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DTSTART;TZID=America/New_York:20240521T130000
DTEND;TZID=America/New_York:20240521T140000
DTSTAMP:20240513T160737Z
CREATED:20240221T020337Z
LAST-MODIFIED:20240513T160737Z
UID:10000798-1716296400-1716300000@newyorkwines.org
SUMMARY:Maximizing Sales with Google Ads Performance Max Campaigns
DESCRIPTION:Maximizing Sales with Google Ads Performance Max Campaigns\nTuesday\, May 21\, 2024 \n1:00 PM – 2:00 PM \n \nUnmask the effectiveness of Google Ads Performance Max campaigns\, an advanced\, AI-driven advertising approach. \n\nEnhancing Winery E-Commerce: A Professional Workshop SeriesThis series\, crafted for the New York Wine & Grape Foundation\, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions\, the series delves into essential digital marketing tools and techniques\, including Google Merchant Center\, SEO optimization\, Google Analytics\, and Google Ads. The workshops are structured to cater to a range of experience levels\, from beginners to those facing specific digital marketing challenges\, providing practical and impactful learning experiences. \nWorkshop 4: Maximizing Sales with Google Ads Performance Max CampaignsConcluding\nthe series\, this workshop explores the intricacies of Google Ads Performance\nMax campaigns. Participants will learn about this advanced\, AI-driven\nadvertising approach and its effectiveness across various platforms. The\nsession covers campaign building\, budget allocation\, and the integration of\nGoogle Merchant Center\, providing a comprehensive guide to leveraging this tool\nfor e-commerce enhancement. \n \n  \nClick Here to Register\n \nThis webinar is free to all NYWGF Tier 2 & Tier 3 members.
URL:https://newyorkwines.org/event/maximizing-sales-with-google-ads-performance-max-campaigns/
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/02/NYWGF-Enhanced-Webinar.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/maximizing-sales-with-google-ads-performance-max-campaigns/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240604T100000
DTEND;TZID=America/New_York:20240604T110000
DTSTAMP:20240513T160724Z
CREATED:20240506T175734Z
LAST-MODIFIED:20240513T160724Z
UID:10001565-1717495200-1717498800@newyorkwines.org
SUMMARY:How to Position & Prepare Your Farm or Winery for a Successful Sale
DESCRIPTION:Join Business Partner\, Greenspoon Marder to learn the steps essential to sell your business for the max price to the most appropriate buyer. \n\n\n\n\n\n\n\nJoin Business Partner\, Greenspoon Marder as they discuss critical success factors\, activities\, and business & personal readiness steps that contribute to a highly rewarding merger and acquisition process for your farm and/or winery. Topics will include the importance of driving a process forward\, being prepared and proactive\, buyer research\, a process timetable\, considerations impacting potential value\, and business positioning. Special considerations for selling a highly regulated business that holds licenses will also be covered. This session will leave you with a strong sense of the steps necessary to sell your business for the maximum price to the most appropriate partner.
URL:https://newyorkwines.org/event/how-to-position-prepare-your-farm-or-winery-for-a-successful-sale/
CATEGORIES:Basic Webinar,Industry Events
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/05/Business-Partner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240605T100000
DTEND;TZID=America/New_York:20240605T160000
DTSTAMP:20240524T185430Z
CREATED:20240415T175122Z
LAST-MODIFIED:20240524T185430Z
UID:10001558-1717581600-1717603200@newyorkwines.org
SUMMARY:Sparkling Wine Master Class
DESCRIPTION:Sparkling Wine Master Class\nWednesday\, June 5\, 2024 \nFeaturing two separate sessions for owners/winemakers and non-production staff \nHosted at Ventosa Vineyards\, Geneva\, NY \nDetails and registration for each session via Eventbrite links at bottom \nThe Finger Lakes Wine Alliance is pleased to welcome all wineries in the Finger Lakes to its 9th Annual Wine Master Class!\nThrough two distinct sessions\, any winery staff member interested in learning more about traditional method-style sparkling wines will have an opportunity to attend\, taste\, and learn. \n\n**Attendees are required bring their own set of 4 tasting glasses** flutes are NOT recommended. \n\nSession 1: 10am-12pm; Non-production staff $100pp \nSession 2: 2-4pm; Owners and wine production staff $150pp \n\nThis session will be followed by a social tasting of Finger Lakes sparkling Wine with some light food offerings. Please bring a bottle to share!\nUnopened bottles from the day will be made available at cost to the afternoon session attendees immediately after the event on a first-come\, first-serve basis. Payment can be made by check to the FLWA\, we are unable to accept cash.\n\nOur guest speaker for 2024 is Mary Gorman-McAdams\, MW\, an independent wine consultant\, wine judge\, educator\, masterclass & conference speaker\, and wine business strategist with a specialist focus on sparkling wines and the wines of Bordeaux. \nShe has selected a set of wines that explore international traditional method sparkling wines. We will taste and discuss each wine in order to understand styles and winemaking techniques that may be relevant to our production of this important style in the Finger Lakes. \nAttending winemakers are encouraged to submit technical questions prior to the event. Please inquire about wines to be presented after registration. \nDetails and Registration:\n\nDates: Wednesday\, June 5\, 2024 \n\n\nTime: Session 1: 10a-12p for non-production staff \nSession 2: 2-4p for owners/wine production staff \nCost: Session 1: $100pp \nSession 2: $150pp \nFLWA and NYWGF members receive a discount; please check with your respective organization for discount code BEFORE registering \nWhere: Ventosa Vineyards\, Geneva NY \n\n\nDeadline to Register: Thursday\, May 31 via Eventbrite links below \n\n\n*Advance registration is required* \n\nProof of employment in the wine industry may be requested. \nRegister\nSession 1: FLWA Sparkling Wine Master Class: NON-PRODUCTION WINERY STAFF & WINE TRADE: Register Here \nSession 2: FLWA Sparkling Wine Master Class: OWNERS/WINERY PRODUCTION STAFF: Register Here \nFLWA Members\, please email kyle@fingerlakeswinealliance.com to request your discount code. NYWGF Members\, please email jennifercooper@nywgf.org to request your discount code. \nFLWA levy contributors and NYWGF members will receive links with a discount code. Proof of affiliation may be requested upon registration. \nMany thanks to underwriting partner Pinnacle Wine & Spirits.
URL:https://newyorkwines.org/event/sparkling-wine-master-class/
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/02/FLWA-Logo-Multi-Color-Outlined.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240612T100000
DTEND;TZID=America/New_York:20240612T110000
DTSTAMP:20240605T173911Z
CREATED:20240603T165427Z
LAST-MODIFIED:20240605T173911Z
UID:10001570-1718186400-1718190000@newyorkwines.org
SUMMARY:Harvesting Sustainability: Empowering Staff to Sell
DESCRIPTION:Join us for an engaging and educational training session dedicated to sustainable practices in wine production. This webinar is designed to educate and empower staff with the knowledge and skills necessary to implement and promote eco-friendly practices throughout winery operations and turn them into profitable sales. This training is open to all staff members\, from winemakers to administrative and sales teams. \n\n\n\n\nAbout Our Presenter…\nJulie Purpura\nJulie Purpura has spent more than half her life working in the hospitality industry. Born and raised in the Finger Lakes\, Julie has spent almost 20 years following her two greatest passions: education and wine. Upon graduating with a Master of Science in Teaching\, Julie was hired as Winery Program Coordinator and Instructor of Hospitality & Tourism at Jefferson Community College. She is a Certified Sommelier from the Court of Master Sommeliers\, has attained her WSET level 3\, and is a C.S.W. through the Society of Wine Educators. \n\n\n  \nBasic Webinars are FREE to all NYWGF Grower and Winery Members. \nClick Here to Register
URL:https://newyorkwines.org/event/harvesting-sustainability-empowering-staff-to-sell/
CATEGORIES:Basic Webinar,Industry Events
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/06/Sustainability.png
LOCATION:
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240618T100000
DTEND;TZID=America/New_York:20240618T110000
DTSTAMP:20240508T140353Z
CREATED:20240506T175250Z
LAST-MODIFIED:20240508T140353Z
UID:10001564-1718704800-1718708400@newyorkwines.org
SUMMARY:Effective Budget Planning for New York's Growers & Wineries
DESCRIPTION:Learn valuable tips and strategies for NY growers and wineries to help you effectively plan your budget and maximize your profits. \n\n\n\n\n\n\n\nJoin us for an informative online session tailored specifically for growers and wineries in New York. Learn valuable tips and strategies to help you effectively plan your budget and maximize your profits. Anthony Sandonato of MMB+CO will join us to share his insights and best practices to help you succeed in this competitive industry. Don’t miss this opportunity to enhance your financial planning skills and take your business to the next level.\n\n\n\nThis webinar is free to all NYWGF Members.\n\n\nClick Here to Register
URL:https://newyorkwines.org/event/effective-budget-planning-for-new-yorks-growers-wineries/
CATEGORIES:Basic Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2023/09/Basic.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240626T180000
DTEND;TZID=America/New_York:20240626T200000
DTSTAMP:20240610T164834Z
CREATED:20240610T161742Z
LAST-MODIFIED:20240610T164834Z
UID:10001572-1719424800-1719432000@newyorkwines.org
SUMMARY:DEI Over Wine: Cohort 2
DESCRIPTION:DEI OVER WINE: COHORT 2\n\nWEDNESDAY JUNE 26 @ 6:00 PM – 8:00 PM\n\nDEI Over Wine is a three-part series taught by NYK’s Beverage Education Manager\, Maiah Johnson Dunn (she/her)\, and Rochester-area DEI Practitioner\, Syd Bell (she/her). \nMaiah and Syd serve up diversity\, equity\, and inclusion concepts in actionable conversations paired with real-world examples. Together\, we’ll dissect power and privilege and the importance of context\, explore building inclusive spaces\, and create a roadmap for active allyship. \nWe encourage businesses to send two team members as diversity of perspective is important to this work. Come prepared for honest conversation and good wine. \nWhat You’ll Learn: \nWednesday\, June 26: Session 1: Laying the groundwork.\nYou’ll learn how we got here\, how each individual’s actions can drive change\, and the difference between intent and impact. \nWednesday\, July 31: Session 2: Exploring people – yourself included.\nYou’ll learn about the different identities (and biases) we hold\, and how to consider them when making decisions for your business. \nWednesday\, August 21: Session 3: Building inclusive spaces.\nYou’ll hear from your peers\, identify what makes a space inclusive\, and leave with the tools to put your learning into practice. \nDownload the DEI Over Wine Event Flyer here to learn more. \nThe ticket price is good for one person to attend the three-part series. We encourage businesses to send two team members as diversity of perspective is important to this work. The classes will run monthly on the following dates: 6/26\, 7/31\, 8/21. Each session will meet in person at New York Kitchen and will include a generous grazing board alongside a sampling of wine\, beer\, or spirits. Feel free to bring a bottle to share while you network after each session. \nNew York Kitchen is proud to partner with the New York Wine & Grape Foundation\, which will provide one $50 discount per NYWGF winery or grower member to attend DEIOW. NYWGF Members\, please contact Jennifer Cooper for your discount code.\nRegister here!
URL:https://newyorkwines.org/event/dei-over-wine-cohort-2/2024-06-26/
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2024/06/Brand_initial_Simple_Logo_34c046b588-jvedvY.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240702T130000
DTEND;TZID=America/New_York:20240702T143000
DTSTAMP:20240423T195744Z
CREATED:20240416T150700Z
LAST-MODIFIED:20240423T195744Z
UID:10001559-1719925200-1719930600@newyorkwines.org
SUMMARY:Utilizing AI for Winery Marketing Success
DESCRIPTION:Utilizing AI for Winery Marketing Success\n\n\n\n\nDiscover the transformative power of large language models like ChatGPT in wine marketing. \n\n\nIn this session\, discover the transformative power of large language models like ChatGPT in wine marketing. Learn to streamline content creation\, automate tasks\, and harness AI as a personal assistant. We’ll delve into prompt engineering best practices and provide live examples\, all designed to help with the challenges you face in your busy day. \n\n\n\n\n\n\n\n\n\n\n\nAbout Ryan Milani: \nRyan Milani is an accomplished digital marketing expert based in Napa\, CA\, known for his comprehensive expertise and innovative approach in the field. With over 15 years of experience\, he has developed a profound understanding of various aspects of digital marketing\, including Google Ads\, analytics\, website development\, SEO\, and social media marketing. \nRyan’s work spans a wide range of industries\, from B2B to B2C sectors\, showcasing his versatility and ability to tailor strategies to diverse business needs. His practical knowledge and skills have been honed through collaborations with hundreds of clients\, allowing him to deliver effective and impactful marketing solutions. \nIn addition to his extensive professional experience\, Ryan has a strong connection to the wine industry. He has conducted specialized workshops at Sonoma State University\, focusing on the unique digital marketing requirements of wineries. This specialization underscores his ability to adapt and apply his digital marketing expertise to the specific needs of different industry sectors. \nRyan’s deep-rooted understanding of digital marketing\, combined with his specialized focus on the wine industry\, positions him as a key figure in the vibrant digital landscape of Napa Valley and beyond. \n  \n\nThis webinar is free to all NYWGF Tier 2 & Tier 3 members.\nClick Here to Register
URL:https://newyorkwines.org/event/utilizing-ai-for-winery-marketing-success/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/02/NYWGF-Enhanced-Webinar.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240716T090000
DTEND;TZID=America/New_York:20240716T100000
DTSTAMP:20240603T170205Z
CREATED:20240603T170205Z
LAST-MODIFIED:20240603T170205Z
UID:10001571-1721120400-1721124000@newyorkwines.org
SUMMARY:EV Make-Ready Opportunities
DESCRIPTION:Are you considering EV charging at your establishment but concerned about costs and complexities? \nEV programs support all aspects of a community — from your property to downtown retail and entertainment\, to hotels\, workplaces\, and highway fast-charging. It’s estimated that 30% of drivers will be in EVs by 2030. \nAs one of 6 Joint Utilities offering EV incentives throughout New York state\, National Grid is here to help! \nLearn how its commercial Make-Ready Program can fund up to 90% of the electric infrastructure costs associated with installing electric vehicle charging. \nJoin NYWGF’s virtual intro on July 16\, 2024 @ 9:00 AM. \nThe discussion will cover: \n\nIncreased EV incentives through your utility\, plus other stackable funding resources\nEligibility and funding tiers based upon public access\nApproved installers to shepherd your project\, start to finish\nTimeline and availability of funding through year-end 2025\nNew York winery testimonial\n\n\n\n\n\nABOUT OUR PRESENTER… \n \nWhitney Skeans\nWhitney is National Grid’s Lead Program Manager for Electric Vehicles New York. In this role\, she oversees the implementation of National Grid’s EV Charging Make-Ready Program\, delivering $154 M in business customer incentives to install 9\,000 charging plugs across the company’s upstate electric service territory by YE 2025. She also serves as president of the board of directors for Western New York’s Sustainable Business Roundtable and is a board member for the WNY Chapter of the American Red Cross. \n\n  \nInformational Webinars are FREE to all NYS Growers and Wineries. \nClick Here to Register
URL:https://newyorkwines.org/event/ev-make-ready-opportunities/
CATEGORIES:Industry Events,Info Session
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/03/Informational.png
LOCATION:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240717T180000
DTEND;TZID=America/New_York:20240717T200000
DTSTAMP:20240603T165037Z
CREATED:20240603T163936Z
LAST-MODIFIED:20240603T165037Z
UID:10001569-1721239200-1721246400@newyorkwines.org
SUMMARY:New York Wine Classic Awards Ceremony
DESCRIPTION:The 2024 New York Wine Classic Award winners will be honored on Wednesday\, July 17th at 6:00PM EST in a live virtual ceremony hosted by Wanda Mann.\nOrganized annually by the New York Wine & Grape Foundation\, the New York Wine Classic celebrates a diverse selection of world-class wines from producers within the State. \nNYWGF has partnered again with the Beverage Testing Institute (BevTest) to judge wines submitted. Scores will be awarded by BevTest’s trained sensory panel comprised of beverage directors\, sommeliers\, top bartenders\, retail buyers\, and educators. \n\n\nTop award winners will be announced live during a Virtual Awards Ceremony hosted by Wanda Mann held on Wednesday\, July 17th. Please register for our Virtual Awards Ceremony below. \n\nClick Here to Register
URL:https://newyorkwines.org/event/new-york-wine-classic-awards-ceremony/
CATEGORIES:Industry Events,Special Event
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/06/Wine-Classic-Awards-Ceremony-Registration-Header-2.png
LOCATION:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240725T090000
DTEND;TZID=America/New_York:20240725T100000
DTSTAMP:20240711T202703Z
CREATED:20240711T202703Z
LAST-MODIFIED:20240711T202703Z
UID:10001597-1721898000-1721901600@newyorkwines.org
SUMMARY:Unlocking the Potential of Tourism: A Path to Sustainable Growth & Change
DESCRIPTION:We seek to promote tourism growth\, but what are the desired outcomes? To unlock its potential as a force for positive change\, we need a unified vision and proactive leadership. Tourism Stewardship is an approach that prioritizes responsible and sustainable tourism practices to minimize negative impacts on the environment\, culture\, and local communities. It involves considering long-term social\, economic\, and environmental implications of tourism development. Join us as we examine New York State’s current and future tourism trends\, exploring how Tourism Stewardship can be a guiding philosophy for sustainable growth. \n\n\n\n\nABOUT OUR PRESENTER…\nBob Provost\nAn acknowledged new business incubator and change agent\, Bob thrives on helping people and organizations identify and achieve their goals. His 25+ years as CMO/Marketing Director with two major media properties and as a non-profit CEO were marked by innovation\, revenue development\, problem solving and process improvement. His work in marketing\, sales\, branding\, economic development and community engagement has consistently earned professional and civic recognition. \nHis expertise ranges from brand identification\, articulation and deployment to tactical engagement in forging win-win corporate/community partnerships leading to sales growth. His creativity has been credited with driving impressive revenue growth while improving client relationships. A lifelong learner and advocate for constructive change\, Bob possesses substantial expertise in digital sales & marketing\, and is accomplished at applying integrated marketing solutions in the real world. \nBob embraces a culture of “doing good while doing well\,” integrating civic engagement with long-term strategic business objectives. \n\n\n  \nInformational Webinars are FREE to all NYS Growers and Wineries. \nRegister Here
URL:https://newyorkwines.org/event/unlocking-the-potential-of-tourism-a-path-to-sustainable-growth-change/
CATEGORIES:Industry Events,Info Session
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2023/09/Informational.png
LOCATION:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240731T180000
DTEND;TZID=America/New_York:20240731T200000
DTSTAMP:20240610T164834Z
CREATED:20240610T161742Z
LAST-MODIFIED:20240610T164834Z
UID:10001573-1722448800-1722456000@newyorkwines.org
SUMMARY:DEI Over Wine: Cohort 2
DESCRIPTION:DEI OVER WINE: COHORT 2\n\nWEDNESDAY JUNE 26 @ 6:00 PM – 8:00 PM\n\nDEI Over Wine is a three-part series taught by NYK’s Beverage Education Manager\, Maiah Johnson Dunn (she/her)\, and Rochester-area DEI Practitioner\, Syd Bell (she/her). \nMaiah and Syd serve up diversity\, equity\, and inclusion concepts in actionable conversations paired with real-world examples. Together\, we’ll dissect power and privilege and the importance of context\, explore building inclusive spaces\, and create a roadmap for active allyship. \nWe encourage businesses to send two team members as diversity of perspective is important to this work. Come prepared for honest conversation and good wine. \nWhat You’ll Learn: \nWednesday\, June 26: Session 1: Laying the groundwork.\nYou’ll learn how we got here\, how each individual’s actions can drive change\, and the difference between intent and impact. \nWednesday\, July 31: Session 2: Exploring people – yourself included.\nYou’ll learn about the different identities (and biases) we hold\, and how to consider them when making decisions for your business. \nWednesday\, August 21: Session 3: Building inclusive spaces.\nYou’ll hear from your peers\, identify what makes a space inclusive\, and leave with the tools to put your learning into practice. \nDownload the DEI Over Wine Event Flyer here to learn more. \nThe ticket price is good for one person to attend the three-part series. We encourage businesses to send two team members as diversity of perspective is important to this work. The classes will run monthly on the following dates: 6/26\, 7/31\, 8/21. Each session will meet in person at New York Kitchen and will include a generous grazing board alongside a sampling of wine\, beer\, or spirits. Feel free to bring a bottle to share while you network after each session. \nNew York Kitchen is proud to partner with the New York Wine & Grape Foundation\, which will provide one $50 discount per NYWGF winery or grower member to attend DEIOW. NYWGF Members\, please contact Jennifer Cooper for your discount code.\nRegister here!
URL:https://newyorkwines.org/event/dei-over-wine-cohort-2/2024-07-31/
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2024/06/Brand_initial_Simple_Logo_34c046b588-jvedvY.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240807T090000
DTEND;TZID=America/New_York:20240807T100000
DTSTAMP:20240530T133309Z
CREATED:20240530T133309Z
LAST-MODIFIED:20240530T133309Z
UID:10001566-1723021200-1723024800@newyorkwines.org
SUMMARY:NYWGF Export Program: Canada Market Overview
DESCRIPTION:A “deep dive” into the Canadian market and our effort to export New York Wines in 2024-25. \n\n\n\n\n\n\n\n📅 Wednesday\, August 7 · 9 – 10am EDT\n\n\n\nJoin us in welcoming a.m.c.c.\, NYWGF’s market representatives based in Toronto. Founders Andrea Backstrom and Melissa Stunden will be on hand to provide a comprehensive overview of the Ontario and Quebec markets\, where much of New York wines activities will focus in 2024-2025. Melissa and Andrea have broad knowledge across all provincial markets\, along with diverse experience in route to market strategy\, educational initiatives\, event management and media relations. As with our other market overviews\, we encourage you to bring your questions! \n*All New York wineries are welcome to join us for these Market Overview Sessions\, however\, only current Export Program participants can participate in events after July 1st\, 2024. If you have not already done so\, please join the program or renew your participation today. \n\n\n\n\nPresenters \nAndrea Backstrom.Andrea comes with experience in key regional and national sales and marketing positions for two leading national distributors. She started her career in beverage alcohol in Vancouver with Mark Anthony Brands\, where she worked in sales for 3 years\, followed by a move to Toronto where she subsequently worked in regional trade and national brand marketing for 4 years. She was then recruited by Lifford Wine & Spirits where she worked as their Sales Director for 2 years. Throughout this experience she gained an in-depth understanding of route to market and commercialization in all markets across Canada. She has strong relationships with liquor boards and retailers nationally where she has built wine and spirit brands with suppliers from around the world. Andrea is currently a member of the Board of Directors for Drinks Ontario\, the provincial trade association representing agents\, producers\, importers and trade offices\, offering a credible voice on trade\, regulatory and policy issues. \nMelissa Stunden.Melissa comes with experience as a certified sommelier and years of managing regional and national restaurant accounts at a leading wine agency. She started her career in beverage alcohol working at a local winery in Niagara and went on to complete her sommelier education to work at Maple Leaf Sports and Entertainment\, one of Canada’s largest food and beverage outlets. She worked under Master Sommelier Jennifer Huether as the Assistant Sommelier for 7 years before making the move to the distributor side of the business. Melissa was recruited by Diageo as their Reserve Brand Specialist where she focused solely on developing the high end wines and spirits portfolio. From there\, she moved to Lifford Wine & Spirits where she focused on the restaurant side of the business developing key relationships across Toronto and subsequently took that experience to a national scale where she built the Lifford business into national restaurant chains. Melissa also served on the Board of Directors for the Canadian Association of Professional Sommeliers for 8 years and maintains those relationships today. \n\n\n\nRegister Here: Canada Market Overview
URL:https://newyorkwines.org/event/nywgf-export-program-canada-market-overview/
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/05/Export.png
LOCATION:
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240808T090000
DTEND;TZID=America/New_York:20240808T100000
DTSTAMP:20240530T133723Z
CREATED:20240530T133723Z
LAST-MODIFIED:20240530T133723Z
UID:10001567-1723107600-1723111200@newyorkwines.org
SUMMARY:NYWGF Export Program: Japan Market Overview
DESCRIPTION:A “deep dive” into the Japan market and our effort to export New York Wines in 2024-25. \n\n\n\n\n\n\n\n📅 Thursday\, August 8 · 9 – 10am EDT\n\n\n\n\n\n\n\n\n\nAfter another an exciting and productive year of activities in Japan\, we are pleased to welcome back the Asahi Agency for an update on the market\, and details about what plans are in the works for the New York Wines Export Program in 2024. You are invited to come meet this expert team\, including wine specialist & educator Takenori Beppu\, J.S.A. Sommelier\, WSET Diploma. Akiko Kurose\, our lead strategic partner at Asahi Agency\, will talk about the wine landscape in the market\, what wines sell well\, and discuss market-specific opportunities and challenges for the coming program year! Have your questions ready. \n*All New York wineries are welcome to join us for these Market Overview Sessions\, however\, only current Export Program participants can participate in events after July 1st\, 2024. If you have not already done so\, please join the program or renew your participation today. \n\n\nRegister Here: Japan Market Overview
URL:https://newyorkwines.org/event/nywgf-export-program-japan-market-overview/
CATEGORIES:Industry Events
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LOCATION:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240809T090000
DTEND;TZID=America/New_York:20240809T100000
DTSTAMP:20240802T160339Z
CREATED:20240530T134213Z
LAST-MODIFIED:20240802T160339Z
UID:10001568-1723194000-1723197600@newyorkwines.org
SUMMARY:Export Program: Western Europe Market Overview
DESCRIPTION:A “deep dive” into the Western Europe market and our effort to export New York Wines in 2024-25. \n📅 Friday\, August 9 · 9 – 10am EDT \nOur Western Europe team at Think Drink Global has had a very successful few years in the face of great challenges. We are proud to welcome them back to steward 2024-25 New York Wines programming in target markets within Western Europe. Join us for TDG’s overview and an update on opportunities (on-trade / off-trade) and what wines are selling well in the key markets – the UK\, France\, and Scandinavian countries will be covered. The team will talk through the planned activities for the year and\, as always\, please feel free to bring your specific questions! \n*All New York wineries are welcome to join us for these Market Overview Sessions\, however\, only current Export Program participants can participate in events after July 1st\, 2024. If you have not already done so\, please join the program or renew your participation today. \nRegister Here: Western Europe Market Overview
URL:https://newyorkwines.org/event/export-program-western-europe-market-overview/
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/05/Export-3.png
LOCATION:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240813T110000
DTEND;TZID=America/New_York:20240813T123000
DTSTAMP:20240628T181436Z
CREATED:20240628T180945Z
LAST-MODIFIED:20240628T181436Z
UID:10001576-1723546800-1723552200@newyorkwines.org
SUMMARY:Effectively Connecting with Millennial & Gen Z Audiences
DESCRIPTION:Welcome to our Enhanced Webinar: Effectively Connecting with Millennial & Gen Z Audiences! \nAre you struggling to reach and engage with the younger generations online? Join us on Tue Aug 13 2024 at 11:00 AM EDT for an interactive online event where we will share tips and strategies on how to effectively connect with Millennial and Gen Z audiences. \nLearn about the latest trends\, best practices\, and tools to help you tailor your messaging and content to resonate with these key demographics. Whether you’re a marketer\, business owner\, or content creator\, this webinar is designed to help you boost your online presence and connect with the younger generations in a meaningful way. \nDon’t miss out on this opportunity to enhance your digital marketing skills and connect with the audiences that matter most. \n\nThis webinar is free to all NYWGF Tier 2 & Tier 3 members.\nRegister Here\n  \n\n\n\n\n\n\n\n\n\n\n\nAbout Erica Duecy… \nAs a strategic consultant and advisor\, Erica helps brands unlock growth — whether improving brand positioning and investor storytelling or building scale via results-oriented marketing programs. Her key capabilities include: \n\nBrand positioning and storytelling\nMarketing program development (B2B and consumer)\nContent and social media strategy\nData insights reports and surveys\nInvestor pitch deck development\nMedia strategy\n\nIn addition to driving business results\, Erica’s content programs consistently win awards across digital\, print\, and video: 2 Webby Awards (online guides)\, 2 MIN Awards (video)\, 3 Lowell Thomas / SATW Travel Awards (site\, blog\, special section)\, 1 AdWeek Hot List (site); 8 Azbees / ASBPE Awards (site\, series\, articles)\, 8 Folio Eddie Awards (video\, long form\, data report); and 1 Spirited Award / Tales of the Cocktail (site)\, among others. \nShe has also led projects and initiatives — as a consultant — for Drizly (alcohol ordering platform)\, inHouse (restaurant membership startup)\, Flaneur (bespoke bedding startup)\, CAVA (fast-casual restaurant startup)\, pressed juicery (retail startup)\, and Terlato Wines (importer and distributor)\, among others. \nErica presents at drinks industry conferences and events on a range of topics\, including Millennial and Gen Z drinking behaviors\, drinks industry trends\, the state of journalism\, and the decolonizing of wine writing. Appearances include Wine2Wine\, Unified Wine Symposium\, The Professional Wine Writers Symposium\, CIA’s Somm Summit\, VinExpo\, BevCon\, Tales of the Cocktail\, Bar Convent Brooklyn\, and others.
URL:https://newyorkwines.org/event/effectively-connecting-with-millennial-gen-z-audiences/
CATEGORIES:Enhanced Webinar
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LOCATION:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240821T180000
DTEND;TZID=America/New_York:20240821T200000
DTSTAMP:20240610T164834Z
CREATED:20240610T161742Z
LAST-MODIFIED:20240610T164834Z
UID:10001574-1724263200-1724270400@newyorkwines.org
SUMMARY:DEI Over Wine: Cohort 2
DESCRIPTION:DEI OVER WINE: COHORT 2\n\nWEDNESDAY JUNE 26 @ 6:00 PM – 8:00 PM\n\nDEI Over Wine is a three-part series taught by NYK’s Beverage Education Manager\, Maiah Johnson Dunn (she/her)\, and Rochester-area DEI Practitioner\, Syd Bell (she/her). \nMaiah and Syd serve up diversity\, equity\, and inclusion concepts in actionable conversations paired with real-world examples. Together\, we’ll dissect power and privilege and the importance of context\, explore building inclusive spaces\, and create a roadmap for active allyship. \nWe encourage businesses to send two team members as diversity of perspective is important to this work. Come prepared for honest conversation and good wine. \nWhat You’ll Learn: \nWednesday\, June 26: Session 1: Laying the groundwork.\nYou’ll learn how we got here\, how each individual’s actions can drive change\, and the difference between intent and impact. \nWednesday\, July 31: Session 2: Exploring people – yourself included.\nYou’ll learn about the different identities (and biases) we hold\, and how to consider them when making decisions for your business. \nWednesday\, August 21: Session 3: Building inclusive spaces.\nYou’ll hear from your peers\, identify what makes a space inclusive\, and leave with the tools to put your learning into practice. \nDownload the DEI Over Wine Event Flyer here to learn more. \nThe ticket price is good for one person to attend the three-part series. We encourage businesses to send two team members as diversity of perspective is important to this work. The classes will run monthly on the following dates: 6/26\, 7/31\, 8/21. Each session will meet in person at New York Kitchen and will include a generous grazing board alongside a sampling of wine\, beer\, or spirits. Feel free to bring a bottle to share while you network after each session. \nNew York Kitchen is proud to partner with the New York Wine & Grape Foundation\, which will provide one $50 discount per NYWGF winery or grower member to attend DEIOW. NYWGF Members\, please contact Jennifer Cooper for your discount code.\nRegister here!
URL:https://newyorkwines.org/event/dei-over-wine-cohort-2/2024-08-21/
CATEGORIES:Industry Events
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241104T080000
DTEND;TZID=America/New_York:20241104T100000
DTSTAMP:20241025T180758Z
CREATED:20241025T180658Z
LAST-MODIFIED:20241025T180758Z
UID:10001610-1730707200-1730714400@newyorkwines.org
SUMMARY:NYSWGG Welcomes Lucie Morton
DESCRIPTION:Monday\, November 4th  |  Three Brothers Winery  |  8:00am\n \nLucie is an internationally acclaimed viticultural consultant and lecturer specializing in grapevine ampelography (identification)\, rootstock selection and vineyard establishment. She is currently working on a movie called The Odyssey of Forbidden Wines and will be joining us as her travels bring her here.  Check out the teaser at www.theforbiddenwines.com \nShe will be joining us for a guest lecture at Three Brothers Winery at 8:00am on Monday 11/4/24. Please bring $20 or your NYSWGG membership card. \nRSVP to Chris at cksawtoothfarm3@gmail.com
URL:https://newyorkwines.org/event/nyswgg-welcomes-lucie-morton/
CATEGORIES:Industry Events,Special Event
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2022/03/NYSWGGlogo.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241107T173000
DTEND;TZID=America/New_York:20241107T183000
DTSTAMP:20241026T000111Z
CREATED:20241025T235950Z
LAST-MODIFIED:20241026T000111Z
UID:10001611-1731000600-1731004200@newyorkwines.org
SUMMARY:How to Become a Taste NY Vendor: Secrets to Success
DESCRIPTION:Thursday\, November 7  |  5:30 PM \nAre you a New York producer looking to increase your market reach and sales? Join us on Thursday\, November 7\, from 5:30 PM to 6:30 PM for an exclusive informational webinar on how to become a Taste NY Vendor featuring Christopher Charles Lawton\, Manager at Taste NY\, Capital Region Welcome Center\, and Gregory Flores\, Taste NY Market Assistant Manager. \nThis free online Zoom session will delve into the Taste NY program\, how to navigate the vendor application process\, and strategies for product branding to boost their market presence. NY producers of food and non-alcoholic beverages\, health and beauty items\, textiles\, and crafts are invited to learn how to partner with Taste NY store at the Capital Region Welcome Center. The webinar will also include a Q&A session to address any specific questions that arise. \nRegister today to secure your spot and learn how you can expand your business and market your products through the Taste NY program! \nIf you have any questions\, please reach out to Uliana Ahashkova\, Agriculture Economic Development Educator\, at ua38@cornell.edu or 845-340-3900 x390. \n  \nLearn More and Register Here
URL:https://newyorkwines.org/event/how-to-become-a-taste-ny-vendor-secrets-to-success/
CATEGORIES:Industry Events,Special Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241114T180000
DTEND;TZID=America/New_York:20241114T210000
DTSTAMP:20241022T170551Z
CREATED:20241022T170551Z
LAST-MODIFIED:20241022T170551Z
UID:10001609-1731607200-1731618000@newyorkwines.org
SUMMARY:Long Island Wine Country (LIWC) Legacy Dinner
DESCRIPTION:Thursday\, November 14 · 6pm EST \nPlease join us on Thursday\, November 14th at the North Fork Country Club to celebrate the history of our region and honor the amazing individuals who have helped build Long Island into what it is today! \nThe 2024 Long Island Wine Country Legacy Dinner will shine a spotlight on Kip and Susan Bedell and their invaluable contributions within the Long Island Wine Community. Come and be part of this momentous occasion as we raise our glasses! \nTickets are $150pp or $1\,500 for a table of 10. Tickets include Long Island wine\, passed hors d’oeuvres and a four course meal. \nShould you prefer an alternative payment method\, tickets can also be secured via check\, made payable to the “Long Island Wine Council” and sent to PO Box 600\, Riverhead\, NY 11901. \nRegister Here
URL:https://newyorkwines.org/event/long-island-wine-country-liwc-legacy-dinner/
CATEGORIES:Industry Events,Special Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241119T110000
DTEND;TZID=America/New_York:20241119T120000
DTSTAMP:20241029T171942Z
CREATED:20241029T171942Z
LAST-MODIFIED:20241029T171942Z
UID:10001612-1732014000-1732017600@newyorkwines.org
SUMMARY:Retirement Plan Mandates & Applicable Tax Credits: What You Need To Know
DESCRIPTION:Starts on Tuesday\, November 19 · 11am EST \n\n\nWith recent legislation changes at both state and federal levels\, small businesses are facing new mandates and opportunities related to employee retirement plans. From requirements to offer retirement benefits to tax credits that can help cover the costs\, it can be challenging to navigate what these changes mean for your business. Business Partner\, Human Interest will break down the latest requirements\, explain how they may impact your business\, and explore ways to leverage tax incentives to make offering a plan affordable. \nJoin us for this essential webinar where Austin Spite of Human Interest will help to clarify the regulatory landscape and guide you through practical steps for compliance and cost savings. Whether you’re currently offering a retirement plan or just beginning to explore your options\, this session will provide valuable insights to help you support your employees and grow your business. \n\n\n\n\nABOUT OUR PRESENTER…\nA Strategic Account Executive at Human Interest\, Austin Spite helps small and medium-sized businesses implement accessible\, affordable retirement plans that empower their employees’ futures. With a background in strategic relationship management and data-driven insights\, Austin excels in providing customized retirement solutions tailored to each client’s unique goals. Known for his proactive approach and commitment to client success\, Austin works closely with business owners to simplify retirement planning and maximize compliance with new legislative requirements. Passionate about financial wellness\, Austin is dedicated to helping companies build a more secure future for their teams. \nThis Webinar is Free to all NYS Wineries and Growers\nRegister Here
URL:https://newyorkwines.org/event/retirement-plan-mandates-applicable-tax-credits-what-you-need-to-know/
CATEGORIES:Industry Events,Info Session
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/05/Business-Partner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241203T100000
DTEND;TZID=America/New_York:20241203T110000
DTSTAMP:20240919T204309Z
CREATED:20240919T204229Z
LAST-MODIFIED:20240919T204309Z
UID:10001605-1733220000-1733223600@newyorkwines.org
SUMMARY:Protecting Your Vines & Wines: Cybersecurity and IT Risk Strategies
DESCRIPTION:Join us on December 3rd as Business Partner MGO as they discuss how to keep your vineyard & winery safe from cyber threats and IT risks.\nTuesday\, December 3 · 10am EST \nJoin Business Partner\, MGO\, for an essential webinar on “Cybersecurity and IT Risk Management for New York’s Wine & Grape Industry.” This session will cover the importance of cybersecurity\, common threats like phishing and ransomware\, and how to identify and mitigate IT risks in your winery or vineyard’s digital infrastructure. Learn best practices for safeguarding your IT environment\, including practical steps for developing a robust cybersecurity plan and the significance of employee training. Real-world case studies will be discussed to provide insights and lessons learned\, alongside an introduction to useful cybersecurity tools and resources. \nThis webinar is ideal for winery owners\, managers\, IT professionals\, and operational staff\, whether from small boutique wineries or large-scale producers. Gain valuable knowledge from our speakers: Andy Loong\, MGO CPA Chief Information Security Officer (CISO) and Sarah McGuire\, MGO CPA Business Advisory Services Partner. \nThis Webinar is Free to all NYS Wineries and Growers\nRegister Here
URL:https://newyorkwines.org/event/protecting-your-vines-wines-cybersecurity-and-it-risk-strategies/
CATEGORIES:Basic Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/05/Business-Partner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241205T090000
DTEND;TZID=America/New_York:20241205T093000
DTSTAMP:20241203T175928Z
CREATED:20240919T203859Z
LAST-MODIFIED:20241203T175928Z
UID:10001604-1733389200-1733391000@newyorkwines.org
SUMMARY:Long Island's Sustainable Viticulture Future: Evaluating Hybrid Wine Grapes
DESCRIPTION:Explore Long Island’s Hybrid winegrape potential: How advanced research is driving sustainable\, high-quality production in a unique climate.\nThursday\, December 5 · 9 – 9:30am EST \nJoin us as we explore the exciting potential of hybrid winegrape varieties on Long Island\, where innovative research is paving the way for sustainable\, high-quality wine production in our unique maritime climate. In 2023\, 12 hybrid winegrape varieties were evaluated at the Long Island Horticultural Research and Extension Center in Riverhead\, providing invaluable insights into their adaptability to sandy soils and the region’s specific climate challenges. \nWith vineyard establishment and management costs running high\, it is crucial to identify grape varieties that can thrive with fewer resources. Five bearing hybrids have already shown promise\, with an additional seven varieties planted in 2022 and 2023\, reflecting the New York Wine & Grape Foundation’s commitment to sustainable viticulture and climate resilience. Notably\, disease-resistant hybrids were successfully managed with significantly reduced pesticide use—an achievement that aligns with the growing demand for environmentally friendly products from both consumers and growers. \nTo demonstrate the wine quality potential of these hybrids\, fruit from select varieties was provided to local winemakers for small-lot production\, with results shared widely across the industry. This initiative is just the beginning\, as ongoing trials continue to assess resistance to diseases like downy mildew\, powdery mildew\, black rot\, and Phomopsis under varying conditions. \nAbout Our Speaker Alice Wise:\nAlice Wise is a viticulturist and educator with Cornell Cooperative Extension of Suffolk County. She has been a pioneering force in Long Island’s wine industry since the 1990s\, specializing in vineyard management\, research\, and sustainability. Wise focuses on environmentally conscious practices and the development of hybrid winegrape varieties. Her work includes evaluating grapevine performance\, disease resistance\, and the impact of sustainable practices on wine quality. As a respected leader in the field\, she collaborates closely with local growers and winemakers\, contributing to the region’s reputation for innovative and sustainable viticulture. \n*This webinar is free to all New York Wine & Grape Foundation Member wineries and growers.\n\n\n\n\nPlease Register Here
URL:https://newyorkwines.org/event/long-islands-sustainable-viticulture-future-evaluating-hybrid-wine-grapes/
CATEGORIES:Basic Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/09/Research-Update-Webinar.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241210T100000
DTEND;TZID=America/New_York:20241210T110000
DTSTAMP:20241122T175009Z
CREATED:20241122T175009Z
LAST-MODIFIED:20241122T175009Z
UID:10001613-1733824800-1733828400@newyorkwines.org
SUMMARY:2025 New York Sustainable Winegrowing Program Update & Intro to MyEV Tool
DESCRIPTION:Tuesday\, December 10 · 10 – 11am EST \nThe New York Sustainable Winegrowing Program will be entering its third year of certification in 2025. We are excited to continue growing this program through the addition of new vineyards and support for existing participants. This webinar will cover the requirements to be certified and maintain certification in 2025 along with upcoming changes to program requirements and updates on what one can expect in the future. \nNew for 2025: Participants now have the option to complete their VineBalance Workbook using the MyEV Tool. Nicholas Gunner of Orbitist LLC will be joining the webinar to demonstrate how to sign up for MyEV and access the VineBalance Workbook. \n\n\n\n\nPresenters \nJustin Jackson\, NYWGF Sustainability Program Manager \nNicholas Gunner\, Developer for Orbitist LLC \n\n\n  \nRegister for this webinar here.
URL:https://newyorkwines.org/event/2025-new-york-sustainable-winegrowing-program-update-intro-to-myev-tool/
CATEGORIES:Basic Webinar,Industry Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250107T110000
DTEND;TZID=America/New_York:20250107T120000
DTSTAMP:20240919T204701Z
CREATED:20240919T204701Z
LAST-MODIFIED:20240919T204701Z
UID:10001606-1736247600-1736251200@newyorkwines.org
SUMMARY:Clean Financials: Ensuring Transparency & Success in the Wine/Grape Industry
DESCRIPTION:Learn the importance of clean financials in the wine industry: record-keeping\, voluntary audits\, inventory management & tax implications.\nTuesday\, January 7\, 2025 · 11am EST \n\n\nJoin Business Partner\, MGO\, for an insightful webinar on the critical role of clean financial statements in the wine & grape industry. Key topics will include: \n\nFinancial Hygiene: Learn why meticulous record-keeping is essential\, even if a formal audit isn’t required.\nAudit Insights: Discover the benefits of voluntary audits in identifying potential issues and ensuring financial transparency.\nInventory Management: Understand the importance of accurate inventory checks and calculations in reflecting true economic value.\nTax Implications: Explore how clean financials impact state\, local\, and property taxes\, helping you stay compliant and avoid liabilities.\n\nEquip your winery or vineyard with the knowledge to maintain financial clarity and support long-term success. \n\n\n\n\nOur Presenters…\nMichael Corkery CPA\, CFE\, Assurance Partner \nSarah McGuire\, CPA\, Business Advisory Services Partner \nMichael Nunez\, Director Tax \nThis Webinar is Free to all NYS Wineries and Growers\nRegister Here
URL:https://newyorkwines.org/event/clean-financials-ensuring-transparency-success-in-the-wine-grape-industry/
CATEGORIES:Basic Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/05/Business-Partner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250114T100000
DTEND;TZID=America/New_York:20250114T110000
DTSTAMP:20241203T164136Z
CREATED:20241203T164136Z
LAST-MODIFIED:20241203T164136Z
UID:10001614-1736848800-1736852400@newyorkwines.org
SUMMARY:Expanding Beyond NY: Keys to Selling Wine in the U.S. & Canada
DESCRIPTION:Starts on Tuesday\, January 14\, 2025 · 10am EST\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout this event \n\n\n\n\n\n\nJoin Business Partner\, Foster Garvey PC for an engaging webinar created specifically for New York wineries looking to expand their market reach beyond New York’s borders and into other states and Canada. This session will cover key business and regulatory insights for selling wine in other states and internationally\, with topics including an overview of U.S. and Canadian alcoholic beverage regulations\, licensing requirements\, the roles of importers and distributors\, and strategies to avoid common legal and business pitfalls. Discover new growth opportunities and learn how to navigate the legal and regulatory landscape with confidence! \n\n\n\n\nAbout Our Presenters… \nBrian Fink is a regulatory and commercial lawyer based in New York City. He helps wineries and other alcoholic beverage companies navigate the complexities of federal and state beverage-alcohol laws and regulations\, including TTB and state licensing\, TTB\, FDA and USDA labeling rules\, state franchise laws\, regulatory compliance\, and trade practices. With significant experience in commercial matters\, including distribution agreements\, custom crush agreements\, alternating proprietorships\, asset and stock purchases\, leases\, and more\, he provides practical solutions for wineries looking to expand and streamline operations. Brian frequently writes and speaks about legal and policy issues facing wineries and other alcoholic beverage companies. \n\n\n\n\nGlenford Jameson is a regulatory and commercial lawyer based in Toronto. Glenford focuses his practice on serving the food and beverage industries in Canada. He advises clients on regulatory compliance\, labeling\, advertising claims\, and enforcement actions from Health Canada and the Canadian Food Inspection Agency. He has extensive experience in provincial and federal compliance\, importation\, food safety\, product recalls\, and risk management\, and has taught Canadian Food Law at Michigan State University’s College of Law. His work bridges the intersection of food and beverages\, technology\, and regulation. \n\n\n  \nRegister Here
URL:https://newyorkwines.org/event/expanding-beyond-ny-keys-to-selling-wine-in-the-u-s-canada/
CATEGORIES:Basic Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250128T083000
DTEND;TZID=America/New_York:20250128T090000
DTSTAMP:20240919T205103Z
CREATED:20240919T205103Z
LAST-MODIFIED:20240919T205103Z
UID:10001607-1738053000-1738054800@newyorkwines.org
SUMMARY:Managing Spotted Lanternfly in New York Vineyards with an Update on Sour Rot & Grape Berry Moth Research
DESCRIPTION:Dr. Greg Loeb will provide an update on his Spotted Lanternfly early detection research\, and his Sour Rot & Grape Berry Moth research.\nTuesday\, January 28\, 2025 · 8:30 – 9am EST \n\n\nThe invasive Spotted Lanternfly (SLF)\, originally from Asia\, is rapidly spreading across states from its initial invasion point in Pennsylvania. SLF has a strong association with the invasive Tree of Heaven (TOH)\, which serves as a preferred food source. Early detection of SLF in new areas often correlates with the presence of TOH. Join Dr. Greg Loeb as he discusses his latest research findings and how those findings are fueling a new collaboration with Dr. Sara Emery (Entomology) and Dr. Katie Gold (Plant Pathology Plant Microbe Biology) at Cornell which aims to use remote sensing to identify TOH near New York vineyards. If successful\, this could prove to be a more efficient method for mapping TOH and assessing the risk of SLF establishment. \nIn addition\, Dr. Loeb will also provide an update on his late-season damage from grape berry moth research as well as his work on sour rot. \n\n\n\n\nAbout Our Speaker Dr. Gregory Loeb:\nDr. Loeb has research and extension responsibilities for grape and small fruit crops. His research interests focus on how host plant traits and other environmental factors influence interactions between plants and their herbivores\, and herbivores and natural enemies with the specific applied goal of developing novel approaches to pest management. His more applied research program focuses on the ecology and integrated control of specific arthropod pests of grapes and small fruit crops. His extension program emphasizes educating growers on pest biology and management alternatives. He co-teaches a course on grape pest management every fall and advises graduate students and postdoctoral associates on insect ecology\, biological control and integrated pest management. \n*This webinar is free to all New York Wine & Grape Foundation Member wineries and growers.\nRegister Here
URL:https://newyorkwines.org/event/managing-spotted-lanternfly-in-new-york-vineyards-with-an-update-on-sour-rot-grape-berry-moth-research/
CATEGORIES:Basic Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/09/Research-Update-Webinar.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250129T090000
DTEND;TZID=America/New_York:20250129T103000
DTSTAMP:20250210T144014Z
CREATED:20250103T182344Z
LAST-MODIFIED:20250210T144014Z
UID:10001633-1738141200-1738146600@newyorkwines.org
SUMMARY:Uncorking Collaboration: The New York Wine & Retailer Roundtable Series
DESCRIPTION:Join us for a series of three* dynamic\, facilitated panel discussions designed to foster collaboration and strengthen partnerships between New York wineries and retailers. \nThis series provides a unique platform to discuss strategies\, share insights\, and explore actionable steps to enhance the presence of New York wines in retail settings. \n*NOTE: By registering you will receive a calendar hold and information for all three webinars in the series to be held on January 29th\, February 5th\, and February 26th. \n  \nSession 1: Consumer Marketing | January 29th | 9am-10:30am\nThis session will focus on the successes and challenges of marketing New York wines in retail environments. We’ll explore effective strategies for showcasing New York wines in-store\, framing their unique value proposition\, and engaging directly with customers. \nKey Discussion Topics: \nValue Proposition: Highlighting the appeal of New York wines\, including small-scale\, family-owned sustainability; excellent price-to-value ratio; and versatile food-pairing ability. \nBest Practices: Sharing proven tactics for in-store promotion and consumer engagement. \nSpeakers: Host/Facilitator: Dan Belmont\, Wine Educator and Retailer \nPanelists: \n\nChad Hendrickson\, Brand Ambassador\, Lakewood Vineyards\nYancey Stanforth-Migliore\, Co-Founder\, Whitecliff Vineyards\nMatt Yaeger\, Owner\, Pinnacle Wine & Liquor | Rochester\nMichael A. Correra\, Owner\, Michael-Towne Wines & Spirits | Brooklyn Heights\n\nDon’t miss this opportunity to be part of an engaging conversation that drives collaboration and supports the growth of New York wines! \nSession 2: Logistics & Resources | February 5th | 9am – 10:30am\nThis session will dive into the journey of New York wine as it moves from producer to distributor to retailer\, highlighting both the successes and challenges along the way. From streamlining operations to overcoming logistical barriers\, this conversation aims to identify opportunities for collaboration and innovation in the supply chain. The panelists will share their experiences and provide practical solutions to common challenges. By addressing the logistics of bringing New York wine to market\, participants will gain valuable insights and tools to enhance the efficiency and success of their operations. \nKey Discussion Topics: \nSuccess Stories and Challenges: Insights into what works and what doesn’t in the production\, distribution\, and retail process for New York wines. \nCollaboration Across the Supply Chain: Strategies for improving communication and efficiency among wineries\, distributors\, and retailers. \nThe Role of Self-Distribution: Exploring how self-distributing wineries navigate logistics and build direct relationships with retailers. \nSpeakers: \nHost/Facilitator: Dan Belmont\, Wine Educator and Retailer \nPanelists: \n\nKatie Roller\, Portfolio Manager\, NYS | Opici Family Distributing\n\n\nChad Hendrickson\, Brand Ambassador\, Lakewood Vineyards\nYancey Stanforth-Migliore\, Co-Founder\, Whitecliff Vineyards\nMatt Yaeger\, Owner\, Pinnacle Wine & Liquor | Rochester\nMichael A. Correra\, Owner\, Michael-Towne Wines & Spirits | Brooklyn Heights\n\nSession 3: Findings & Next Steps | February 26th | 9am – 10:30am\nJoin us for the final installment of our three-part roundtable series\, designed to strengthen connections and foster collaboration between New York wineries\, retailers\, and distributors. This culminating session will bring together insights from the entire series and outline actionable next steps for driving the success of New York wines in retail settings. \nIn this final session\, we will reflect on the key takeaways from the previous two discussions—Consumer Marketing and Logistics & Resources—and provide a comprehensive summary of the challenges\, successes\, and proposed solutions identified throughout the series. Participants will have the opportunity to engage in forward-thinking discussions about how to sustain momentum and foster continued collaboration. \nKey Discussion Topics: \nFindings Summary: A review of insights and actionable solutions shared in the first two sessions. \nSuccess Stories: Highlighting standout examples of effective strategies and partnerships that emerged during the roundtable discussions. \nFuture Opportunities: Exploring ideas for ongoing dialogue\, including the potential formation of committees or working groups to address shared goals and challenges. \nSpeakers: \n\nHost/Facilitator: Dan Belmont\, Wine Educator and Retailer\n\nPanelists: \n\nChad Hendrickson\, Brand Ambassador\, Lakewood Vineyards\nYancey Stanforth-Migliore\, Co-Founder\, Whitecliff Vineyards\nMatt Yaeger\, Owner\, Pinnacle Wine & Liquor | Rochester\nMichael A. Correra\, Owner\, Michael-Towne Wines & Spirits | Brooklyn Heights\n\nWhy Attend? \nThe final session offers a unique chance to build on the progress made throughout the series and shape the future of New York wine’s presence in the retail market. Whether you’re a winery\, retailer\, distributor\, or industry stakeholder\, your voice is vital to this conversation. Together\, we can create a stronger\, more cohesive ecosystem for New York wine. \nJoin us as we discuss lessons learned from the series\, discuss opportunities for future collaboration\, and solidify a shared vision for growth and success. Don’t miss this chance to help define the next steps for promoting New York wines! \n  \n*NOTE: By registering you will receive a calendar hold and information for all three webinars in the series to be held on January 29th\, February 5th\, and February 26th. If you have already registered for a previous session\, you do not need to register again. \n  \nRegister for Uncorking Collaboration: The New York Wine & Retailer Roundtable Series Here
URL:https://newyorkwines.org/event/uncorking-collaboration-the-new-york-wine-retailer-roundtable-series/2025-01-29/
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2025/01/Business-Partner.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250205T090000
DTEND;TZID=America/New_York:20250205T103000
DTSTAMP:20250210T144014Z
CREATED:20250103T182344Z
LAST-MODIFIED:20250210T144014Z
UID:10001634-1738746000-1738751400@newyorkwines.org
SUMMARY:Uncorking Collaboration: The New York Wine & Retailer Roundtable Series
DESCRIPTION:Join us for a series of three* dynamic\, facilitated panel discussions designed to foster collaboration and strengthen partnerships between New York wineries and retailers. \nThis series provides a unique platform to discuss strategies\, share insights\, and explore actionable steps to enhance the presence of New York wines in retail settings. \n*NOTE: By registering you will receive a calendar hold and information for all three webinars in the series to be held on January 29th\, February 5th\, and February 26th. \n  \nSession 1: Consumer Marketing | January 29th | 9am-10:30am\nThis session will focus on the successes and challenges of marketing New York wines in retail environments. We’ll explore effective strategies for showcasing New York wines in-store\, framing their unique value proposition\, and engaging directly with customers. \nKey Discussion Topics: \nValue Proposition: Highlighting the appeal of New York wines\, including small-scale\, family-owned sustainability; excellent price-to-value ratio; and versatile food-pairing ability. \nBest Practices: Sharing proven tactics for in-store promotion and consumer engagement. \nSpeakers: Host/Facilitator: Dan Belmont\, Wine Educator and Retailer \nPanelists: \n\nChad Hendrickson\, Brand Ambassador\, Lakewood Vineyards\nYancey Stanforth-Migliore\, Co-Founder\, Whitecliff Vineyards\nMatt Yaeger\, Owner\, Pinnacle Wine & Liquor | Rochester\nMichael A. Correra\, Owner\, Michael-Towne Wines & Spirits | Brooklyn Heights\n\nDon’t miss this opportunity to be part of an engaging conversation that drives collaboration and supports the growth of New York wines! \nSession 2: Logistics & Resources | February 5th | 9am – 10:30am\nThis session will dive into the journey of New York wine as it moves from producer to distributor to retailer\, highlighting both the successes and challenges along the way. From streamlining operations to overcoming logistical barriers\, this conversation aims to identify opportunities for collaboration and innovation in the supply chain. The panelists will share their experiences and provide practical solutions to common challenges. By addressing the logistics of bringing New York wine to market\, participants will gain valuable insights and tools to enhance the efficiency and success of their operations. \nKey Discussion Topics: \nSuccess Stories and Challenges: Insights into what works and what doesn’t in the production\, distribution\, and retail process for New York wines. \nCollaboration Across the Supply Chain: Strategies for improving communication and efficiency among wineries\, distributors\, and retailers. \nThe Role of Self-Distribution: Exploring how self-distributing wineries navigate logistics and build direct relationships with retailers. \nSpeakers: \nHost/Facilitator: Dan Belmont\, Wine Educator and Retailer \nPanelists: \n\nKatie Roller\, Portfolio Manager\, NYS | Opici Family Distributing\n\n\nChad Hendrickson\, Brand Ambassador\, Lakewood Vineyards\nYancey Stanforth-Migliore\, Co-Founder\, Whitecliff Vineyards\nMatt Yaeger\, Owner\, Pinnacle Wine & Liquor | Rochester\nMichael A. Correra\, Owner\, Michael-Towne Wines & Spirits | Brooklyn Heights\n\nSession 3: Findings & Next Steps | February 26th | 9am – 10:30am\nJoin us for the final installment of our three-part roundtable series\, designed to strengthen connections and foster collaboration between New York wineries\, retailers\, and distributors. This culminating session will bring together insights from the entire series and outline actionable next steps for driving the success of New York wines in retail settings. \nIn this final session\, we will reflect on the key takeaways from the previous two discussions—Consumer Marketing and Logistics & Resources—and provide a comprehensive summary of the challenges\, successes\, and proposed solutions identified throughout the series. Participants will have the opportunity to engage in forward-thinking discussions about how to sustain momentum and foster continued collaboration. \nKey Discussion Topics: \nFindings Summary: A review of insights and actionable solutions shared in the first two sessions. \nSuccess Stories: Highlighting standout examples of effective strategies and partnerships that emerged during the roundtable discussions. \nFuture Opportunities: Exploring ideas for ongoing dialogue\, including the potential formation of committees or working groups to address shared goals and challenges. \nSpeakers: \n\nHost/Facilitator: Dan Belmont\, Wine Educator and Retailer\n\nPanelists: \n\nChad Hendrickson\, Brand Ambassador\, Lakewood Vineyards\nYancey Stanforth-Migliore\, Co-Founder\, Whitecliff Vineyards\nMatt Yaeger\, Owner\, Pinnacle Wine & Liquor | Rochester\nMichael A. Correra\, Owner\, Michael-Towne Wines & Spirits | Brooklyn Heights\n\nWhy Attend? \nThe final session offers a unique chance to build on the progress made throughout the series and shape the future of New York wine’s presence in the retail market. Whether you’re a winery\, retailer\, distributor\, or industry stakeholder\, your voice is vital to this conversation. Together\, we can create a stronger\, more cohesive ecosystem for New York wine. \nJoin us as we discuss lessons learned from the series\, discuss opportunities for future collaboration\, and solidify a shared vision for growth and success. Don’t miss this chance to help define the next steps for promoting New York wines! \n  \n*NOTE: By registering you will receive a calendar hold and information for all three webinars in the series to be held on January 29th\, February 5th\, and February 26th. If you have already registered for a previous session\, you do not need to register again. \n  \nRegister for Uncorking Collaboration: The New York Wine & Retailer Roundtable Series Here
URL:https://newyorkwines.org/event/uncorking-collaboration-the-new-york-wine-retailer-roundtable-series/2025-02-05/
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2025/01/Business-Partner.png
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250228T110000
DTEND;TZID=America/New_York:20250228T120000
DTSTAMP:20250214T152121Z
CREATED:20250214T145424Z
LAST-MODIFIED:20250214T152121Z
UID:10001653-1740740400-1740744000@newyorkwines.org
SUMMARY:Wine Drinker Insights: Under-40 Consumers\, NY Residents & Buyers of NY Wine
DESCRIPTION:Understanding consumer behavior is key to growing New York’s wine industry. This webinar presented by Christian Miller\, Wine Market Council’s Director of Research as he explores the latest research on who buys New York wine—both nationally and within the state—providing valuable insights for wineries.\nKey Topics Include: \n\nNational Trends: A demographic profile of New York wine buyers across the U.S.\, their shopping and consumption habits\, and how they compare to the average American wine consumer.\nNew York Resident Consumers: Findings from the benchmark survey on New York-based wine buyers\, including demographic insights\, purchasing behaviors\, and how they compare to consumers in California and Texas.\nYoung Multicultural Consumers: A deep dive into insights from the Young Multicultural Study\, highlighting key takeaways\, gender-related factors\, and any unique trends among consumers in New York and surrounding states.\n\nJoin us for this data-driven session to better understand the evolving wine market and how New York wines fit into consumer preferences nationwide. \nPLEASE NOTE: Interested participants must tune in on February 28th at 11:00 AM EST – there will be no recording of this session sent out as a follow-up .\nThis webinar is free to all NYWGF Members. REGISTER HERE\n\n\n\n\nAbout CHRISTIAN MILLER…\nChristian Miller is Research Director for the Wine Market Council\, a non-profit organization that conducts consumer research on behalf of its members. Members cover the entire industry\, ranging from vineyard owners\, small and large wineries to importers\, wholesalers and retailers\, regional organizations\, academic institutions and suppliers to the industry. The WMC produces the longest running large scale tracking survey of wine consumers on a biannual basis\, as well as 2-4 in-depth studies each year on specific topics. \nChristian is also the proprietor of Full Glass Research\, which provides market research and industry analysis for food and beverage producers and marketers. Miller has worked in market research\, brand and category management for over two decades\, and has marketed wine brands ranging from a few thousand to over a million cases. From 2008 until 2023\, he co-directed the UC Davis OIV Wine Marketing course. Mr. Miller holds a BA in Economics from Franklin & Marshall College and an MBA from Cornell University.
URL:https://newyorkwines.org/event/wine-drinker-insights-under-40-consumers-ny-residents-buyers-of-ny-wine/
CATEGORIES:Industry Events,Info Session
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2025/02/Informational-2.png
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20250304
DTEND;VALUE=DATE:20250305
DTSTAMP:20250214T144049Z
CREATED:20250214T144049Z
LAST-MODIFIED:20250214T144049Z
UID:10001652-1741046400-1741132799@newyorkwines.org
SUMMARY:B.E.V. NY 2025
DESCRIPTION:March 4 & 5 | Presented by Cornell University | Register \nRegistration is open for B.E.V. NY 2025\, happening March 4th and 5th in Canandaigua\, NY. This year’s theme is focused on how we can make the most of opportunities for New York wine growing and winemaking for the future. Visit bevny.org/schedule to view the full conference schedule and register today! \nIn 2025\, all NYWGF Members will receive $125 off one (1) B.E.V. NY Ticket. Please contact Jenn Cooper at jennifercooper@nywgf.org to receive your discount code. Join or renew your NYWGF membership now and receive your $125 discount code today.
URL:https://newyorkwines.org/event/b-e-v-ny-2025/
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/02/BEV-NYFINALboxtype.jpg
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