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SUMMARY:Understanding Wine-Hesitant Consumers: New Research on Taste Preferences
DESCRIPTION:Wednesday\, August 12 | 12:00 PM \nJoin Christian Miller\, Director of Research for Wine Market Council\, and Michelle Egan of Egan Wine Consulting for an exclusive look at the latest WMC Consumer Study\, Taste Matters: What ‘Wine-Hesitant’ Consumers Want in Their Wine. Drawing on data from 3\,386 blind consumer wine tastings and a national survey of 1\,000 wine-hesitant consumers\, this research explores why many consumers struggle to find wines that match their preferences\, and how that disconnect impacts purchasing decisions. \nAttendees will gain practical\, research-backed strategies to better communicate flavor\, connect with hesitant consumers\, and position their wines for greater success\, whether you are involved in production\, marketing\, hospitality\, or direct-to-consumer sales. \nLearn more and register here!
URL:https://newyorkwines.org/event/understanding-wine-hesitant-consumers-new-research-on-taste-preferences/
CATEGORIES:Basic Webinar,Industry Events
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