New York Wines

New York Wines Export Program 2020 Overview
2020-07-09 11:00 - 12:00 UTC | Virtual Event
A comprehensive look at the benefits of the NYWGF program, including information from successful exporters.
Have you ever wondered how some New York wineries are selling their products successfully in international markets and garnering worldwide press? Much of the behind the scenes work is done by the New York Wine & Grape Foundation’s Export Program. Through a grant from the USDA’s Foreign Agriculture Service (FAS) and the Market Access Program (MAP), we assist New York wineries seeking to explore opportunities in markets abroad.
The Export Program for 2020 is about to begin and all New York State wineries are invited to participate. Export participants do not have to be current members of the New York Wine & Grape Foundation. Even as we are wrapping up initiatives from the last program year (July 1st, 2019 – June 30th, 2020) our team is already working in partnership with our consultants on developing a schedule of marketing activities for the upcoming Export Program year beginning on July 1st, 2020.
This webinar was recorded by the New York Wines Export Team (Valerie Ross, Sam Filler, and Sarah Gelpi) on July 9th from 11 AM to 12 PM as a comprehensive program overview. We also welcomed Kelby James Russell of Red Newt Cellars, a long time program participant, to share Red Newt’s experience and give you practical insight on how to make the Export Program work best for you!

Fireside Chat with Sam Filler and Special Guests
2020-06-11 16:00 - 17:00
We invite you to join Sam Filler, members of our board of directors, and special guests – perhaps with a glass of your favorite New York wine – for an informal but informational online chat each month.
If there is a silver lining as a result of recent events, it is that many of us have become more comfortable with connecting on platforms like Zoom. While we are eager to see you all in person soon, over the next few months we invite you to join us online to have the discussions we might have had in your offices, your tasting rooms, or even at Kindred Fare after hours. We look forward to talking about issues affecting your businesses and our community. Let’s share challenges, innovations, best practices, and ‘feel good’ stories. Let’s share ways we can help each other and ways the New York Wine & Grape Foundation can continue to best serve you.
Each month will have a general theme to start us off, but we look forward to an open and engaging conversation with you all!
Thursday, June 11th, 2020 @ 4:00 PM to 5:00 PM
Special Guests: Charlie Marshall, NYWGF Board President and Chef & Owner of The Marshal Restaurant in NYC, Oskar Bynke , NYWGF Board Treasurer, Co-Owner of Hermann J. Wiemer Vineyard, and Hans Walter-Peterson, Viticulture Extension Specialist, Cornell Cooperative Extension and additional guests to be announced!
Join us to meet the new Foundation Board President and Treasurer, and talk about regional reopening of winery tasting rooms across the state, and the grape market outlook for New York’s growers.

Financial Strategies for Wineries & Vineyards After the Impact of COVID-19
2020-06-04 11:00 - 12:00
Join Tony Sandonato, from Mengel Metzger Barr & Co. LLP, as he discusses important financial strategies to consider in the wake of COVID-19.
About Anthony G. Sandonato
As a partner in our tax department in the Rochester office, Tony specializes in a variety of areas, including corporate tax, business valuations and superior client service. A native of Perinton, Tony joined Mengel Metzger Barr in 1997 after earning his bachelor’s degree in accounting from St. John Fisher College and his Juris Doctor from Syracuse University’s College of Law. Tony is the lead partner in charge of our firm’s Agribusiness and alcoholic beverage practice group. He is the tax committee chairman of the Rochester chapter of the New York State Society of CPAs, as well as a member of the Estate Planning Council of Rochester, the Financial Planning Association of Greater Rochester and the former chairman of the tax section of the Monroe County Bar Association.
Professional Affiliations

American Institute of Certified Public Accountants
New York State Society of Certified Public Accountants
New York State and American Bar Association

Top 5 Wine Consumer Engagement Strategies for 2020
2020-05-20 08:00 - 17:00
Join Sandra Hess of DTC Wine Workshops, as she discusses Tasting Room & Direct-to-Consumer tactics to help your winery excel.
This webinar is brought to you in partnership with our friends at the New York Wine & Grape Foundation and is sponsored by American National Insurance.
Topics to be covered will include:

Pre-Visit: Reaching new audiences with bundled wine/virtual experience offers through social ad campaigns, top website conversion tools, types of tickets and experiences that convert from social and email campaigns
At the Visit: Hospitality service training tips for front-line staff, mapping out visitor spaces, leveraging a Greeter on busiest days, when to offer club lounges, when to offer tours/tastings VS private experiences and replacing newsletter invitation with high converting invitations Hands-on Exercises Include: Leveraging tools from topic #2 above. What to do and what not to do.
Post Visit: Top tools for encouraging revisit within 60 days, on-boarding checklist for new members, assigning a private client manager for VIPs, etc
Re-engagement/Retention Strategies: including new member on-boarding checklist, bundling virtual tasting experiences with new Phone and eCommerce orders, case loyalty program
Referral Business Strategies to Keep the Funnel Full– new qualified visitors monthly, large groups, corporate groups, private events, etc.

Help Design this Webinar!…We want to know how Covid-19 is impacting your business in terms of customer engagement and sales. Your answers to the survey will help Sandra Hess build the content for the above Webinar. We thank you in advance for taking the time to share your feedback with us.
Sponsored for Garden State Wine Growers Association by:
