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DTSTART;TZID=America/New_York:20250618T090000
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UID:10001697-1750237200-1750240800@newyorkwines.org
SUMMARY:Attract New DTC Wine Buyers with a Smarter Sales Strategy
DESCRIPTION:Wednesday\, June 18\n 9:00 am EDT\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout this event \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nDirect-to-consumer (DTC) wine sales are under pressure. Wine clubs are seeing dwindling sign-ups\, younger generations are hesitant to commit\, and traditional promotional models are failing to engage today’s fragmented\, deal-savvy audience. In this webinar\, we’ll introduce digital collaborative buying as a fresh\, effective strategy for wineries to boost DTC performance. \nJoin us to learn: \n\nWhy wine club registrations are declining—and what Gen Z and Millennials want instead\nHow collaborative buying solves the “I want a deal\, but not a case”. “I can’t commit long term” etc. dilemmas\nReal-world examples of how collaborative sales are driving engagement and conversions\nHow wineries can implement collaborative buying without overhauling their operations\n\nIf you’re a winery seeking to revitalize your DTC channel\, attract new audiences\, and grow without discounting your brand\, this session is for you. \nAbout Our Presenter… \n\n\n\n\nWith over 20 years of international sales experience\, Moshé Weizman brings a wealth of expertise to WINEing. The son of two restauranteurs\, his passion for wine grew naturally\, leading him to become a Certified Sommelier with the Court of Master Sommeliers and a graduate of WSET Level 3 studies. Combining his love for wine with his professional experience\, Moshé co-foundedWINEing to create a platform that bridges his passion and entrepreneurial vision. \nRegister Here
URL:https://newyorkwines.org/event/attract-new-dtc-wine-buyers-with-a-smarter-sales-strategy/
CATEGORIES:Basic Webinar,Industry Events
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DTSTART;TZID=America/New_York:20250626T110000
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UID:10001711-1750935600-1750939200@newyorkwines.org
SUMMARY:I LOVE NY and New York Wine & Grape Foundation: Tourism Ready Webinar Session 2
DESCRIPTION:I LOVE NY and the New York Wine & Grape Foundation invite you to join us for session two of our tourism training! In this webinar\, we’ll further explore how to work business-to-business (B2B) with the travel trade to attract more domestic and international visitors to your business. \nJoin us on Thursday\, June 26th at 11:00 am to learn more: \n\nHow NYS Division of Tourism engages with the domestic and international tourism markets\, the potential of international tourism\, and how visitors can become loyal customers.\nWhat international travelers look for when visiting wineries like yours.\nExamples of how similar businesses successfully cater to group and international visitors.\nWhat’s needed to welcome and serve these visitors effectively.\nCommon challenges of group and international tourism and how to prepare for them.\n\nThis session will prove valuable for wineries looking to connect with travel businesses who send visitors to New York State. \n  \nREGISTER HERE
URL:https://newyorkwines.org/event/i-love-ny-and-new-york-wine-grape-foundation-tourism-ready-webinar-session-2/
CATEGORIES:Basic Webinar
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