New York Wines

Maximizing Sales with Google Ads Performance Max Campaigns
2024-05-21 13:00 - 14:00 (America/New_York) | https://newyorkwines.org/event/maximizing-sales-with-google-ads-performance-max-campaigns/
Maximizing Sales with Google Ads Performance Max Campaigns
Tuesday, May 21, 2024
1:00 PM – 2:00 PM

Unmask the effectiveness of Google Ads Performance Max campaigns, an advanced, AI-driven advertising approach.

Enhancing Winery E-Commerce: A Professional Workshop SeriesThis series, crafted for the New York Wine & Grape Foundation, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions, the series delves into essential digital marketing tools and techniques, including Google Merchant Center, SEO optimization, Google Analytics, and Google Ads. The workshops are structured to cater to a range of experience levels, from beginners to those facing specific digital marketing challenges, providing practical and impactful learning experiences.
Workshop 4: Maximizing Sales with Google Ads Performance Max CampaignsConcluding
the series, this workshop explores the intricacies of Google Ads Performance
Max campaigns. Participants will learn about this advanced, AI-driven
advertising approach and its effectiveness across various platforms. The
session covers campaign building, budget allocation, and the integration of
Google Merchant Center, providing a comprehensive guide to leveraging this tool
for e-commerce enhancement.

Click Here to Register

This webinar is free to all NYWGF Tier 2 & Tier 3 members.

Wag Your Tail Along the Trail
2024-06-01 08:00 - 17:00 | Cayuga Lake Wine Trail
Wag Your Tail Along the Trail

Dearest four-legged friends,
The moment has come for you to nudge your human companion and make your way to the Cayuga Lake Wine Trail, from June 1st through the 30th. Each winery along the trail has prepared delightful treats just for you, the most delightful of all creatures, and ample pets and belly rubs await from admirers aplenty to make your tail wag with joyous vigor.
“But what about my beloved human?” you might inquire. Fear not, for they too shall partake in the festivities. At the very first winery you visit within the designated dates, your human will receive a ‘pooch-friendly punch card’. Should they manage to guide you to 6 or more wineries, acquire a bottle at each, and turn in their punch card at the final stop (or mail it to the wine trail office), they will enter for a chance to claim a grand prize! The precise nature of the reward remains a closely guarded secret, but we shall reveal it in due course.
Take note, dear reader, of these important considerations for your human’s awareness:

The tasting rooms of the Cayuga Lake Wine Trail’s esteemed wineries are entirely pet-friendly, though restaurant areas are an exception.
Participation in this splendid event is free, save for any tasting fees your human may incur at each winery.
The first 100 who pre-register will receive a free bandana to enhance your undeniable charm. (see below to pre-register)
While we trust you’ll be the epitome of good manners, please stay leashed at all times. We wouldn’t want you to dart off with unchecked enthusiasm and lose your way.
Additionally, the wine trail has been busily planning further delights, including souvenir options to mark your visit, delectable dog biscuits to take home, photo opportunities, contests, and much more!

Yours devotedly,
The Canine Connoisseur and Wine Trail Leader

Pre-register here to receive a bandana fit for your wine dog era!

Wine & Charcuterie
2024-06-01 12:00 - 17:00 | Niagara Wine Trail
Wine and charcuterie meats and cheeses pairing experience

June 1 & 2, 2024

Join us for a unique weekend tasting experience! Sponsored by Yancey’s Fancy and Finger Lakes Artisan foods

Local Wine Pairings
Take a self-guided tour along the wine trail this summer and get inspiration on how to incorporate wine and the art of charcuterie at your next gathering. As you sample 3 wines from each participating winery, enjoy samples of cheeses, meats, dips, and other essentials, along with how-to presentations you can incorporate into making your own board.

Your 2-DAY tasting pass includes:
• 1 keepsake wine glass
• 3 tastes of wine and a pairing at each of the participating wineries:

A Gust of Sun Winery
Anthony Manor Winery
Bella Rose Vineyard & Winery
Black Willow Winery
Honeymoon Trail Winery
Long Cliff Vineyard & Winery

Mayer’s Lake Ontario Winery
Schulze Vineyards & Winery
Victorianbourg Wine Estate
Vizcarra Vineyards at Becker Farms
The Winery at Marjim Manor

HOW IT WORKS:

Tickets are valid both Saturday 6/1 & Sunday 6/2. Please choose your starting date and starting winery to help us plan for tastings.
Complete your order
Save the order confirmation emailed to you. THIS WILL BE YOUR TASTING PASS
Show your confirmation at the starting winery you chose when purchasing to check in
Retain your confirmation and show it at each winery thereafter to redeem your tastings

Featured Pairings:

TBA

Register Here

How to Position & Prepare Your Farm or Winery for a Successful Sale
2024-06-04 10:00 - 11:00
Join Business Partner, Greenspoon Marder to learn the steps essential to sell your business for the max price to the most appropriate buyer.

Join Business Partner, Greenspoon Marder as they discuss critical success factors, activities, and business & personal readiness steps that contribute to a highly rewarding merger and acquisition process for your farm and/or winery. Topics will include the importance of driving a process forward, being prepared and proactive, buyer research, a process timetable, considerations impacting potential value, and business positioning. Special considerations for selling a highly regulated business that holds licenses will also be covered. This session will leave you with a strong sense of the steps necessary to sell your business for the maximum price to the most appropriate partner.

Sparkling Wine Master Class
2024-06-05 10:00 - 16:00
Sparkling Wine Master Class
Wednesday, June 5, 2024
Featuring two separate sessions for owners/winemakers and non-production staff
Hosted at Ventosa Vineyards, Geneva, NY
Details and registration for each session via Eventbrite links at bottom
The Finger Lakes Wine Alliance is pleased to welcome all wineries in the Finger Lakes to its 9th Annual Wine Master Class!
Through two distinct sessions, any winery staff member interested in learning more about traditional method-style sparkling wines will have an opportunity to attend, taste, and learn.

**Attendees are required bring their own set of 4 tasting glasses** flutes are NOT recommended.

Session 1: 10am-12pm; Non-production staff $100pp
Session 2: 2-4pm; Owners and wine production staff $150pp

This session will be followed by a social tasting of Finger Lakes sparkling Wine with some light food offerings. Please bring a bottle to share!
Unopened bottles from the day will be made available at cost to the afternoon session attendees immediately after the event on a first-come, first-serve basis. Payment can be made by check to the FLWA, we are unable to accept cash.

Our guest speaker for 2024 is Mary Gorman-McAdams, MW, an independent wine consultant, wine judge, educator, masterclass & conference speaker, and wine business strategist with a specialist focus on sparkling wines and the wines of Bordeaux.
She has selected a set of wines that explore international traditional method sparkling wines. We will taste and discuss each wine in order to understand styles and winemaking techniques that may be relevant to our production of this important style in the Finger Lakes.
Attending winemakers are encouraged to submit technical questions prior to the event. Please inquire about wines to be presented after registration.
Details and Registration:

Dates: Wednesday, June 5, 2024

Time: Session 1: 10a-12p for non-production staff
Session 2: 2-4p for owners/wine production staff
Cost: Session 1: $100pp
Session 2: $150pp
FLWA and NYWGF members receive a discount; please check with your respective organization for discount code BEFORE registering
Where: Ventosa Vineyards, Geneva NY

Deadline to Register: Thursday, May 31 via Eventbrite links below

*Advance registration is required*

Proof of employment in the wine industry may be requested.
Register
Session 1: FLWA Sparkling Wine Master Class: NON-PRODUCTION WINERY STAFF & WINE TRADE: Register Here
Session 2: FLWA Sparkling Wine Master Class: OWNERS/WINERY PRODUCTION STAFF: Register Here
FLWA Members, please email kyle@fingerlakeswinealliance.com to request your discount code. NYWGF Members, please email jennifercooper@nywgf.org to request your discount code.
FLWA levy contributors and NYWGF members will receive links with a discount code. Proof of affiliation may be requested upon registration.
Many thanks to underwriting partner Pinnacle Wine & Spirits.

Smokin’ Summer Kickoff on the Seneca Lake Wine Trail 2024
2024-06-08 10:00 - 20:00 | Seneca Lake Wine Trail
Smokin’ Summer Kickoff, takes place Saturday, June 8, 2024 and Sunday, June 9, 2024.
SUMMER THEMED FOOD AND WINE PAIRINGS!
Come kickoff the summer with two days of local wine and foods associated with this beautiful time of year. Enjoy a self-guided tour around Seneca Lake while exploring the unique, delicious pairings of local wines the fantastic grilled and summertime foods at participating Seneca Lake Wine Trail wineries! Each attendee will enjoy a sample of food with a wine intended to complement that dish best, then an additional 3 modest samples of wine.
Each wine tasting ticket holder will receive a souvenir wine glass. If you purchased a non-taster ticket, we thank you for making our events safer for your family and friends! You will be given a souvenir travel mug and offered a sample of food and non-alcoholic beverages along the way.
ABOUT THE EVENT
Event Hours
Saturday, June 8, 2023: 10am-5pm
Sunday, June 9, 2023: 10am-5pm
Group Size Maximum
The maximum group size for this event is 6 people, including tasters and DD ticketholders. Please do not travel in groups larger than 6.
Event Recipe Book
CLICK HERE to preview the event recipe book!

Click Here to Register

Harvesting Sustainability: Empowering Staff to Sell
2024-06-12 10:00 - 11:00
Join us for an engaging and educational training session dedicated to sustainable practices in wine production. This webinar is designed to educate and empower staff with the knowledge and skills necessary to implement and promote eco-friendly practices throughout winery operations and turn them into profitable sales. This training is open to all staff members, from winemakers to administrative and sales teams.

About Our Presenter…
Julie Purpura
Julie Purpura has spent more than half her life working in the hospitality industry. Born and raised in the Finger Lakes, Julie has spent almost 20 years following her two greatest passions: education and wine. Upon graduating with a Master of Science in Teaching, Julie was hired as Winery Program Coordinator and Instructor of Hospitality & Tourism at Jefferson Community College. She is a Certified Sommelier from the Court of Master Sommeliers, has attained her WSET level 3, and is a C.S.W. through the Society of Wine Educators.

Basic Webinars are FREE to all NYWGF Grower and Winery Members.
Click Here to Register

Effective Budget Planning for New York's Growers & Wineries
2024-06-18 10:00 - 11:00
Learn valuable tips and strategies for NY growers and wineries to help you effectively plan your budget and maximize your profits.

Join us for an informative online session tailored specifically for growers and wineries in New York. Learn valuable tips and strategies to help you effectively plan your budget and maximize your profits. Anthony Sandonato of MMB+CO will join us to share his insights and best practices to help you succeed in this competitive industry. Don’t miss this opportunity to enhance your financial planning skills and take your business to the next level.

This webinar is free to all NYWGF Members.

Click Here to Register

DEI Over Wine: Cohort 2
2024-06-26 18:00 - 20:00, 2024-07-31 18:00 - 20:00, 2024-08-21 18:00 - 20:00
DEI OVER WINE: COHORT 2

WEDNESDAY JUNE 26 @ 6:00 PM – 8:00 PM

DEI Over Wine is a three-part series taught by NYK’s Beverage Education Manager, Maiah Johnson Dunn (she/her), and Rochester-area DEI Practitioner, Syd Bell (she/her).
Maiah and Syd serve up diversity, equity, and inclusion concepts in actionable conversations paired with real-world examples. Together, we’ll dissect power and privilege and the importance of context, explore building inclusive spaces, and create a roadmap for active allyship.
We encourage businesses to send two team members as diversity of perspective is important to this work. Come prepared for honest conversation and good wine.
What You’ll Learn:
Wednesday, June 26: Session 1: Laying the groundwork.
You’ll learn how we got here, how each individual’s actions can drive change, and the difference between intent and impact.
Wednesday, July 31: Session 2: Exploring people – yourself included.
You’ll learn about the different identities (and biases) we hold, and how to consider them when making decisions for your business.
Wednesday, August 21: Session 3: Building inclusive spaces.
You’ll hear from your peers, identify what makes a space inclusive, and leave with the tools to put your learning into practice.
Download the DEI Over Wine Event Flyer here to learn more.
The ticket price is good for one person to attend the three-part series. We encourage businesses to send two team members as diversity of perspective is important to this work. The classes will run monthly on the following dates: 6/26, 7/31, 8/21. Each session will meet in person at New York Kitchen and will include a generous grazing board alongside a sampling of wine, beer, or spirits. Feel free to bring a bottle to share while you network after each session.
New York Kitchen is proud to partner with the New York Wine & Grape Foundation, which will provide one $50 discount per NYWGF winery or grower member to attend DEIOW. NYWGF Members, please contact Jennifer Cooper for your discount code.
Register here!

Utilizing AI for Winery Marketing Success
2024-07-02 13:00 - 14:30 | Virtual Event
Utilizing AI for Winery Marketing Success

Discover the transformative power of large language models like ChatGPT in wine marketing.

In this session, discover the transformative power of large language models like ChatGPT in wine marketing. Learn to streamline content creation, automate tasks, and harness AI as a personal assistant. We’ll delve into prompt engineering best practices and provide live examples, all designed to help with the challenges you face in your busy day.

About Ryan Milani:
Ryan Milani is an accomplished digital marketing expert based in Napa, CA, known for his comprehensive expertise and innovative approach in the field. With over 15 years of experience, he has developed a profound understanding of various aspects of digital marketing, including Google Ads, analytics, website development, SEO, and social media marketing.
Ryan’s work spans a wide range of industries, from B2B to B2C sectors, showcasing his versatility and ability to tailor strategies to diverse business needs. His practical knowledge and skills have been honed through collaborations with hundreds of clients, allowing him to deliver effective and impactful marketing solutions.
In addition to his extensive professional experience, Ryan has a strong connection to the wine industry. He has conducted specialized workshops at Sonoma State University, focusing on the unique digital marketing requirements of wineries. This specialization underscores his ability to adapt and apply his digital marketing expertise to the specific needs of different industry sectors.
Ryan’s deep-rooted understanding of digital marketing, combined with his specialized focus on the wine industry, positions him as a key figure in the vibrant digital landscape of Napa Valley and beyond.

This webinar is free to all NYWGF Tier 2 & Tier 3 members.
Click Here to Register

EV Make-Ready Opportunities
2024-07-16 09:00 - 10:00
Are you considering EV charging at your establishment but concerned about costs and complexities?
EV programs support all aspects of a community — from your property to downtown retail and entertainment, to hotels, workplaces, and highway fast-charging. It’s estimated that 30% of drivers will be in EVs by 2030.
As one of 6 Joint Utilities offering EV incentives throughout New York state, National Grid is here to help!
Learn how its commercial Make-Ready Program can fund up to 90% of the electric infrastructure costs associated with installing electric vehicle charging.
Join NYWGF’s virtual intro on July 16, 2024 @ 9:00 AM.
The discussion will cover:

Increased EV incentives through your utility, plus other stackable funding resources
Eligibility and funding tiers based upon public access
Approved installers to shepherd your project, start to finish
Timeline and availability of funding through year-end 2025
New York winery testimonial

ABOUT OUR PRESENTER…

Whitney Skeans
Whitney is National Grid’s Lead Program Manager for Electric Vehicles New York. In this role, she oversees the implementation of National Grid’s EV Charging Make-Ready Program, delivering $154 M in business customer incentives to install 9,000 charging plugs across the company’s upstate electric service territory by YE 2025. She also serves as president of the board of directors for Western New York’s Sustainable Business Roundtable and is a board member for the WNY Chapter of the American Red Cross.

Informational Webinars are FREE to all NYS Growers and Wineries.
Click Here to Register

New York Wine Classic Awards Ceremony
2024-07-17 18:00 - 20:00
The 2024 New York Wine Classic Award winners will be honored on Wednesday, July 17th at 6:00PM EST in a live virtual ceremony hosted by Wanda Mann.
Organized annually by the New York Wine & Grape Foundation, the New York Wine Classic celebrates a diverse selection of world-class wines from producers within the State.
NYWGF has partnered again with the Beverage Testing Institute (BevTest) to judge wines submitted. Scores will be awarded by BevTest’s trained sensory panel comprised of beverage directors, sommeliers, top bartenders, retail buyers, and educators.

Top award winners will be announced live during a Virtual Awards Ceremony hosted by Wanda Mann held on Wednesday, July 17th. Please register for our Virtual Awards Ceremony below.

Click Here to Register

Unlocking the Potential of Tourism: A Path to Sustainable Growth & Change
2024-07-25 09:00 - 10:00
We seek to promote tourism growth, but what are the desired outcomes? To unlock its potential as a force for positive change, we need a unified vision and proactive leadership. Tourism Stewardship is an approach that prioritizes responsible and sustainable tourism practices to minimize negative impacts on the environment, culture, and local communities. It involves considering long-term social, economic, and environmental implications of tourism development. Join us as we examine New York State’s current and future tourism trends, exploring how Tourism Stewardship can be a guiding philosophy for sustainable growth.

ABOUT OUR PRESENTER…
Bob Provost
An acknowledged new business incubator and change agent, Bob thrives on helping people and organizations identify and achieve their goals. His 25+ years as CMO/Marketing Director with two major media properties and as a non-profit CEO were marked by innovation, revenue development, problem solving and process improvement. His work in marketing, sales, branding, economic development and community engagement has consistently earned professional and civic recognition.
His expertise ranges from brand identification, articulation and deployment to tactical engagement in forging win-win corporate/community partnerships leading to sales growth. His creativity has been credited with driving impressive revenue growth while improving client relationships. A lifelong learner and advocate for constructive change, Bob possesses substantial expertise in digital sales & marketing, and is accomplished at applying integrated marketing solutions in the real world.
Bob embraces a culture of “doing good while doing well,” integrating civic engagement with long-term strategic business objectives.

Informational Webinars are FREE to all NYS Growers and Wineries.
Register Here

Finger Lakes Wine Festival
2024-07-26 - 2024-07-28
Did you know that New York is the nation’s third-most wine-producing state? According to the New York Wine & Grape Foundation, there are over 35,000 acres of vineyards in NY, equating to a $6.65 billion economic impact. Our success is due in no small part to our participating wineries.
Learn more and purchase tickets at www.flwinefest.com.

Niagara Wine Trail Wine Festival
2024-07-27 12:00 - 18:00
Niagara Wine Trail Wine Festival – July 27 & 28, 2024
Tickets:
$40 (pre-sale until 7/26 @ 9pm)
$45 at the door Wine Tasting & General Admission
Designated drivers no charge. All ages event
Valid BOTH days:
Saturday, July 27 from 12:00 to 6:00 pm
Saturday, July 28 from 12:00 to 5:00 pm

Location: Academy Park, Lewiston, NY
Parking: There is free parking around the Village

Festival Schedule:

Saturday, July 27, 2024

12:00–6:00pm: Wine tasting $40 pre-sale/$45 during event. Plus local food and vendors, farmers market, DJ music, and bottles sales
6:00–8:00pm: Wine glass and bottle sales from participating wineries
7:00–9:00pm: Free BPO Concert sponsored by Anthony DiMino, Lewiston Tops CEO (BYO seating). BPO organized by Lewiston Council on the Arts.

Sunday, July 28, 2024

12:00–5:00pm: Wine tasting $40 pre-sale/$45 during event
Performances by Lewiston/ Grand Island Dance, local food and vendors, farmers market, DJ music, and bottles sales

Wine Tasting Tickets Include:

Shopping and pickup service to keep your hands free while tasting (purchases will not be kept overnight)
3 tastes at each of the participating wineries once over both days of the festival. Must have tasting wristband for each day you are tasting. (ID is required, ages 21+)
Keepsake wine glass (while supplies last)

Tickets are valid for both days.
The ticket holder is responsible for their ticket and tasting glass.
Lost tickets and/or glasses will not be replaced.

Register Here

2024 Hudson Valley Wine Tasting Passport
2024-08-01
Wine Tasting Passport
Our Passport booklet entitles the holder to receive one free wine tasting flight at each of the participating wineries on the Shawangunk Wine Trail. Simply present the Passport to your server at each participating winery to receive your tasting flight. Your server will then stamp the inside of your Passport booklet on their winery name to confirm you received your tasting flight at that location.
Embark on a self-guided wine tasting tour at your leisure between January 1 and August 31, 2024. You’ll taste a variety of wines produced exclusively in the Hudson River Region by the member wineries of the Shawangunk Wine Trail. Enjoy tasting new releases, old vintages, National and International Gold medal winners, and other palate-pleasing best sellers.
Take your time and enjoy all that comes along with the wine tasting experience and the sights surrounding our wineries. We even left a blank page in the back of your Passport to take tasting notes. Get ready to discover the tastes of Hudson Valley wine country! Don’t forget to bring your favorite wines home to share with family and friends!
Buy Your Hudson Valley Tasting Passport Here

New York State and Cornell University Experts Provide Update on The Spotted Lanternfly and Tips for Actions They Can Take to Manage the Invasive Pest
2024-08-01 10:30 - 11:30
WHAT: New York State Department of Agriculture and Markets and Department of Environmental Conservation officials and experts from Cornell University’s College of Agriculture and Life Sciences Integrated Pest Management program will join together to provide an update on the Spotted Lanternfly (SLF) in New York State and answer questions from the public and the media.
The live presentations will include tips for residents on how to manage the invasive pest on their property, how to check cars and belongings for SLF before and after travel to areas where SLF is established, and a presentation of the Department of Agriculture and Markets’ new use of drones to inspect for SLF.
WHEN: Thursday, August 1, 2024, 10:30 am and 11:00 am
WHERE: 10:30 am: Instagram Live presentation on @nyagandmkts and @nysdec’s pages
11:00 am: Facebook Live presentation on @nyagandmarkets and @nysdec’s pages
*Media is invited to ask questions following the 11:00 Facebook Live presentation.*
*Video from the Facebook Live presentation will be made available to media following the event.*
WHO: Christopher Logue, Director of the New York State Department of Agriculture and Markets Division of Plant Industry
Michael Sarnowski, Horticultural Inspector for the New York State Department of Agriculture and Markets Division of Plant Industry
Collin O’Brien, Horticultural Inspector for the New York State Department of Agriculture and Markets Division of Plant Industry
Robert Cole, Forester for the New York State Department of Environmental Conservation Division of Lands and Forests
Brian Eshenaur, Senior Extension Associate, New York State Integrated Pest Management at Cornell University College of Agriculture and Life Sciences
WHY: Spotted Lanternfly is a destructive pest that feeds on more than 70 plant species, including plants and crops that are critical to New York’s agricultural economy, such as grapevines, apple trees, and hops.
First found in New York State on Staten Island in August 2020, SLF has been observed in all NYC boroughs, and in several locations across the State. Most recently, SLF was detected in Romulus, New York in the Finger Lakes region. The Departments are working closely with partners on the state and federal levels on measures to combat the population, control its spread to other areas of New York State, and protect New York’s agricultural crops.
As adult SLFs emerge this summer, New York State has been hearing concerns from New York residents regarding SLF control. State officials and Cornell experts will share tips with residents on how to combat SLF on their properties, as well as information on the SLF’s life cycle and what to expect for the rest of this summer and through the fall and winter seasons. The Department of Agriculture and Markets will also showcase its use of drones as one tool in the fight against SLF.

NYWGF Export Program: Canada Market Overview
2024-08-07 09:00 - 10:00
A “deep dive” into the Canadian market and our effort to export New York Wines in 2024-25.

📅 Wednesday, August 7 · 9 – 10am EDT

Join us in welcoming a.m.c.c., NYWGF’s market representatives based in Toronto. Founders Andrea Backstrom and Melissa Stunden will be on hand to provide a comprehensive overview of the Ontario and Quebec markets, where much of New York wines activities will focus in 2024-2025. Melissa and Andrea have broad knowledge across all provincial markets, along with diverse experience in route to market strategy, educational initiatives, event management and media relations. As with our other market overviews, we encourage you to bring your questions!
*All New York wineries are welcome to join us for these Market Overview Sessions, however, only current Export Program participants can participate in events after July 1st, 2024. If you have not already done so, please join the program or renew your participation today.

Presenters
Andrea Backstrom.Andrea comes with experience in key regional and national sales and marketing positions for two leading national distributors. She started her career in beverage alcohol in Vancouver with Mark Anthony Brands, where she worked in sales for 3 years, followed by a move to Toronto where she subsequently worked in regional trade and national brand marketing for 4 years. She was then recruited by Lifford Wine & Spirits where she worked as their Sales Director for 2 years. Throughout this experience she gained an in-depth understanding of route to market and commercialization in all markets across Canada. She has strong relationships with liquor boards and retailers nationally where she has built wine and spirit brands with suppliers from around the world. Andrea is currently a member of the Board of Directors for Drinks Ontario, the provincial trade association representing agents, producers, importers and trade offices, offering a credible voice on trade, regulatory and policy issues.
Melissa Stunden.Melissa comes with experience as a certified sommelier and years of managing regional and national restaurant accounts at a leading wine agency. She started her career in beverage alcohol working at a local winery in Niagara and went on to complete her sommelier education to work at Maple Leaf Sports and Entertainment, one of Canada’s largest food and beverage outlets. She worked under Master Sommelier Jennifer Huether as the Assistant Sommelier for 7 years before making the move to the distributor side of the business. Melissa was recruited by Diageo as their Reserve Brand Specialist where she focused solely on developing the high end wines and spirits portfolio. From there, she moved to Lifford Wine & Spirits where she focused on the restaurant side of the business developing key relationships across Toronto and subsequently took that experience to a national scale where she built the Lifford business into national restaurant chains. Melissa also served on the Board of Directors for the Canadian Association of Professional Sommeliers for 8 years and maintains those relationships today.

Register Here: Canada Market Overview

NYWGF Export Program: Japan Market Overview
2024-08-08 09:00 - 10:00
A “deep dive” into the Japan market and our effort to export New York Wines in 2024-25.

📅 Thursday, August 8 · 9 – 10am EDT

After another an exciting and productive year of activities in Japan, we are pleased to welcome back the Asahi Agency for an update on the market, and details about what plans are in the works for the New York Wines Export Program in 2024. You are invited to come meet this expert team, including wine specialist & educator Takenori Beppu, J.S.A. Sommelier, WSET Diploma. Akiko Kurose, our lead strategic partner at Asahi Agency, will talk about the wine landscape in the market, what wines sell well, and discuss market-specific opportunities and challenges for the coming program year! Have your questions ready.
*All New York wineries are welcome to join us for these Market Overview Sessions, however, only current Export Program participants can participate in events after July 1st, 2024. If you have not already done so, please join the program or renew your participation today.

Register Here: Japan Market Overview

Export Program: Western Europe Market Overview
2024-08-09 09:00 - 10:00
A “deep dive” into the Western Europe market and our effort to export New York Wines in 2024-25.
📅 Friday, August 9 · 9 – 10am EDT
Our Western Europe team at Think Drink Global has had a very successful few years in the face of great challenges. We are proud to welcome them back to steward 2024-25 New York Wines programming in target markets within Western Europe. Join us for TDG’s overview and an update on opportunities (on-trade / off-trade) and what wines are selling well in the key markets – the UK, France, and Scandinavian countries will be covered. The team will talk through the planned activities for the year and, as always, please feel free to bring your specific questions!
*All New York wineries are welcome to join us for these Market Overview Sessions, however, only current Export Program participants can participate in events after July 1st, 2024. If you have not already done so, please join the program or renew your participation today.
Register Here: Western Europe Market Overview

Effectively Connecting with Millennial & Gen Z Audiences
2024-08-13 11:00 - 12:30
Welcome to our Enhanced Webinar: Effectively Connecting with Millennial & Gen Z Audiences!
Are you struggling to reach and engage with the younger generations online? Join us on Tue Aug 13 2024 at 11:00 AM EDT for an interactive online event where we will share tips and strategies on how to effectively connect with Millennial and Gen Z audiences.
Learn about the latest trends, best practices, and tools to help you tailor your messaging and content to resonate with these key demographics. Whether you’re a marketer, business owner, or content creator, this webinar is designed to help you boost your online presence and connect with the younger generations in a meaningful way.
Don’t miss out on this opportunity to enhance your digital marketing skills and connect with the audiences that matter most.

This webinar is free to all NYWGF Tier 2 & Tier 3 members.
Register Here

About Erica Duecy…
As a strategic consultant and advisor, Erica helps brands unlock growth — whether improving brand positioning and investor storytelling or building scale via results-oriented marketing programs. Her key capabilities include:

Brand positioning and storytelling
Marketing program development (B2B and consumer)
Content and social media strategy
Data insights reports and surveys
Investor pitch deck development
Media strategy

In addition to driving business results, Erica’s content programs consistently win awards across digital, print, and video: 2 Webby Awards (online guides), 2 MIN Awards (video), 3 Lowell Thomas / SATW Travel Awards (site, blog, special section), 1 AdWeek Hot List (site); 8 Azbees / ASBPE Awards (site, series, articles), 8 Folio Eddie Awards (video, long form, data report); and 1 Spirited Award / Tales of the Cocktail (site), among others.
She has also led projects and initiatives — as a consultant — for Drizly (alcohol ordering platform), inHouse (restaurant membership startup), Flaneur (bespoke bedding startup), CAVA (fast-casual restaurant startup), pressed juicery (retail startup), and Terlato Wines (importer and distributor), among others.
Erica presents at drinks industry conferences and events on a range of topics, including Millennial and Gen Z drinking behaviors, drinks industry trends, the state of journalism, and the decolonizing of wine writing. Appearances include Wine2Wine, Unified Wine Symposium, The Professional Wine Writers Symposium, CIA’s Somm Summit, VinExpo, BevCon, Tales of the Cocktail, Bar Convent Brooklyn, and others.

Westfield Grape and Wine Festival
2024-09-07 10:00 - 20:00
The 2nd Annual Westfield Grape and Wine Festival is Coming – Rain or Shine!
Join us for an extraordinary family-friendly event, the 2nd Annual Westfield Grape and Wine Festival, taking place on September 7th & 8th. Located in both downtown Westfield, and at the Grape Discovery Center at 8305 West Mian Street. There will be wine tasting, vendors, food, musical acts, including The Probable’s-Unplugged. Admission is Free!
Come and immerse yourself in a celebration of grape growing and harvesting while indulging in a wide selection of award-winning wines. The festival offers a remarkable experience at two wonderful locations:

Westfield Farmers’ and Artisans’ Market / Moore Park: Discover a vibrant marketplace filled with local produce, exquisite crafts, and artisanal products, while enjoying the festival atmosphere in the park. Locals and visitors will enjoy watching or participating in grape stomping, a grape pie contest and a grape pie eating contest, enjoying local wines and craft beverages and more. Listen to seven musical groups perform across the two-day festival, including the Saturday night concert featuring The Probable’s-Unplugged. The festival promises a delightful atmosphere that will captivate your senses and leave you with unforgettable memories.
Grape Discovery Center: Immerse yourself in the fascinating world of grapes at this captivating center. Learn about the art and science of grape cultivation, explore the rich history behind the region’s vineyards, and gain insights into the intricate process of winemaking. Engage with interactive exhibits, expand your knowledge, and experience the true essence of grapes. Additionally, at the Grape Discovery Center, you’ll have the chance to savor the incredible flavors of a variety of grape juices, providing a refreshing and delightful experience.

Mark your calendars and prepare for a remarkable event at the Westfield Grape and Wine Festival.

Learn More and Buy Tickets at westfieldny.com/living-here/westfield-grape-and-wine-festival.

Hudson Valley Food and Wine Fest
2024-09-07 11:00 - 18:00
Embark on a tantalizing journey at the Hudson Valley Wine & Food Festival, boasting an impressive lineup of over 300 vendors offering a delightful variety of wineries, food trucks brimming with gourmet delights, exquisite fine arts and crafts, and an inviting beer tent experience. Enjoy demonstrations from professional chefs and mixologists, listen to live music, and enjoy the last days of summer in the Hudson Valley.

For more than 2 decades, the Hudson Valley Wine & Food Festival presented by WineRacks.com, has been one of New York’s premier showcases for New York Wineries & Gourmet Specialty Foods. Over the years, we’ve added a New York Craft Beers Pavilion as well as Distilleries, Hard Ciders, and more. Purchase lunch and other tasty snacks from our extensive Gourmet Food Truck Corral. Enjoy demonstrations from celebrity chefs and mixologists throughout each day of the festival at our demo stage.
Satisfy your cravings with all the Hudson Valley has to offer at the 23rd Annual Hudson Valley Wine & Food Festival at the Dutchess County Fairgrounds on September 7th and 8th!

The Hudson Valley Wine and Food Festival features hundreds of wines from New York Wineries, more than 100 gourmet specialty foods, lifestyle vendors, and food sampling from some of the region’s best restaurants plus live entertainment.

Visitors can learn about wine and food from our many cooking demonstrations and Food & Wine seminars throughout the weekend and enjoy the rare opportunity to meet and speak to the wine makers from some of New York’s best wineries.

Learn More and Buy Tickets at hudsonvalleywinefest.com!

Niagara Wine Trail Harvest Festival
2024-09-28 12:00 - 17:00 | Niagara Wine Trail
Celebrate the harvest with local wines paired with seasonal foods

September 28 & 29, 2024
This weekend, take a self-guided tour along the wine trail and have some fun with your closest friends and loved ones. Get inspiration for a night in or what to serve at your next dinner party with samples of a harvest themed appetizer, salad, soup, side dish, or dessert with your wine pairing at each participating member winery.

Your 2-DAY tasting pass includes:
• 3 tastes of wine with a food sample at each of the participating wineries:

Anthony Manor Winery
Bella Rose Vineyard & Winery
Black Willow Winery
Honeymoon Trail Winery
Long Cliff Vineyard & Winery

Mayer’s Lake Ontario Winery
Schulze Vineyards & Winery
Victorianbourg Wine Estate
Vizcarra Vineyards at Becker Farms
The Winery at Marjim Manor:

Chicken and Broccoli over rice (or just broccoli and rice for a vegetarian option), served with a choice of Plum Dandy and Starlight wines

HOW IT WORKS:

Tickets are valid both Saturday 9/28 & Sunday 9/29. Please choose your starting date and starting winery to help us plan for tastings.
Complete your order
Save the order confirmation emailed to you. THIS WILL BE YOUR TASTING PASS
Show your confirmation at the starting winery you chose when purchasing to check in
Retain your confirmation and show it at each winery thereafter to redeem your tastings

Register Here

Race for the Greenway 5K Run/Walk: Presented by Long Island Wine Country
2024-10-27 | Long Island Wine Country
Sunday, October 27th 2024
Hallock State Park
6062 Sound Ave, Riverhead, NY 11901

Presented by Long Island Wine Country, you’ll run or walk your way through Hallock State Park and then sip your way through the region’s best vineyards at our after-party wine crawl.
Proceeds will go towards creating the Long Island Greenway, a biking and pedestrian trail that will stretch nearly 200 miles from Manhattan to Montauk, and towards Harvest East End, whose vision is to unite our community in an effort to establish Long Island as a world-class destination for premium wine. You can Race for the Greenway to make it happen! All are welcome!
Experience a stunning off-road trail run through some of Long Island’s finest scenery. You’ll pass beaches, vineyards, hidden ponds, and tranquil forests on mostly flat terrain. Runners, walkers, and people of all abilities can join this event. No pets, strollers OK but note there are terrain differences throughout the course (loose gravel, grass) Participant shirts guaranteed if you register online by 10/16 at midnight!

AWARDS:
*The top 3 winners in each age bracket over 21 will receive a bottle of wine. 21-30, 31-30. 41-50, 51-60, 61-70, 71+
*The top M/F overall (over 21+) will receive a special magnum bottle of Long Island Wine.
• Additional age group award to top 3 M/F winners under 21.
*After the race, all participants ages 21+ can show their race bib at participating vineyards for exclusive specials. CLICK HERE FOR MORE INFO ON THE WINE CRAWL!

Sign up today and help us build the Long Island Greenway!

ENTRY FEES:
Kids Fun Run: $10.00 (plus card fees)
Kids Fun Run is open to children 12 and under.

5K Run / Walk :$35.00(plus card fees register online by 10/27 @ 5pm)
Day-of Registration: $45.00

Register Here

Lake Erie Wine Country Harvest Weekend
2024-11-01 | Lake Erie Wine Country
HARVEST WEEKEND #1
November 01 to 03, 2024

More information coming soon. Please visit www.lakeeriewinecountry.org/events/lewc-events/harvest-weekend-1-6 to learn more.

HARVEST WEEKEND #2
November 08 to 10, 2024
More information coming soon. Please visit www.lakeeriewinecountry.org/events/lewc-events/harvest-weekend-2-6 to learn more.

NYSWGG Welcomes Lucie Morton
2024-11-04 08:00 - 10:00
Monday, November 4th | Three Brothers Winery | 8:00am

Lucie is an internationally acclaimed viticultural consultant and lecturer specializing in grapevine ampelography (identification), rootstock selection and vineyard establishment. She is currently working on a movie called The Odyssey of Forbidden Wines and will be joining us as her travels bring her here. Check out the teaser at www.theforbiddenwines.com
She will be joining us for a guest lecture at Three Brothers Winery at 8:00am on Monday 11/4/24. Please bring $20 or your NYSWGG membership card.
RSVP to Chris at cksawtoothfarm3@gmail.com

How to Become a Taste NY Vendor: Secrets to Success
2024-11-07 17:30 - 18:30
Thursday, November 7 | 5:30 PM
Are you a New York producer looking to increase your market reach and sales? Join us on Thursday, November 7, from 5:30 PM to 6:30 PM for an exclusive informational webinar on how to become a Taste NY Vendor featuring Christopher Charles Lawton, Manager at Taste NY, Capital Region Welcome Center, and Gregory Flores, Taste NY Market Assistant Manager.
This free online Zoom session will delve into the Taste NY program, how to navigate the vendor application process, and strategies for product branding to boost their market presence. NY producers of food and non-alcoholic beverages, health and beauty items, textiles, and crafts are invited to learn how to partner with Taste NY store at the Capital Region Welcome Center. The webinar will also include a Q&A session to address any specific questions that arise.
Register today to secure your spot and learn how you can expand your business and market your products through the Taste NY program!
If you have any questions, please reach out to Uliana Ahashkova, Agriculture Economic Development Educator, at ua38@cornell.edu or 845-340-3900 x390.

Learn More and Register Here
