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August 2020

Budget Best Practices in a Struggling Economy

August 13 | 10:00 AM - 12:00 PM

Exploring ways that wineries can identify opportunities to reduce expenses and increase cash flow. In these stressful times businesses are reviewing all expenses and revenue sources to figure out how to stay afloat. Join Liz Miranda, of Miranda Tax & Consulting for this hands on webinar. Liz will help us walk through an example of a winery and vineyard budget to identify opportunities to reduce expenses and increase cash flow. About our presenter: Liz Miranda is an experienced CPA who is…

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Virtual Tasting: Hermann J. Wiemer & Standing Stone Vineyards

August 21 | 1:00 PM
Hermann J. Wiemer, 3962 Rte. 14
Dundee, NY 14837 United States
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photo of three bottles of wine included in the mixed pack

New Release Tasting & Pre-Harvest Check-in Join Fred & Oskar for a virtual tasting that will focus on a 3-pack of wines that features our 2019 Gewürztraminer, the new release of our Field White, and the much anticipated Standing Stone Blanc de Blanc from 2017. In a recent review from Robert Parker's Wine Advocate, Mark Squires writes of the Blanc de Blanc, "This is the first sparkler made from the 1974 vines at Standing Stone, recently purchased by Hermann J.…

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Fireside Chat with Sam Filler & Special Guests

August 27 | 4:00 PM - 5:00 PM
Glass of wine against cozy fireplace background, hygge concept.

We invite you to join Sam Filler, members of our board of directors, and special guests - perhaps with a glass of your favorite New York wine - for an informal but informational online chat each month. If there is a silver lining as a result of recent events, it is that many of us have become more comfortable with connecting on platforms like Zoom. While we are eager to see you all in person soon, over the next few…

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September 2020

WISE Community Forum – Tasting Room COVID-19 Challenges

September 10 | 10:00 AM - 11:30 AM
|Recurring Event (See all)

One event on September 24, 2020 at 10:00 AM

One event on October 8, 2020 at 10:00 AM

Join the New York Wine & Grape Foundation and the Wine Industry Sales Education (WISE) Academy for a special Community Forum Series designed to help New York wineries optimize the guest experience as they grapple with different, and ever-changing COVID-related challenges. Things are constantly evolving, and we want to quickly share what we are learning and identify best practices – which promises to be a fluid process. While many associations are hosting Town Halls focusing on compliance, WISE and NYWGF…

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Best Practices for Winery Websites

September 16 | 10:00 AM

Join Sandra Hess for this hands-on seminar that will include one breakout session - so be ready to join in! About this Event Free for NY Drinks NY Participants; Limited space available for NYWGF Tier 2 Members for $50. This two-hour session will be a deep dive into the building blocks of the best winery websites. Join Sandra as she audits some existing sites to illustrate best practices in “calls to action”, including effective mobile and opt-in tools. Learn how to turn…

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WISE Community Forum – Tasting Room COVID-19 Challenges

September 24 | 10:00 AM - 11:30 AM
|Recurring Event (See all)

One event on September 24, 2020 at 10:00 AM

One event on October 8, 2020 at 10:00 AM

Join the New York Wine & Grape Foundation and the Wine Industry Sales Education (WISE) Academy for a special Community Forum Series designed to help New York wineries optimize the guest experience as they grapple with different, and ever-changing COVID-related challenges. Things are constantly evolving, and we want to quickly share what we are learning and identify best practices – which promises to be a fluid process. While many associations are hosting Town Halls focusing on compliance, WISE and NYWGF…

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New York State of Wine: Boldly, authentic. featuring Richard Siddle

September 24 | 12:00 PM - 1:15 PM

Diverse and bold, with a long history stretching back hundreds of years, New York is reinventing itself as an epicenter of dynamic winemaking. The state is home to the first winery in the United States, and producers are drawing on that background to produce some of the most exciting wines in the country. Wine has been made since the 17th century and since the 1950s a successful focus on quality has taken hold to the point that New York is…

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New York Wines From Corner to Corner

September 30 | 7:00 PM - 8:00 PM

Join Yannick Benjamin, one of the stars of Esquire TV’s “Uncorked” and “the new star of New York's gastronomic firmament,” as he takes you on a vinous journey from the far east end of Long Island to the western pocket of the Niagara Escarpment, visiting the Hudson Valley and Finger Lakes along the way! Get ready to experience the breathtaking diversity of New York wines in just one hour. Beginning with the sparkling, crisp acidity of an elegant Blanc de…

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October 2020

The Value of Premium Experiences in Today’s Times & Beyond

October 7 | 2:00 PM - 3:00 PM

This workshop is designed to help attendees learn key facets to consider when creating premium experiences at their wineries. “Experiences” has been the buzzword in tourism for the past 10 years, and the New York State wine industry has recognized the importance of experiential tourism for creating brand loyalty and driving wine sales at its wineries. While a number of wineries had been moving toward offering more enhanced wine tasting experiences, the COVID-19 pandemic has resulted in the tasting room…

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WISE Community Forum – Tasting Room COVID-19 Challenges

October 8 | 10:00 AM - 11:30 AM
|Recurring Event (See all)

One event on September 24, 2020 at 10:00 AM

One event on October 8, 2020 at 10:00 AM

Join the New York Wine & Grape Foundation and the Wine Industry Sales Education (WISE) Academy for a special Community Forum Series designed to help New York wineries optimize the guest experience as they grapple with different, and ever-changing COVID-related challenges. Things are constantly evolving, and we want to quickly share what we are learning and identify best practices – which promises to be a fluid process. While many associations are hosting Town Halls focusing on compliance, WISE and NYWGF…

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New York State of Wine: Boldly, redefined. with Felicity Carter

October 21 | 12:00 PM - 1:15 PM

Diverse and bold, with a long history stretching back hundreds of years, New York is reinventing itself as an epicenter of dynamic winemaking. The state is home to the first winery in the United States, and producers are drawing on that background to produce some of the most exciting wines in the country. Wine has been made since the 17th century and since the 1950s a successful focus on quality has taken hold to the point that New York is…

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Digital Mastery for Wineries: Email Marketing

October 27 | 1:00 PM - 4:00 PM

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. About this Event Email Marketing - October 27th / 1:00 PM to 4:00 PM Learn the elements of a strong email campaign including database, essential metrics, targeting and design tricks; this workshop also […]

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