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DTSTART;TZID=America/New_York:20210805T100000
DTEND;TZID=America/New_York:20210805T103000
DTSTAMP:20260420T050258
CREATED:20210708T195523Z
LAST-MODIFIED:20210727T124825Z
UID:10000643-1628157600-1628159400@newyorkwines.org
SUMMARY:Small Packaging Upgrades that make a BIG Difference on the Shelf
DESCRIPTION:Join us for this Business Partner Spotlight on Waterloo Container.\n\n\n\n\n\nAbout this event\n\n\nGet more bang for your buck (and your brand) with small upgrades and changes to your packaging that can drive DTC sales in a BIG way! In this presentation\, Waterloo Container will offer helpful hints and recommendations for more effective customization\, working within today’s challenging container supply chain environment\, and improving your packaging presentation and marketability. \nClick Here to Register\nAbout Waterloo Container: Waterloo Container is a family-owned wine packaging supplier with over 30 years of experience in the wine packaging industry. Through partnership with the best suppliers* in the industry\, great customer service and value-added decoration and customization services we are a one-stop-shop\, able to supply all your packaging needs including bottles\, caps\, corks and closures. Our unrivaled inventory means we will have what you need when you need it. \nArticle: Things to Consider When Choosing Your Packaging Supplier \n\n\nAbout our Presenter: George Hall brings over 30 years of sales experience to the wine bottle and closure industry at the family owned Waterloo Container. In the field\, he works closely with customers to identify their needs and to provide long term\, competitive packaging solutions. A practitioner of the “servant leadership” marketing philosophy\, drawing on the expertise of our world class industry partners.
URL:https://newyorkwines.org/event/small-packaging-upgrades-that-make-a-big-differences-on-the-shelf/
LOCATION:NY
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/02/Waterloo_Container_Co.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210729T110000
DTEND;TZID=America/New_York:20210729T120000
DTSTAMP:20260420T050258
CREATED:20210629T195149Z
LAST-MODIFIED:20210629T195149Z
UID:10000638-1627556400-1627560000@newyorkwines.org
SUMMARY:Export Program Market Overview: China\, Hong Kong\, Vietnam & So. Korea
DESCRIPTION:Our Asia-Pacific in-market representative\, Matthew McFetridge\, will provide an overview on the China\, Hong Kong\, South Korea\, and Vietnam markets. Matthew will talk about the wine landscape in each market\, what wines sell well\, and discuss market-specific opportunities and challenges. Join us by clicking the Register button below! \nClick Here to Register
URL:https://newyorkwines.org/event/export-program-market-overview-china-hong-kong-vietnam-so-korea/
LOCATION:Virtual Event
CATEGORIES:Info Session
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210729T100000
DTEND;TZID=America/New_York:20210729T110000
DTSTAMP:20260420T050258
CREATED:20210629T142629Z
LAST-MODIFIED:20210629T142629Z
UID:10000637-1627552800-1627556400@newyorkwines.org
SUMMARY:Export Program Deep Dive: Japan
DESCRIPTION:Join us in welcoming our newest in-market representatives from the Asahi Agency based in Tokyo. The Asahi Agency will provide an overview of the Japanese market and introduce their expert Team including wine specialist & educator Takenori Beppu\, J.S.A. Sommelier\, WSET Level3 Advanced. Akiko Kurose\, our lead strategic partner at Asahi Agency\, will talk about the wine landscape in the market\, what wines sell well\, and discuss market-specific opportunities and challenges. \nClick Here to Register
URL:https://newyorkwines.org/event/export-program-deep-dive-japan/
LOCATION:Virtual Event
CATEGORIES:Info Session
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210727T110000
DTEND;TZID=America/New_York:20210727T120000
DTSTAMP:20260420T050258
CREATED:20210629T142516Z
LAST-MODIFIED:20210629T142516Z
UID:10000636-1627383600-1627387200@newyorkwines.org
SUMMARY:Export Program Deep Dive: Canada
DESCRIPTION:Our Canada in-market representatives\, Robert Ketchin & Melissa Stunden\, will provide an overview of the Canada market covering topics such as COVID-19 impacts on wines sales and marketing tactics\, US/Canada trade relations\, how wines are sold in Canada & our partnership with the Liquor Control Board of Ontario\, opportunities for US and NY wines specifically with on- and off-trade including their wine preferences\, challenges for entering the market\, and more. \nClick Here to Register
URL:https://newyorkwines.org/event/export-program-deep-dive-canada/
LOCATION:Virtual Event
CATEGORIES:Info Session
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210727T100000
DTEND;TZID=America/New_York:20210727T110000
DTSTAMP:20260420T050258
CREATED:20210629T141032Z
LAST-MODIFIED:20210629T141114Z
UID:10000635-1627380000-1627383600@newyorkwines.org
SUMMARY:Export Program Deep Dive: Western Europe
DESCRIPTION:Our Western Europe team at Think Drink Global had a great first year as our in-market representatives! Join us of TDG’s overview of the European markets we’re active in and what the opportunities are for each (on-trade / off-trade and what wines sell well). The UK\, France\, Germany\, and Scandinavia will be covered. They will also talk through the planned activities for the year\, and introduce the opportunity for country specific consultations. \nClick Here to Register
URL:https://newyorkwines.org/event/export-program-deep-dive-western-europe/
LOCATION:Virtual Event
CATEGORIES:Info Session
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210716T100000
DTEND;TZID=America/New_York:20210716T110000
DTSTAMP:20260420T050258
CREATED:20210618T175300Z
LAST-MODIFIED:20210618T175300Z
UID:10000633-1626429600-1626433200@newyorkwines.org
SUMMARY:New York Wines Export Program Overview
DESCRIPTION:Have you ever wondered how some New York wineries are selling their products successfully in international markets and garnering worldwide press? Much of the behind the scenes work is done by the New York Wine & Grape Foundation’s Export Program. Through a grant from the USDA’s Foreign Agriculture Service (FAS) and the Market Access Program (MAP)\, we assist New York wineries seeking to explore opportunities in markets abroad. \nThe Export Program for 2021 is about to begin and all New York State wineries are invited to participate. Export participants do not have to be current members of the New York Wine & Grape Foundation. Even as we are wrapping up initiatives from the last program year (July 1st\, 2020- June 30th\, 2021) our team is already working in partnership with our consultants on developing a schedule of marketing activities for the upcoming Export Program year beginning on July 1st\, 2021. \nYou are invited to learn about the Export Program and how it can help your winery achieve its goals. \nClick Here to Register
URL:https://newyorkwines.org/event/new-york-wines-export-program-overview/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/272-scaled.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210624T160000
DTEND;TZID=America/New_York:20210624T170000
DTSTAMP:20260420T050258
CREATED:20210518T140736Z
LAST-MODIFIED:20210518T140736Z
UID:10000627-1624550400-1624554000@newyorkwines.org
SUMMARY:Fireside Chat with Sam Filler & Guests
DESCRIPTION:Join us for a discussion about the lessons learned from the exciting Lodi “Modern Farmer Series” and how we can use them in New York.\n\n\n\n\n\nAbout this event\n\n\nOne of the most popular sessions at this year’s B.E.V. NY conference was “Telling Your Grower Story\,” brought to you directly by Lodi Winegrower’s Dr. Stephanie Bolton. Today we welcome her back\, along with Mike Colizzi\, NYWGF Board Member\, Owner of Kashong Glen Vineyards and Technician at Cornell University in the Grape Breeding and Genetics Program\, for a discussion about how we might take the lessons learned in the Lodi “Modern Farmer Series\,” and apply them here. For those who participated in our Grower Survey recently\, NYWGF values the information on the grapes you grow. While there’s still a long way to go\, correct data is just the beginning to telling our story and selling more grapes. Join us for a candid conversation about where the grower community is heading\, what we need to do to get there\, and how NWYGF and our partners can help! \nWhy the Fireside Chat? We are eager to see you all in person soon\, but for now we invite you to join us online to have the discussions we might have had in your offices or your tasting rooms. We look forward to talking about issues affecting your businesses and our community. Let’s share ways we can help each other and ways the New York Wine & Grape Foundation can continue to best serve you. \nWe invite you to join in – perhaps with a glass of your favorite New York wine – and ask questions during this informal but informational online chat. \nClick Here to Register \n\n\nStephanie Bolton leads the Grower Research\, Education\, & Communications initiatives for the Lodi Winegrape Commission\, along with the LODI RULES program. Bolton provides targeted and daily support to Lodi winegrape growers in the areas of advanced grower education and outreach\, marketing and promotions of the region’s diverse winegrapes\, and – most notably – viticultural research and sustainability programming\, including Lodi’s world-renowned LODI RULES sustainable winegrowing certification program. The Lodi AVA (CA Crush District 11) contains over 100\,000 acres of grapevines\, with a unique profile where new vineyard plantings exist alongside century-old vines\, soil types range from sandy loam to volcanic terrain\, and just about every trellising system invented is being used.
URL:https://newyorkwines.org/event/fireside-chat-with-sam-filler-guests-3/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/1544.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210622T090000
DTEND;TZID=America/New_York:20210622T120000
DTSTAMP:20260420T050258
CREATED:20210603T134446Z
LAST-MODIFIED:20210702T152814Z
UID:10000629-1624352400-1624363200@newyorkwines.org
SUMMARY:Tasting Room Best Practices
DESCRIPTION:The workshop focuses on the most prudent areas for increasing sales skills.\n\n\n\n\n\nAbout this event\n\n\nTasting Room Best Practices: (6 hours of content over two\, 3-hour sessions) \nDates: June 15th and 22nd\, 2021 Time: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Tasting Room Best Practices workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on the most prudent areas for increasing sales skills and raising the bar with the WISE Triple Score – asking for the order\, effectively presenting and selling the wine club\, as well as collecting contact data – all in a brand-appropriate way. Give your team members the resources and build confidence in leveraging your brand\, winery & wine knowledge into exceptional customer service and sales skills. \n7 Secrets of Professional Selling \n\nLeveraging Your Brand. Brand basics exercise helps team understand the importance of getting each wineries’ unique brand message boiled down into compelling and memorable stories and sound bites.\nUnderstanding Your Guests. Explore how not all visitors are created equal and understand that they have different psychological needs depending on where they are at on the Buyers’ Continuum. How to shift gears accordingly for different needs of each category from prospects to first-time buyers to repeat buyers to raving fans. Beyond the Buyer’s Continuum\, explore how not all wine buyers are created equal and understand that they have different psychological needs depending on what their relationship is with wine in general. How to shift gears accordingly for different needs of each category from “newbies” to “know-it-alls” and beyond.\nBuilding Rapport. Skills development on use of effective ice-breakers\, the right open-ended questions\, compelling analogies and great story telling. Homework has them expand on these tools using more winery specifics. Special focus will be on storytelling – making those emotional connections and the art of telling a good story.\nNoticing Buying Signals. Review both verbal and non-verbal buying signals – how to spot them and leverage them into a sale.\nThe Triple Score. Reset DTC and Tasting Room priorities to always be selling wine\, selling clubs and capturing contact data – all in a brand appropriate manner.\nFeatures & Benefits Selling Weave the club benefits into the entire guest experience. Focus on features vs. benefits selling through leveraging the understanding of what is of interest to the guest and showing the benefits specifically geared towards those interests. Increase wine club conversion rates and build confidence in selling the wine club\, effectively and in a brand-appropriate way.\nCodifying Your Sales Successes. Help team members understand their own recipe for successful selling\, codify it and then repeat. Triple score confidence.\n\nClick Here to Register \n*Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/tasting-room-best-practices/2021-06-22/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210616T130000
DTEND;TZID=America/New_York:20210616T140000
DTSTAMP:20260420T050258
CREATED:20210610T194323Z
LAST-MODIFIED:20210610T194323Z
UID:10000632-1623848400-1623852000@newyorkwines.org
SUMMARY:VineBalance RFP Information Session
DESCRIPTION:The New York Wine and Grape Foundation seeks a consultant to update VineBalance as the basis for a new sustainability certification program for the New York grape and wine industry. To support this process\, we will be holding an online information session on June 16\, 2021 at 1pm/EDT. \nClick Here to Register \nBackground: \nNYWGF is developing a third-party certification for sustainably farmed grapes and wine. The basis for this certification will be the VineBalance Guide to Sustainable Viticulture\, a grower self-assessment workbook codeveloped by the Cornell Cooperative Extension and the Soil and Water Conservation Committee of the New York Department of Agriculture and Markets in 2007. This workbook has been widely applied across the state\, but it lacks a system of third-party verification and logo for special labeling. A pilot program for Yates County grape growers will begin in 2022 with the intent to expand statewide. The program will serve winegrowers who cultivate V. vinifera\, V. labrusca\, and hybrid grape varieties. Growers who achieve certification will be permitted to use the logo for direct-to-consumer marketing. This market-based approach will provide a continuous incentive for value-added producers to purchase sustainably farmed grapes and increase the visibility of sustainable wines in the marketplace. \nThe purpose of the RFP is to provide high level strategic and structural recommendations for certification design based on sustainability best practices\, while balancing the small-scale and independent nature of New York’s wine industry. The ideal candidate will be experienced in East Coast climate and agriculture\, viticulture and enology\, international standards of sustainable winegrowing\, and environmental certifications deployed by other agricultural industries. The VineBalance RFP is available here and responses are due by June 30\, 2021.
URL:https://newyorkwines.org/event/vinebalance-rfp-information-session/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/NYWGF-logo_color_ripe-grape.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210615T090000
DTEND;TZID=America/New_York:20210615T120000
DTSTAMP:20260420T050258
CREATED:20210603T134446Z
LAST-MODIFIED:20210702T152814Z
UID:10000628-1623747600-1623758400@newyorkwines.org
SUMMARY:Tasting Room Best Practices
DESCRIPTION:The workshop focuses on the most prudent areas for increasing sales skills.\n\n\n\n\n\nAbout this event\n\n\nTasting Room Best Practices: (6 hours of content over two\, 3-hour sessions) \nDates: June 15th and 22nd\, 2021 Time: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Tasting Room Best Practices workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on the most prudent areas for increasing sales skills and raising the bar with the WISE Triple Score – asking for the order\, effectively presenting and selling the wine club\, as well as collecting contact data – all in a brand-appropriate way. Give your team members the resources and build confidence in leveraging your brand\, winery & wine knowledge into exceptional customer service and sales skills. \n7 Secrets of Professional Selling \n\nLeveraging Your Brand. Brand basics exercise helps team understand the importance of getting each wineries’ unique brand message boiled down into compelling and memorable stories and sound bites.\nUnderstanding Your Guests. Explore how not all visitors are created equal and understand that they have different psychological needs depending on where they are at on the Buyers’ Continuum. How to shift gears accordingly for different needs of each category from prospects to first-time buyers to repeat buyers to raving fans. Beyond the Buyer’s Continuum\, explore how not all wine buyers are created equal and understand that they have different psychological needs depending on what their relationship is with wine in general. How to shift gears accordingly for different needs of each category from “newbies” to “know-it-alls” and beyond.\nBuilding Rapport. Skills development on use of effective ice-breakers\, the right open-ended questions\, compelling analogies and great story telling. Homework has them expand on these tools using more winery specifics. Special focus will be on storytelling – making those emotional connections and the art of telling a good story.\nNoticing Buying Signals. Review both verbal and non-verbal buying signals – how to spot them and leverage them into a sale.\nThe Triple Score. Reset DTC and Tasting Room priorities to always be selling wine\, selling clubs and capturing contact data – all in a brand appropriate manner.\nFeatures & Benefits Selling Weave the club benefits into the entire guest experience. Focus on features vs. benefits selling through leveraging the understanding of what is of interest to the guest and showing the benefits specifically geared towards those interests. Increase wine club conversion rates and build confidence in selling the wine club\, effectively and in a brand-appropriate way.\nCodifying Your Sales Successes. Help team members understand their own recipe for successful selling\, codify it and then repeat. Triple score confidence.\n\nClick Here to Register \n*Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/tasting-room-best-practices/2021-06-15/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210520T100000
DTEND;TZID=America/New_York:20210520T113000
DTSTAMP:20260420T050258
CREATED:20210420T200122Z
LAST-MODIFIED:20210420T201817Z
UID:10000623-1621504800-1621510200@newyorkwines.org
SUMMARY:Conducting a Winery Financial & Operational Analysis
DESCRIPTION:Learn how to structure\, review\, and synthesize your winery data to build for success – without sacrificing compliance.\n\n\n\n\n\n\n\nRecord keeping can be cumbersome and overwhelming\, but it is necessary for compliance and tax purposes. What else can your sales\, inventory\, and other records tell you about the health and potential success of your winery? Yes\, most bookkeeping revolves around a Chart of Accounts and other ‘presentation’ data designed to make tax returns easy to process. And while this is a great goal\, that singular focus can sometimes obscure more practical data points that might help us determine if our winery business is profitable and WHY. \nJoin Gregg McConnell of Farm Credit East as he lead us through the right questions to ask when reviewing our records\, and how to manage the data so that it helps build for success – without sacrificing compliance requirements. \nTopics will include: \n\nProfit analysis and cash flow analysis\nCost to produce wine\nGross profit\nBusiness Planning\n\n\n\nClick Here to Register \nThis enhanced webinar is free for Tier 2 & 3 Winery & Grower Members. Tier 1 members and non-member wineries and growers in New York state may join for a fee.
URL:https://newyorkwines.org/event/conducting-a-winery-financial-operational-analysis/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/04/qtq80-LPQqax-e1618949886384.jpeg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210421T090000
DTEND;TZID=America/New_York:20210421T120000
DTSTAMP:20260420T050258
CREATED:20210225T214119Z
LAST-MODIFIED:20210702T152910Z
UID:10000611-1618995600-1619006400@newyorkwines.org
SUMMARY:Wine Club Mastery [Enhanced Webinar Series]
DESCRIPTION:Learn about all aspects of strategic wine club management\, including club design\, member acquisition and retention\, metrics\, and measures.\n\n\n\n\n\nAbout this Event\n\n\nWine Club Mastery Series: (15 hours of content over five 3-hour sessions) \nDates: April 13\, 14\, 19\, 20 & 21 \nTime: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Wine Club Mastery workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on all aspects of strategic wine club management\, including club design\, member acquisition and retention\, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. Build skills needed to build repeatable processes that lead to increased sales and engaged wine club members; strategize on best practices and ways to maximize your programs for an even more lucrative revenue stream and stronger winery advocates. \nOverview of the content include focus on: \n\nGoal setting\, measurements and accountability – retention and loyalty\, attrition\, budgeting\nOperations and crisis management\nDriving change and generating revenue\nCommunication\nLeveraging events\, web and phone\nMore…\n\nClick Here to Register. *Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/wine-club-mastery-enhanced-webinar-series/2021-04-21/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210420T160000
DTEND;TZID=America/New_York:20210420T170000
DTSTAMP:20260420T050258
CREATED:20210420T201655Z
LAST-MODIFIED:20210420T201655Z
UID:10000624-1618934400-1618938000@newyorkwines.org
SUMMARY:Fireside Chat with Sam Filler & Guests
DESCRIPTION:Will New York Wine Tourism be the “Comeback Kid?” Preparing for upcoming tourism season and lessons learned during the pandemic year.\n\n\n\n\n\n\n\nFor many wineries the 2020 Summer and Fall tourism season was the best they’ve ever seen. Was this Covid-related “blip” on the radar just that – a one time occurrence? How are wineries\, and their wine trail marketing partners\, making the most of the experience they gained last year to improve this year’s tourism season? Join wine trail leaders and members from across the state as they share details about how the year went. What is the expectation for this coming tourism season? What adaptations for wineries (and wine trails themselves) were successful and will remain\, and which will not? What support do wineries and wine trail marketers need from the NYWGF? \nWhy the Fireside Chat? We are eager to see you all in person soon\, but for now we invite you to join us online to have the discussions we might have had in your offices or your tasting rooms. We look forward to talking about issues affecting your businesses and our community. Let’s share ways we can help each other and ways the New York Wine & Grape Foundation can continue to best serve you. \nWe invite you to join in – perhaps with a glass of your favorite New York wine – and ask questions during this informal but informational online chat. \n\nClick Here to Register
URL:https://newyorkwines.org/event/fireside-chat-with-sam-filler-guests-2/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/1544.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210420T090000
DTEND;TZID=America/New_York:20210420T120000
DTSTAMP:20260420T050258
CREATED:20210225T214119Z
LAST-MODIFIED:20210702T152910Z
UID:10000610-1618909200-1618920000@newyorkwines.org
SUMMARY:Wine Club Mastery [Enhanced Webinar Series]
DESCRIPTION:Learn about all aspects of strategic wine club management\, including club design\, member acquisition and retention\, metrics\, and measures.\n\n\n\n\n\nAbout this Event\n\n\nWine Club Mastery Series: (15 hours of content over five 3-hour sessions) \nDates: April 13\, 14\, 19\, 20 & 21 \nTime: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Wine Club Mastery workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on all aspects of strategic wine club management\, including club design\, member acquisition and retention\, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. Build skills needed to build repeatable processes that lead to increased sales and engaged wine club members; strategize on best practices and ways to maximize your programs for an even more lucrative revenue stream and stronger winery advocates. \nOverview of the content include focus on: \n\nGoal setting\, measurements and accountability – retention and loyalty\, attrition\, budgeting\nOperations and crisis management\nDriving change and generating revenue\nCommunication\nLeveraging events\, web and phone\nMore…\n\nClick Here to Register. *Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/wine-club-mastery-enhanced-webinar-series/2021-04-20/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210419T090000
DTEND;TZID=America/New_York:20210419T120000
DTSTAMP:20260420T050258
CREATED:20210225T214119Z
LAST-MODIFIED:20210702T152910Z
UID:10000609-1618822800-1618833600@newyorkwines.org
SUMMARY:Wine Club Mastery [Enhanced Webinar Series]
DESCRIPTION:Learn about all aspects of strategic wine club management\, including club design\, member acquisition and retention\, metrics\, and measures.\n\n\n\n\n\nAbout this Event\n\n\nWine Club Mastery Series: (15 hours of content over five 3-hour sessions) \nDates: April 13\, 14\, 19\, 20 & 21 \nTime: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Wine Club Mastery workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on all aspects of strategic wine club management\, including club design\, member acquisition and retention\, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. Build skills needed to build repeatable processes that lead to increased sales and engaged wine club members; strategize on best practices and ways to maximize your programs for an even more lucrative revenue stream and stronger winery advocates. \nOverview of the content include focus on: \n\nGoal setting\, measurements and accountability – retention and loyalty\, attrition\, budgeting\nOperations and crisis management\nDriving change and generating revenue\nCommunication\nLeveraging events\, web and phone\nMore…\n\nClick Here to Register. *Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/wine-club-mastery-enhanced-webinar-series/2021-04-19/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210414T090000
DTEND;TZID=America/New_York:20210414T120000
DTSTAMP:20260420T050258
CREATED:20210225T214119Z
LAST-MODIFIED:20210702T152910Z
UID:10000608-1618390800-1618401600@newyorkwines.org
SUMMARY:Wine Club Mastery [Enhanced Webinar Series]
DESCRIPTION:Learn about all aspects of strategic wine club management\, including club design\, member acquisition and retention\, metrics\, and measures.\n\n\n\n\n\nAbout this Event\n\n\nWine Club Mastery Series: (15 hours of content over five 3-hour sessions) \nDates: April 13\, 14\, 19\, 20 & 21 \nTime: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Wine Club Mastery workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on all aspects of strategic wine club management\, including club design\, member acquisition and retention\, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. Build skills needed to build repeatable processes that lead to increased sales and engaged wine club members; strategize on best practices and ways to maximize your programs for an even more lucrative revenue stream and stronger winery advocates. \nOverview of the content include focus on: \n\nGoal setting\, measurements and accountability – retention and loyalty\, attrition\, budgeting\nOperations and crisis management\nDriving change and generating revenue\nCommunication\nLeveraging events\, web and phone\nMore…\n\nClick Here to Register. *Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/wine-club-mastery-enhanced-webinar-series/2021-04-14/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210413T090000
DTEND;TZID=America/New_York:20210413T120000
DTSTAMP:20260420T050258
CREATED:20210225T214119Z
LAST-MODIFIED:20210702T152910Z
UID:10000607-1618304400-1618315200@newyorkwines.org
SUMMARY:Wine Club Mastery [Enhanced Webinar Series]
DESCRIPTION:Learn about all aspects of strategic wine club management\, including club design\, member acquisition and retention\, metrics\, and measures.\n\n\n\n\n\nAbout this Event\n\n\nWine Club Mastery Series: (15 hours of content over five 3-hour sessions) \nDates: April 13\, 14\, 19\, 20 & 21 \nTime: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Wine Club Mastery workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on all aspects of strategic wine club management\, including club design\, member acquisition and retention\, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. Build skills needed to build repeatable processes that lead to increased sales and engaged wine club members; strategize on best practices and ways to maximize your programs for an even more lucrative revenue stream and stronger winery advocates. \nOverview of the content include focus on: \n\nGoal setting\, measurements and accountability – retention and loyalty\, attrition\, budgeting\nOperations and crisis management\nDriving change and generating revenue\nCommunication\nLeveraging events\, web and phone\nMore…\n\nClick Here to Register. *Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/wine-club-mastery-enhanced-webinar-series/2021-04-13/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210406T100000
DTEND;TZID=America/New_York:20210406T110000
DTSTAMP:20260420T050258
CREATED:20210325T155820Z
LAST-MODIFIED:20210326T182931Z
UID:10000618-1617703200-1617706800@newyorkwines.org
SUMMARY:Exploring Oak: Introduction to Tonnellerie Berger [Business Spotlight]
DESCRIPTION:All are welcome to this spotlight on new NWYGF Business Partner Tonnellerie Berger & Fils.\n\n\n\n\n\nAbout this Event\n\n\nJoin Tiffany Eicholz\, Business Development Manager\, as she gives an overview of the new “phygital” (physical + digital) tasting process from Tonnellerie Berger & Fils. Thanks to this innovative process launched in March 2021\, Tonnellerie Berger & Fils can offer custom tastings\, virtually\, even though visits to wineries have been postponed. The process is holistic in that Tonnellerie Berger & Fils sends customers samples of wine suited to their grape varietals to taste during a virtual appointment. Then\, they offering customers the opportunity to send their own wine back to Berger for a personalized recommendation. It is from this in-depth exchange the mutual knowledge essential to the production of personalized barrels\, evolves for each wine. \nWe are pleased to welcome Tiffany to New York! She will be joined by Peter Bell\, Winemaker at Fox Run Vineyard\, to discuss how Tonnellerie Berger has worked with them in the past. \nClick Here to Register \nAbout Tonnellerie Berger is a french artisanal cooperage\, founded in 1954\, historically located in St Estèphe then settled in Vertheuil\, it has always been at the heart of the Médoc vineyards. The highly technical approach of oak-wine relationship of Tonnellerie Berger has made them a leader in producing custom toast French oak barrels. Passed down from generation to generation\, Tonnellerie Berger & Fils joined the TFF group\, the world leader in woodcraft\, in June 2014. \nAbout Tiffany Eicholz – Tiffany Eicholz is Marketing & US Business Development Manager at Tonnellerie Berger & Fils since 2015. She is responsible for all business opportunities and market growth in North America while overseeing the communication and marketing strategy for the company. Tiffany began her career in the wine industry working alongside renowned winemaker Andy Erickson at Napa Valley Think Tank\, an analytical laboratory and resource center for winemakers in the Napa Valley. As Business Manager\, Tiffany was in charge of customer relations as well as establishing strategic partnerships to grow the business. In 2012 Tiffany joined Laffort USA\, the world leader of winemaking products to manage the retail store and coordinated all aspects of marketing and communications for North America.
URL:https://newyorkwines.org/event/exploring-oak-introduction-to-tonnellerie-berger-business-spotlight/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/03/logo-TB-CMJN.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210325T160000
DTEND;TZID=America/New_York:20210325T170000
DTSTAMP:20260420T050258
CREATED:20210209T161746Z
LAST-MODIFIED:20210209T161746Z
UID:10000603-1616688000-1616691600@newyorkwines.org
SUMMARY:Fireside Chat with Sam Filler & Guests
DESCRIPTION:Meet the capacity building partners who are providing education\, tools\, and consulting services to our members this year.\n\n\n\n\n\nThe membership year is about to launch on April 1st. Do you know about our new capacity building programs that benefit members? \n\n\nCapacity building is not just about your ability to do business now\, it is about your ability to do business effectively while getting ready for what comes next. Educational seminars\, skill building courses\, and one-on-one consulting is an investment in the future sustainability of your business. \nJoin us in March to meet partners from the WISE Academy\, Farm Credit East\, and Mengel\, Metzger\, Barr CPA to learn more about their areas of expertise and the services they provide through the NYWGF membership program. \nWhy the Fireside Chat? We are eager to see you all in person soon\, but for now we invite you to join us online to have the discussions we might have had in your offices or your tasting rooms. We look forward to talking about issues affecting your businesses and our community. Let’s share ways we can help each other and ways the New York Wine & Grape Foundation can continue to best serve you. \nWe invite you to join in – perhaps with a glass of your favorite New York wine – and ask questions during this informal but informational online chat. \nClick Here to Register
URL:https://newyorkwines.org/event/fireside-chat-with-sam-filler-guests/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/1544.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210325T100000
DTEND;TZID=America/New_York:20210325T110000
DTSTAMP:20260420T050258
CREATED:20210301T204017Z
LAST-MODIFIED:20210301T204017Z
UID:10000612-1616666400-1616670000@newyorkwines.org
SUMMARY:How Self-Distributed Wineries Can Leverage the Power of SevenFifty
DESCRIPTION:Learn more about the platform where over 90\,000+ on- and off-premise retail buyers search\, discover\, and place orders.\n\n\n\n\n\nAbout this Event\n\n\nThis session will cover the ways in which self-distributing New York wineries can leverage SevenFifty’s trade database and marketplace to reach the nation’s largest trade audience of retail buyers and distributor partners. You’ll learn how to: \n\nShowcase your portfolio and brand profile 24/7 on the marketplace.\nEnable 13\,000+ buyers in the New York market to connect with you\, place orders\, and send account applications.\nAccess the national database to track competitor pricing\, target marketing efforts\, research distributor portfolios\, and strategize expansion.\n\nSevenFifty brings innovative technology and data insights to the beverage alcohol industry with next-generation solutions that power the three-tier supply chain. Over 1\,000 distributors list their portfolios in the SevenFifty Marketplace\, where over 90\,000+ on- and off-premise retail buyers search\, discover\, and place orders. \nClick Here to Register \n\n\nGia Bosco\, Account Executive Gia works with importers and producers to help them manage and expand their business through the SevenFifty platform’s digital sales and marketing tools. Gia worked as a wine rep in New York City and she attributes her success in learning and growing sales quickly to her SevenFifty access. Gia is a native New Yorker and has a passion for providing sales and marketing solutions to small businesses.
URL:https://newyorkwines.org/event/how-self-distributed-wineries-can-leverage-the-power-of-sevenfifty/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/03/SevenFiftyDaily-300x150-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210324T160000
DTEND;TZID=America/New_York:20210324T170000
DTSTAMP:20260420T050258
CREATED:20210302T154834Z
LAST-MODIFIED:20210318T182514Z
UID:10000613-1616601600-1616605200@newyorkwines.org
SUMMARY:Climate Change and the Future of Sustainable Farming
DESCRIPTION:A presentation by Dr. Brenda Ekwurzel\, Director of Climate Science at the Climate & Energy Program at the Union of Concerned Scientists \nHow is climate change affecting us today and over our lifetime? These are important questions for the wine community ask. Climate change has the potential to impact everyone in the wine supply chain from vineyard managers in the field to consumers enjoying a glass. Join us to learn the science behind climate change\, discover the potential of climate-smart farming\, and reflect on the importance of supporting sustainable winegrowers for future generations of New York wine. \nClick Here to Register\nPresented by Dr. Brenda Ekwurzel \, Senior Climate Scientist\, Director of Climate Science\, Climate & Energy Program at the Union of Concerned Scientists (UCS)\nIn her role\, she ensures that program analyses reflect robust and relevant climate science\, and researches the influence of major carbon producers on rising global average temperatures and sea level. Dr. Ekwurzel is a co-author of the fourth National Climate Assessment (NCA4) Volume II. She presents frequently to a range of audiences on climate science\, educating the public on practical\, achievable solutions for climate change. Prior to joining UCS\, Dr. Ekwurzel was on the faculty of the University of Arizona in their department of hydrology and water resources\, with a joint appointment in the geosciences department. She has studied climate variability in places as disparate as the Arctic—where her research brought her to the North Pole—and the desert Southwest. Earlier in her career\, Dr. Ekwurzel was a hydrologist\, working with communities to protect groundwater.\nDr. Ekwurzel earned a B.S. in geology from Smith College\, and an M.S. in geoscience from Rutgers University. She holds a Ph.D. in isotope geochemistry from the Department of Earth and Environmental Sciences at Columbia University’s Lamont-Doherty Earth Observatory\, and conducted post-doctoral research at Lawrence Livermore National Laboratory\, in California.\nA widely quoted expert on climate change\, Dr. Ekwurzel co-authored the UCS guide Cooler Smarter: Practical Steps for Low-Carbon Living. In 2016\, she was named a AAAS fellow\, and cited for her “distinguished contributions to analysis and outreach aimed at strengthening support for sound U.S. climate policies\, and making the science of climate change accessible to diverse audiences.” She has appeared on ABC News\, CBS News\, Good Morning America\, CNN\, the Fox News Channel\, NPR\, and The Colbert Report\, and has been cited by the Washington Post\, USA Today\, the Associated Press and Reuters.
URL:https://newyorkwines.org/event/climate-change-and-the-future-of-sustainable-farming/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/03/brenda-ekwerzel-200px.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210312T100000
DTEND;TZID=America/New_York:20210312T110000
DTSTAMP:20260420T050258
CREATED:20210218T213708Z
LAST-MODIFIED:20210218T213951Z
UID:10000605-1615543200-1615546800@newyorkwines.org
SUMMARY:Member Update: New York Wines Online Marketing Activities
DESCRIPTION:Learn about the benefits and responsibilities for wineries participating in Tier 3 Membership. A detailed overview of BuyNewYorkWines.com\n\n\n\n\n\nAbout this Event\n\n\nNew York Wine & Grape Foundation Tier 3 Members have the benefit of being featured in our Virtual Seminar series staring in late April. Our “New York Wines Online” program will host two events monthly\, and we want to help you make the most of this opportunity! \nWineries participating in the program will also have some important responsibilities. One of those is to list any wine featured in a “New York Wines Online” seminar (or other virtual experience) on the www.buynewyorkwines.com website through Vinoshipper. Our primary goal is to ensure that consumers in New York who watch the seminars can buy the wine online – all in one place. \nMembers have had various questions about the Vinoshipper platform\, both in relation to our program\, and about the mechanics and compliance aspects of the site. Learn about all of this on March 12th from 10:00AM to 11:00AM. \nNYWGF staff will provide a program update\, answering some frequently asked questions. We will also be welcoming Theresa Dorr from VinoShipper to guide us through the nuts and bolts of signing up and listing your wine on our hub. \nClick here to register for free!
URL:https://newyorkwines.org/event/member-update-new-york-wines-online-marketing-activities/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/NYWGF-header-01.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210311T110000
DTEND;TZID=America/New_York:20210311T120000
DTSTAMP:20260420T050258
CREATED:20210218T213345Z
LAST-MODIFIED:20210218T213749Z
UID:10000604-1615460400-1615464000@newyorkwines.org
SUMMARY:Packaging and Paper Solutions for Wineries & Growers [Partner Spotlight]
DESCRIPTION:Meet new Business Partner\, Economy Products & Solutions\, and learn more about the services they provide to the industry.\n\n\n\n\n\nAbout this Event\n\n\nEconomy Products & Solutions has been serving the Finger Lakes Region for several years providing packaging and shipping supplies for various Wine Clubs. They look forward to growing relationships with other New York State wine regions as well. \nEconomy Products & Solutions provides Wineries with not only wine packaging supplies but also with sanitation/janitorial products\, safety products\, food processing chemicals\, printing papers and labels. \nAs a Rochester-based wholesale distributor Economy Products & Solutions takes pride in providing customers with exceptional levels of service\, in-depth product knowledge\, high quality products and on time delivery. \nClick Here to Register for Free
URL:https://newyorkwines.org/event/packaging-and-paper-solutions-for-wineries-growers-partner-spotlight/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/12/EconomyPS_logo.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210225T110000
DTEND;TZID=America/New_York:20210225T120000
DTSTAMP:20260420T050258
CREATED:20210116T011547Z
LAST-MODIFIED:20210125T141404Z
UID:10000601-1614250800-1614254400@newyorkwines.org
SUMMARY:New Tax Law & PPP Loan Updates Under the Consolidated Appropriations Acts
DESCRIPTION:NOTE: This session was rescheduled from January 26th\, 2021.\n\nThis Basic Webinar will provide an update on recent changes in the deductibility of expenses related to PPP Loans.\n\n\n\n\n\nAbout this Event\n\n\nRecent legislation has changed things since our Year-end Planning and Current Hot Topics webinar in December. For example\, the deductibility of expenses related to PPP were not permitted previously but are permitted now which could be significant for some. \nJoin us on January 26th for “The Impact of the Consolidated Appropriations Act of 2021 on Wineries and Vineyards.” \nThe discussion will include: \n\nDeductibility of PPP loan-related expenses\nEligibility and rules surrounding the second round of PPP loan funding\nNew tax incentives\nPermanent reduction in federal excise tax rates\n\nThis webinar is free to all NYWGF Members and $50 for Non-Members. \nClick here to Register \n\n\nOur Presenter: \nAnthony G. Sandonato\, CPA/ABV\, CVA\, Esq.\nMengel Metzger Barr & Co. LLP
URL:https://newyorkwines.org/event/consolidated-appropriations-act-impact-on-growers-wineries/
LOCATION:Virtual Event
CATEGORIES:Basic Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/01/qtq80-qr6oy6-scaled.jpeg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210211T100000
DTEND;TZID=America/New_York:20210211T110000
DTSTAMP:20260420T050258
CREATED:20201222T161629Z
LAST-MODIFIED:20201222T161629Z
UID:10000599-1613037600-1613041200@newyorkwines.org
SUMMARY:How to Create an Unforgettable Wine Brand
DESCRIPTION:Join Glenn Clark from Crafting A Brand\, as he shows you how to build a wine brand that creates fans who will support you for life.\n\n\n\n\n\nAbout this Event\n\n\nDespite the pandemic\, consumers continue to have access to quality wine from across the country. This is great news for wineries and wine drinkers—but it also presents a unique challenge: if there are numerous wineries within an hour of one another\, how will consumers know which ones to visit? When shopping online\, how will your brand stand apart from thousands of others? How will you attract and retain a steady stream of wine-loving customers? Wine consumers reward their favorite wineries with fierce loyalty—and Glenn will show you how to build a wine brand that creates raving fans who will support you for a lifetime. \nTopics covered will include: \n\nWhy a powerful brand is the most important ingredient (after your wine) for the long-term success of your winery.\nThe common practices that all successful wine brands live by\, day-in and day-out.\nHow to think beyond your beverage—and how to tell a unique story that creates raving fan.\nHow to leverage your brand to help you power through the multiple challenges presented by Covid-19.\n\nThis webinar is free to all NYWGF Members and $50 for Non-Members. \n? Click Here to Register \n\n\nAbout Our Presenter: Glenn Clark\, Crafting A Brand \nGlenn Clark\nGlenn Clark is a brand strategist\, a designer\, and the founder of Crafting A Brand\, a branding consultancy in the Finger Lakes region of New York State. Crafting A Brand helps craft beverage producers “think beyond their beverage” and build long-lasting brand strategies to differentiate their products in a crowded beverage marketplace. Glenn brings together writers\, artists\, content-makers and other passionate creatives to produce engaging brand communications tactics (like packaging\, logos\, online communications and more) that help consumers see\, feel and understand what’s special and unique about a beverage brand. Glenn has worked at ad agencies in Boston\, Syracuse and Rochester\, and in 2001 he played an integral role in launching the Vine Design wine branding division to service Constellation Brands at the Partners + Napier agency in Rochester. Glenn started his first marketing firm in 2003\, and in early-2018 he launched Crafting A Brand to serve clients exclusively within the beverage industry. Glenn and his wife Maria are halfway through a years-long journey to hike all 46 Adirondack High Peaks\, and they have three great kids (one who is crafting her own career in the craft beer industry).
URL:https://newyorkwines.org/event/how-to-create-an-unforgettable-wine-brand/
LOCATION:Virtual Event
CATEGORIES:Basic Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/12/set-white-rose-red-wine-bottles-isolated-white-background-scaled.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210121T160000
DTEND;TZID=America/New_York:20210121T170000
DTSTAMP:20260420T050258
CREATED:20201222T155315Z
LAST-MODIFIED:20201222T155315Z
UID:10000598-1611244800-1611248400@newyorkwines.org
SUMMARY:Fireside Chat with Sam Filler & Special Guests
DESCRIPTION:It is all about the grapes. Come learn more about new benefits for Growers and give us your input on how we can better serve you!\n\n\n\n\n\nAbout this Event\n\n\nJoin us in January for update on new Grower Membership Tiers and the benefits provided within each. We will also talk about NYWGF’s new marketing campaign roll-out plan. This is a great opportunity to share your ideas on how we can best shine a spotlight on New York’s growers. \nWhile we are eager to see you all in person soon\, for now we invite you to join us online to have the discussions we might have had in your offices or your tasting rooms. We look forward to talking about issues affecting your businesses and our community. Let’s share challenges\, innovations\, best practices\, and ‘feel good’ stories. Let’s share ways we can help each other and ways the New York Wine & Grape Foundation can continue to best serve you. \nWe invite you to join in – perhaps with a glass of your favorite New York wine – and ask questions during this informal but informational online chat. \n? Click Here to Register
URL:https://newyorkwines.org/event/fireside-chat-with-sam-filler-special-guests-3/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/1544.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210114T100000
DTEND;TZID=America/New_York:20210114T113000
DTSTAMP:20260420T050258
CREATED:20201208T195603Z
LAST-MODIFIED:20201208T195832Z
UID:10000597-1610618400-1610623800@newyorkwines.org
SUMMARY:Year-End Inventory & Impact on Your Winery’s Profitability [Basic Webinar]
DESCRIPTION:Join Liz Miranda for this in-depth examination of how to calculate year-end inventory value\, a direct driver of your profitability.\n\n\n\n\n\nAbout this Event\n\n\nJoin Liz Miranda for this in-depth examination of how to calculate year-end inventory value\, a direct driver of your profitability. \nKey Learning Objectives Will Include: \nTracking costs by production center \n\nIncludes examples of a chart of accounts to support accuracy and quality of information\nGrowing costs\nBottling costs\n\nHow to calculate average cost per gallon over multiple vintages \n\nExamples of calculating average cost per gallon over multiple vintages\nExamples of how to more specifically calculate cost per gallon for specific varietals\nVisual access to spreadsheet tool for calculating inventory value\n\nHow to calculate deductible amount of COGS and year-end inventory \n\nExamples of calculating COGS to deduct/year-end inventory balance\nVisual access to spreadsheet tool for calculating inventory value\n\nHow to calculate Gross Margin \n\nExamples of calculating GM\nInformation on healthy GM amount for wineries\nWhat remaining profit should cover\n\nDiscussion of IRS audit red flags – what the auditors look for \n\nAccess to Wine Industry Audit Technique guide published by the IRS\nTips for assigning Section 263A costs to inventory\n\nThis is Webinar is available for FREE to Tier 1 & 2 Members and $50 for Non-Members. \n\nCLICK HERE TO REGISTER
URL:https://newyorkwines.org/event/year-end-inventory-impact-on-your-winerys-profitability-basic-webinar/
LOCATION:Virtual Event
CATEGORIES:Basic Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/12/inventory-scaled-e1607457301208.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201210T100000
DTEND;TZID=America/New_York:20201210T110000
DTSTAMP:20260420T050258
CREATED:20201125T165922Z
LAST-MODIFIED:20201130T195553Z
UID:10000596-1607594400-1607598000@newyorkwines.org
SUMMARY:Green for Grapes: Using Community Solar to Reduce Costs
DESCRIPTION:Green for grapes! Join us to learn how community solar can reduce operating costs for winemakers and grape growers\, hassle free. Learn how you can utilize existing locally-based solar farms to become more sustainable and reduce electricity costs. Community solar allows you to reap the benefits of rooftop solar without having to worry about installation costs and logistics. This session will help you understand how community solar works and how you can join and start saving while also improving the health of the local environment. *This webinar is free and open to all New York wineries and growers. \nAbout PowerMarket: PowerMarket is a recognized market leader in the community solar industry. PowerMarket was founded in 2014 in Brooklyn\, New York. We perform a variety of roles in the administration of a growing portfolio of over 225 MW of solar energy assets across Maryland\, Maine\, New York\, Massachusetts\, New Jersey\, Rhode Island\, and Minnesota. Our solutions are configured for utilities\, retail electricity providers\, and solar developers. Over the past 5 years we have helped out customers save more than $600\,000 dollars and have helped secure more than 35 million kWh – that’s like half a million new trees planted or 2.8 million gallons of gasoline not used. PowerMarket is a Business Associate Member of the New York Wine & Grape Foundation. \nCLICK HERE TO REGISTER
URL:https://newyorkwines.org/event/green-for-grapes-using-community-solar-to-reduce-costs-basic-webinar/
LOCATION:Virtual Event
CATEGORIES:Basic Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/11/grape-harvest-scaled.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201208T090000
DTEND;TZID=America/New_York:20201208T120000
DTSTAMP:20260420T050258
CREATED:20201016T145330Z
LAST-MODIFIED:20210702T153000Z
UID:10000586-1607418000-1607428800@newyorkwines.org
SUMMARY:DTC Metrics Intensive: Virtual Tasting\, Event & Phone Sale Metrics for Wineries
DESCRIPTION:Part of the WISE Digital Series\, these workshops are designed to work together to support a comprehensive digital strategy for your winery. \nThis expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room\, wine club\, digital\, virtual tastings\, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class\, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action. Take all three sessions or just the session you want to focus more on. \nAbout this Event\nThis specific 3-hour session (205C) focuses on Virtual Tastings\, Events and Phone Sales metrics and their interdependence on the three other channels of DTC (Tasting Room\, Wine Club and Digital). Purchase separately if you want to focus only on these metrics. \nOverall focus: \n\nCustomer and relationship management\nData insights\nDashboards and reporting\nUnderstanding the big picture\nCase studies\n\nThis course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class\, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action \n? Click Here to Register
URL:https://newyorkwines.org/event/dtc-metrics-intensive-virtual-tasting-event-phone-sale-metrics-for-wineries/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/10/hand-drawing-chart-graph-stock-growth-scaled-e1602859612394.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201203T110000
DTEND;TZID=America/New_York:20201203T120000
DTSTAMP:20260420T050258
CREATED:20201117T141947Z
LAST-MODIFIED:20201117T141947Z
UID:10000590-1606993200-1606996800@newyorkwines.org
SUMMARY:Year-end Planning and Current Hot Topics
DESCRIPTION:Learn tax planning strategies\, tips for 2021 in light of Covid\, the status of PPP loan forgiveness and more.\n\n\n\n\n\nAbout this Event\n\n\nWe are happy to be welcoming Anthony Sandonato from Mengel Metzger Barr & Co. LLP back for our annual tax & finance year end webinar. \nDuring this session Tony will help clarify any continued confusion that still exists in relation to Paycheck Protection Program (PPP) loans\, and loan forgiveness issues. We will also explore year-end tax planning and inventory strategies\, and learn some tips for 2021 planning in light of COVID-19’s continued financial impact. \n*This webinar is free to all NYWGF Members and $50 for Non-Members. \n? CLICK HERE TO REGISTER\n\n\nAbout Our Presenter: Anthony G. Sandonato\, CPA/ABV\, CVA\, Esq.\, Partner at Mengel Metzger Barr & Co. LLP \n\nMr. Sandonato serves as a partner in the Rochester\, New York office of Mengel\, Metzger\, Barr and Co.\, LLP (MMB). Beginning as a staff member with MMB shortly after graduating from Syracuse University more than twenty years ago\, Mr. Sandonato has developed his skills to become a leader and valued member of the senior management team. He focuses his efforts on working with closely held businesses in a variety of industries. He is the lead partner in charge of MMB’s agribusiness and alcoholic beverage industry practice group and works with numerous New York State wineries\, helping them with accounting\, taxation and business consultation needs that are unique to the industry.
URL:https://newyorkwines.org/event/year-end-planning-and-current-hot-topics/
LOCATION:Virtual Event
CATEGORIES:Basic Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/11/mmblogo.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
END:VCALENDAR