Maximizing Sales with Google Ads Performance Max Campaigns
2024-05-21 13:00 - 14:00 (America/New_York) | https://newyorkwines.org/event/maximizing-sales-with-google-ads-performance-max-campaigns/
Maximizing Sales with Google Ads Performance Max Campaigns
Tuesday, May 21, 2024
1:00 PM – 2:00 PM

Unmask the effectiveness of Google Ads Performance Max campaigns, an advanced, AI-driven advertising approach.

Enhancing Winery E-Commerce: A Professional Workshop SeriesThis series, crafted for the New York Wine & Grape Foundation, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions, the series delves into essential digital marketing tools and techniques, including Google Merchant Center, SEO optimization, Google Analytics, and Google Ads. The workshops are structured to cater to a range of experience levels, from beginners to those facing specific digital marketing challenges, providing practical and impactful learning experiences.
Workshop 4: Maximizing Sales with Google Ads Performance Max CampaignsConcluding
the series, this workshop explores the intricacies of Google Ads Performance
Max campaigns. Participants will learn about this advanced, AI-driven
advertising approach and its effectiveness across various platforms. The
session covers campaign building, budget allocation, and the integration of
Google Merchant Center, providing a comprehensive guide to leveraging this tool
for e-commerce enhancement.

Click Here to Register

This webinar is free to all NYWGF Tier 2 & Tier 3 members.

How to Position & Prepare Your Farm or Winery for a Successful Sale
2024-06-04 10:00 - 11:00
Join Business Partner, Greenspoon Marder to learn the steps essential to sell your business for the max price to the most appropriate buyer.

Join Business Partner, Greenspoon Marder as they discuss critical success factors, activities, and business & personal readiness steps that contribute to a highly rewarding merger and acquisition process for your farm and/or winery. Topics will include the importance of driving a process forward, being prepared and proactive, buyer research, a process timetable, considerations impacting potential value, and business positioning. Special considerations for selling a highly regulated business that holds licenses will also be covered. This session will leave you with a strong sense of the steps necessary to sell your business for the maximum price to the most appropriate partner.

Sparkling Wine Master Class
2024-06-05 10:00 - 16:00
Sparkling Wine Master Class
Wednesday, June 5, 2024
Featuring two separate sessions for owners/winemakers and non-production staff
Hosted at Ventosa Vineyards, Geneva, NY
Details and registration for each session via Eventbrite links at bottom
The Finger Lakes Wine Alliance is pleased to welcome all wineries in the Finger Lakes to its 9th Annual Wine Master Class!
Through two distinct sessions, any winery staff member interested in learning more about traditional method-style sparkling wines will have an opportunity to attend, taste, and learn.

**Attendees are required bring their own set of 4 tasting glasses** flutes are NOT recommended.

Session 1: 10am-12pm; Non-production staff $100pp
Session 2: 2-4pm; Owners and wine production staff $150pp

This session will be followed by a social tasting of Finger Lakes sparkling Wine with some light food offerings. Please bring a bottle to share!
Unopened bottles from the day will be made available at cost to the afternoon session attendees immediately after the event on a first-come, first-serve basis. Payment can be made by check to the FLWA, we are unable to accept cash.

Our guest speaker for 2024 is Mary Gorman-McAdams, MW, an independent wine consultant, wine judge, educator, masterclass & conference speaker, and wine business strategist with a specialist focus on sparkling wines and the wines of Bordeaux.
She has selected a set of wines that explore international traditional method sparkling wines. We will taste and discuss each wine in order to understand styles and winemaking techniques that may be relevant to our production of this important style in the Finger Lakes.
Attending winemakers are encouraged to submit technical questions prior to the event. Please inquire about wines to be presented after registration.
Details and Registration:

Dates: Wednesday, June 5, 2024

Time: Session 1: 10a-12p for non-production staff
Session 2: 2-4p for owners/wine production staff
Cost: Session 1: $100pp
Session 2: $150pp
FLWA and NYWGF members receive a discount; please check with your respective organization for discount code BEFORE registering
Where: Ventosa Vineyards, Geneva NY

Deadline to Register: Thursday, May 31 via Eventbrite links below

*Advance registration is required*

Proof of employment in the wine industry may be requested.
Register
Session 1: FLWA Sparkling Wine Master Class: NON-PRODUCTION WINERY STAFF & WINE TRADE: Register Here
Session 2: FLWA Sparkling Wine Master Class: OWNERS/WINERY PRODUCTION STAFF: Register Here
FLWA Members, please email kyle@fingerlakeswinealliance.com to request your discount code. NYWGF Members, please email jennifercooper@nywgf.org to request your discount code.
FLWA levy contributors and NYWGF members will receive links with a discount code. Proof of affiliation may be requested upon registration.
Many thanks to underwriting partner Pinnacle Wine & Spirits.

Harvesting Sustainability: Empowering Staff to Sell
2024-06-12 10:00 - 11:00
Join us for an engaging and educational training session dedicated to sustainable practices in wine production. This webinar is designed to educate and empower staff with the knowledge and skills necessary to implement and promote eco-friendly practices throughout winery operations and turn them into profitable sales. This training is open to all staff members, from winemakers to administrative and sales teams.

About Our Presenter…
Julie Purpura
Julie Purpura has spent more than half her life working in the hospitality industry. Born and raised in the Finger Lakes, Julie has spent almost 20 years following her two greatest passions: education and wine. Upon graduating with a Master of Science in Teaching, Julie was hired as Winery Program Coordinator and Instructor of Hospitality & Tourism at Jefferson Community College. She is a Certified Sommelier from the Court of Master Sommeliers, has attained her WSET level 3, and is a C.S.W. through the Society of Wine Educators.

Basic Webinars are FREE to all NYWGF Grower and Winery Members.
Click Here to Register

Effective Budget Planning for New York's Growers & Wineries
2024-06-18 10:00 - 11:00
Learn valuable tips and strategies for NY growers and wineries to help you effectively plan your budget and maximize your profits.

Join us for an informative online session tailored specifically for growers and wineries in New York. Learn valuable tips and strategies to help you effectively plan your budget and maximize your profits. Anthony Sandonato of MMB+CO will join us to share his insights and best practices to help you succeed in this competitive industry. Don’t miss this opportunity to enhance your financial planning skills and take your business to the next level.

This webinar is free to all NYWGF Members.

Click Here to Register

DEI Over Wine: Cohort 2
2024-06-26 18:00 - 20:00, 2024-07-31 18:00 - 20:00, 2024-08-21 18:00 - 20:00
DEI OVER WINE: COHORT 2

WEDNESDAY JUNE 26 @ 6:00 PM – 8:00 PM

DEI Over Wine is a three-part series taught by NYK’s Beverage Education Manager, Maiah Johnson Dunn (she/her), and Rochester-area DEI Practitioner, Syd Bell (she/her).
Maiah and Syd serve up diversity, equity, and inclusion concepts in actionable conversations paired with real-world examples. Together, we’ll dissect power and privilege and the importance of context, explore building inclusive spaces, and create a roadmap for active allyship.
We encourage businesses to send two team members as diversity of perspective is important to this work. Come prepared for honest conversation and good wine.
What You’ll Learn:
Wednesday, June 26: Session 1: Laying the groundwork.
You’ll learn how we got here, how each individual’s actions can drive change, and the difference between intent and impact.
Wednesday, July 31: Session 2: Exploring people – yourself included.
You’ll learn about the different identities (and biases) we hold, and how to consider them when making decisions for your business.
Wednesday, August 21: Session 3: Building inclusive spaces.
You’ll hear from your peers, identify what makes a space inclusive, and leave with the tools to put your learning into practice.
Download the DEI Over Wine Event Flyer here to learn more.
The ticket price is good for one person to attend the three-part series. We encourage businesses to send two team members as diversity of perspective is important to this work. The classes will run monthly on the following dates: 6/26, 7/31, 8/21. Each session will meet in person at New York Kitchen and will include a generous grazing board alongside a sampling of wine, beer, or spirits. Feel free to bring a bottle to share while you network after each session.
New York Kitchen is proud to partner with the New York Wine & Grape Foundation, which will provide one $50 discount per NYWGF winery or grower member to attend DEIOW. NYWGF Members, please contact Jennifer Cooper for your discount code.
Register here!

Utilizing AI for Winery Marketing Success
2024-07-02 13:00 - 14:30 | Virtual Event
Utilizing AI for Winery Marketing Success

Discover the transformative power of large language models like ChatGPT in wine marketing.

In this session, discover the transformative power of large language models like ChatGPT in wine marketing. Learn to streamline content creation, automate tasks, and harness AI as a personal assistant. We’ll delve into prompt engineering best practices and provide live examples, all designed to help with the challenges you face in your busy day.

About Ryan Milani:
Ryan Milani is an accomplished digital marketing expert based in Napa, CA, known for his comprehensive expertise and innovative approach in the field. With over 15 years of experience, he has developed a profound understanding of various aspects of digital marketing, including Google Ads, analytics, website development, SEO, and social media marketing.
Ryan’s work spans a wide range of industries, from B2B to B2C sectors, showcasing his versatility and ability to tailor strategies to diverse business needs. His practical knowledge and skills have been honed through collaborations with hundreds of clients, allowing him to deliver effective and impactful marketing solutions.
In addition to his extensive professional experience, Ryan has a strong connection to the wine industry. He has conducted specialized workshops at Sonoma State University, focusing on the unique digital marketing requirements of wineries. This specialization underscores his ability to adapt and apply his digital marketing expertise to the specific needs of different industry sectors.
Ryan’s deep-rooted understanding of digital marketing, combined with his specialized focus on the wine industry, positions him as a key figure in the vibrant digital landscape of Napa Valley and beyond.

This webinar is free to all NYWGF Tier 2 & Tier 3 members.
Click Here to Register

EV Make-Ready Opportunities
2024-07-16 09:00 - 10:00
Are you considering EV charging at your establishment but concerned about costs and complexities?
EV programs support all aspects of a community — from your property to downtown retail and entertainment, to hotels, workplaces, and highway fast-charging. It’s estimated that 30% of drivers will be in EVs by 2030.
As one of 6 Joint Utilities offering EV incentives throughout New York state, National Grid is here to help!
Learn how its commercial Make-Ready Program can fund up to 90% of the electric infrastructure costs associated with installing electric vehicle charging.
Join NYWGF’s virtual intro on July 16, 2024 @ 9:00 AM.
The discussion will cover:

Increased EV incentives through your utility, plus other stackable funding resources
Eligibility and funding tiers based upon public access
Approved installers to shepherd your project, start to finish
Timeline and availability of funding through year-end 2025
New York winery testimonial

ABOUT OUR PRESENTER…

Whitney Skeans
Whitney is National Grid’s Lead Program Manager for Electric Vehicles New York. In this role, she oversees the implementation of National Grid’s EV Charging Make-Ready Program, delivering $154 M in business customer incentives to install 9,000 charging plugs across the company’s upstate electric service territory by YE 2025. She also serves as president of the board of directors for Western New York’s Sustainable Business Roundtable and is a board member for the WNY Chapter of the American Red Cross.

Informational Webinars are FREE to all NYS Growers and Wineries.
Click Here to Register

New York Wine Classic Awards Ceremony
2024-07-17 18:00 - 20:00
The 2024 New York Wine Classic Award winners will be honored on Wednesday, July 17th at 6:00PM EST in a live virtual ceremony hosted by Wanda Mann.
Organized annually by the New York Wine & Grape Foundation, the New York Wine Classic celebrates a diverse selection of world-class wines from producers within the State.
NYWGF has partnered again with the Beverage Testing Institute (BevTest) to judge wines submitted. Scores will be awarded by BevTest’s trained sensory panel comprised of beverage directors, sommeliers, top bartenders, retail buyers, and educators.

Top award winners will be announced live during a Virtual Awards Ceremony hosted by Wanda Mann held on Wednesday, July 17th. Please register for our Virtual Awards Ceremony below.

Click Here to Register

Unlocking the Potential of Tourism: A Path to Sustainable Growth & Change
2024-07-25 09:00 - 10:00
We seek to promote tourism growth, but what are the desired outcomes? To unlock its potential as a force for positive change, we need a unified vision and proactive leadership. Tourism Stewardship is an approach that prioritizes responsible and sustainable tourism practices to minimize negative impacts on the environment, culture, and local communities. It involves considering long-term social, economic, and environmental implications of tourism development. Join us as we examine New York State’s current and future tourism trends, exploring how Tourism Stewardship can be a guiding philosophy for sustainable growth.

ABOUT OUR PRESENTER…
Bob Provost
An acknowledged new business incubator and change agent, Bob thrives on helping people and organizations identify and achieve their goals. His 25+ years as CMO/Marketing Director with two major media properties and as a non-profit CEO were marked by innovation, revenue development, problem solving and process improvement. His work in marketing, sales, branding, economic development and community engagement has consistently earned professional and civic recognition.
His expertise ranges from brand identification, articulation and deployment to tactical engagement in forging win-win corporate/community partnerships leading to sales growth. His creativity has been credited with driving impressive revenue growth while improving client relationships. A lifelong learner and advocate for constructive change, Bob possesses substantial expertise in digital sales & marketing, and is accomplished at applying integrated marketing solutions in the real world.
Bob embraces a culture of “doing good while doing well,” integrating civic engagement with long-term strategic business objectives.

Informational Webinars are FREE to all NYS Growers and Wineries.
Register Here

NYWGF Export Program: Canada Market Overview
2024-08-07 09:00 - 10:00
A “deep dive” into the Canadian market and our effort to export New York Wines in 2024-25.

📅 Wednesday, August 7 · 9 – 10am EDT

Join us in welcoming a.m.c.c., NYWGF’s market representatives based in Toronto. Founders Andrea Backstrom and Melissa Stunden will be on hand to provide a comprehensive overview of the Ontario and Quebec markets, where much of New York wines activities will focus in 2024-2025. Melissa and Andrea have broad knowledge across all provincial markets, along with diverse experience in route to market strategy, educational initiatives, event management and media relations. As with our other market overviews, we encourage you to bring your questions!
*All New York wineries are welcome to join us for these Market Overview Sessions, however, only current Export Program participants can participate in events after July 1st, 2024. If you have not already done so, please join the program or renew your participation today.

Presenters
Andrea Backstrom.Andrea comes with experience in key regional and national sales and marketing positions for two leading national distributors. She started her career in beverage alcohol in Vancouver with Mark Anthony Brands, where she worked in sales for 3 years, followed by a move to Toronto where she subsequently worked in regional trade and national brand marketing for 4 years. She was then recruited by Lifford Wine & Spirits where she worked as their Sales Director for 2 years. Throughout this experience she gained an in-depth understanding of route to market and commercialization in all markets across Canada. She has strong relationships with liquor boards and retailers nationally where she has built wine and spirit brands with suppliers from around the world. Andrea is currently a member of the Board of Directors for Drinks Ontario, the provincial trade association representing agents, producers, importers and trade offices, offering a credible voice on trade, regulatory and policy issues.
Melissa Stunden.Melissa comes with experience as a certified sommelier and years of managing regional and national restaurant accounts at a leading wine agency. She started her career in beverage alcohol working at a local winery in Niagara and went on to complete her sommelier education to work at Maple Leaf Sports and Entertainment, one of Canada’s largest food and beverage outlets. She worked under Master Sommelier Jennifer Huether as the Assistant Sommelier for 7 years before making the move to the distributor side of the business. Melissa was recruited by Diageo as their Reserve Brand Specialist where she focused solely on developing the high end wines and spirits portfolio. From there, she moved to Lifford Wine & Spirits where she focused on the restaurant side of the business developing key relationships across Toronto and subsequently took that experience to a national scale where she built the Lifford business into national restaurant chains. Melissa also served on the Board of Directors for the Canadian Association of Professional Sommeliers for 8 years and maintains those relationships today.

Register Here: Canada Market Overview

NYWGF Export Program: Japan Market Overview
2024-08-08 09:00 - 10:00
A “deep dive” into the Japan market and our effort to export New York Wines in 2024-25.

📅 Thursday, August 8 · 9 – 10am EDT

After another an exciting and productive year of activities in Japan, we are pleased to welcome back the Asahi Agency for an update on the market, and details about what plans are in the works for the New York Wines Export Program in 2024. You are invited to come meet this expert team, including wine specialist & educator Takenori Beppu, J.S.A. Sommelier, WSET Diploma. Akiko Kurose, our lead strategic partner at Asahi Agency, will talk about the wine landscape in the market, what wines sell well, and discuss market-specific opportunities and challenges for the coming program year! Have your questions ready.
*All New York wineries are welcome to join us for these Market Overview Sessions, however, only current Export Program participants can participate in events after July 1st, 2024. If you have not already done so, please join the program or renew your participation today.

Register Here: Japan Market Overview

Export Program: Western Europe Market Overview
2024-08-09 09:00 - 10:00
A “deep dive” into the Western Europe market and our effort to export New York Wines in 2024-25.
📅 Friday, August 9 · 9 – 10am EDT
Our Western Europe team at Think Drink Global has had a very successful few years in the face of great challenges. We are proud to welcome them back to steward 2024-25 New York Wines programming in target markets within Western Europe. Join us for TDG’s overview and an update on opportunities (on-trade / off-trade) and what wines are selling well in the key markets – the UK, France, and Scandinavian countries will be covered. The team will talk through the planned activities for the year and, as always, please feel free to bring your specific questions!
*All New York wineries are welcome to join us for these Market Overview Sessions, however, only current Export Program participants can participate in events after July 1st, 2024. If you have not already done so, please join the program or renew your participation today.
Register Here: Western Europe Market Overview

Effectively Connecting with Millennial & Gen Z Audiences
2024-08-13 11:00 - 12:30
Welcome to our Enhanced Webinar: Effectively Connecting with Millennial & Gen Z Audiences!
Are you struggling to reach and engage with the younger generations online? Join us on Tue Aug 13 2024 at 11:00 AM EDT for an interactive online event where we will share tips and strategies on how to effectively connect with Millennial and Gen Z audiences.
Learn about the latest trends, best practices, and tools to help you tailor your messaging and content to resonate with these key demographics. Whether you’re a marketer, business owner, or content creator, this webinar is designed to help you boost your online presence and connect with the younger generations in a meaningful way.
Don’t miss out on this opportunity to enhance your digital marketing skills and connect with the audiences that matter most.

This webinar is free to all NYWGF Tier 2 & Tier 3 members.
Register Here

About Erica Duecy…
As a strategic consultant and advisor, Erica helps brands unlock growth — whether improving brand positioning and investor storytelling or building scale via results-oriented marketing programs. Her key capabilities include:

Brand positioning and storytelling
Marketing program development (B2B and consumer)
Content and social media strategy
Data insights reports and surveys
Investor pitch deck development
Media strategy

In addition to driving business results, Erica’s content programs consistently win awards across digital, print, and video: 2 Webby Awards (online guides), 2 MIN Awards (video), 3 Lowell Thomas / SATW Travel Awards (site, blog, special section), 1 AdWeek Hot List (site); 8 Azbees / ASBPE Awards (site, series, articles), 8 Folio Eddie Awards (video, long form, data report); and 1 Spirited Award / Tales of the Cocktail (site), among others.
She has also led projects and initiatives — as a consultant — for Drizly (alcohol ordering platform), inHouse (restaurant membership startup), Flaneur (bespoke bedding startup), CAVA (fast-casual restaurant startup), pressed juicery (retail startup), and Terlato Wines (importer and distributor), among others.
Erica presents at drinks industry conferences and events on a range of topics, including Millennial and Gen Z drinking behaviors, drinks industry trends, the state of journalism, and the decolonizing of wine writing. Appearances include Wine2Wine, Unified Wine Symposium, The Professional Wine Writers Symposium, CIA’s Somm Summit, VinExpo, BevCon, Tales of the Cocktail, Bar Convent Brooklyn, and others.

NYSWGG Welcomes Lucie Morton
2024-11-04 08:00 - 10:00
Monday, November 4th | Three Brothers Winery | 8:00am

Lucie is an internationally acclaimed viticultural consultant and lecturer specializing in grapevine ampelography (identification), rootstock selection and vineyard establishment. She is currently working on a movie called The Odyssey of Forbidden Wines and will be joining us as her travels bring her here. Check out the teaser at www.theforbiddenwines.com
She will be joining us for a guest lecture at Three Brothers Winery at 8:00am on Monday 11/4/24. Please bring $20 or your NYSWGG membership card.
RSVP to Chris at cksawtoothfarm3@gmail.com

How to Become a Taste NY Vendor: Secrets to Success
2024-11-07 17:30 - 18:30
Thursday, November 7 | 5:30 PM
Are you a New York producer looking to increase your market reach and sales? Join us on Thursday, November 7, from 5:30 PM to 6:30 PM for an exclusive informational webinar on how to become a Taste NY Vendor featuring Christopher Charles Lawton, Manager at Taste NY, Capital Region Welcome Center, and Gregory Flores, Taste NY Market Assistant Manager.
This free online Zoom session will delve into the Taste NY program, how to navigate the vendor application process, and strategies for product branding to boost their market presence. NY producers of food and non-alcoholic beverages, health and beauty items, textiles, and crafts are invited to learn how to partner with Taste NY store at the Capital Region Welcome Center. The webinar will also include a Q&A session to address any specific questions that arise.
Register today to secure your spot and learn how you can expand your business and market your products through the Taste NY program!
If you have any questions, please reach out to Uliana Ahashkova, Agriculture Economic Development Educator, at ua38@cornell.edu or 845-340-3900 x390.

Learn More and Register Here

Long Island Wine Country (LIWC) Legacy Dinner
2024-11-14 18:00 - 21:00
Thursday, November 14 · 6pm EST
Please join us on Thursday, November 14th at the North Fork Country Club to celebrate the history of our region and honor the amazing individuals who have helped build Long Island into what it is today!
The 2024 Long Island Wine Country Legacy Dinner will shine a spotlight on Kip and Susan Bedell and their invaluable contributions within the Long Island Wine Community. Come and be part of this momentous occasion as we raise our glasses!
Tickets are $150pp or $1,500 for a table of 10. Tickets include Long Island wine, passed hors d’oeuvres and a four course meal.
Should you prefer an alternative payment method, tickets can also be secured via check, made payable to the “Long Island Wine Council” and sent to PO Box 600, Riverhead, NY 11901.
Register Here

Retirement Plan Mandates & Applicable Tax Credits: What You Need To Know
2024-11-19 11:00 - 12:00
Starts on Tuesday, November 19 · 11am EST

With recent legislation changes at both state and federal levels, small businesses are facing new mandates and opportunities related to employee retirement plans. From requirements to offer retirement benefits to tax credits that can help cover the costs, it can be challenging to navigate what these changes mean for your business. Business Partner, Human Interest will break down the latest requirements, explain how they may impact your business, and explore ways to leverage tax incentives to make offering a plan affordable.
Join us for this essential webinar where Austin Spite of Human Interest will help to clarify the regulatory landscape and guide you through practical steps for compliance and cost savings. Whether you’re currently offering a retirement plan or just beginning to explore your options, this session will provide valuable insights to help you support your employees and grow your business.

ABOUT OUR PRESENTER…
A Strategic Account Executive at Human Interest, Austin Spite helps small and medium-sized businesses implement accessible, affordable retirement plans that empower their employees’ futures. With a background in strategic relationship management and data-driven insights, Austin excels in providing customized retirement solutions tailored to each client’s unique goals. Known for his proactive approach and commitment to client success, Austin works closely with business owners to simplify retirement planning and maximize compliance with new legislative requirements. Passionate about financial wellness, Austin is dedicated to helping companies build a more secure future for their teams.
This Webinar is Free to all NYS Wineries and Growers
Register Here

Protecting Your Vines & Wines: Cybersecurity and IT Risk Strategies
2024-12-03 10:00 - 11:00
Join us on December 3rd as Business Partner MGO as they discuss how to keep your vineyard & winery safe from cyber threats and IT risks.
Tuesday, December 3 · 10am EST
Join Business Partner, MGO, for an essential webinar on “Cybersecurity and IT Risk Management for New York’s Wine & Grape Industry.” This session will cover the importance of cybersecurity, common threats like phishing and ransomware, and how to identify and mitigate IT risks in your winery or vineyard’s digital infrastructure. Learn best practices for safeguarding your IT environment, including practical steps for developing a robust cybersecurity plan and the significance of employee training. Real-world case studies will be discussed to provide insights and lessons learned, alongside an introduction to useful cybersecurity tools and resources.
This webinar is ideal for winery owners, managers, IT professionals, and operational staff, whether from small boutique wineries or large-scale producers. Gain valuable knowledge from our speakers: Andy Loong, MGO CPA Chief Information Security Officer (CISO) and Sarah McGuire, MGO CPA Business Advisory Services Partner.
This Webinar is Free to all NYS Wineries and Growers
Register Here

Long Island's Sustainable Viticulture Future: Evaluating Hybrid Wine Grapes
2024-12-05 09:00 - 09:30
Explore Long Island’s Hybrid winegrape potential: How advanced research is driving sustainable, high-quality production in a unique climate.
Thursday, December 5 · 9 – 9:30am EST
Join us as we explore the exciting potential of hybrid winegrape varieties on Long Island, where innovative research is paving the way for sustainable, high-quality wine production in our unique maritime climate. In 2023, 12 hybrid winegrape varieties were evaluated at the Long Island Horticultural Research and Extension Center in Riverhead, providing invaluable insights into their adaptability to sandy soils and the region’s specific climate challenges.
With vineyard establishment and management costs running high, it is crucial to identify grape varieties that can thrive with fewer resources. Five bearing hybrids have already shown promise, with an additional seven varieties planted in 2022 and 2023, reflecting the New York Wine & Grape Foundation’s commitment to sustainable viticulture and climate resilience. Notably, disease-resistant hybrids were successfully managed with significantly reduced pesticide use—an achievement that aligns with the growing demand for environmentally friendly products from both consumers and growers.
To demonstrate the wine quality potential of these hybrids, fruit from select varieties was provided to local winemakers for small-lot production, with results shared widely across the industry. This initiative is just the beginning, as ongoing trials continue to assess resistance to diseases like downy mildew, powdery mildew, black rot, and Phomopsis under varying conditions.
About Our Speaker Alice Wise:
Alice Wise is a viticulturist and educator with Cornell Cooperative Extension of Suffolk County. She has been a pioneering force in Long Island’s wine industry since the 1990s, specializing in vineyard management, research, and sustainability. Wise focuses on environmentally conscious practices and the development of hybrid winegrape varieties. Her work includes evaluating grapevine performance, disease resistance, and the impact of sustainable practices on wine quality. As a respected leader in the field, she collaborates closely with local growers and winemakers, contributing to the region’s reputation for innovative and sustainable viticulture.
*This webinar is free to all New York Wine & Grape Foundation Member wineries and growers.

Please Register Here

2025 New York Sustainable Winegrowing Program Update & Intro to MyEV Tool
2024-12-10 10:00 - 11:00
Tuesday, December 10 · 10 – 11am EST
The New York Sustainable Winegrowing Program will be entering its third year of certification in 2025. We are excited to continue growing this program through the addition of new vineyards and support for existing participants. This webinar will cover the requirements to be certified and maintain certification in 2025 along with upcoming changes to program requirements and updates on what one can expect in the future.
New for 2025: Participants now have the option to complete their VineBalance Workbook using the MyEV Tool. Nicholas Gunner of Orbitist LLC will be joining the webinar to demonstrate how to sign up for MyEV and access the VineBalance Workbook.

Presenters
Justin Jackson, NYWGF Sustainability Program Manager
Nicholas Gunner, Developer for Orbitist LLC

Register for this webinar here.

Clean Financials: Ensuring Transparency & Success in the Wine/Grape Industry
2025-01-07 11:00 - 12:00
Learn the importance of clean financials in the wine industry: record-keeping, voluntary audits, inventory management & tax implications.
Tuesday, January 7, 2025 · 11am EST

Join Business Partner, MGO, for an insightful webinar on the critical role of clean financial statements in the wine & grape industry. Key topics will include:

Financial Hygiene: Learn why meticulous record-keeping is essential, even if a formal audit isn’t required.
Audit Insights: Discover the benefits of voluntary audits in identifying potential issues and ensuring financial transparency.
Inventory Management: Understand the importance of accurate inventory checks and calculations in reflecting true economic value.
Tax Implications: Explore how clean financials impact state, local, and property taxes, helping you stay compliant and avoid liabilities.

Equip your winery or vineyard with the knowledge to maintain financial clarity and support long-term success.

Our Presenters…
Michael Corkery CPA, CFE, Assurance Partner
Sarah McGuire, CPA, Business Advisory Services Partner
Michael Nunez, Director Tax
This Webinar is Free to all NYS Wineries and Growers
Register Here

Expanding Beyond NY: Keys to Selling Wine in the U.S. & Canada
2025-01-14 10:00 - 11:00
Starts on Tuesday, January 14, 2025 · 10am EST

About this event

Join Business Partner, Foster Garvey PC for an engaging webinar created specifically for New York wineries looking to expand their market reach beyond New York’s borders and into other states and Canada. This session will cover key business and regulatory insights for selling wine in other states and internationally, with topics including an overview of U.S. and Canadian alcoholic beverage regulations, licensing requirements, the roles of importers and distributors, and strategies to avoid common legal and business pitfalls. Discover new growth opportunities and learn how to navigate the legal and regulatory landscape with confidence!

About Our Presenters…
Brian Fink is a regulatory and commercial lawyer based in New York City. He helps wineries and other alcoholic beverage companies navigate the complexities of federal and state beverage-alcohol laws and regulations, including TTB and state licensing, TTB, FDA and USDA labeling rules, state franchise laws, regulatory compliance, and trade practices. With significant experience in commercial matters, including distribution agreements, custom crush agreements, alternating proprietorships, asset and stock purchases, leases, and more, he provides practical solutions for wineries looking to expand and streamline operations. Brian frequently writes and speaks about legal and policy issues facing wineries and other alcoholic beverage companies.

Glenford Jameson is a regulatory and commercial lawyer based in Toronto. Glenford focuses his practice on serving the food and beverage industries in Canada. He advises clients on regulatory compliance, labeling, advertising claims, and enforcement actions from Health Canada and the Canadian Food Inspection Agency. He has extensive experience in provincial and federal compliance, importation, food safety, product recalls, and risk management, and has taught Canadian Food Law at Michigan State University’s College of Law. His work bridges the intersection of food and beverages, technology, and regulation.

Register Here

Managing Spotted Lanternfly in New York Vineyards with an Update on Sour Rot & Grape Berry Moth Research
2025-01-28 08:30 - 09:00
Dr. Greg Loeb will provide an update on his Spotted Lanternfly early detection research, and his Sour Rot & Grape Berry Moth research.
Tuesday, January 28, 2025 · 8:30 – 9am EST

The invasive Spotted Lanternfly (SLF), originally from Asia, is rapidly spreading across states from its initial invasion point in Pennsylvania. SLF has a strong association with the invasive Tree of Heaven (TOH), which serves as a preferred food source. Early detection of SLF in new areas often correlates with the presence of TOH. Join Dr. Greg Loeb as he discusses his latest research findings and how those findings are fueling a new collaboration with Dr. Sara Emery (Entomology) and Dr. Katie Gold (Plant Pathology Plant Microbe Biology) at Cornell which aims to use remote sensing to identify TOH near New York vineyards. If successful, this could prove to be a more efficient method for mapping TOH and assessing the risk of SLF establishment.
In addition, Dr. Loeb will also provide an update on his late-season damage from grape berry moth research as well as his work on sour rot.

About Our Speaker Dr. Gregory Loeb:
Dr. Loeb has research and extension responsibilities for grape and small fruit crops. His research interests focus on how host plant traits and other environmental factors influence interactions between plants and their herbivores, and herbivores and natural enemies with the specific applied goal of developing novel approaches to pest management. His more applied research program focuses on the ecology and integrated control of specific arthropod pests of grapes and small fruit crops. His extension program emphasizes educating growers on pest biology and management alternatives. He co-teaches a course on grape pest management every fall and advises graduate students and postdoctoral associates on insect ecology, biological control and integrated pest management.
*This webinar is free to all New York Wine & Grape Foundation Member wineries and growers.
Register Here

Uncorking Collaboration: The New York Wine & Retailer Roundtable Series
2025-01-29 09:00 - 10:30, 2025-02-05 09:00 - 10:30
Join us for a series of three* dynamic, facilitated panel discussions designed to foster collaboration and strengthen partnerships between New York wineries and retailers.
This series provides a unique platform to discuss strategies, share insights, and explore actionable steps to enhance the presence of New York wines in retail settings.
*NOTE: By registering you will receive a calendar hold and information for all three webinars in the series to be held on January 29th, February 5th, and February 26th.

Session 1: Consumer Marketing | January 29th | 9am-10:30am
This session will focus on the successes and challenges of marketing New York wines in retail environments. We’ll explore effective strategies for showcasing New York wines in-store, framing their unique value proposition, and engaging directly with customers.
Key Discussion Topics:
Value Proposition: Highlighting the appeal of New York wines, including small-scale, family-owned sustainability; excellent price-to-value ratio; and versatile food-pairing ability.
Best Practices: Sharing proven tactics for in-store promotion and consumer engagement.
Speakers: Host/Facilitator: Dan Belmont, Wine Educator and Retailer
Panelists:

Chad Hendrickson, Brand Ambassador, Lakewood Vineyards
Yancey Stanforth-Migliore, Co-Founder, Whitecliff Vineyards
Matt Yaeger, Owner, Pinnacle Wine & Liquor | Rochester
Michael A. Correra, Owner, Michael-Towne Wines & Spirits | Brooklyn Heights

Don’t miss this opportunity to be part of an engaging conversation that drives collaboration and supports the growth of New York wines!
Session 2: Logistics & Resources | February 5th | 9am – 10:30am
This session will dive into the journey of New York wine as it moves from producer to distributor to retailer, highlighting both the successes and challenges along the way. From streamlining operations to overcoming logistical barriers, this conversation aims to identify opportunities for collaboration and innovation in the supply chain. The panelists will share their experiences and provide practical solutions to common challenges. By addressing the logistics of bringing New York wine to market, participants will gain valuable insights and tools to enhance the efficiency and success of their operations.
Key Discussion Topics:
Success Stories and Challenges: Insights into what works and what doesn’t in the production, distribution, and retail process for New York wines.
Collaboration Across the Supply Chain: Strategies for improving communication and efficiency among wineries, distributors, and retailers.
The Role of Self-Distribution: Exploring how self-distributing wineries navigate logistics and build direct relationships with retailers.
Speakers:
Host/Facilitator: Dan Belmont, Wine Educator and Retailer
Panelists:

Katie Roller, Portfolio Manager, NYS | Opici Family Distributing

Chad Hendrickson, Brand Ambassador, Lakewood Vineyards
Yancey Stanforth-Migliore, Co-Founder, Whitecliff Vineyards
Matt Yaeger, Owner, Pinnacle Wine & Liquor | Rochester
Michael A. Correra, Owner, Michael-Towne Wines & Spirits | Brooklyn Heights

Session 3: Findings & Next Steps | February 26th | 9am – 10:30am
Join us for the final installment of our three-part roundtable series, designed to strengthen connections and foster collaboration between New York wineries, retailers, and distributors. This culminating session will bring together insights from the entire series and outline actionable next steps for driving the success of New York wines in retail settings.
In this final session, we will reflect on the key takeaways from the previous two discussions—Consumer Marketing and Logistics & Resources—and provide a comprehensive summary of the challenges, successes, and proposed solutions identified throughout the series. Participants will have the opportunity to engage in forward-thinking discussions about how to sustain momentum and foster continued collaboration.
Key Discussion Topics:
Findings Summary: A review of insights and actionable solutions shared in the first two sessions.
Success Stories: Highlighting standout examples of effective strategies and partnerships that emerged during the roundtable discussions.
Future Opportunities: Exploring ideas for ongoing dialogue, including the potential formation of committees or working groups to address shared goals and challenges.
Speakers:

Host/Facilitator: Dan Belmont, Wine Educator and Retailer

Panelists:

Chad Hendrickson, Brand Ambassador, Lakewood Vineyards
Yancey Stanforth-Migliore, Co-Founder, Whitecliff Vineyards
Matt Yaeger, Owner, Pinnacle Wine & Liquor | Rochester
Michael A. Correra, Owner, Michael-Towne Wines & Spirits | Brooklyn Heights

Why Attend?
The final session offers a unique chance to build on the progress made throughout the series and shape the future of New York wine’s presence in the retail market. Whether you’re a winery, retailer, distributor, or industry stakeholder, your voice is vital to this conversation. Together, we can create a stronger, more cohesive ecosystem for New York wine.
Join us as we discuss lessons learned from the series, discuss opportunities for future collaboration, and solidify a shared vision for growth and success. Don’t miss this chance to help define the next steps for promoting New York wines!

*NOTE: By registering you will receive a calendar hold and information for all three webinars in the series to be held on January 29th, February 5th, and February 26th. If you have already registered for a previous session, you do not need to register again.

Register for Uncorking Collaboration: The New York Wine & Retailer Roundtable Series Here

Wine Drinker Insights: Under-40 Consumers, NY Residents & Buyers of NY Wine
2025-02-28 11:00 - 12:00
Understanding consumer behavior is key to growing New York’s wine industry. This webinar presented by Christian Miller, Wine Market Council’s Director of Research as he explores the latest research on who buys New York wine—both nationally and within the state—providing valuable insights for wineries.
Key Topics Include:

National Trends: A demographic profile of New York wine buyers across the U.S., their shopping and consumption habits, and how they compare to the average American wine consumer.
New York Resident Consumers: Findings from the benchmark survey on New York-based wine buyers, including demographic insights, purchasing behaviors, and how they compare to consumers in California and Texas.
Young Multicultural Consumers: A deep dive into insights from the Young Multicultural Study, highlighting key takeaways, gender-related factors, and any unique trends among consumers in New York and surrounding states.

Join us for this data-driven session to better understand the evolving wine market and how New York wines fit into consumer preferences nationwide.
PLEASE NOTE: Interested participants must tune in on February 28th at 11:00 AM EST – there will be no recording of this session sent out as a follow-up .
This webinar is free to all NYWGF Members. REGISTER HERE

About CHRISTIAN MILLER…
Christian Miller is Research Director for the Wine Market Council, a non-profit organization that conducts consumer research on behalf of its members. Members cover the entire industry, ranging from vineyard owners, small and large wineries to importers, wholesalers and retailers, regional organizations, academic institutions and suppliers to the industry. The WMC produces the longest running large scale tracking survey of wine consumers on a biannual basis, as well as 2-4 in-depth studies each year on specific topics.
Christian is also the proprietor of Full Glass Research, which provides market research and industry analysis for food and beverage producers and marketers. Miller has worked in market research, brand and category management for over two decades, and has marketed wine brands ranging from a few thousand to over a million cases. From 2008 until 2023, he co-directed the UC Davis OIV Wine Marketing course. Mr. Miller holds a BA in Economics from Franklin & Marshall College and an MBA from Cornell University.

B.E.V. NY 2025
2025-03-04
March 4 & 5 | Presented by Cornell University | Register
Registration is open for B.E.V. NY 2025, happening March 4th and 5th in Canandaigua, NY. This year’s theme is focused on how we can make the most of opportunities for New York wine growing and winemaking for the future. Visit bevny.org/schedule to view the full conference schedule and register today!
In 2025, all NYWGF Members will receive $125 off one (1) B.E.V. NY Ticket. Please contact Jenn Cooper at jennifercooper@nywgf.org to receive your discount code. Join or renew your NYWGF membership now and receive your $125 discount code today.
