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DTSTART;TZID=America/New_York:20211207T160000
DTEND;TZID=America/New_York:20211207T173000
DTSTAMP:20260619T165538
CREATED:20211109T212514Z
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SUMMARY:VineBalance 2022 Virtual Workshop Series: Climate Resiliency
DESCRIPTION:Join Chris Serra\, a leading expert in sustainable winegrowing certification\, as we workshop a selection of new objectives introduced in the VineBalance 2022 update. Growers are invited to practice scoring their vineyard operations anonymously and ask questions as we move through key action items in the Ecosystem Health\, Climate Resiliency\, and Social Equity chapters of the latest version of the VineBalance workbook. \nClick the Session Title Below to Register! \nEcosystem Health – Tuesday\, November 30th from 4:00 to 5:30pm \nSustainable farming is a holistic approach that acknowledges the interconnection between agriculture and natural ecosystems. Encouraging a healthy ecosystem in and around the vineyard is essential to soil health\, biodiversity\, and pollinator habitat. \nClimate Resiliency – Tuesday\, December 7th from 4:00 to 5:30pm \nClimate resiliency involves a set of practices and capacities that are known to help withstand climate change at the farm level through carbon sequestration\, adaptation\, and risk mitigation. It is important for growers to understand the science of climate change and build resiliency measures into their environmental\, social\, and economic management strategies. \nSocial Equity – Tuesday\, December 14th from 4:00 to 5:30pm \nSocial equity addresses the “people” component of the so-called Three P’s of Sustainability: people\, planet\, and prosperity. This can be achieved through thoughtful human resource management\, employee benefits\, and worker health and safety measures. \n\nAbout the Presenter \nChris Serra began his career in the wine industry working in the tasting room of Pennsylvania’s Chaddsford Winery in 2006. After a visit to Portland\, he made the cross-country move and found a home at the Carlton Winemakers Studio where he helped build its consumer-facing sustainability presence. In 2007\, Serra was hired as the LIVE Executive Director\, where he was tasked with developing a winery certification program and expanding the organizational footprint into new regions in the Pacific Northwest. He has since overseen thirteen years of membership growth (except for 2020’s COVID-related contraction)\, and expansion into Washington and Idaho. He has acted as a sustainability ambassador to emerging wine regions and has been invited to speak on numerous occasions as a representative of the pioneering LIVE certification schemes. Serra holds a BA from the University of Delaware\, and an MBA from Fairleigh Dickinson University.
URL:https://newyorkwines.org/event/vinebalance-2022-virtual-workshop-series-climate-resiliency/
LOCATION:NY
CATEGORIES:Virtual Workshop
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/11/Paumanok_Photo-Credit-to-Rima-Brindamour-13.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211203T100000
DTEND;TZID=America/New_York:20211203T110000
DTSTAMP:20260619T165538
CREATED:20211115T164207Z
LAST-MODIFIED:20211115T164207Z
UID:10000662-1638525600-1638529200@newyorkwines.org
SUMMARY:The Why & How of Telling Your Story to Potential Buyers
DESCRIPTION:This event is part of the Boldly\, NY. Modern Farmer Workshop Series\, and is limited to members of the Pilot Program. \nStorytelling is a skill needed in sales. As part of The Modern Farmer Series\, the New York Wine & Grape Foundation is committed helping our growers tell their farming stories – especially to buyers. This interactive online workshop\, hosted by Sacramento State Professor & Founder of Capital Storytelling Dr. Lisa Cantrell\, will help you understand why you need to be telling your story to potential buyers\, will present research showing the impact of narrative on decision and buying behavior\, as well as provide strategies for finding your own narrative. \nQuestions? Email Jennifer Cooper for questions about membership or participation in this program. \n(Photo by Rima Brindamour)
URL:https://newyorkwines.org/event/the-why-how-of-telling-your-story-to-potential-buyers/
CATEGORIES:Virtual Workshop
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/11/Buttonwood-Grove_Photo-by-Rima-Brindamour-48-scaled.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/the-why-how-of-telling-your-story-to-potential-buyers/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211130T160000
DTEND;TZID=America/New_York:20211130T173000
DTSTAMP:20260619T165538
CREATED:20211109T212138Z
LAST-MODIFIED:20211109T213351Z
UID:10000658-1638288000-1638293400@newyorkwines.org
SUMMARY:VineBalance 2022 Virtual Workshop Series: Ecosystem Health
DESCRIPTION:Join Chris Serra\, a leading expert in sustainable winegrowing certification\, as we workshop a selection of new objectives introduced in the VineBalance 2022 update. Growers are invited to practice scoring their vineyard operations anonymously and ask questions as we move through key action items in the Ecosystem Health\, Climate Resiliency\, and Social Equity chapters of the latest version of the VineBalance workbook. \nClick the Session Title Below to Register! \nEcosystem Health – Tuesday\, November 30th from 4:00 to 5:30pm \nSustainable farming is a holistic approach that acknowledges the interconnection between agriculture and natural ecosystems. Encouraging a healthy ecosystem in and around the vineyard is essential to soil health\, biodiversity\, and pollinator habitat. \nClimate Resiliency – Tuesday\, December 7th from 4:00 to 5:30pm \nClimate resiliency involves a set of practices and capacities that are known to help withstand climate change at the farm level through carbon sequestration\, adaptation\, and risk mitigation. It is important for growers to understand the science of climate change and build resiliency measures into their environmental\, social\, and economic management strategies. \nSocial Equity – Tuesday\, December 14th from 4:00 to 5:30pm \nSocial equity addresses the “people” component of the so-called Three P’s of Sustainability: people\, planet\, and prosperity. This can be achieved through thoughtful human resource management\, employee benefits\, and worker health and safety measures. \n\nAbout the Presenter \nChris Serra began his career in the wine industry working in the tasting room of Pennsylvania’s Chaddsford Winery in 2006. After a visit to Portland\, he made the cross-country move and found a home at the Carlton Winemakers Studio where he helped build its consumer-facing sustainability presence. In 2007\, Serra was hired as the LIVE Executive Director\, where he was tasked with developing a winery certification program and expanding the organizational footprint into new regions in the Pacific Northwest. He has since overseen thirteen years of membership growth (except for 2020’s COVID-related contraction)\, and expansion into Washington and Idaho. He has acted as a sustainability ambassador to emerging wine regions and has been invited to speak on numerous occasions as a representative of the pioneering LIVE certification schemes. Serra holds a BA from the University of Delaware\, and an MBA from Fairleigh Dickinson University.
URL:https://newyorkwines.org/event/vinebalance-2022-virtual-workshop-series-ecosystem-health/
LOCATION:NY
CATEGORIES:Virtual Workshop
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/11/Wolffer_Photo-by-Rima-Brindamour-21-scaled.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211118T100000
DTEND;TZID=America/New_York:20211118T113000
DTSTAMP:20260619T165538
CREATED:20210922T200753Z
LAST-MODIFIED:20210922T201201Z
UID:10000651-1637229600-1637235000@newyorkwines.org
SUMMARY:Business Succession Planning for Wineries & Growers
DESCRIPTION:Planning for the future doesn’t have to be complicated or intimidating. Succession planning ensures that your assets will be used to benefit the people you choose and can lay the groundwork for the next generation to take the reins. In this session\, participants will learn more about the right (and sometimes difficult) questions to ask in order to move the process along. The session will also explore how to honestly assess retirement needs in addition to finances\, including: \n\nDeveloping a successor\nCreating a business continuity plan (management transition\, cash flow and retirement planning\, and tax planning)\nDefining key members personal responsibility in the plan\n\nPresentation from 10-11 and Q&A Session from 11-11:30 \nClick Here to Register \n\n\nPresented by Gregg McConnell\, Farm Business Consultant\, Farm Credit East
URL:https://newyorkwines.org/event/business-succession-planning-for-wineries-growers/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/09/qtq80-qQmfU0-scaled.jpeg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211118T100000
DTEND;TZID=America/New_York:20211118T110000
DTSTAMP:20260619T165538
CREATED:20211115T163741Z
LAST-MODIFIED:20211115T163952Z
UID:10000661-1637229600-1637233200@newyorkwines.org
SUMMARY:Grape Market: Historical Pricing\, Trends\, and Future Performance
DESCRIPTION:This event is part of the Boldly\, NY. Modern Farmer Workshop Series\, and is limited to members of the Pilot Program. \nAt the core of marketing is\, well\, understanding your market! Thanks to years of data and reports collected by our colleagues at the Finger Lakes Grape Program and the Lake Erie Regional Grape Program\, seminar participants will take a deep dive into grape market pricing for vinifera\, hybrid\, and table grapes across the state. Learn about the history of grape pricing\, what the trends are currently and where future opportunities might lie for your particular business model. Presented by Kevin Martin\, Extension Educator\, Business Management\, Lake Erie Regional Grape Program; Jennifer Phillips Russo\, Cornell Viticulture Specialist\, Lake Erie Regional Grape Program; and Hans Walter Peterson\, Extension Associate\, Finger Lakes Grape Program. \nQuestions? Email Jennifer Cooper for questions about membership or participation in this program. \n(Photo by Rima Brindamour)
URL:https://newyorkwines.org/event/grape-market-historical-pricing-trends-and-future-performance/
CATEGORIES:Virtual Workshop
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/11/Buttonwood-Grove_Photo-by-Rima-Brindamour-48-scaled.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/grape-market-historical-pricing-trends-and-future-performance/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211006T120000
DTEND;TZID=America/New_York:20211006T133000
DTSTAMP:20260619T165538
CREATED:20210715T192725Z
LAST-MODIFIED:20210920T153841Z
UID:10000647-1633521600-1633527000@newyorkwines.org
SUMMARY:Frontline Staff Compensation and Incentive Structures
DESCRIPTION:Join Sandra Hess and her team for the final webinar in a three-part series on “Direct Wine Sales Top Tools.”\n\n\n\n\n\nAbout this event\n\n\nYou are invited to a 3- part Lunch & Learn Webinar Series on “Direct Wine Sales Top Tools\,” exclusively for New York Wineries. Register for individual sessions or the entire series! \nWebinar #3: Frontline Staff Compensation and Incentive Structures \nAttendees will get hands-on instruction for developing competitive and effective frontline staff compensation and inventive structures in his hands-on webinar. Take-aways include: \n\nReview of most effective front-line staff compensation programs by winery type\nHands-on instruction for developing a more competitive and effective compensation and incentive structure\nChecklist for developing a customized compensation and incentive program for your winery based on size and offerings\n\nThis webinar will be presented by Sandra Hess & DTC Consultant Network Member (TBD). \nClick Here to Register\n\n\nAbout Our Presenter: Sandra Hess | Founder of DTC Wine Workshops & DTC Consultant Network \nSandra Hess is a wine consumer engagement & direct sales strategist supporting winery teams throughout the US\, Canada and Australia. Sandra founded DTC Wine Workshops Consulting Agency\, based out of the San Francisco Bay Area\, in July 2013 and also launched an online training division in August 2014. Sandra publishes the DTC Wine Case Study Series and is a frequent speaker at wine industry events nationally and globally. Sandra serves as a steering committee member for the DTC Wine Symposium and an advisory board member for the Wine Business Monthly WiVi Conference Central Coast. Sandra formed a partnership with Wine Tourism Australia in 2017 and provides online coaching as well as training programs to winery teams across Australia and New Zealand. In addition to her professional contributions\, Sandra is the Past-President of Women for WineSense Napa Sonoma chapter. Prior to joining the wine industry\, Sandra supported businesses nationally and globally in the areas of Customer Relationship Management (CRM) software solutions\, compliance management software solutions\, customer engagement workflow automation and sales/marketing strategic planning. \n\nThis webinar series is sponsored by Farm Credit East. For generations\, Farm Credit East has worked with thousands of agricultural business owners across the Northeast. Our goal is to provide you not only financing and working capital\, but the professional services you will need to find and service your markets\, manage your business and grow your profits. Unlike banks and accounting firms\, Farm Credit East is devoted specifically to serving the agricultural industry within the Northeast.
URL:https://newyorkwines.org/event/frontline-staff-compensation-and-incentive-structures/
LOCATION:NY
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/dtclogo.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210917T130000
DTEND;TZID=America/New_York:20210917T133000
DTSTAMP:20260619T165538
CREATED:20210823T214307Z
LAST-MODIFIED:20210831T125135Z
UID:10000649-1631883600-1631885400@newyorkwines.org
SUMMARY:Spotted Lanternfly Update for New York Wineries & Growers
DESCRIPTION:All New York wineries and growers are invited to join us for this real-time update on the Spotted Lanternfly population in New York State and the multi-agency efforts to slow the spread. This event will  focus on information for the grape industry and ways in which we can all contribute to managing this new invasive species. \nClick Here to Register \n\n\nAbout our Presenter: Chris Logue is the State Plant Regulatory Official with the New York State Department of Agriculture and Markets. Chris has been in this role since 2014. Prior to working for NYS Agriculture and Markets he worked for Cornell Cooperative Extension for over 20 years. He has also worked in the greenhouse\, nursery and landscape sectors in the northeast and Pacific Northwest.
URL:https://newyorkwines.org/event/spotted-lanternfly-update-for-new-york-wineries-growers/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/08/Spotted-Lanternfly.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210914T100000
DTEND;TZID=America/New_York:20210914T110000
DTSTAMP:20260619T165538
CREATED:20210810T165700Z
LAST-MODIFIED:20210831T125120Z
UID:10000648-1631613600-1631617200@newyorkwines.org
SUMMARY:Employee Benefits 101: Year End Tasks
DESCRIPTION:Join Joe Cavallaro of Century Enrollment & Benefit Services LLC as he leads us through best practices for Wineries & Growers.\n\n\n\n\n\n\n\nDecisions around employee benefits are some of the most important – and expensive – you can make every year for your company. Understanding the complex world of insurance providers\, terms\, brokers\, and mandatory coverages will empower you to make better decisions\, save money\, and keep employees happy and healthy. Join Joe Cavallaro of Century Enrollment & Benefit Services LLC as he leads us through best practices in exploring\, reviewing\, and renewing employee benefits packages for 2022. \nTopics to be covered: \n\nHow do you determine what adequate coverage is for your business?\nHealth insurance – should you offer it and how? What are the considerations and pros & cons of doing so.\nKnowing when your insurance coverages renew and starting the process 60 days prior.\nReviewing health\, dental\, and other key coverage regularly .\nHow to choose a broker to assist you – what qualifications to consider and questions to ask.\n\nClick Here to Register
URL:https://newyorkwines.org/event/employee-benefits-101-year-end-tasks/
LOCATION:NY
CATEGORIES:Basic Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/centry1.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210908T120000
DTEND;TZID=America/New_York:20210908T133000
DTSTAMP:20260619T165538
CREATED:20210715T192545Z
LAST-MODIFIED:20210715T192545Z
UID:10000646-1631102400-1631107800@newyorkwines.org
SUMMARY:Top Tasting Room Engagement & Sales Strategies
DESCRIPTION:Join Sandra Hess and her team for the second in a three-part series on “Direct Wine Sales Top Tools.”\n\n\n\n\n\nAbout this event\n\n\nYou are invited to a 3- part Lunch & Learn Webinar Series on “Direct Wine Sales Top Tools\,” exclusively for New York Wineries. Register for individual sessions or the entire series! \nWebinar #2: Top Tasting Room Engagement & Sales Strategies \nAttendees will get hands-on instruction for developing the top tasting room engagement and sales strategies in his hands-on webinar. Take-aways include: \n\nReview of top tasting menus by winery type that result in higher average order values and conversion to club ratios\nHands-on instruction for developing visitor experiences by customer type that appeal to most wine enthusiasts\nHow to measure tasting room sales and engagement success leveraging top 5 conversion strategies\n\nThis webinar will be presented by Sandra Hess & DTC Consultant Network Member (TBD). \nClick Here to Register\nUpcoming Webinars in this series: \n\nWebinar #3: Frontline Staff Compensation and Incentive Structures – October 6th from 12PM to 1:30PM\n\n\n\nAbout Our Presenter: Sandra Hess | Founder of DTC Wine Workshops & DTC Consultant Network \nSandra Hess is a wine consumer engagement & direct sales strategist supporting winery teams throughout the US\, Canada and Australia. Sandra founded DTC Wine Workshops Consulting Agency\, based out of the San Francisco Bay Area\, in July 2013 and also launched an online training division in August 2014. Sandra publishes the DTC Wine Case Study Series and is a frequent speaker at wine industry events nationally and globally. Sandra serves as a steering committee member for the DTC Wine Symposium and an advisory board member for the Wine Business Monthly WiVi Conference Central Coast. Sandra formed a partnership with Wine Tourism Australia in 2017 and provides online coaching as well as training programs to winery teams across Australia and New Zealand. In addition to her professional contributions\, Sandra is the Past-President of Women for WineSense Napa Sonoma chapter. Prior to joining the wine industry\, Sandra supported businesses nationally and globally in the areas of Customer Relationship Management (CRM) software solutions\, compliance management software solutions\, customer engagement workflow automation and sales/marketing strategic planning.
URL:https://newyorkwines.org/event/top-tasting-room-engagement-sales-strategies/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/dtclogo.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210902T110000
DTEND;TZID=America/New_York:20210902T113000
DTSTAMP:20260619T165538
CREATED:20210825T200234Z
LAST-MODIFIED:20210825T200414Z
UID:10000650-1630580400-1630582200@newyorkwines.org
SUMMARY:The Efficient Vineyard: Improving the Bottom Line for Growers
DESCRIPTION:One million vineyard acres across all sectors of the U.S. grape industry have large spatial variations in soil\, vine growth\, and fruit yield. Funded through the USDA-NIFA-Specialty Crop Research Initiative\, the Efficient Vineyard project is a national effort to advance the use of precision viticulture in wine\, juice\, and table grape production. The disciplines of engineering\, precision agriculture\, viticulture\, and economics come together to measure vineyard soil\, canopy\, and crop characteristics\, model spatial data for viticulture information\, and manage vineyard crop load through variable-rate machine applications. Join Dr. Terry Bates as he discusses how the Efficient Vineyard Project and the MyEfficientVineyard tool can help grape producers improve their bottom line with high quality grape production. \nClick Here to Register \nAbout our Presenter: Terry Bates is a Senior Research Associate and Director of the Cornell Lake Erie Research and Extension Laboratory. His program focuses on viticulture with an integrated systems approach to vine productivity\, fruit quality\, and farm profitability. Research interests and contributions include vine mineral nutrition and root biology to control vegetative growth\, mechanized vineyard management for fruit quality and labor reduction\, and Precision Viticulture to increase production efficiency. Terry was the lead PI on the “Efficient Vineyard” project\, a UDSA-NIFA-Specialty Crop Research Initiative project in precision viticulture and is a co-PI on the “High-Resolution Vineyard Nutrient Management” SCRI project. \nThis content is proudly brought to you by the National Grape Cooperative.
URL:https://newyorkwines.org/event/the-efficient-vineyard-improving-the-bottom-line-for-growers/
LOCATION:Virtual Event
CATEGORIES:Basic Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/08/efficient-vineyard-project.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210901T110000
DTEND;TZID=America/New_York:20210901T114500
DTSTAMP:20260619T165538
CREATED:20210712T180519Z
LAST-MODIFIED:20210716T144543Z
UID:10000644-1630494000-1630496700@newyorkwines.org
SUMMARY:SevenFifty for Importers and Producers: Portfolio Manager
DESCRIPTION:SevenFifty is an online marketplace and communications platform that helps producers and buyers connect in a modern world.\n\n\n\n\n\nAbout this event\n\n\nIs your winery listed on SevenFifty.com? If so\, it is time to make sure your company\, and your wine\, is presented in the best light possible. New York wineries are invited to take a look at how they can take advantage of SevenFifty in their work with three-tier distributors and on- and off-premise retail buyers. Focus will be on the impact of up-to-date product information and sales collateral\, ecommerce marketing and trade advertising\, and access to current portfolio & pricing data \nClick Here to Register\nAbout SevenFifty.com: SevenFifty is an online marketplace and communications platform that helps importers\, producers\, distributors\, and retail buyers connect with each other and do business in a modern world. \nArticle: Why New York State is the Next Great American Wine Region \n\n\nAbout our Presenter: Gia Bosco is an Account Executive at SevenFifty who works with importers and producers to help them manage and expand their business through the SevenFifty platform’s digital sales and marketing tools. Gia worked as a wine rep in New York City and she attributes her success in learning and growing sales quickly to her SevenFifty access. Gia is a native New Yorker and has a passion for providing sales and marketing solutions to small businesses.
URL:https://newyorkwines.org/event/sevenfifty-for-importers-and-producers-portfolio-manager/
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/03/SevenFiftyDaily-300x150-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/sevenfifty-for-importers-and-producers-portfolio-manager/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210819T140000
DTEND;TZID=America/New_York:20210819T150000
DTSTAMP:20260619T165538
CREATED:20210702T151717Z
LAST-MODIFIED:20210716T144551Z
UID:10000641-1629381600-1629385200@newyorkwines.org
SUMMARY:Terraview: Technology Solutions for Viticulture
DESCRIPTION:Terraview provides a cloud-based platform that combines viticulture knowledge with machine learning and artificial intelligence.\n\n\n\n\n\nAbout this event\n\n\nJoin PhillIp Garrison\, Terraview’s Regional Manager for North and South America\, for an overview of this cloud-based platform that combines viticulture knowledge with machine learning and artificial intelligence to produce a self-learning\, easy-to-use and intuitive operating system\, exclusive for vineyards. Terraview’s operating system and its companion app\, Vine Click\, assist viticulturists in their decision-making\, to better predict harvest yields\, future disease/fungi impacts\, more smartly manage irrigation and more efficiently manage work at the vineyard. \nThis session will give a brief history of how Terraview came to be\, along with a demo of the platform itself. \n? Click Here to Register\n\n\nAbout our Presenter: Born and raised in South America\, Philip moved to the United States to study Economics at the University of Pennsylvania in Philadelphia. For 6 years he worked at several branches of a multinational logistics company\, leading the commercial effort for transportation of project cargo\, soft commodities and base metals\, and becoming the youngest branch general manager in the company. At age 30 he joined the wine industry as the general manager of a wine store in mid town Manhattan. A new passion was born. After tasting a few thousand wines and taking a variety of wine courses\, most notably WSET’s Advanced Level 3\, he decided that a retail store was too confining. He opened his own import company\, created an impressive portfolio of boutique wineries from South America\, trained a sales team for NYC and established a network of 15 distributors throughout the country. After 7 very successful years\, changing market conditions led him to seek cooperation with larger wholesalers\, resulting in 7 more years of of wine sales in different roles ranging from wine consultant to regional manager to national sales manager.\nPhilip now joins Terraview with the excitement and motivation of bringing an innovative solution to the viticulturists and winemakers that are the cornerstone of an industry that has given him so much.
URL:https://newyorkwines.org/event/terraview-technology-solutions-for-viticulture/
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/03/terraview-logo.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/terraview-technology-solutions-for-viticulture/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210818T100000
DTEND;TZID=America/New_York:20210818T120000
DTSTAMP:20260619T165538
CREATED:20210702T151210Z
LAST-MODIFIED:20210716T144600Z
UID:10000640-1629280800-1629288000@newyorkwines.org
SUMMARY:Building a Corporate Gifting Program
DESCRIPTION:There are gifts and then there are corporate gifts. What’s the difference? Reach! Chances are when companies purchase gifting options\, these gifts will be distributed to over ten recipients in one pop. It’s the difference between tin cans & string and a megaphone. \nHaving a corporate gifting program for the holidays (and perhaps all year round) is a great way to connect with more consumers on an exponential level. To ensure success\, it’s important to think through the details and plan early. \nCompanies give gifts to enhance their relationships and stay ‘top of mind’ with their clients. What better way to build a lasting\, valued relationship than through a gift of wine from New York? It is also good business. On average\, companies spend $44 each for employee gifts and $48 each for client gifts and 25% of companies will spend over $100 on each employee gift. This is a $31.75 Billion business annually. \nJoin us for these two\, 2-hour seminar style webinars specifically for NYWGF members and learn the key elements of building a successful Corporate Gifting program for your winery! \nAugust 17th (10am – 12pm EST)\, Presented by Susan Cole\, WISE Academy Coach \n\nDeveloping the offer\nMarketing materials\nFinding the businesses/contacts to reach out to\nInitial phone call\nNegotiating the details\nClosing the sale\nDevelop the timeline\n\nAugust 18th (10am – 12pm EST)\, Presented by Chris Puppione\, Key Account Manager\, Coravin & WISE Academy Coach \n\nClient Management – communication\, preparation and tech/tools\nDesign & programing of Corporate Virtual Experiences\nMarketing & Outreach\nSales Cycle & Opportunities\nOperations / Logistics\n\n? Click Here to Register\n\n\nAbout Our Presenters: \nSusan Cole | WISE Academy Coach \nSusan has more than 18 years of wine marketing experience\, all in the direct-to-consumer arena. Her industry knowledge\, sales expertise\, and ability to build relationships have proven instrumental in helping both large and small wineries achieve and surpass their revenue goals. During her time at Windsor Vineyards\, Treasury Wine Estates\, and Pezzi King Vineyards she has managed inbound and outbound call centers\, wine clubs\, and customer service organizations\, resulting in revenue growth\, club membership\, and sales that consistently exceeded projections. \nFor the tasting rooms of Beringer Vineyards\, Chateau St. Jean\, Stags’ Leap\, St. Clement\, Etude\, Souverain\, Meridian and Cellar 360 she had led dynamic and successful training sessions in retail sales and wine club membership that resulted in improved sales revenue and increased club conversion. Susan holds a diploma in Wine and Spirits from the Wine and Spirits Educational Trust in London. \nChris Puppione\, Regional Key Account Manager\, Coravin | WISE Academy Coach \nAfter a 15-year career in teaching and coaching\, Chris Puppione transitioned to a life of wine in 2012\, taking a position in hospitality with Robert Mondavi Winery. In the years since\, he has diversified his experiences within the industry by way of education and working in the vineyard\, cellar\, visitor’s center\, marketplace\, and boardroom. He was honored to serve as Marketing Manager with world-renowned importer Martine’s Wines\, sharing the stories of over 50+ brands from France\, Italy\, Portugal\, as well as a few domestic wineries. In recent years\, Chris led the team at Passalacqua Winery in the Dry Creek Valley as Director of Sales\, where his team distinguished itself as an industry leader in virtual experiences and high-touch hospitality programs. \nCurrently\, Chris serves wineries as the Regional Key Account Manager for Coravin. He also writes for K&L Wine Merchants\, teaches WSET courses at Napa Valley Wine Academy\, and coaches for WISE Academy. He has also been a featured speaker at wine industry events\, such as the DTC Wine Symposium and Wine Business Monthly’s Innovation + Quality. \nBelieving that every person is an experiment of one\, Chris aspires to be a designer of moments who engages and transforms each guest and business partner. Chris currently resides in the Russian River Valley with his wife and two young children.
URL:https://newyorkwines.org/event/building-a-corporate-gifting-program/2021-08-18/
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/building-a-corporate-gifting-program/2021-08-18/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210817T100000
DTEND;TZID=America/New_York:20210817T120000
DTSTAMP:20260619T165538
CREATED:20210702T151210Z
LAST-MODIFIED:20210716T144600Z
UID:10000639-1629194400-1629201600@newyorkwines.org
SUMMARY:Building a Corporate Gifting Program
DESCRIPTION:There are gifts and then there are corporate gifts. What’s the difference? Reach! Chances are when companies purchase gifting options\, these gifts will be distributed to over ten recipients in one pop. It’s the difference between tin cans & string and a megaphone. \nHaving a corporate gifting program for the holidays (and perhaps all year round) is a great way to connect with more consumers on an exponential level. To ensure success\, it’s important to think through the details and plan early. \nCompanies give gifts to enhance their relationships and stay ‘top of mind’ with their clients. What better way to build a lasting\, valued relationship than through a gift of wine from New York? It is also good business. On average\, companies spend $44 each for employee gifts and $48 each for client gifts and 25% of companies will spend over $100 on each employee gift. This is a $31.75 Billion business annually. \nJoin us for these two\, 2-hour seminar style webinars specifically for NYWGF members and learn the key elements of building a successful Corporate Gifting program for your winery! \nAugust 17th (10am – 12pm EST)\, Presented by Susan Cole\, WISE Academy Coach \n\nDeveloping the offer\nMarketing materials\nFinding the businesses/contacts to reach out to\nInitial phone call\nNegotiating the details\nClosing the sale\nDevelop the timeline\n\nAugust 18th (10am – 12pm EST)\, Presented by Chris Puppione\, Key Account Manager\, Coravin & WISE Academy Coach \n\nClient Management – communication\, preparation and tech/tools\nDesign & programing of Corporate Virtual Experiences\nMarketing & Outreach\nSales Cycle & Opportunities\nOperations / Logistics\n\n? Click Here to Register\n\n\nAbout Our Presenters: \nSusan Cole | WISE Academy Coach \nSusan has more than 18 years of wine marketing experience\, all in the direct-to-consumer arena. Her industry knowledge\, sales expertise\, and ability to build relationships have proven instrumental in helping both large and small wineries achieve and surpass their revenue goals. During her time at Windsor Vineyards\, Treasury Wine Estates\, and Pezzi King Vineyards she has managed inbound and outbound call centers\, wine clubs\, and customer service organizations\, resulting in revenue growth\, club membership\, and sales that consistently exceeded projections. \nFor the tasting rooms of Beringer Vineyards\, Chateau St. Jean\, Stags’ Leap\, St. Clement\, Etude\, Souverain\, Meridian and Cellar 360 she had led dynamic and successful training sessions in retail sales and wine club membership that resulted in improved sales revenue and increased club conversion. Susan holds a diploma in Wine and Spirits from the Wine and Spirits Educational Trust in London. \nChris Puppione\, Regional Key Account Manager\, Coravin | WISE Academy Coach \nAfter a 15-year career in teaching and coaching\, Chris Puppione transitioned to a life of wine in 2012\, taking a position in hospitality with Robert Mondavi Winery. In the years since\, he has diversified his experiences within the industry by way of education and working in the vineyard\, cellar\, visitor’s center\, marketplace\, and boardroom. He was honored to serve as Marketing Manager with world-renowned importer Martine’s Wines\, sharing the stories of over 50+ brands from France\, Italy\, Portugal\, as well as a few domestic wineries. In recent years\, Chris led the team at Passalacqua Winery in the Dry Creek Valley as Director of Sales\, where his team distinguished itself as an industry leader in virtual experiences and high-touch hospitality programs. \nCurrently\, Chris serves wineries as the Regional Key Account Manager for Coravin. He also writes for K&L Wine Merchants\, teaches WSET courses at Napa Valley Wine Academy\, and coaches for WISE Academy. He has also been a featured speaker at wine industry events\, such as the DTC Wine Symposium and Wine Business Monthly’s Innovation + Quality. \nBelieving that every person is an experiment of one\, Chris aspires to be a designer of moments who engages and transforms each guest and business partner. Chris currently resides in the Russian River Valley with his wife and two young children.
URL:https://newyorkwines.org/event/building-a-corporate-gifting-program/2021-08-17/
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/building-a-corporate-gifting-program/2021-08-17/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210805T120000
DTEND;TZID=America/New_York:20210805T133000
DTSTAMP:20260619T165538
CREATED:20210715T192354Z
LAST-MODIFIED:20210716T132634Z
UID:10000645-1628164800-1628170200@newyorkwines.org
SUMMARY:Top 5 Wine Consumer Segments & Sales Strategies
DESCRIPTION:Join Sandra Hess and her team for the first in a three part series on “Direct Wine Sales Top Tools.”\n\n\n\n\n\nAbout this event\n\n\nYou are invited to a 3- part Lunch & Learn Webinar Series on “Direct Wine Sales Top Tools\,” exclusively for New York Wineries. Register for individual sessions or the entire series! \nWebinar #1: Top 5 Wine Consumer Segments & Sales Strategies \nAttendees will get hands-on instruction for identifying the top five wine consumer segments and developing effective sales strategies for each. Take-aways include: \n\nHow to best segment direct consumers by customer type in POS and Order Management Systems.\nTop training tips for delivering customized experiences and reengagement offers to customers by segment .\nHow to develop most effective sales offers by customer type and sales channel leveraging this segmented approach\n\nThis webinar will be presented by Sandra Hess & DTC Consultant Network Member (TBD). \nClick Here to Register\nUpcoming Webinars in this series: \n\nWebinar #2: Top Tasting Room Engagement & Sales Strategies – September 8th from 12PM to 1:30PM\nWebinar #3: Frontline Staff Compensation and Incentive Structures – October 6th from 12PM to 1:30PM\n\n\n\nAbout Our Presenter: Sandra Hess | Founder of DTC Wine Workshops & DTC Consultant Network \nSandra Hess is a wine consumer engagement & direct sales strategist supporting winery teams throughout the US\, Canada and Australia. Sandra founded DTC Wine Workshops Consulting Agency\, based out of the San Francisco Bay Area\, in July 2013 and also launched an online training division in August 2014. Sandra publishes the DTC Wine Case Study Series and is a frequent speaker at wine industry events nationally and globally. Sandra serves as a steering committee member for the DTC Wine Symposium and an advisory board member for the Wine Business Monthly WiVi Conference Central Coast. Sandra formed a partnership with Wine Tourism Australia in 2017 and provides online coaching as well as training programs to winery teams across Australia and New Zealand. In addition to her professional contributions\, Sandra is the Past-President of Women for WineSense Napa Sonoma chapter. Prior to joining the wine industry\, Sandra supported businesses nationally and globally in the areas of Customer Relationship Management (CRM) software solutions\, compliance management software solutions\, customer engagement workflow automation and sales/marketing strategic planning.
URL:https://newyorkwines.org/event/top-5-wine-consumer-segments-sales-strategies/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/dtclogo.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210805T100000
DTEND;TZID=America/New_York:20210805T103000
DTSTAMP:20260619T165538
CREATED:20210708T195523Z
LAST-MODIFIED:20210727T124825Z
UID:10000643-1628157600-1628159400@newyorkwines.org
SUMMARY:Small Packaging Upgrades that make a BIG Difference on the Shelf
DESCRIPTION:Join us for this Business Partner Spotlight on Waterloo Container.\n\n\n\n\n\nAbout this event\n\n\nGet more bang for your buck (and your brand) with small upgrades and changes to your packaging that can drive DTC sales in a BIG way! In this presentation\, Waterloo Container will offer helpful hints and recommendations for more effective customization\, working within today’s challenging container supply chain environment\, and improving your packaging presentation and marketability. \nClick Here to Register\nAbout Waterloo Container: Waterloo Container is a family-owned wine packaging supplier with over 30 years of experience in the wine packaging industry. Through partnership with the best suppliers* in the industry\, great customer service and value-added decoration and customization services we are a one-stop-shop\, able to supply all your packaging needs including bottles\, caps\, corks and closures. Our unrivaled inventory means we will have what you need when you need it. \nArticle: Things to Consider When Choosing Your Packaging Supplier \n\n\nAbout our Presenter: George Hall brings over 30 years of sales experience to the wine bottle and closure industry at the family owned Waterloo Container. In the field\, he works closely with customers to identify their needs and to provide long term\, competitive packaging solutions. A practitioner of the “servant leadership” marketing philosophy\, drawing on the expertise of our world class industry partners.
URL:https://newyorkwines.org/event/small-packaging-upgrades-that-make-a-big-differences-on-the-shelf/
LOCATION:NY
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/02/Waterloo_Container_Co.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210729T110000
DTEND;TZID=America/New_York:20210729T120000
DTSTAMP:20260619T165538
CREATED:20210629T195149Z
LAST-MODIFIED:20210629T195149Z
UID:10000638-1627556400-1627560000@newyorkwines.org
SUMMARY:Export Program Market Overview: China\, Hong Kong\, Vietnam & So. Korea
DESCRIPTION:Our Asia-Pacific in-market representative\, Matthew McFetridge\, will provide an overview on the China\, Hong Kong\, South Korea\, and Vietnam markets. Matthew will talk about the wine landscape in each market\, what wines sell well\, and discuss market-specific opportunities and challenges. Join us by clicking the Register button below! \nClick Here to Register
URL:https://newyorkwines.org/event/export-program-market-overview-china-hong-kong-vietnam-so-korea/
LOCATION:Virtual Event
CATEGORIES:Info Session
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210729T100000
DTEND;TZID=America/New_York:20210729T110000
DTSTAMP:20260619T165538
CREATED:20210629T142629Z
LAST-MODIFIED:20210629T142629Z
UID:10000637-1627552800-1627556400@newyorkwines.org
SUMMARY:Export Program Deep Dive: Japan
DESCRIPTION:Join us in welcoming our newest in-market representatives from the Asahi Agency based in Tokyo. The Asahi Agency will provide an overview of the Japanese market and introduce their expert Team including wine specialist & educator Takenori Beppu\, J.S.A. Sommelier\, WSET Level3 Advanced. Akiko Kurose\, our lead strategic partner at Asahi Agency\, will talk about the wine landscape in the market\, what wines sell well\, and discuss market-specific opportunities and challenges. \nClick Here to Register
URL:https://newyorkwines.org/event/export-program-deep-dive-japan/
LOCATION:Virtual Event
CATEGORIES:Info Session
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210727T110000
DTEND;TZID=America/New_York:20210727T120000
DTSTAMP:20260619T165538
CREATED:20210629T142516Z
LAST-MODIFIED:20210629T142516Z
UID:10000636-1627383600-1627387200@newyorkwines.org
SUMMARY:Export Program Deep Dive: Canada
DESCRIPTION:Our Canada in-market representatives\, Robert Ketchin & Melissa Stunden\, will provide an overview of the Canada market covering topics such as COVID-19 impacts on wines sales and marketing tactics\, US/Canada trade relations\, how wines are sold in Canada & our partnership with the Liquor Control Board of Ontario\, opportunities for US and NY wines specifically with on- and off-trade including their wine preferences\, challenges for entering the market\, and more. \nClick Here to Register
URL:https://newyorkwines.org/event/export-program-deep-dive-canada/
LOCATION:Virtual Event
CATEGORIES:Info Session
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210727T100000
DTEND;TZID=America/New_York:20210727T110000
DTSTAMP:20260619T165538
CREATED:20210629T141032Z
LAST-MODIFIED:20210629T141114Z
UID:10000635-1627380000-1627383600@newyorkwines.org
SUMMARY:Export Program Deep Dive: Western Europe
DESCRIPTION:Our Western Europe team at Think Drink Global had a great first year as our in-market representatives! Join us of TDG’s overview of the European markets we’re active in and what the opportunities are for each (on-trade / off-trade and what wines sell well). The UK\, France\, Germany\, and Scandinavia will be covered. They will also talk through the planned activities for the year\, and introduce the opportunity for country specific consultations. \nClick Here to Register
URL:https://newyorkwines.org/event/export-program-deep-dive-western-europe/
LOCATION:Virtual Event
CATEGORIES:Info Session
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210716T100000
DTEND;TZID=America/New_York:20210716T110000
DTSTAMP:20260619T165538
CREATED:20210618T175300Z
LAST-MODIFIED:20210618T175300Z
UID:10000633-1626429600-1626433200@newyorkwines.org
SUMMARY:New York Wines Export Program Overview
DESCRIPTION:Have you ever wondered how some New York wineries are selling their products successfully in international markets and garnering worldwide press? Much of the behind the scenes work is done by the New York Wine & Grape Foundation’s Export Program. Through a grant from the USDA’s Foreign Agriculture Service (FAS) and the Market Access Program (MAP)\, we assist New York wineries seeking to explore opportunities in markets abroad. \nThe Export Program for 2021 is about to begin and all New York State wineries are invited to participate. Export participants do not have to be current members of the New York Wine & Grape Foundation. Even as we are wrapping up initiatives from the last program year (July 1st\, 2020- June 30th\, 2021) our team is already working in partnership with our consultants on developing a schedule of marketing activities for the upcoming Export Program year beginning on July 1st\, 2021. \nYou are invited to learn about the Export Program and how it can help your winery achieve its goals. \nClick Here to Register
URL:https://newyorkwines.org/event/new-york-wines-export-program-overview/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/272-scaled.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210624T160000
DTEND;TZID=America/New_York:20210624T170000
DTSTAMP:20260619T165538
CREATED:20210518T140736Z
LAST-MODIFIED:20210518T140736Z
UID:10000627-1624550400-1624554000@newyorkwines.org
SUMMARY:Fireside Chat with Sam Filler & Guests
DESCRIPTION:Join us for a discussion about the lessons learned from the exciting Lodi “Modern Farmer Series” and how we can use them in New York.\n\n\n\n\n\nAbout this event\n\n\nOne of the most popular sessions at this year’s B.E.V. NY conference was “Telling Your Grower Story\,” brought to you directly by Lodi Winegrower’s Dr. Stephanie Bolton. Today we welcome her back\, along with Mike Colizzi\, NYWGF Board Member\, Owner of Kashong Glen Vineyards and Technician at Cornell University in the Grape Breeding and Genetics Program\, for a discussion about how we might take the lessons learned in the Lodi “Modern Farmer Series\,” and apply them here. For those who participated in our Grower Survey recently\, NYWGF values the information on the grapes you grow. While there’s still a long way to go\, correct data is just the beginning to telling our story and selling more grapes. Join us for a candid conversation about where the grower community is heading\, what we need to do to get there\, and how NWYGF and our partners can help! \nWhy the Fireside Chat? We are eager to see you all in person soon\, but for now we invite you to join us online to have the discussions we might have had in your offices or your tasting rooms. We look forward to talking about issues affecting your businesses and our community. Let’s share ways we can help each other and ways the New York Wine & Grape Foundation can continue to best serve you. \nWe invite you to join in – perhaps with a glass of your favorite New York wine – and ask questions during this informal but informational online chat. \nClick Here to Register \n\n\nStephanie Bolton leads the Grower Research\, Education\, & Communications initiatives for the Lodi Winegrape Commission\, along with the LODI RULES program. Bolton provides targeted and daily support to Lodi winegrape growers in the areas of advanced grower education and outreach\, marketing and promotions of the region’s diverse winegrapes\, and – most notably – viticultural research and sustainability programming\, including Lodi’s world-renowned LODI RULES sustainable winegrowing certification program. The Lodi AVA (CA Crush District 11) contains over 100\,000 acres of grapevines\, with a unique profile where new vineyard plantings exist alongside century-old vines\, soil types range from sandy loam to volcanic terrain\, and just about every trellising system invented is being used.
URL:https://newyorkwines.org/event/fireside-chat-with-sam-filler-guests-3/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/1544.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210622T090000
DTEND;TZID=America/New_York:20210622T120000
DTSTAMP:20260619T165538
CREATED:20210603T134446Z
LAST-MODIFIED:20210702T152814Z
UID:10000629-1624352400-1624363200@newyorkwines.org
SUMMARY:Tasting Room Best Practices
DESCRIPTION:The workshop focuses on the most prudent areas for increasing sales skills.\n\n\n\n\n\nAbout this event\n\n\nTasting Room Best Practices: (6 hours of content over two\, 3-hour sessions) \nDates: June 15th and 22nd\, 2021 Time: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Tasting Room Best Practices workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on the most prudent areas for increasing sales skills and raising the bar with the WISE Triple Score – asking for the order\, effectively presenting and selling the wine club\, as well as collecting contact data – all in a brand-appropriate way. Give your team members the resources and build confidence in leveraging your brand\, winery & wine knowledge into exceptional customer service and sales skills. \n7 Secrets of Professional Selling \n\nLeveraging Your Brand. Brand basics exercise helps team understand the importance of getting each wineries’ unique brand message boiled down into compelling and memorable stories and sound bites.\nUnderstanding Your Guests. Explore how not all visitors are created equal and understand that they have different psychological needs depending on where they are at on the Buyers’ Continuum. How to shift gears accordingly for different needs of each category from prospects to first-time buyers to repeat buyers to raving fans. Beyond the Buyer’s Continuum\, explore how not all wine buyers are created equal and understand that they have different psychological needs depending on what their relationship is with wine in general. How to shift gears accordingly for different needs of each category from “newbies” to “know-it-alls” and beyond.\nBuilding Rapport. Skills development on use of effective ice-breakers\, the right open-ended questions\, compelling analogies and great story telling. Homework has them expand on these tools using more winery specifics. Special focus will be on storytelling – making those emotional connections and the art of telling a good story.\nNoticing Buying Signals. Review both verbal and non-verbal buying signals – how to spot them and leverage them into a sale.\nThe Triple Score. Reset DTC and Tasting Room priorities to always be selling wine\, selling clubs and capturing contact data – all in a brand appropriate manner.\nFeatures & Benefits Selling Weave the club benefits into the entire guest experience. Focus on features vs. benefits selling through leveraging the understanding of what is of interest to the guest and showing the benefits specifically geared towards those interests. Increase wine club conversion rates and build confidence in selling the wine club\, effectively and in a brand-appropriate way.\nCodifying Your Sales Successes. Help team members understand their own recipe for successful selling\, codify it and then repeat. Triple score confidence.\n\nClick Here to Register \n*Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/tasting-room-best-practices/2021-06-22/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210616T130000
DTEND;TZID=America/New_York:20210616T140000
DTSTAMP:20260619T165538
CREATED:20210610T194323Z
LAST-MODIFIED:20210610T194323Z
UID:10000632-1623848400-1623852000@newyorkwines.org
SUMMARY:VineBalance RFP Information Session
DESCRIPTION:The New York Wine and Grape Foundation seeks a consultant to update VineBalance as the basis for a new sustainability certification program for the New York grape and wine industry. To support this process\, we will be holding an online information session on June 16\, 2021 at 1pm/EDT. \nClick Here to Register \nBackground: \nNYWGF is developing a third-party certification for sustainably farmed grapes and wine. The basis for this certification will be the VineBalance Guide to Sustainable Viticulture\, a grower self-assessment workbook codeveloped by the Cornell Cooperative Extension and the Soil and Water Conservation Committee of the New York Department of Agriculture and Markets in 2007. This workbook has been widely applied across the state\, but it lacks a system of third-party verification and logo for special labeling. A pilot program for Yates County grape growers will begin in 2022 with the intent to expand statewide. The program will serve winegrowers who cultivate V. vinifera\, V. labrusca\, and hybrid grape varieties. Growers who achieve certification will be permitted to use the logo for direct-to-consumer marketing. This market-based approach will provide a continuous incentive for value-added producers to purchase sustainably farmed grapes and increase the visibility of sustainable wines in the marketplace. \nThe purpose of the RFP is to provide high level strategic and structural recommendations for certification design based on sustainability best practices\, while balancing the small-scale and independent nature of New York’s wine industry. The ideal candidate will be experienced in East Coast climate and agriculture\, viticulture and enology\, international standards of sustainable winegrowing\, and environmental certifications deployed by other agricultural industries. The VineBalance RFP is available here and responses are due by June 30\, 2021.
URL:https://newyorkwines.org/event/vinebalance-rfp-information-session/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/NYWGF-logo_color_ripe-grape.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210615T090000
DTEND;TZID=America/New_York:20210615T120000
DTSTAMP:20260619T165538
CREATED:20210603T134446Z
LAST-MODIFIED:20210702T152814Z
UID:10000628-1623747600-1623758400@newyorkwines.org
SUMMARY:Tasting Room Best Practices
DESCRIPTION:The workshop focuses on the most prudent areas for increasing sales skills.\n\n\n\n\n\nAbout this event\n\n\nTasting Room Best Practices: (6 hours of content over two\, 3-hour sessions) \nDates: June 15th and 22nd\, 2021 Time: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Tasting Room Best Practices workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on the most prudent areas for increasing sales skills and raising the bar with the WISE Triple Score – asking for the order\, effectively presenting and selling the wine club\, as well as collecting contact data – all in a brand-appropriate way. Give your team members the resources and build confidence in leveraging your brand\, winery & wine knowledge into exceptional customer service and sales skills. \n7 Secrets of Professional Selling \n\nLeveraging Your Brand. Brand basics exercise helps team understand the importance of getting each wineries’ unique brand message boiled down into compelling and memorable stories and sound bites.\nUnderstanding Your Guests. Explore how not all visitors are created equal and understand that they have different psychological needs depending on where they are at on the Buyers’ Continuum. How to shift gears accordingly for different needs of each category from prospects to first-time buyers to repeat buyers to raving fans. Beyond the Buyer’s Continuum\, explore how not all wine buyers are created equal and understand that they have different psychological needs depending on what their relationship is with wine in general. How to shift gears accordingly for different needs of each category from “newbies” to “know-it-alls” and beyond.\nBuilding Rapport. Skills development on use of effective ice-breakers\, the right open-ended questions\, compelling analogies and great story telling. Homework has them expand on these tools using more winery specifics. Special focus will be on storytelling – making those emotional connections and the art of telling a good story.\nNoticing Buying Signals. Review both verbal and non-verbal buying signals – how to spot them and leverage them into a sale.\nThe Triple Score. Reset DTC and Tasting Room priorities to always be selling wine\, selling clubs and capturing contact data – all in a brand appropriate manner.\nFeatures & Benefits Selling Weave the club benefits into the entire guest experience. Focus on features vs. benefits selling through leveraging the understanding of what is of interest to the guest and showing the benefits specifically geared towards those interests. Increase wine club conversion rates and build confidence in selling the wine club\, effectively and in a brand-appropriate way.\nCodifying Your Sales Successes. Help team members understand their own recipe for successful selling\, codify it and then repeat. Triple score confidence.\n\nClick Here to Register \n*Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/tasting-room-best-practices/2021-06-15/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210520T100000
DTEND;TZID=America/New_York:20210520T113000
DTSTAMP:20260619T165538
CREATED:20210420T200122Z
LAST-MODIFIED:20210420T201817Z
UID:10000623-1621504800-1621510200@newyorkwines.org
SUMMARY:Conducting a Winery Financial & Operational Analysis
DESCRIPTION:Learn how to structure\, review\, and synthesize your winery data to build for success – without sacrificing compliance.\n\n\n\n\n\n\n\nRecord keeping can be cumbersome and overwhelming\, but it is necessary for compliance and tax purposes. What else can your sales\, inventory\, and other records tell you about the health and potential success of your winery? Yes\, most bookkeeping revolves around a Chart of Accounts and other ‘presentation’ data designed to make tax returns easy to process. And while this is a great goal\, that singular focus can sometimes obscure more practical data points that might help us determine if our winery business is profitable and WHY. \nJoin Gregg McConnell of Farm Credit East as he lead us through the right questions to ask when reviewing our records\, and how to manage the data so that it helps build for success – without sacrificing compliance requirements. \nTopics will include: \n\nProfit analysis and cash flow analysis\nCost to produce wine\nGross profit\nBusiness Planning\n\n\n\nClick Here to Register \nThis enhanced webinar is free for Tier 2 & 3 Winery & Grower Members. Tier 1 members and non-member wineries and growers in New York state may join for a fee.
URL:https://newyorkwines.org/event/conducting-a-winery-financial-operational-analysis/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/04/qtq80-LPQqax-e1618949886384.jpeg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210421T090000
DTEND;TZID=America/New_York:20210421T120000
DTSTAMP:20260619T165538
CREATED:20210225T214119Z
LAST-MODIFIED:20210702T152910Z
UID:10000611-1618995600-1619006400@newyorkwines.org
SUMMARY:Wine Club Mastery [Enhanced Webinar Series]
DESCRIPTION:Learn about all aspects of strategic wine club management\, including club design\, member acquisition and retention\, metrics\, and measures.\n\n\n\n\n\nAbout this Event\n\n\nWine Club Mastery Series: (15 hours of content over five 3-hour sessions) \nDates: April 13\, 14\, 19\, 20 & 21 \nTime: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Wine Club Mastery workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on all aspects of strategic wine club management\, including club design\, member acquisition and retention\, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. Build skills needed to build repeatable processes that lead to increased sales and engaged wine club members; strategize on best practices and ways to maximize your programs for an even more lucrative revenue stream and stronger winery advocates. \nOverview of the content include focus on: \n\nGoal setting\, measurements and accountability – retention and loyalty\, attrition\, budgeting\nOperations and crisis management\nDriving change and generating revenue\nCommunication\nLeveraging events\, web and phone\nMore…\n\nClick Here to Register. *Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/wine-club-mastery-enhanced-webinar-series/2021-04-21/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210420T160000
DTEND;TZID=America/New_York:20210420T170000
DTSTAMP:20260619T165538
CREATED:20210420T201655Z
LAST-MODIFIED:20210420T201655Z
UID:10000624-1618934400-1618938000@newyorkwines.org
SUMMARY:Fireside Chat with Sam Filler & Guests
DESCRIPTION:Will New York Wine Tourism be the “Comeback Kid?” Preparing for upcoming tourism season and lessons learned during the pandemic year.\n\n\n\n\n\n\n\nFor many wineries the 2020 Summer and Fall tourism season was the best they’ve ever seen. Was this Covid-related “blip” on the radar just that – a one time occurrence? How are wineries\, and their wine trail marketing partners\, making the most of the experience they gained last year to improve this year’s tourism season? Join wine trail leaders and members from across the state as they share details about how the year went. What is the expectation for this coming tourism season? What adaptations for wineries (and wine trails themselves) were successful and will remain\, and which will not? What support do wineries and wine trail marketers need from the NYWGF? \nWhy the Fireside Chat? We are eager to see you all in person soon\, but for now we invite you to join us online to have the discussions we might have had in your offices or your tasting rooms. We look forward to talking about issues affecting your businesses and our community. Let’s share ways we can help each other and ways the New York Wine & Grape Foundation can continue to best serve you. \nWe invite you to join in – perhaps with a glass of your favorite New York wine – and ask questions during this informal but informational online chat. \n\nClick Here to Register
URL:https://newyorkwines.org/event/fireside-chat-with-sam-filler-guests-2/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/1544.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210420T090000
DTEND;TZID=America/New_York:20210420T120000
DTSTAMP:20260619T165538
CREATED:20210225T214119Z
LAST-MODIFIED:20210702T152910Z
UID:10000610-1618909200-1618920000@newyorkwines.org
SUMMARY:Wine Club Mastery [Enhanced Webinar Series]
DESCRIPTION:Learn about all aspects of strategic wine club management\, including club design\, member acquisition and retention\, metrics\, and measures.\n\n\n\n\n\nAbout this Event\n\n\nWine Club Mastery Series: (15 hours of content over five 3-hour sessions) \nDates: April 13\, 14\, 19\, 20 & 21 \nTime: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Wine Club Mastery workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on all aspects of strategic wine club management\, including club design\, member acquisition and retention\, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. Build skills needed to build repeatable processes that lead to increased sales and engaged wine club members; strategize on best practices and ways to maximize your programs for an even more lucrative revenue stream and stronger winery advocates. \nOverview of the content include focus on: \n\nGoal setting\, measurements and accountability – retention and loyalty\, attrition\, budgeting\nOperations and crisis management\nDriving change and generating revenue\nCommunication\nLeveraging events\, web and phone\nMore…\n\nClick Here to Register. *Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/wine-club-mastery-enhanced-webinar-series/2021-04-20/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210419T090000
DTEND;TZID=America/New_York:20210419T120000
DTSTAMP:20260619T165538
CREATED:20210225T214119Z
LAST-MODIFIED:20210702T152910Z
UID:10000609-1618822800-1618833600@newyorkwines.org
SUMMARY:Wine Club Mastery [Enhanced Webinar Series]
DESCRIPTION:Learn about all aspects of strategic wine club management\, including club design\, member acquisition and retention\, metrics\, and measures.\n\n\n\n\n\nAbout this Event\n\n\nWine Club Mastery Series: (15 hours of content over five 3-hour sessions) \nDates: April 13\, 14\, 19\, 20 & 21 \nTime: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Wine Club Mastery workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on all aspects of strategic wine club management\, including club design\, member acquisition and retention\, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. Build skills needed to build repeatable processes that lead to increased sales and engaged wine club members; strategize on best practices and ways to maximize your programs for an even more lucrative revenue stream and stronger winery advocates. \nOverview of the content include focus on: \n\nGoal setting\, measurements and accountability – retention and loyalty\, attrition\, budgeting\nOperations and crisis management\nDriving change and generating revenue\nCommunication\nLeveraging events\, web and phone\nMore…\n\nClick Here to Register. *Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/wine-club-mastery-enhanced-webinar-series/2021-04-19/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
END:VCALENDAR