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X-WR-CALDESC:Events for New York Wines
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DTSTART:20190101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20200723T160000
DTEND;TZID=UTC:20200723T170000
DTSTAMP:20260427T143756
CREATED:20200707T175756Z
LAST-MODIFIED:20200724T174134Z
UID:10000558-1595520000-1595523600@newyorkwines.org
SUMMARY:Fireside Chat with Sam Filler & Special Guests
DESCRIPTION:On July 23rd\, we invite you to join Sam Filler\, Executive Director\, and Charlie Marshall\, Board President – perhaps with a glass of your favorite New York wine – to learn more and ask your questions about the changes coming to membership.\nThursday\, June 23rd\, 2020 from 4:00 PM to 5:00 PM \nTimes have changed\, to say the least. In response to the changes we saw coming\, and those that we couldn’t possibly have anticipated\, the New York Wine & Grape Foundation has restructured our membership model to better meet your needs. \nWe’ve listened\, we’ve surveyed\, we’ve planned and kicked the tires on our ideas. After gathering your input\, we have updated our decades old dues structure and integrated new benefits and services never offered before. Now\, we’d like to share that new membership model\, benefits packages\, dues structure\, and our plans for rolling them out\, with all of you!
URL:https://newyorkwines.org/event/fireside-chat-with-sam-filler-special-guests-072320/
LOCATION:Virtual Event
CATEGORIES:Info Session
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200710T110000
DTEND;TZID=UTC:20200710T120000
DTSTAMP:20260427T143756
CREATED:20200706T195109Z
LAST-MODIFIED:20200722T183743Z
UID:10000557-1594378800-1594382400@newyorkwines.org
SUMMARY:Telling Your Winery's Brand Story with Video
DESCRIPTION:Learn about the importance of video and how to create moving and effective pieces\, even while following social distancing protocol. \nVideo is a strong storytelling tool. In a time of limited contact\, it has been our view into the outside world\, harking us back to a pre-COVID life while giving us hope for a post COVID future. The sight\, sound and motion\, even in :15 or :30 second snippets\, conjures up memories and emotions and moves people to act. As wineries are a travel and tourism related industry\, video plays a critical role in inspiring potential travelers to visit you. It makes them excited and sets the stage for time and money while spent. In this session we will touch on the importance of video to your industry and guide you on how to create moving and effective videos\, even while following social distancing protocol. \nThis session is presented by Lindsay Marlenga\, Senior Marketing Director and Matt Sourwine\, Manager of Creative Services at Advance Media NY\, a Business Associate Member of the New York Wine & Grape Foundation. 
URL:https://newyorkwines.org/event/telling-your-winerys-brand-story-with-video/
LOCATION:Virtual Event
CATEGORIES:Basic Webinar
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200709T110000
DTEND;TZID=UTC:20200709T120000
DTSTAMP:20260427T143756
CREATED:20200720T230247Z
LAST-MODIFIED:20200722T183753Z
UID:10000560-1594292400-1594296000@newyorkwines.org
SUMMARY:New York Wines Export Program 2020 Overview
DESCRIPTION:A comprehensive look at the benefits of the NYWGF program\, including information from successful exporters. \nHave you ever wondered how some New York wineries are selling their products successfully in international markets and garnering worldwide press? Much of the behind the scenes work is done by the New York Wine & Grape Foundation’s Export Program. Through a grant from the USDA’s Foreign Agriculture Service (FAS) and the Market Access Program (MAP)\, we assist New York wineries seeking to explore opportunities in markets abroad. \nThe Export Program for 2020 is about to begin and all New York State wineries are invited to participate. Export participants do not have to be current members of the New York Wine & Grape Foundation. Even as we are wrapping up initiatives from the last program year (July 1st\, 2019 – June 30th\, 2020) our team is already working in partnership with our consultants on developing a schedule of marketing activities for the upcoming Export Program year beginning on July 1st\, 2020. \nThis webinar was recorded by the New York Wines Export Team (Valerie Ross\, Sam Filler\, and Sarah Gelpi) on July 9th from 11 AM to 12 PM as a comprehensive program overview. We also welcomed Kelby James Russell of Red Newt Cellars\, a long time program participant\, to share Red Newt’s experience and give you practical insight on how to make the Export Program work best for you!
URL:https://newyorkwines.org/event/new-york-wines-export-program-2020-overview/
LOCATION:Virtual Event
CATEGORIES:Info Session
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200611T160000
DTEND;TZID=UTC:20200611T170000
DTSTAMP:20260427T143756
CREATED:20200717T192540Z
LAST-MODIFIED:20200722T183803Z
UID:10000559-1591891200-1591894800@newyorkwines.org
SUMMARY:Fireside Chat with Sam Filler and Special Guests
DESCRIPTION:We invite you to join Sam Filler\, members of our board of directors\, and special guests – perhaps with a glass of your favorite New York wine – for an informal but informational online chat each month.  \nIf there is a silver lining as a result of recent events\, it is that many of us have become more comfortable with connecting on platforms like Zoom. While we are eager to see you all in person soon\, over the next few months we invite you to join us online to have the discussions we might have had in your offices\, your tasting rooms\, or even at Kindred Fare after hours. We look forward to talking about issues affecting your businesses and our community. Let’s share challenges\, innovations\, best practices\, and ‘feel good’ stories. Let’s share ways we can help each other and ways the New York Wine & Grape Foundation can continue to best serve you. \nEach month will have a general theme to start us off\, but we look forward to an open and engaging conversation with you all! \nThursday\, June 11th\, 2020 @ 4:00 PM to 5:00 PM  \nSpecial Guests: Charlie Marshall\, NYWGF Board President and Chef & Owner of The Marshal Restaurant in NYC\, Oskar Bynke \, NYWGF Board Treasurer\, Co-Owner of Hermann J. Wiemer Vineyard\, and Hans Walter-Peterson\, Viticulture Extension Specialist\, Cornell Cooperative Extension and additional guests to be announced! \nJoin us to meet the new Foundation Board President and Treasurer\, and talk about regional reopening of winery tasting rooms across the state\, and the grape market outlook for New York’s growers.
URL:https://newyorkwines.org/event/fireside-chat-with-sam-filler-and-special-guests/
LOCATION:Virtual Event
CATEGORIES:Info Session
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200604T110000
DTEND;TZID=UTC:20200604T120000
DTSTAMP:20260427T143756
CREATED:20200720T231253Z
LAST-MODIFIED:20200722T183811Z
UID:10000561-1591268400-1591272000@newyorkwines.org
SUMMARY:Financial Strategies for Wineries & Vineyards After the Impact of COVID-19
DESCRIPTION:Join Tony Sandonato\, from Mengel Metzger Barr & Co. LLP\, as he discusses important financial strategies to consider in the wake of COVID-19. \nAbout Anthony G. Sandonato\nAs a partner in our tax department in the Rochester office\, Tony specializes in a variety of areas\, including corporate tax\, business valuations and superior client service. A native of Perinton\, Tony joined Mengel Metzger Barr in 1997 after earning his bachelor’s degree in accounting from St. John Fisher College and his Juris Doctor from Syracuse University’s College of Law. Tony is the lead partner in charge of our firm’s Agribusiness and alcoholic beverage practice group. He is the tax committee chairman of the Rochester chapter of the New York State Society of CPAs\, as well as a member of the Estate Planning Council of Rochester\, the Financial Planning Association of Greater Rochester and the former chairman of the tax section of the Monroe County Bar Association. \nProfessional Affiliations \n\nAmerican Institute of Certified Public Accountants\nNew York State Society of Certified Public Accountants\nNew York State and American Bar Association
URL:https://newyorkwines.org/event/financial-strategies-for-wineries-vineyards-after-the-impact-of-covid-19/
LOCATION:Virtual Event
CATEGORIES:Basic Webinar
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200520T080000
DTEND;TZID=UTC:20200520T170000
DTSTAMP:20260427T143756
CREATED:20200720T234316Z
LAST-MODIFIED:20200722T183822Z
UID:10000562-1589961600-1589994000@newyorkwines.org
SUMMARY:Top 5 Wine Consumer Engagement Strategies for 2020
DESCRIPTION:Join Sandra Hess of DTC Wine Workshops\, as she discusses Tasting Room & Direct-to-Consumer tactics to help your winery excel. \nThis webinar is brought to you in partnership with our friends at the New York Wine & Grape Foundation and is sponsored by American National Insurance. \nTopics to be covered will include:  \n\nPre-Visit: Reaching new audiences with bundled wine/virtual experience offers through social ad campaigns\, top website conversion tools\, types of tickets and experiences that convert from social and email campaigns\nAt the Visit: Hospitality service training tips for front-line staff\, mapping out visitor spaces\, leveraging a Greeter on busiest days\, when to offer club lounges\, when to offer tours/tastings VS private experiences and replacing newsletter invitation with high converting invitations Hands-on Exercises Include: Leveraging tools from topic #2 above. What to do and what not to do.\nPost Visit: Top tools for encouraging revisit within 60 days\, on-boarding checklist for new members\, assigning a private client manager for VIPs\, etc\nRe-engagement/Retention Strategies: including new member on-boarding checklist\, bundling virtual tasting experiences with new Phone and eCommerce orders\, case loyalty program\nReferral Business Strategies to Keep the Funnel Full– new qualified visitors monthly\, large groups\, corporate groups\, private events\, etc.\n\nHelp Design this Webinar!…We want to know how Covid-19 is impacting your business in terms of customer engagement and sales. Your answers to the survey will help Sandra Hess build the content for the above Webinar. We thank you in advance for taking the time to share your feedback with us. \nSponsored for Garden State Wine Growers Association by:
URL:https://newyorkwines.org/event/top-5-wine-consumer-engagement-strategies-for-2020/
LOCATION:Virtual Event
CATEGORIES:Basic Webinar
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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