to cater to a range of experience levels\, from beginners to those facing specific digital marketing challenges\, providing practical and impactful learning experiences. \nWorkshop 1: Google Merchant Center: A Gateway to E-Commerce Success\nThe first workshop focuses on the Google Merchant Center\, offering a thorough understanding of its role in e-commerce. Participants will learn how to effectively list products for free on Google and integrate them with Google Ads. This session is particularly beneficial for those new to the platform or experiencing challenges\, providing a hands-on\, interactive approach to overcoming these hurdles. \nClick Here to Register\n\nThis webinar is free to all NYWGF Tier 2 & Tier 3 members.
URL:https://newyorkwines.org/event/google-merchant-center-a-gateway-to-e-commerce-success/
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/02/NYWGF-Enhanced-Webinar.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/google-merchant-center-a-gateway-to-e-commerce-success/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231214T100000
DTEND;TZID=America/New_York:20231214T113000
DTSTAMP:20260510T092605
CREATED:20230906T024141Z
LAST-MODIFIED:20230906T024141Z
UID:10000750-1702548000-1702553400@newyorkwines.org
SUMMARY:Unlocking Unforgettable Moments: Elevating Guest Experiences
DESCRIPTION:Are you a winery owner or manager looking to capture hearts\, palates\, and memories with extraordinary guest experiences? Join us for a transformative workshop dedicated to creating unparalleled wine tasting encounters that will leave a lasting impression on your visitors. \nReview the standards of a quality guest experience with: \n\nCrafting Lasting First Impressions\nStorytelling that Resonate\nEngagement Beyond Transactions\nForging Lasting Connections\n\nThen raise the bar to elevate the experience by considering other elements: \n\nPerfecting Sensory Exploration\nPersonalized Wine Journey\nPairing Perfection or Culinary Collaborations\nLegacy Tastings\nMeasuring Success\nAnd More\n\nCheers to creating memories that linger in glasses and hearts alike! \nClick Here to Register \nThis webinar is free to all NYWGF Tier 2 & Tier 3 members as well as Members of the Garden State Winegrowers Association.\nThis session is proudly sponsored by American National Insurance.
URL:https://newyorkwines.org/event/unlocking-unforgettable-moments-elevating-guest-experiences/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2023/09/Enhanced.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231129T100000
DTEND;TZID=America/New_York:20231129T113000
DTSTAMP:20260510T092605
CREATED:20230906T023704Z
LAST-MODIFIED:20230906T024645Z
UID:10000747-1701252000-1701257400@newyorkwines.org
SUMMARY:Tasting Room Sales: Lessons Learned from the NY Mystery Shopping Project
DESCRIPTION:In 2022\, NYWGF’s longstanding relationship with the WISE Academy resulted in the opportunity to provide ten winery members with a FREE Mystery Shopper analysis. From these results\, WISE provided valuable intel to help us understand more about our overall industry strengths and areas of opportunities for sales growth. Join us as we discuss the results of this project and chat about lessons learned for the Finger Lakes\, Long Island and beyond. \nClick Here to Register \nThis webinar is free to all NYWGF Tier 2 & Tier 3 members as well as Members of the Garden State Winegrowers Association.\nThis session is proudly sponsored by American National Insurance.
URL:https://newyorkwines.org/event/tasting-room-sales-lessons-learned-from-the-ny-mystery-shopping-project/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2023/09/Enhanced.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231031T103000
DTEND;TZID=America/New_York:20231031T123000
DTSTAMP:20260510T092605
CREATED:20230906T023335Z
LAST-MODIFIED:20231016T171804Z
UID:10000745-1698748200-1698755400@newyorkwines.org
SUMMARY:Consumer Journey Mapping Educational Workshops (Part 2)
DESCRIPTION:Finish the year strong with top-notch tools and strategies. Sandra Beals\, founder of DTC Wine Workshops\, will guide attendees through the process of identifying current wine brand loyalists based on key values. These values will be used to attract new\, like-minded consumer audiences. \nThe 2-Part Consumer Journey Mapping Workshop Key Take-Aways include: \n\nWine Consumer Journey Mapping Template & Hands-On Instruction for completing\nData Analysis Instruction to Develop List of Key Consumer Types by Sales Channel\nA Mapping Exercise to Successfully Implement a Wine Consumer Journey Map\nTwo Audience Q& A Sessions\n\nDates & Times \n\nOctober 24th\, 2023 | 10:30 AM – 12:30 PM (Part 1)\nOctober 31st\, 2023 | 10:30 AM – 12:30 PM (Part 2)\n\nClick Here to Register \nThis webinar is free to all NYWGF Tier 2 & Tier 3 members as well as Members of the Garden State Winegrowers Association.\nThis session is proudly sponsored by American National Insurance.
URL:https://newyorkwines.org/event/consumer-journey-mapping-educational-workshops-part-2/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2023/09/Enhanced.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231024T103000
DTEND;TZID=America/New_York:20231024T123000
DTSTAMP:20260510T092605
CREATED:20230906T022614Z
LAST-MODIFIED:20231016T171744Z
UID:10000743-1698143400-1698150600@newyorkwines.org
SUMMARY:Consumer Journey Mapping Educational Workshops (Part 1)
DESCRIPTION:Finish the year strong with top-notch tools and strategies. Sandra Beals\, founder of DTC Wine Workshops\, will guide attendees through the process of identifying current wine brand loyalists based on key values. These values will be used to attract new\, like-minded consumer audiences. \nThe 2-Part Consumer Journey Mapping Workshop Key Take-Aways include: \n\nWine Consumer Journey Mapping Template & Hands-On Instruction for completing\nData Analysis Instruction to Develop List of Key Consumer Types by Sales Channel\nA Mapping Exercise to Successfully Implement a Wine Consumer Journey Map\nTwo Audience Q& A Sessions\n\nDates & Times \n\nOctober 24th\, 2023 | 10:30 AM – 12:30 PM (Part 1)\nOctober 31st\, 2023 | 10:30 AM – 12:30 PM (Part 2)\n\nClick Here to Register \nThis webinar is free to all NYWGF Tier 2 & Tier 3 members as well as Members of the Garden State Winegrowers Association.\nThis session is proudly sponsored by American National Insurance.
URL:https://newyorkwines.org/event/consumer-journey-mapping-educational-workshops/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2023/09/Enhanced.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221103T103000
DTEND;TZID=America/New_York:20221103T123000
DTSTAMP:20260510T092605
CREATED:20220906T144622Z
LAST-MODIFIED:20220906T144622Z
UID:10000689-1667471400-1667478600@newyorkwines.org
SUMMARY:Social Media + SEO for Wineries: Get Found\, Connect\, Increase Wine Sales
DESCRIPTION:Learn how to navigate new digital marketing features\, get found\, build connections\, and increase your wine sales. \n\n\nAbout this event\n\n\n\nBusinesses increasingly rely on their online presence as the world continues to move into the digital age. This is especially true for wineries\, which by nature are “social” businesses. \nThink about it — wine is meant to be shared. What good is a fantastic wine if you aren’t able to share it with others?!?! \nThat’s where digital marketing comes in. SEO can get wineries found by new audiences. Social media gives wineries a unique opportunity to connect with their target audiences and build meaningful relationships. However\, it can be difficult to keep up with the ever-changing landscape of digital marketing. New features and algorithm changes seem to be popping up every day. But don’t worry\, we’re here to help! \nIn this online workshop\, we’ll explore tips on navigating the current digital marketing world as a winery (+ looking into the future). \nWe will be exploring: \n\nSEO tips that can work for your website AND your social media marketing efforts\nBest practices for creating content (ideas\, captions + images and short-form video aka Instagram Reels)\nTips for making sure to engage with your audience\nWays to connect with influencers to help your word-of-mouth campaigns\nUnderstanding your goals and looking at your analytics\nWhere YOU should be focusing your marketing dollars\n\nIn addition to the two-hour workshop\, Shana will provide some “homework” along with an actionable guide to take notes during the workshop so you can take the lessons learned and put them to use right away. \nClick Here to Register \n**FREE for Tier 2 and 3 Winery Members; $100 for Tier 1 Winery Members; $150 for Non-Members/All Others \n\n\n\n\nAbout Our Presenter: Shana Bull | Owner\, Shana Bull Digital Marketing & Member\, DTC Consultant Network \nShana Bull\, a Digital Marketing Strategist\, Copywriter\, Best-Selling Children’s Book Author\, and Freelance Writer\, has worked in marketing for over 15 years. \nWorking both in-house\, for marketing agencies and as a freelancer\, she has worked with small businesses and Fortune 500 companies\, like Whole Foods\, Xbox Media\, Swinerton Renewable Energy\, L’Oréal\, Hewlett Packard\, Scharffen Berger Chocolate\, Union Bank\, American Ag Credit\, Sephora\, Microsoft\, Kendall-Jackson Wine Estates. \nShe is passionate about helping to normalize conversations around mental health within social media. \nOther passions include rosé wines\, elaborate cheese boards\, and traveling on food adventures with her husband and redheaded son (the co-author of their children’s book – Randall the Blue Spider Goes Surfing). \nShe is a published writer for regional and national publications on food\, social media\, parenting\, mental health\, and travel\, and she teaches classes on social media marketing. In addition\, she is a children’s book author of a book series about bugs that focuses on bugs\, big feelings\, coping skills\, and friendship. The first book quickly became a #1 bestseller on Amazon in six categories. \nShe was named one of the top ‘40 under 40’ Young Professionals by the North Bay Business Journal in 2017\, Linkedin Marketing Solutions as a ‘Marketer You Should Know: 16 Brilliant Thinkers to Follow’ on LinkedIn in 2021\, and was recently featured by Plann (a social media marketing scheduling tool) as one of the top 8 “Funniest Marketers to Follow on Instagram.” #TrueStory \nShe can be found on Instagram/Twitter at @sharayray\, and Linkedin at Shana Bull\, or online at shanabull.com or randallthebluespider.com.
URL:https://newyorkwines.org/event/social-media-seo-for-wineries-get-found-connect-increase-wine-sales/
LOCATION:NY
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2022/09/Shana-Bull.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220908T093000
DTEND;TZID=America/New_York:20220908T123000
DTSTAMP:20260510T092605
CREATED:20220322T200030Z
LAST-MODIFIED:20220322T200030Z
UID:10000674-1662629400-1662640200@newyorkwines.org
SUMMARY:Building Your Winery’s Corporate Holiday Gift Program
DESCRIPTION:This workshop will help you determine what type of Corporate Gifting program is right for your winery – and how to get started\n\n\n\n\n\nAbout this event\n\n\nHaving a corporate gifting program for the holidays (and perhaps all year round) is a great way to connect with more consumers on an exponential level. To ensure success\, it’s important to think through the details and plan early. \nCompanies give gifts to enhance their relationships and stay ‘top of mind’ with their clients. What better way to build a lasting\, valued relationship than through a gift of wine from New York? It is also good business for your winery. On average\, companies spend $44 each for employee gifts and $48 each for client gifts and 25% of companies will spend over $100 on each employee gift. This is a $31.75 Billion business annually. \nJoin us for this immersive 3-hour webinar specifically for NYWGF members and learn the key elements of building a successful Corporate Gifting program for your winery. \nTopics will include: \n\nDeveloping the offer\nMarketing materials\nFinding the businesses/contacts to reach out to\nNegotiating the details\nClosing the sale\nClient Management – communication\, preparation\, and tech/tools\nDesign & programing of Corporate Virtual Experiences\nOperations / Logistics\nAnd more!\n\nClick Here to Register \n*Session is open to Wineries and Growers Only. **FREE for Tier 2 and 3 Members; $100 for Tier 1 Members; $150 for Non-Members
URL:https://newyorkwines.org/event/building-your-winerys-corporate-holiday-gift-program/
LOCATION:NY
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220714T093000
DTEND;TZID=America/New_York:20220714T123000
DTSTAMP:20260510T092605
CREATED:20220322T195854Z
LAST-MODIFIED:20220322T195854Z
UID:10000673-1657791000-1657801800@newyorkwines.org
SUMMARY:DTC Metrics & Management Intensive
DESCRIPTION:The workshop will help you create and sustain a comprehensive digital strategy for your winery.\n\n\n\n\n\nAbout this event\n\n\nThis intensive course provides a comprehensive overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage their DTC channels. This course\, specifically for NYWGF Members\, focuses on know how to evaluate team and individual performance in the sales channels to know how to spot problem areas of the business and how to take corrective action. \nThe three (3) hour session will explore: \n\nCustomer Relationship Management (CRM) & Tasting Room metrics\nWine Club and Digital (website\, e-mail campaigns & social media) metrics\n\nClick Here to Register \n*Session is open to Wineries and Growers Only. **FREE for Tier 2 and 3 Members; $100 for Tier 1 Members; $150 for Non-Members
URL:https://newyorkwines.org/event/dtc-metrics-management-intensive/
LOCATION:NY
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220630T120000
DTEND;TZID=America/New_York:20220630T133000
DTSTAMP:20260510T092605
CREATED:20220414T135745Z
LAST-MODIFIED:20220414T135745Z
UID:10000677-1656590400-1656595800@newyorkwines.org
SUMMARY:Leveraging Brand to Attract & Retain Wine Enthusiasts
DESCRIPTION:In this advanced 2-part series learn how branding differs from marketing\, and how to use both to grow your wine business.\n\n\n\n\n\n\n\nPart 2 of 2-Part Series Many small businesses fail to see a return on their marketing efforts because they don’t have a repeatable process in place to attract consumers to their products. Glenn will show you how to create strategies to get new people through the front door of your winery\, and earn more profits from those who already support you. In part two of this two-part webinar series about Branding and Marketing\, you’ll learn: \n\nHow to use Marketing to tell the world about your Brand\nHow to create a simple\, one-page marketing plan that will guide your marketing efforts every day of the year\nHow to improve your website so that it sells more wine\nHow to build long-lasting relationships with your customers\n\nClick Here to Register \nClick here to register for Part 1: Building A Wine Brand That Sets the Stage for Success \n\n\nAbout Our Presenter – Glenn Clark is a brand strategist\, a designer\, and the founder of Crafting A Brand\, a branding and creative services consultancy in Mendon\, New York. Glenn helps wineries build long-lasting strategies to differentiate their products and attract consumers to their tasting rooms. He also creates labels\, packaging\, logos\, and other marketing collateral. Glenn has worked at design firms in Boston\, Syracuse and Rochester\, and in 2001 he played an integral role in launching the Vine Design studio to service Constellation Brands at the Partners + Napier agency in Rochester. Glenn started his own marketing firm in 2003\, and in March 2018 he rebranded the firm as Crafting A Brand to serve clients exclusively within the beverage industry.
URL:https://newyorkwines.org/event/leveraging-brand-to-attract-retain-wine-enthusiasts/
LOCATION:NY
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2020/08/crafting-a-brand.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220623T120000
DTEND;TZID=America/New_York:20220623T133000
DTSTAMP:20260510T092605
CREATED:20220414T135542Z
LAST-MODIFIED:20220414T135542Z
UID:10000676-1655985600-1655991000@newyorkwines.org
SUMMARY:Building A Wine Brand That Sets the Stage for Success
DESCRIPTION:In this advanced 2-part series learn how branding differs from marketing\, and how to use both to grow your wine business.\n\n\n\n\n\n\n\nPart 1 of 2-Part Series “Branding” is a word that pops up everywhere. But do you know what Branding means as it relates to the wine industry\, and how you can use your Brand as a tool to grow your business? In part one of this two-part webinar series about Branding and Marketing\, you’ll learn: \n\nWhy every business owner should care deeply about Branding\nWhy Branding happens before Marketing\nAn easy 7-step process to help you and your team create or improve your winery’s brand\n\nClick Here to Register \nClick here to register for Part 2: How To Leverage Your Wine Brand to Attract and Retain Wine Drinkers on June 30th from 12PM to 1:30PM. \n\n\nAbout Our Presenter – Glenn Clark is a brand strategist\, a designer\, and the founder of Crafting A Brand\, a branding and creative services consultancy in Mendon\, New York. Glenn helps wineries build long-lasting strategies to differentiate their products and attract consumers to their tasting rooms. He also creates labels\, packaging\, logos\, and other marketing collateral. Glenn has worked at design firms in Boston\, Syracuse and Rochester\, and in 2001 he played an integral role in launching the Vine Design studio to service Constellation Brands at the Partners + Napier agency in Rochester. Glenn started his own marketing firm in 2003\, and in March 2018 he rebranded the firm as Crafting A Brand to serve clients exclusively within the beverage industry.
URL:https://newyorkwines.org/event/building-a-wine-brand-that-sets-the-stage-for-success/
LOCATION:NY
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2020/08/crafting-a-brand.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220503T093000
DTEND;TZID=America/New_York:20220503T123000
DTSTAMP:20260510T092605
CREATED:20220322T172846Z
LAST-MODIFIED:20220322T172846Z
UID:10000672-1651570200-1651581000@newyorkwines.org
SUMMARY:Tasting Room Best Practices – Essential Tools for 2022
DESCRIPTION:The workshop focuses on the most prudent areas for increasing sales skills.\n\n\n\n\n\nAbout this event\n\n\nThe Tasting Room Best Practices Essential workshop from WISE\, specifically for NYWGF Members\, focuses on the most prudent areas for increasing sales skills in 2022. This includes raising the bar for your entire team with the WISE Triple Score – asking for the order\, effectively presenting and selling the wine club\, as well as collecting contact data – all in a brand-appropriate way. Give your team members the resources and build confidence in leveraging your brand\, winery & wine knowledge into exceptional customer service and sales skills. \nTopics will include these sales skills. \n\nLeveraging Your Brand.\nUnderstanding Your Guests\nBuilding Rapport\nNoticing Buying Signals\nAlways Be Selling (wine\, clubs and capturing data)\nFeatures & Benefits Selling\nCodifying Your Sales Successes\nIdentifying Buying Signals\nMore\n\n*Session is open to Wineries and Growers Only. \nClick Here to Register \n**FREE for Tier 2 and 3 Members; $100 for Tier 1 Members; $150 for Non-Members \n\n\nOUR PRESENTER: Liz Mercer \, VP of Sales & Marketing\, Judd’s Hill Winery and WISE Coach & Content Developer \nHaving grown up in the Napa Valley\, Liz always knew it would be her forever home. She spent eight years in the mid-west (Detroit)\, before coming home to roost. With a unique background having a degree in Finance & Business Management\, and 18 years’ experience in Direct to Consumer Experience marketing\, she approaches the multiple needs of the business balancing the business and guest needs. Her career includes time with Diageo and Pernod Ricard\, followed by nearly six years with Gallo\, and to a small family owned luxury brand. Formally the General Manager of Bluxome Street Winery for 3 years\, an urban winery located in the SOMA neighborhood of San Francisco\, Liz is now the VP of Sales & Marketing at a small brand in Napa\, Judd’s Hill Winery. Liz can relate to the challenges faced by large\, publicly traded wineries\, corporate family owned wineries\, and to smaller family owned brands. That breadth of experience has allowed Liz to see how different strategies work for different brands and implement the right solution. She is also an active contributor and instructor for the WISE Academy\, which seeks to grow the skills of DTC professionals and managers at all levels across the country.
URL:https://newyorkwines.org/event/tasting-room-best-practices-essential-tools-for-2022/
LOCATION:NY
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220426T100000
DTEND;TZID=America/New_York:20220426T113000
DTSTAMP:20260510T092605
CREATED:20220224T204236Z
LAST-MODIFIED:20220418T175611Z
UID:10000669-1650967200-1650972600@newyorkwines.org
SUMMARY:Conducting a Winery Financial & Operational Analysis
DESCRIPTION:Learn how to structure\, review\, and synthesize your winery data to build for success – without sacrificing compliance. \nAbout this event\nNew for 2022! Record keeping can be cumbersome and overwhelming\, but it is necessary for compliance and tax purposes. What else can your sales\, inventory\, and other records tell you about the health and potential success of your winery? Yes\, most bookkeeping revolves around a Chart of Accounts and other ‘presentation’ data designed to make tax returns easy to process. And while this is a great goal\, that singular focus can sometimes obscure more practical data points that might help us determine if our winery business is profitable and WHY. \nJoin Gregg McConnell of Farm Credit East as he lead us through the right questions to ask when reviewing our records\, and how to manage the data so that it helps build for success – without sacrificing compliance requirements. \nTopics will include: \n\nProfit analysis and cash flow analysis\nCost to produce wine\nGross profit\nBusiness Planning\n\nPresented by Gregg McConnell\, Farm Business Consultant\, Farm Credit East \nClick Here to Register \n\nThis enhanced webinar is supported by NYWGF Sponsor\, American National Insurance\nAmerican National offers a broad variety of life insurance\, retirement annuities\, accident and health insurance\, pension plan products and services\, credit insurance\, and property/casualty insurance for personal lines\, agribusiness and targeted commercial exposures. Products are distributed through career agents\, independent marketing organizations and multiple line exclusive agents as well as direct distribution channels.
URL:https://newyorkwines.org/event/conducting-a-winery-financial-operational-analysis-2/
LOCATION:NY
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2020/08/FarmCreditEast_stacked.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220215T100000
DTEND;TZID=America/New_York:20220215T110000
DTSTAMP:20260510T092605
CREATED:20220106T175217Z
LAST-MODIFIED:20220106T175217Z
UID:10000665-1644919200-1644922800@newyorkwines.org
SUMMARY:Making Financially Sound Business Model Shifts for Your Winery
DESCRIPTION:Join Anthony Sandonato\, CPA/ABV\, CVA\, Esq. \, Partner at Mengel Metzger Barr & Co. LLP for this Enhanced Webinar that will involve a discussion of different business model extensions for wineries\, including ventures into hospitality\, online sales platforms\, and sustainability\, with an emphasis on the financial considerations of these and other business model shifts. Discussion will also include financial analysis for optimizing staffing needs as business plans evolve\, and best practices for adapting business models to the COVID-19 environment. \nClick Here to Register
URL:https://newyorkwines.org/event/making-financially-sound-business-model-shifts-for-your-winery/
LOCATION:NY
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/11/mmblogo.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220113T100000
DTEND;TZID=America/New_York:20220113T113000
DTSTAMP:20260510T092605
CREATED:20211013T142704Z
LAST-MODIFIED:20211013T142704Z
UID:10000654-1642068000-1642073400@newyorkwines.org
SUMMARY:Business Valuation Considerations for Wineries & Growers
DESCRIPTION:There are a variety of contexts in which wineries and vineyards may need a business valuation. These include for estate and gift tax reporting\, estate planning\, business succession planning\, buy-sell agreements\, purchase or sale of the business\, and SBA loans. Join Anthony Sandonato\, CPA/ABV\, CVA\, Esq. \, Partner at Mengel Metzger Barr & Co. LLP to explore the situations in which wineries and vineyards may need a business valuation\, as well as a discussion of the methodologies and best practices for accurately valuating your business. \nClick Here to Register
URL:https://newyorkwines.org/event/business-valuation-considerations-for-wineries-growers/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/10/qtq80-PaMP1O-scaled.jpeg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211118T100000
DTEND;TZID=America/New_York:20211118T113000
DTSTAMP:20260510T092605
CREATED:20210922T200753Z
LAST-MODIFIED:20210922T201201Z
UID:10000651-1637229600-1637235000@newyorkwines.org
SUMMARY:Business Succession Planning for Wineries & Growers
DESCRIPTION:Planning for the future doesn’t have to be complicated or intimidating. Succession planning ensures that your assets will be used to benefit the people you choose and can lay the groundwork for the next generation to take the reins. In this session\, participants will learn more about the right (and sometimes difficult) questions to ask in order to move the process along. The session will also explore how to honestly assess retirement needs in addition to finances\, including: \n\nDeveloping a successor\nCreating a business continuity plan (management transition\, cash flow and retirement planning\, and tax planning)\nDefining key members personal responsibility in the plan\n\nPresentation from 10-11 and Q&A Session from 11-11:30 \nClick Here to Register \n\n\nPresented by Gregg McConnell\, Farm Business Consultant\, Farm Credit East
URL:https://newyorkwines.org/event/business-succession-planning-for-wineries-growers/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/09/qtq80-qQmfU0-scaled.jpeg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211006T120000
DTEND;TZID=America/New_York:20211006T133000
DTSTAMP:20260510T092605
CREATED:20210715T192725Z
LAST-MODIFIED:20210920T153841Z
UID:10000647-1633521600-1633527000@newyorkwines.org
SUMMARY:Frontline Staff Compensation and Incentive Structures
DESCRIPTION:Join Sandra Hess and her team for the final webinar in a three-part series on “Direct Wine Sales Top Tools.”\n\n\n\n\n\nAbout this event\n\n\nYou are invited to a 3- part Lunch & Learn Webinar Series on “Direct Wine Sales Top Tools\,” exclusively for New York Wineries. Register for individual sessions or the entire series! \nWebinar #3: Frontline Staff Compensation and Incentive Structures \nAttendees will get hands-on instruction for developing competitive and effective frontline staff compensation and inventive structures in his hands-on webinar. Take-aways include: \n\nReview of most effective front-line staff compensation programs by winery type\nHands-on instruction for developing a more competitive and effective compensation and incentive structure\nChecklist for developing a customized compensation and incentive program for your winery based on size and offerings\n\nThis webinar will be presented by Sandra Hess & DTC Consultant Network Member (TBD). \nClick Here to Register\n\n\nAbout Our Presenter: Sandra Hess | Founder of DTC Wine Workshops & DTC Consultant Network \nSandra Hess is a wine consumer engagement & direct sales strategist supporting winery teams throughout the US\, Canada and Australia. Sandra founded DTC Wine Workshops Consulting Agency\, based out of the San Francisco Bay Area\, in July 2013 and also launched an online training division in August 2014. Sandra publishes the DTC Wine Case Study Series and is a frequent speaker at wine industry events nationally and globally. Sandra serves as a steering committee member for the DTC Wine Symposium and an advisory board member for the Wine Business Monthly WiVi Conference Central Coast. Sandra formed a partnership with Wine Tourism Australia in 2017 and provides online coaching as well as training programs to winery teams across Australia and New Zealand. In addition to her professional contributions\, Sandra is the Past-President of Women for WineSense Napa Sonoma chapter. Prior to joining the wine industry\, Sandra supported businesses nationally and globally in the areas of Customer Relationship Management (CRM) software solutions\, compliance management software solutions\, customer engagement workflow automation and sales/marketing strategic planning. \n\nThis webinar series is sponsored by Farm Credit East. For generations\, Farm Credit East has worked with thousands of agricultural business owners across the Northeast. Our goal is to provide you not only financing and working capital\, but the professional services you will need to find and service your markets\, manage your business and grow your profits. Unlike banks and accounting firms\, Farm Credit East is devoted specifically to serving the agricultural industry within the Northeast.
URL:https://newyorkwines.org/event/frontline-staff-compensation-and-incentive-structures/
LOCATION:NY
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/dtclogo.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210908T120000
DTEND;TZID=America/New_York:20210908T133000
DTSTAMP:20260510T092605
CREATED:20210715T192545Z
LAST-MODIFIED:20210715T192545Z
UID:10000646-1631102400-1631107800@newyorkwines.org
SUMMARY:Top Tasting Room Engagement & Sales Strategies
DESCRIPTION:Join Sandra Hess and her team for the second in a three-part series on “Direct Wine Sales Top Tools.”\n\n\n\n\n\nAbout this event\n\n\nYou are invited to a 3- part Lunch & Learn Webinar Series on “Direct Wine Sales Top Tools\,” exclusively for New York Wineries. Register for individual sessions or the entire series! \nWebinar #2: Top Tasting Room Engagement & Sales Strategies \nAttendees will get hands-on instruction for developing the top tasting room engagement and sales strategies in his hands-on webinar. Take-aways include: \n\nReview of top tasting menus by winery type that result in higher average order values and conversion to club ratios\nHands-on instruction for developing visitor experiences by customer type that appeal to most wine enthusiasts\nHow to measure tasting room sales and engagement success leveraging top 5 conversion strategies\n\nThis webinar will be presented by Sandra Hess & DTC Consultant Network Member (TBD). \nClick Here to Register\nUpcoming Webinars in this series: \n\nWebinar #3: Frontline Staff Compensation and Incentive Structures – October 6th from 12PM to 1:30PM\n\n\n\nAbout Our Presenter: Sandra Hess | Founder of DTC Wine Workshops & DTC Consultant Network \nSandra Hess is a wine consumer engagement & direct sales strategist supporting winery teams throughout the US\, Canada and Australia. Sandra founded DTC Wine Workshops Consulting Agency\, based out of the San Francisco Bay Area\, in July 2013 and also launched an online training division in August 2014. Sandra publishes the DTC Wine Case Study Series and is a frequent speaker at wine industry events nationally and globally. Sandra serves as a steering committee member for the DTC Wine Symposium and an advisory board member for the Wine Business Monthly WiVi Conference Central Coast. Sandra formed a partnership with Wine Tourism Australia in 2017 and provides online coaching as well as training programs to winery teams across Australia and New Zealand. In addition to her professional contributions\, Sandra is the Past-President of Women for WineSense Napa Sonoma chapter. Prior to joining the wine industry\, Sandra supported businesses nationally and globally in the areas of Customer Relationship Management (CRM) software solutions\, compliance management software solutions\, customer engagement workflow automation and sales/marketing strategic planning.
URL:https://newyorkwines.org/event/top-tasting-room-engagement-sales-strategies/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/dtclogo.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210818T100000
DTEND;TZID=America/New_York:20210818T120000
DTSTAMP:20260510T092605
CREATED:20210702T151210Z
LAST-MODIFIED:20210716T144600Z
UID:10000640-1629280800-1629288000@newyorkwines.org
SUMMARY:Building a Corporate Gifting Program
DESCRIPTION:There are gifts and then there are corporate gifts. What’s the difference? Reach! Chances are when companies purchase gifting options\, these gifts will be distributed to over ten recipients in one pop. It’s the difference between tin cans & string and a megaphone. \nHaving a corporate gifting program for the holidays (and perhaps all year round) is a great way to connect with more consumers on an exponential level. To ensure success\, it’s important to think through the details and plan early. \nCompanies give gifts to enhance their relationships and stay ‘top of mind’ with their clients. What better way to build a lasting\, valued relationship than through a gift of wine from New York? It is also good business. On average\, companies spend $44 each for employee gifts and $48 each for client gifts and 25% of companies will spend over $100 on each employee gift. This is a $31.75 Billion business annually. \nJoin us for these two\, 2-hour seminar style webinars specifically for NYWGF members and learn the key elements of building a successful Corporate Gifting program for your winery! \nAugust 17th (10am – 12pm EST)\, Presented by Susan Cole\, WISE Academy Coach \n\nDeveloping the offer\nMarketing materials\nFinding the businesses/contacts to reach out to\nInitial phone call\nNegotiating the details\nClosing the sale\nDevelop the timeline\n\nAugust 18th (10am – 12pm EST)\, Presented by Chris Puppione\, Key Account Manager\, Coravin & WISE Academy Coach \n\nClient Management – communication\, preparation and tech/tools\nDesign & programing of Corporate Virtual Experiences\nMarketing & Outreach\nSales Cycle & Opportunities\nOperations / Logistics\n\n? Click Here to Register\n\n\nAbout Our Presenters: \nSusan Cole | WISE Academy Coach \nSusan has more than 18 years of wine marketing experience\, all in the direct-to-consumer arena. Her industry knowledge\, sales expertise\, and ability to build relationships have proven instrumental in helping both large and small wineries achieve and surpass their revenue goals. During her time at Windsor Vineyards\, Treasury Wine Estates\, and Pezzi King Vineyards she has managed inbound and outbound call centers\, wine clubs\, and customer service organizations\, resulting in revenue growth\, club membership\, and sales that consistently exceeded projections. \nFor the tasting rooms of Beringer Vineyards\, Chateau St. Jean\, Stags’ Leap\, St. Clement\, Etude\, Souverain\, Meridian and Cellar 360 she had led dynamic and successful training sessions in retail sales and wine club membership that resulted in improved sales revenue and increased club conversion. Susan holds a diploma in Wine and Spirits from the Wine and Spirits Educational Trust in London. \nChris Puppione\, Regional Key Account Manager\, Coravin | WISE Academy Coach \nAfter a 15-year career in teaching and coaching\, Chris Puppione transitioned to a life of wine in 2012\, taking a position in hospitality with Robert Mondavi Winery. In the years since\, he has diversified his experiences within the industry by way of education and working in the vineyard\, cellar\, visitor’s center\, marketplace\, and boardroom. He was honored to serve as Marketing Manager with world-renowned importer Martine’s Wines\, sharing the stories of over 50+ brands from France\, Italy\, Portugal\, as well as a few domestic wineries. In recent years\, Chris led the team at Passalacqua Winery in the Dry Creek Valley as Director of Sales\, where his team distinguished itself as an industry leader in virtual experiences and high-touch hospitality programs. \nCurrently\, Chris serves wineries as the Regional Key Account Manager for Coravin. He also writes for K&L Wine Merchants\, teaches WSET courses at Napa Valley Wine Academy\, and coaches for WISE Academy. He has also been a featured speaker at wine industry events\, such as the DTC Wine Symposium and Wine Business Monthly’s Innovation + Quality. \nBelieving that every person is an experiment of one\, Chris aspires to be a designer of moments who engages and transforms each guest and business partner. Chris currently resides in the Russian River Valley with his wife and two young children.
URL:https://newyorkwines.org/event/building-a-corporate-gifting-program/2021-08-18/
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/building-a-corporate-gifting-program/2021-08-18/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210817T100000
DTEND;TZID=America/New_York:20210817T120000
DTSTAMP:20260510T092605
CREATED:20210702T151210Z
LAST-MODIFIED:20210716T144600Z
UID:10000639-1629194400-1629201600@newyorkwines.org
SUMMARY:Building a Corporate Gifting Program
DESCRIPTION:There are gifts and then there are corporate gifts. What’s the difference? Reach! Chances are when companies purchase gifting options\, these gifts will be distributed to over ten recipients in one pop. It’s the difference between tin cans & string and a megaphone. \nHaving a corporate gifting program for the holidays (and perhaps all year round) is a great way to connect with more consumers on an exponential level. To ensure success\, it’s important to think through the details and plan early. \nCompanies give gifts to enhance their relationships and stay ‘top of mind’ with their clients. What better way to build a lasting\, valued relationship than through a gift of wine from New York? It is also good business. On average\, companies spend $44 each for employee gifts and $48 each for client gifts and 25% of companies will spend over $100 on each employee gift. This is a $31.75 Billion business annually. \nJoin us for these two\, 2-hour seminar style webinars specifically for NYWGF members and learn the key elements of building a successful Corporate Gifting program for your winery! \nAugust 17th (10am – 12pm EST)\, Presented by Susan Cole\, WISE Academy Coach \n\nDeveloping the offer\nMarketing materials\nFinding the businesses/contacts to reach out to\nInitial phone call\nNegotiating the details\nClosing the sale\nDevelop the timeline\n\nAugust 18th (10am – 12pm EST)\, Presented by Chris Puppione\, Key Account Manager\, Coravin & WISE Academy Coach \n\nClient Management – communication\, preparation and tech/tools\nDesign & programing of Corporate Virtual Experiences\nMarketing & Outreach\nSales Cycle & Opportunities\nOperations / Logistics\n\n? Click Here to Register\n\n\nAbout Our Presenters: \nSusan Cole | WISE Academy Coach \nSusan has more than 18 years of wine marketing experience\, all in the direct-to-consumer arena. Her industry knowledge\, sales expertise\, and ability to build relationships have proven instrumental in helping both large and small wineries achieve and surpass their revenue goals. During her time at Windsor Vineyards\, Treasury Wine Estates\, and Pezzi King Vineyards she has managed inbound and outbound call centers\, wine clubs\, and customer service organizations\, resulting in revenue growth\, club membership\, and sales that consistently exceeded projections. \nFor the tasting rooms of Beringer Vineyards\, Chateau St. Jean\, Stags’ Leap\, St. Clement\, Etude\, Souverain\, Meridian and Cellar 360 she had led dynamic and successful training sessions in retail sales and wine club membership that resulted in improved sales revenue and increased club conversion. Susan holds a diploma in Wine and Spirits from the Wine and Spirits Educational Trust in London. \nChris Puppione\, Regional Key Account Manager\, Coravin | WISE Academy Coach \nAfter a 15-year career in teaching and coaching\, Chris Puppione transitioned to a life of wine in 2012\, taking a position in hospitality with Robert Mondavi Winery. In the years since\, he has diversified his experiences within the industry by way of education and working in the vineyard\, cellar\, visitor’s center\, marketplace\, and boardroom. He was honored to serve as Marketing Manager with world-renowned importer Martine’s Wines\, sharing the stories of over 50+ brands from France\, Italy\, Portugal\, as well as a few domestic wineries. In recent years\, Chris led the team at Passalacqua Winery in the Dry Creek Valley as Director of Sales\, where his team distinguished itself as an industry leader in virtual experiences and high-touch hospitality programs. \nCurrently\, Chris serves wineries as the Regional Key Account Manager for Coravin. He also writes for K&L Wine Merchants\, teaches WSET courses at Napa Valley Wine Academy\, and coaches for WISE Academy. He has also been a featured speaker at wine industry events\, such as the DTC Wine Symposium and Wine Business Monthly’s Innovation + Quality. \nBelieving that every person is an experiment of one\, Chris aspires to be a designer of moments who engages and transforms each guest and business partner. Chris currently resides in the Russian River Valley with his wife and two young children.
URL:https://newyorkwines.org/event/building-a-corporate-gifting-program/2021-08-17/
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/building-a-corporate-gifting-program/2021-08-17/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210805T120000
DTEND;TZID=America/New_York:20210805T133000
DTSTAMP:20260510T092605
CREATED:20210715T192354Z
LAST-MODIFIED:20210716T132634Z
UID:10000645-1628164800-1628170200@newyorkwines.org
SUMMARY:Top 5 Wine Consumer Segments & Sales Strategies
DESCRIPTION:Join Sandra Hess and her team for the first in a three part series on “Direct Wine Sales Top Tools.”\n\n\n\n\n\nAbout this event\n\n\nYou are invited to a 3- part Lunch & Learn Webinar Series on “Direct Wine Sales Top Tools\,” exclusively for New York Wineries. Register for individual sessions or the entire series! \nWebinar #1: Top 5 Wine Consumer Segments & Sales Strategies \nAttendees will get hands-on instruction for identifying the top five wine consumer segments and developing effective sales strategies for each. Take-aways include: \n\nHow to best segment direct consumers by customer type in POS and Order Management Systems.\nTop training tips for delivering customized experiences and reengagement offers to customers by segment .\nHow to develop most effective sales offers by customer type and sales channel leveraging this segmented approach\n\nThis webinar will be presented by Sandra Hess & DTC Consultant Network Member (TBD). \nClick Here to Register\nUpcoming Webinars in this series: \n\nWebinar #2: Top Tasting Room Engagement & Sales Strategies – September 8th from 12PM to 1:30PM\nWebinar #3: Frontline Staff Compensation and Incentive Structures – October 6th from 12PM to 1:30PM\n\n\n\nAbout Our Presenter: Sandra Hess | Founder of DTC Wine Workshops & DTC Consultant Network \nSandra Hess is a wine consumer engagement & direct sales strategist supporting winery teams throughout the US\, Canada and Australia. Sandra founded DTC Wine Workshops Consulting Agency\, based out of the San Francisco Bay Area\, in July 2013 and also launched an online training division in August 2014. Sandra publishes the DTC Wine Case Study Series and is a frequent speaker at wine industry events nationally and globally. Sandra serves as a steering committee member for the DTC Wine Symposium and an advisory board member for the Wine Business Monthly WiVi Conference Central Coast. Sandra formed a partnership with Wine Tourism Australia in 2017 and provides online coaching as well as training programs to winery teams across Australia and New Zealand. In addition to her professional contributions\, Sandra is the Past-President of Women for WineSense Napa Sonoma chapter. Prior to joining the wine industry\, Sandra supported businesses nationally and globally in the areas of Customer Relationship Management (CRM) software solutions\, compliance management software solutions\, customer engagement workflow automation and sales/marketing strategic planning.
URL:https://newyorkwines.org/event/top-5-wine-consumer-segments-sales-strategies/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/dtclogo.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210622T090000
DTEND;TZID=America/New_York:20210622T120000
DTSTAMP:20260510T092605
CREATED:20210603T134446Z
LAST-MODIFIED:20210702T152814Z
UID:10000629-1624352400-1624363200@newyorkwines.org
SUMMARY:Tasting Room Best Practices
DESCRIPTION:The workshop focuses on the most prudent areas for increasing sales skills.\n\n\n\n\n\nAbout this event\n\n\nTasting Room Best Practices: (6 hours of content over two\, 3-hour sessions) \nDates: June 15th and 22nd\, 2021 Time: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Tasting Room Best Practices workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on the most prudent areas for increasing sales skills and raising the bar with the WISE Triple Score – asking for the order\, effectively presenting and selling the wine club\, as well as collecting contact data – all in a brand-appropriate way. Give your team members the resources and build confidence in leveraging your brand\, winery & wine knowledge into exceptional customer service and sales skills. \n7 Secrets of Professional Selling \n\nLeveraging Your Brand. Brand basics exercise helps team understand the importance of getting each wineries’ unique brand message boiled down into compelling and memorable stories and sound bites.\nUnderstanding Your Guests. Explore how not all visitors are created equal and understand that they have different psychological needs depending on where they are at on the Buyers’ Continuum. How to shift gears accordingly for different needs of each category from prospects to first-time buyers to repeat buyers to raving fans. Beyond the Buyer’s Continuum\, explore how not all wine buyers are created equal and understand that they have different psychological needs depending on what their relationship is with wine in general. How to shift gears accordingly for different needs of each category from “newbies” to “know-it-alls” and beyond.\nBuilding Rapport. Skills development on use of effective ice-breakers\, the right open-ended questions\, compelling analogies and great story telling. Homework has them expand on these tools using more winery specifics. Special focus will be on storytelling – making those emotional connections and the art of telling a good story.\nNoticing Buying Signals. Review both verbal and non-verbal buying signals – how to spot them and leverage them into a sale.\nThe Triple Score. Reset DTC and Tasting Room priorities to always be selling wine\, selling clubs and capturing contact data – all in a brand appropriate manner.\nFeatures & Benefits Selling Weave the club benefits into the entire guest experience. Focus on features vs. benefits selling through leveraging the understanding of what is of interest to the guest and showing the benefits specifically geared towards those interests. Increase wine club conversion rates and build confidence in selling the wine club\, effectively and in a brand-appropriate way.\nCodifying Your Sales Successes. Help team members understand their own recipe for successful selling\, codify it and then repeat. Triple score confidence.\n\nClick Here to Register \n*Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/tasting-room-best-practices/2021-06-22/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210615T090000
DTEND;TZID=America/New_York:20210615T120000
DTSTAMP:20260510T092605
CREATED:20210603T134446Z
LAST-MODIFIED:20210702T152814Z
UID:10000628-1623747600-1623758400@newyorkwines.org
SUMMARY:Tasting Room Best Practices
DESCRIPTION:The workshop focuses on the most prudent areas for increasing sales skills.\n\n\n\n\n\nAbout this event\n\n\nTasting Room Best Practices: (6 hours of content over two\, 3-hour sessions) \nDates: June 15th and 22nd\, 2021 Time: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Tasting Room Best Practices workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on the most prudent areas for increasing sales skills and raising the bar with the WISE Triple Score – asking for the order\, effectively presenting and selling the wine club\, as well as collecting contact data – all in a brand-appropriate way. Give your team members the resources and build confidence in leveraging your brand\, winery & wine knowledge into exceptional customer service and sales skills. \n7 Secrets of Professional Selling \n\nLeveraging Your Brand. Brand basics exercise helps team understand the importance of getting each wineries’ unique brand message boiled down into compelling and memorable stories and sound bites.\nUnderstanding Your Guests. Explore how not all visitors are created equal and understand that they have different psychological needs depending on where they are at on the Buyers’ Continuum. How to shift gears accordingly for different needs of each category from prospects to first-time buyers to repeat buyers to raving fans. Beyond the Buyer’s Continuum\, explore how not all wine buyers are created equal and understand that they have different psychological needs depending on what their relationship is with wine in general. How to shift gears accordingly for different needs of each category from “newbies” to “know-it-alls” and beyond.\nBuilding Rapport. Skills development on use of effective ice-breakers\, the right open-ended questions\, compelling analogies and great story telling. Homework has them expand on these tools using more winery specifics. Special focus will be on storytelling – making those emotional connections and the art of telling a good story.\nNoticing Buying Signals. Review both verbal and non-verbal buying signals – how to spot them and leverage them into a sale.\nThe Triple Score. Reset DTC and Tasting Room priorities to always be selling wine\, selling clubs and capturing contact data – all in a brand appropriate manner.\nFeatures & Benefits Selling Weave the club benefits into the entire guest experience. Focus on features vs. benefits selling through leveraging the understanding of what is of interest to the guest and showing the benefits specifically geared towards those interests. Increase wine club conversion rates and build confidence in selling the wine club\, effectively and in a brand-appropriate way.\nCodifying Your Sales Successes. Help team members understand their own recipe for successful selling\, codify it and then repeat. Triple score confidence.\n\nClick Here to Register \n*Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/tasting-room-best-practices/2021-06-15/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210520T100000
DTEND;TZID=America/New_York:20210520T113000
DTSTAMP:20260510T092605
CREATED:20210420T200122Z
LAST-MODIFIED:20210420T201817Z
UID:10000623-1621504800-1621510200@newyorkwines.org
SUMMARY:Conducting a Winery Financial & Operational Analysis
DESCRIPTION:Learn how to structure\, review\, and synthesize your winery data to build for success – without sacrificing compliance.\n\n\n\n\n\n\n\nRecord keeping can be cumbersome and overwhelming\, but it is necessary for compliance and tax purposes. What else can your sales\, inventory\, and other records tell you about the health and potential success of your winery? Yes\, most bookkeeping revolves around a Chart of Accounts and other ‘presentation’ data designed to make tax returns easy to process. And while this is a great goal\, that singular focus can sometimes obscure more practical data points that might help us determine if our winery business is profitable and WHY. \nJoin Gregg McConnell of Farm Credit East as he lead us through the right questions to ask when reviewing our records\, and how to manage the data so that it helps build for success – without sacrificing compliance requirements. \nTopics will include: \n\nProfit analysis and cash flow analysis\nCost to produce wine\nGross profit\nBusiness Planning\n\n\n\nClick Here to Register \nThis enhanced webinar is free for Tier 2 & 3 Winery & Grower Members. Tier 1 members and non-member wineries and growers in New York state may join for a fee.
URL:https://newyorkwines.org/event/conducting-a-winery-financial-operational-analysis/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/04/qtq80-LPQqax-e1618949886384.jpeg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210421T090000
DTEND;TZID=America/New_York:20210421T120000
DTSTAMP:20260510T092606
CREATED:20210225T214119Z
LAST-MODIFIED:20210702T152910Z
UID:10000611-1618995600-1619006400@newyorkwines.org
SUMMARY:Wine Club Mastery [Enhanced Webinar Series]
DESCRIPTION:Learn about all aspects of strategic wine club management\, including club design\, member acquisition and retention\, metrics\, and measures.\n\n\n\n\n\nAbout this Event\n\n\nWine Club Mastery Series: (15 hours of content over five 3-hour sessions) \nDates: April 13\, 14\, 19\, 20 & 21 \nTime: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Wine Club Mastery workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on all aspects of strategic wine club management\, including club design\, member acquisition and retention\, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. Build skills needed to build repeatable processes that lead to increased sales and engaged wine club members; strategize on best practices and ways to maximize your programs for an even more lucrative revenue stream and stronger winery advocates. \nOverview of the content include focus on: \n\nGoal setting\, measurements and accountability – retention and loyalty\, attrition\, budgeting\nOperations and crisis management\nDriving change and generating revenue\nCommunication\nLeveraging events\, web and phone\nMore…\n\nClick Here to Register. *Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/wine-club-mastery-enhanced-webinar-series/2021-04-21/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
END:VCALENDAR