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DTSTART;TZID=America/New_York:20220223T160000
DTEND;TZID=America/New_York:20220223T170000
DTSTAMP:20260413T053432
CREATED:20220203T185540Z
LAST-MODIFIED:20220203T185911Z
UID:10000668-1645632000-1645635600@newyorkwines.org
SUMMARY:Managing Exposure to the Elements: How a Crop Policy Can Help
DESCRIPTION:Join Crop Growers LLP agents for an introduction to the basics of a grape crop policy and how it can offer peace of mind to farmers.\n\n\n\n\n\nAbout this event\n\n\n2021 gave us all a run for our money. From frost and early bud break to never ending rains and bumper yields\, it was hard to predict what was next. This webinar led by Crop Growers LLP agents\, Kelsey Mapstone and DeAnna Darling will introduce you to the basics of a grape crop policy and provide real examples of how having a grape policy gave vineyard owners peace of mind when weather events caused damage to the crop. If you are unfamiliar with federal crop insurance policies and how they work\, join us to learn about your options\, availability in your county\, and practical reasons to incorporate a policy into your risk management plan. \nThis is Webinar is available for FREE to Members and $50 for Non-Members. \nClick Here to Register
URL:https://newyorkwines.org/event/managing-exposure-to-the-elements-how-a-crop-policy-can-help/
LOCATION:NY
CATEGORIES:Basic Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220215T100000
DTEND;TZID=America/New_York:20220215T110000
DTSTAMP:20260413T053432
CREATED:20220106T175217Z
LAST-MODIFIED:20220106T175217Z
UID:10000665-1644919200-1644922800@newyorkwines.org
SUMMARY:Making Financially Sound Business Model Shifts for Your Winery
DESCRIPTION:Join Anthony Sandonato\, CPA/ABV\, CVA\, Esq. \, Partner at Mengel Metzger Barr & Co. LLP for this Enhanced Webinar that will involve a discussion of different business model extensions for wineries\, including ventures into hospitality\, online sales platforms\, and sustainability\, with an emphasis on the financial considerations of these and other business model shifts. Discussion will also include financial analysis for optimizing staffing needs as business plans evolve\, and best practices for adapting business models to the COVID-19 environment. \nClick Here to Register
URL:https://newyorkwines.org/event/making-financially-sound-business-model-shifts-for-your-winery/
LOCATION:NY
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/11/mmblogo.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220208T190000
DTEND;TZID=America/New_York:20220208T200000
DTSTAMP:20260413T053432
CREATED:20220119T183401Z
LAST-MODIFIED:20220119T183401Z
UID:10000666-1644346800-1644350400@newyorkwines.org
SUMMARY:New York Wine Guide for Valentine’s Day
DESCRIPTION:Join us for a holiday-themed Virtual Tasting. If travel restrictions have prevented you from booking that romantic getaway for Valentine’s Day\, why not transport your loved one to a beautiful place — through a bottle of wine? New York is home to some of the world’s most beautiful wine-growing regions and each bottle reflects the diverse climates\, soils\, and topographies that make this state so alluring. During this FREE virtual tasting\, you will meet 5 makers and learn about 5 exceptional wines and discover which one will make this Valentine’s Day a memorable one — as a gift\, or as a special selection to pair with a special meal. \nClick Here to Register
URL:https://newyorkwines.org/event/new-york-wine-guide-for-valentines-day/
LOCATION:NY
CATEGORIES:Virtual Tasting
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2022/01/WITH-HEAVIER-HEARTS-rev_winery-shot_NYWE-FEATURE-EVENT-PAGE-image-1920x880_edited-1.jpg
GEO:40.7127753;-74.0059728
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220208T120000
DTEND;TZID=America/New_York:20220208T133000
DTSTAMP:20260413T053432
CREATED:20211014T175314Z
LAST-MODIFIED:20220928T172119Z
UID:10000656-1644321600-1644327000@newyorkwines.org
SUMMARY:New York State of Wine: Cabernet Franc Off
DESCRIPTION:New York State of Wine is back with a whole new look. This second series spotlights New York’s prized grape varieties alongside examples from top-producing regions around the world. \nCrafted in New York\, but inspired from everywhere\, New York is a unique community of passionate producers who approach winemaking with a multitude of personalities and backgrounds—they’re not alike\, and they like it that way. Wine has been made in New York since the 17th century and its unique history of hybrid cultivars paired with an increasing amount of planted Vitis vinifera has positioned the region as one of the most diverse and resilient. In New York wines you’ll find subtlety\, depth and nuance; it’s no surprise that they’ve found a place on the global stage\, alongside other great wine regions of the world. These sessions will take a look at New York’s star varieties side by side with other great wine regions of the world\, exploring the common threads as well as the varied approaches to viticulture and winemaking.
URL:https://newyorkwines.org/event/new-york-state-of-wine-cabernet-franc-off/
LOCATION:Virtual Event
CATEGORIES:Trade & Media Events,Virtual Tasting
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/10/New-York-State-of-Wine-2-Header-12.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220127T100000
DTEND;TZID=America/New_York:20220127T113000
DTSTAMP:20260413T053432
CREATED:20210702T151930Z
LAST-MODIFIED:20211222T154440Z
UID:10000642-1643277600-1643283000@newyorkwines.org
SUMMARY:Calculating Inventory Costs – An In Depth Exploration
DESCRIPTION:Join Liz Miranda for a detailed discussion on how to calculate inventory cost by varietal.\n\n\n\n\n\nAbout this event\n\n\nJoin Liz Miranda for a deeper dive into inventory cost calculation as a follow-up to the previous (January 2021) webinar\, to determine inventory cost by varietal\, and potentially even more refined if desired. \nKey Learning Objectives Will Include: \nQuick review of content covered from January 2021 webinar (Members can contact NYWGF for a link to view that session online.) \nInventory Costs: Advanced Level Topics \n\nSetting goals for information desired by tracking by vintage and varietal\nEnsuring the end goal is measurable\nTools needed to be in place for tracking costs over production period\nDiscussion of all of the potential decisions and transactions that affect the cost of a single varietal\nChart of accounts (Includes examples of a chart of accounts to support accuracy and quality of information – this goes into additional detail to address their end goal.)\nMethods to capture these costs\nRefinement of tracking costs by production center\nGrowing costs – need for tracking costs by acres of vineyards\, timesheets\, data gathering\nBottling costs – costs by ton of grapes and then by tank/barrel\, including time sheets for labor\, type of closure\, bottle\, label\, etc.\nCellaring – examining any additional time commitment\, cost\, including storage\nFocus on capturing data as transactions occur\, identifying costs that set products apart\nHow to calculate cost per case/bottle of each varietal\nExamples of calculating cost per gallon\nSpecific details to include aging/cellaring costs (tank\, barrel) and allotment of labor time\nVisual access to spreadsheet tool for calculating inventory value of varietal\nWhen do we stop adding costs? While 12/31 is convenient\, it is not the correct cut off for the production period of the wine.\nWhat do we do with this information once we have it?\n\nThis is Webinar is available for FREE to Members and $50 for Non-Members. \n? Click Here to Register\n\nAbout Our Presenter: Liz Miranda\, Miranda Tax & Consulting \n\n\nMiranda Tax & Consulting\, LLC serves closely-held businesses and individuals in various industries with a specialization in the wine and craft beverage industry. ​Liz Miranda received her Bachelor of Science in Accounting from The College at Brockport\, State University of New York in 2008. Additionally\, she has her Bachelor of Arts in Music Management from Baldwin Wallace University. Liz spent 10 years with a large regional firm\, and then 2 years at a small\, local firm before deciding to start her own business. Liz is a member of the Association of International Certified Professional Accountants and enjoys speaking at the annual B.E.V. NY conference hosted by the Cornell Cooperative Extension. She has served on various not-for-profit boards\, most recently the Canandaigua Wine Trail\, as well as Madrigalia and Webster Theatre Guild.
URL:https://newyorkwines.org/event/calculating-inventory-costs-an-in-depth-exploration/
LOCATION:NY
CATEGORIES:Basic Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/02/Miranda-Logo.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220113T100000
DTEND;TZID=America/New_York:20220113T113000
DTSTAMP:20260413T053432
CREATED:20211013T142704Z
LAST-MODIFIED:20211013T142704Z
UID:10000654-1642068000-1642073400@newyorkwines.org
SUMMARY:Business Valuation Considerations for Wineries & Growers
DESCRIPTION:There are a variety of contexts in which wineries and vineyards may need a business valuation. These include for estate and gift tax reporting\, estate planning\, business succession planning\, buy-sell agreements\, purchase or sale of the business\, and SBA loans. Join Anthony Sandonato\, CPA/ABV\, CVA\, Esq. \, Partner at Mengel Metzger Barr & Co. LLP to explore the situations in which wineries and vineyards may need a business valuation\, as well as a discussion of the methodologies and best practices for accurately valuating your business. \nClick Here to Register
URL:https://newyorkwines.org/event/business-valuation-considerations-for-wineries-growers/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/10/qtq80-PaMP1O-scaled.jpeg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211221T190000
DTEND;TZID=America/New_York:20211221T200000
DTSTAMP:20260413T053432
CREATED:20211206T151522Z
LAST-MODIFIED:20211207T205742Z
UID:10000664-1640113200-1640116800@newyorkwines.org
SUMMARY:Crush Wine Experiences: New York Wine Guide for the Holidays
DESCRIPTION:Join us for a special virtual tasting and crash course in how to approach your wine offering at various holiday gatherings with the wines of New York State. And who better to teach you than 5 heralded winemakers from New York’s prized wine regions? We will be discussing not only reds\, but also white wines\, rosés\, and sparkling wines — all for the holidays. You might already have a favorite New York wine\, but you’ll find your next favorite during this session. \nFEATURED WINES:\n\nWölffer Estate Vineyard 2020 Grapes of Roth Virgin Berry Riesling\n21 Brix Winery 2020 Dry Rosé\nIdol Ridge Winery 2021 Marquette Nouveau\nThree Brothers Wineries & Estates 2017 Blanc de Blanc\nWhitecliff Vineyard and Winery 2016 Merlot Malbec\n\nPANELISTS & SPECIAL GUESTS\n\nKim Marconi\, winemaker\, Three Brothers Wineries & Estates\nKris Kane\, winemaker\, 21 Brix Winery\nPhil Plummer\, winemaker\, Montezuma Winery\nRoman Roth\, winemaker\, Wölffer Estate Vineyard\nYancey Migliore\, owner\, Whitecliff Vineyard and Winery\n\nClick Here to Register
URL:https://newyorkwines.org/event/crush-wine-experiences-new-york-wine-guide-for-the-holidays/
LOCATION:NY
CATEGORIES:Virtual Tasting
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/12/REV-2-Makers-FEATURE-EVENT-PAGE-image-1920x880-1.jpg
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211214T160000
DTEND;TZID=America/New_York:20211214T173000
DTSTAMP:20260413T053432
CREATED:20211109T213118Z
LAST-MODIFIED:20211109T213401Z
UID:10000660-1639497600-1639503000@newyorkwines.org
SUMMARY:VineBalance 2022 Virtual Workshop Series: Social Equity
DESCRIPTION:Join Chris Serra\, a leading expert in sustainable winegrowing certification\, as we workshop a selection of new objectives introduced in the VineBalance 2022 update. Growers are invited to practice scoring their vineyard operations anonymously and ask questions as we move through key action items in the Ecosystem Health\, Climate Resiliency\, and Social Equity chapters of the latest version of the VineBalance workbook. \nClick the Session Title Below to Register! \nEcosystem Health – Tuesday\, November 30th from 4:00 to 5:30pm \nSustainable farming is a holistic approach that acknowledges the interconnection between agriculture and natural ecosystems. Encouraging a healthy ecosystem in and around the vineyard is essential to soil health\, biodiversity\, and pollinator habitat. \nClimate Resiliency – Tuesday\, December 7th from 4:00 to 5:30pm \nClimate resiliency involves a set of practices and capacities that are known to help withstand climate change at the farm level through carbon sequestration\, adaptation\, and risk mitigation. It is important for growers to understand the science of climate change and build resiliency measures into their environmental\, social\, and economic management strategies. \nSocial Equity – Tuesday\, December 14th from 4:00 to 5:30pm \nSocial equity addresses the “people” component of the so-called Three P’s of Sustainability: people\, planet\, and prosperity. This can be achieved through thoughtful human resource management\, employee benefits\, and worker health and safety measures. \n\nAbout the Presenter \nChris Serra began his career in the wine industry working in the tasting room of Pennsylvania’s Chaddsford Winery in 2006. After a visit to Portland\, he made the cross-country move and found a home at the Carlton Winemakers Studio where he helped build its consumer-facing sustainability presence. In 2007\, Serra was hired as the LIVE Executive Director\, where he was tasked with developing a winery certification program and expanding the organizational footprint into new regions in the Pacific Northwest. He has since overseen thirteen years of membership growth (except for 2020’s COVID-related contraction)\, and expansion into Washington and Idaho. He has acted as a sustainability ambassador to emerging wine regions and has been invited to speak on numerous occasions as a representative of the pioneering LIVE certification schemes. Serra holds a BA from the University of Delaware\, and an MBA from Fairleigh Dickinson University.
URL:https://newyorkwines.org/event/vinebalance-2022-virtual-workshop-series-social-equity/
LOCATION:NY
CATEGORIES:Virtual Workshop
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/11/Macari_Photo-Credit-to-Rima-Brindamour-45.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211209T100000
DTEND;TZID=America/New_York:20211209T113000
DTSTAMP:20260413T053432
CREATED:20210922T201052Z
LAST-MODIFIED:20210922T201052Z
UID:10000652-1639044000-1639049400@newyorkwines.org
SUMMARY:Tax Implications of Selling Wine Outside of New York State
DESCRIPTION:Expanding sales opportunities and diversifying your business model to reach beyond the tasting room\, and perhaps even beyond New York\, is an exciting path that many wineries have gone down. But what are the things you must think about when bringing in revenue from other sources? Join Anthony Sandonato\, CPA/ABV\, CVA\, Esq. \, Partner at Mengel Metzger Barr & Co. LLP for this discussion of the income tax\, sales tax\, and excise tax implications of doing business in states outside of New York State and also internationally. \nThis webinar is free to all NYWGF Members and $50 for Non-Members. \nClick Here to Register
URL:https://newyorkwines.org/event/tax-implications-of-selling-wine-outside-of-new-york-state/
LOCATION:Virtual Event
CATEGORIES:Basic Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/09/qtq80-VwCCW9-scaled.jpeg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211208T100000
DTEND;TZID=America/New_York:20211208T110000
DTSTAMP:20260413T053432
CREATED:20211115T164400Z
LAST-MODIFIED:20211115T164400Z
UID:10000663-1638957600-1638961200@newyorkwines.org
SUMMARY:Refining & Using Your Story to Your Advantage
DESCRIPTION:This event is part of the Boldly\, NY. Modern Farmer Workshop Series\, and is limited to members of the Pilot Program. \nIn the second session\, Dr. Lisa Cantrell will lead members of the pilot program in the refining of their narrative. Participants will leave the session with a draft of a tech sheet narrative as well as tips for how to use their story and talking points for use with consumers and buyers. \n  \n*Future topics in THE BOLDLY\, NY. MODERN FARMER series may include sales and communication strategies for the reluctant salesperson\, how to tell your story\, how to find a niche market\, networking\, and more.   \nQuestions? Email Jennifer Cooper for questions about membership or participation in this program. \n(Photo by Rima Brindamour)
URL:https://newyorkwines.org/event/refining-using-your-story-to-your-advantage/
CATEGORIES:Virtual Workshop
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/11/Buttonwood-Grove_Photo-by-Rima-Brindamour-48-scaled.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/refining-using-your-story-to-your-advantage/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211207T160000
DTEND;TZID=America/New_York:20211207T173000
DTSTAMP:20260413T053432
CREATED:20211109T212514Z
LAST-MODIFIED:20211109T213357Z
UID:10000659-1638892800-1638898200@newyorkwines.org
SUMMARY:VineBalance 2022 Virtual Workshop Series: Climate Resiliency
DESCRIPTION:Join Chris Serra\, a leading expert in sustainable winegrowing certification\, as we workshop a selection of new objectives introduced in the VineBalance 2022 update. Growers are invited to practice scoring their vineyard operations anonymously and ask questions as we move through key action items in the Ecosystem Health\, Climate Resiliency\, and Social Equity chapters of the latest version of the VineBalance workbook. \nClick the Session Title Below to Register! \nEcosystem Health – Tuesday\, November 30th from 4:00 to 5:30pm \nSustainable farming is a holistic approach that acknowledges the interconnection between agriculture and natural ecosystems. Encouraging a healthy ecosystem in and around the vineyard is essential to soil health\, biodiversity\, and pollinator habitat. \nClimate Resiliency – Tuesday\, December 7th from 4:00 to 5:30pm \nClimate resiliency involves a set of practices and capacities that are known to help withstand climate change at the farm level through carbon sequestration\, adaptation\, and risk mitigation. It is important for growers to understand the science of climate change and build resiliency measures into their environmental\, social\, and economic management strategies. \nSocial Equity – Tuesday\, December 14th from 4:00 to 5:30pm \nSocial equity addresses the “people” component of the so-called Three P’s of Sustainability: people\, planet\, and prosperity. This can be achieved through thoughtful human resource management\, employee benefits\, and worker health and safety measures. \n\nAbout the Presenter \nChris Serra began his career in the wine industry working in the tasting room of Pennsylvania’s Chaddsford Winery in 2006. After a visit to Portland\, he made the cross-country move and found a home at the Carlton Winemakers Studio where he helped build its consumer-facing sustainability presence. In 2007\, Serra was hired as the LIVE Executive Director\, where he was tasked with developing a winery certification program and expanding the organizational footprint into new regions in the Pacific Northwest. He has since overseen thirteen years of membership growth (except for 2020’s COVID-related contraction)\, and expansion into Washington and Idaho. He has acted as a sustainability ambassador to emerging wine regions and has been invited to speak on numerous occasions as a representative of the pioneering LIVE certification schemes. Serra holds a BA from the University of Delaware\, and an MBA from Fairleigh Dickinson University.
URL:https://newyorkwines.org/event/vinebalance-2022-virtual-workshop-series-climate-resiliency/
LOCATION:NY
CATEGORIES:Virtual Workshop
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/11/Paumanok_Photo-Credit-to-Rima-Brindamour-13.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211203T100000
DTEND;TZID=America/New_York:20211203T110000
DTSTAMP:20260413T053432
CREATED:20211115T164207Z
LAST-MODIFIED:20211115T164207Z
UID:10000662-1638525600-1638529200@newyorkwines.org
SUMMARY:The Why & How of Telling Your Story to Potential Buyers
DESCRIPTION:This event is part of the Boldly\, NY. Modern Farmer Workshop Series\, and is limited to members of the Pilot Program. \nStorytelling is a skill needed in sales. As part of The Modern Farmer Series\, the New York Wine & Grape Foundation is committed helping our growers tell their farming stories – especially to buyers. This interactive online workshop\, hosted by Sacramento State Professor & Founder of Capital Storytelling Dr. Lisa Cantrell\, will help you understand why you need to be telling your story to potential buyers\, will present research showing the impact of narrative on decision and buying behavior\, as well as provide strategies for finding your own narrative. \nQuestions? Email Jennifer Cooper for questions about membership or participation in this program. \n(Photo by Rima Brindamour)
URL:https://newyorkwines.org/event/the-why-how-of-telling-your-story-to-potential-buyers/
CATEGORIES:Virtual Workshop
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/11/Buttonwood-Grove_Photo-by-Rima-Brindamour-48-scaled.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/the-why-how-of-telling-your-story-to-potential-buyers/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211130T160000
DTEND;TZID=America/New_York:20211130T173000
DTSTAMP:20260413T053432
CREATED:20211109T212138Z
LAST-MODIFIED:20211109T213351Z
UID:10000658-1638288000-1638293400@newyorkwines.org
SUMMARY:VineBalance 2022 Virtual Workshop Series: Ecosystem Health
DESCRIPTION:Join Chris Serra\, a leading expert in sustainable winegrowing certification\, as we workshop a selection of new objectives introduced in the VineBalance 2022 update. Growers are invited to practice scoring their vineyard operations anonymously and ask questions as we move through key action items in the Ecosystem Health\, Climate Resiliency\, and Social Equity chapters of the latest version of the VineBalance workbook. \nClick the Session Title Below to Register! \nEcosystem Health – Tuesday\, November 30th from 4:00 to 5:30pm \nSustainable farming is a holistic approach that acknowledges the interconnection between agriculture and natural ecosystems. Encouraging a healthy ecosystem in and around the vineyard is essential to soil health\, biodiversity\, and pollinator habitat. \nClimate Resiliency – Tuesday\, December 7th from 4:00 to 5:30pm \nClimate resiliency involves a set of practices and capacities that are known to help withstand climate change at the farm level through carbon sequestration\, adaptation\, and risk mitigation. It is important for growers to understand the science of climate change and build resiliency measures into their environmental\, social\, and economic management strategies. \nSocial Equity – Tuesday\, December 14th from 4:00 to 5:30pm \nSocial equity addresses the “people” component of the so-called Three P’s of Sustainability: people\, planet\, and prosperity. This can be achieved through thoughtful human resource management\, employee benefits\, and worker health and safety measures. \n\nAbout the Presenter \nChris Serra began his career in the wine industry working in the tasting room of Pennsylvania’s Chaddsford Winery in 2006. After a visit to Portland\, he made the cross-country move and found a home at the Carlton Winemakers Studio where he helped build its consumer-facing sustainability presence. In 2007\, Serra was hired as the LIVE Executive Director\, where he was tasked with developing a winery certification program and expanding the organizational footprint into new regions in the Pacific Northwest. He has since overseen thirteen years of membership growth (except for 2020’s COVID-related contraction)\, and expansion into Washington and Idaho. He has acted as a sustainability ambassador to emerging wine regions and has been invited to speak on numerous occasions as a representative of the pioneering LIVE certification schemes. Serra holds a BA from the University of Delaware\, and an MBA from Fairleigh Dickinson University.
URL:https://newyorkwines.org/event/vinebalance-2022-virtual-workshop-series-ecosystem-health/
LOCATION:NY
CATEGORIES:Virtual Workshop
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/11/Wolffer_Photo-by-Rima-Brindamour-21-scaled.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211118T100000
DTEND;TZID=America/New_York:20211118T113000
DTSTAMP:20260413T053432
CREATED:20210922T200753Z
LAST-MODIFIED:20210922T201201Z
UID:10000651-1637229600-1637235000@newyorkwines.org
SUMMARY:Business Succession Planning for Wineries & Growers
DESCRIPTION:Planning for the future doesn’t have to be complicated or intimidating. Succession planning ensures that your assets will be used to benefit the people you choose and can lay the groundwork for the next generation to take the reins. In this session\, participants will learn more about the right (and sometimes difficult) questions to ask in order to move the process along. The session will also explore how to honestly assess retirement needs in addition to finances\, including: \n\nDeveloping a successor\nCreating a business continuity plan (management transition\, cash flow and retirement planning\, and tax planning)\nDefining key members personal responsibility in the plan\n\nPresentation from 10-11 and Q&A Session from 11-11:30 \nClick Here to Register \n\n\nPresented by Gregg McConnell\, Farm Business Consultant\, Farm Credit East
URL:https://newyorkwines.org/event/business-succession-planning-for-wineries-growers/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/09/qtq80-qQmfU0-scaled.jpeg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211118T100000
DTEND;TZID=America/New_York:20211118T110000
DTSTAMP:20260413T053432
CREATED:20211115T163741Z
LAST-MODIFIED:20211115T163952Z
UID:10000661-1637229600-1637233200@newyorkwines.org
SUMMARY:Grape Market: Historical Pricing\, Trends\, and Future Performance
DESCRIPTION:This event is part of the Boldly\, NY. Modern Farmer Workshop Series\, and is limited to members of the Pilot Program. \nAt the core of marketing is\, well\, understanding your market! Thanks to years of data and reports collected by our colleagues at the Finger Lakes Grape Program and the Lake Erie Regional Grape Program\, seminar participants will take a deep dive into grape market pricing for vinifera\, hybrid\, and table grapes across the state. Learn about the history of grape pricing\, what the trends are currently and where future opportunities might lie for your particular business model. Presented by Kevin Martin\, Extension Educator\, Business Management\, Lake Erie Regional Grape Program; Jennifer Phillips Russo\, Cornell Viticulture Specialist\, Lake Erie Regional Grape Program; and Hans Walter Peterson\, Extension Associate\, Finger Lakes Grape Program. \nQuestions? Email Jennifer Cooper for questions about membership or participation in this program. \n(Photo by Rima Brindamour)
URL:https://newyorkwines.org/event/grape-market-historical-pricing-trends-and-future-performance/
CATEGORIES:Virtual Workshop
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/11/Buttonwood-Grove_Photo-by-Rima-Brindamour-48-scaled.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/grape-market-historical-pricing-trends-and-future-performance/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211116T120000
DTEND;TZID=America/New_York:20211116T133000
DTSTAMP:20260413T053432
CREATED:20211014T175129Z
LAST-MODIFIED:20220928T172649Z
UID:10000655-1637064000-1637069400@newyorkwines.org
SUMMARY:New York State of Wine: Riesling Battle Royal
DESCRIPTION:New York State of Wine is back with a whole new look. This second series spotlights New York’s prized grape varieties alongside examples from top-producing regions around the world. \nCrafted in New York\, but inspired from everywhere\, New York is a unique community of passionate producers who approach winemaking with a multitude of personalities and backgrounds—they’re not alike\, and they like it that way. Wine has been made in New York since the 17th century and its unique history of hybrid cultivars paired with an increasing amount of planted Vitis vinifera has positioned the region as one of the most diverse and resilient. In New York wines you’ll find subtlety\, depth and nuance; it’s no surprise that they’ve found a place on the global stage\, alongside other great wine regions of the world. These sessions will take a look at New York’s star varieties side by side with other great wine regions of the world\, exploring the common threads as well as the varied approaches to viticulture and winemaking.
URL:https://newyorkwines.org/event/new-york-state-of-wine-riesling-battle-royal/
LOCATION:Virtual Event
CATEGORIES:Trade & Media Events,Virtual Tasting
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/10/New-York-State-of-Wine-2-Header-11.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211025T160000
DTEND;TZID=America/New_York:20211025T173000
DTSTAMP:20260413T053432
CREATED:20210621T194811Z
LAST-MODIFIED:20210923T174327Z
UID:10000634-1635177600-1635183000@newyorkwines.org
SUMMARY:Winegrowers\, the Foundation of Sustainability with Esther Mobley
DESCRIPTION:In the second installment of the Grower Series\, this online session will focus on New York wine producers’ commitment to sustainability.  Esther Mobley\, Wine Critic for the San Francisco Chronicle\, will lead the discussion with notable winemakers and vineyard managers\, covering how they are practicing sustainability\, from farming to winery and business practices – both as individual wineries and collectively as a wine region.    \nClick Here to Register \nThis seminar is sponsored by American National Insurance.\nAmerican National offers a broad variety of life insurance\, retirement annuities\, accident and health insurance\, pension plan products and services\, credit insurance\, and property/casualty insurance for personal lines\, agribusiness and targeted commercial exposures. Products are distributed through career agents\, independent marketing organizations and multiple line exclusive agents as well as direct distribution channels.
URL:https://newyorkwines.org/event/winegrowers-the-foundation-of-sustainability/
LOCATION:NY
CATEGORIES:Trade & Media Events,Virtual Tasting
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/06/NYWO_winegrowers-foundation-of-sustainability_Banner-2.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20211006T120000
DTEND;TZID=America/New_York:20211006T133000
DTSTAMP:20260413T053432
CREATED:20210715T192725Z
LAST-MODIFIED:20210920T153841Z
UID:10000647-1633521600-1633527000@newyorkwines.org
SUMMARY:Frontline Staff Compensation and Incentive Structures
DESCRIPTION:Join Sandra Hess and her team for the final webinar in a three-part series on “Direct Wine Sales Top Tools.”\n\n\n\n\n\nAbout this event\n\n\nYou are invited to a 3- part Lunch & Learn Webinar Series on “Direct Wine Sales Top Tools\,” exclusively for New York Wineries. Register for individual sessions or the entire series! \nWebinar #3: Frontline Staff Compensation and Incentive Structures \nAttendees will get hands-on instruction for developing competitive and effective frontline staff compensation and inventive structures in his hands-on webinar. Take-aways include: \n\nReview of most effective front-line staff compensation programs by winery type\nHands-on instruction for developing a more competitive and effective compensation and incentive structure\nChecklist for developing a customized compensation and incentive program for your winery based on size and offerings\n\nThis webinar will be presented by Sandra Hess & DTC Consultant Network Member (TBD). \nClick Here to Register\n\n\nAbout Our Presenter: Sandra Hess | Founder of DTC Wine Workshops & DTC Consultant Network \nSandra Hess is a wine consumer engagement & direct sales strategist supporting winery teams throughout the US\, Canada and Australia. Sandra founded DTC Wine Workshops Consulting Agency\, based out of the San Francisco Bay Area\, in July 2013 and also launched an online training division in August 2014. Sandra publishes the DTC Wine Case Study Series and is a frequent speaker at wine industry events nationally and globally. Sandra serves as a steering committee member for the DTC Wine Symposium and an advisory board member for the Wine Business Monthly WiVi Conference Central Coast. Sandra formed a partnership with Wine Tourism Australia in 2017 and provides online coaching as well as training programs to winery teams across Australia and New Zealand. In addition to her professional contributions\, Sandra is the Past-President of Women for WineSense Napa Sonoma chapter. Prior to joining the wine industry\, Sandra supported businesses nationally and globally in the areas of Customer Relationship Management (CRM) software solutions\, compliance management software solutions\, customer engagement workflow automation and sales/marketing strategic planning. \n\nThis webinar series is sponsored by Farm Credit East. For generations\, Farm Credit East has worked with thousands of agricultural business owners across the Northeast. Our goal is to provide you not only financing and working capital\, but the professional services you will need to find and service your markets\, manage your business and grow your profits. Unlike banks and accounting firms\, Farm Credit East is devoted specifically to serving the agricultural industry within the Northeast.
URL:https://newyorkwines.org/event/frontline-staff-compensation-and-incentive-structures/
LOCATION:NY
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/dtclogo.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210930T160000
DTEND;TZID=America/New_York:20210930T173000
DTSTAMP:20260413T053432
CREATED:20210927T173819Z
LAST-MODIFIED:20210927T174937Z
UID:10000653-1633017600-1633023000@newyorkwines.org
SUMMARY:The World of Wines within New York with Carlo DeVito
DESCRIPTION:With a rich history dating back hundreds of years and home to the first winery in the United State\, New York and its wines are worthy of all the attention they receive. The growers and winemakers of the region have both the skill and the passion to produce top quality wines with the unique varietals and diverse climates synonymous with New York. Explore with host Carlo DeVito\, author and publisher\, as he dives into what makes New York stand out amongst the world’s leaders in winemaking … today and in the future. \nFeatured Wineries:  \n\nGlenora Wine Cellars\nButtonwood Grove\nBlack Willow Winery \nFulkerson Winery\nSuhru Wines\n\nClick Here to Register \nAbout the Moderator: \n \nCarlo DeVito is a lifelong publishing executive with more than 20 years of experience. He has written more than 20 books. He has published many books with Edible Communities magazines; with numerous brands at Hearst magazines including Good Housekeeping\, Country Living\, Esquire\, Town & Country\, Cosmopolitan\, House Beautiful and others; as well as working with M. Shanken Communications wherein he published books with Wine Spectator and Cigar Aficionado. His authors include Kevin Zraly\, Matt Kramer\, Oz Clarke\, Tom Stevenson\, Clay Risen\, Jim Meehan\, Michael Jackson\, Stephen Beaumont\, Joshua M. Bernstein\, and many others. \nHe is the editor of East Coast Wineries blog which has more than 1.3 million individual page views\, and has published more than half a dozen books on wine\, beers\, and spirits\, including East Coast Wineries\, Big Whiskey\, The New Single Malt Whiskey\, The Wine Notebook\, and many others. \nHe was also the co-founder of Hudson-Chatham Winery\, the first winery to achieve a score of 90 points or more for a red hybrid wine. The high acclaimed Baco Noir was the highest rated red hybrid varietal wine in North America. \nCarlo he has appeared on television dozens of times including multiple times as guests on CBS\, ABC\, NBC\, and FOX morning shows in New York\, as well as throughout the eastern seaboard. He has been a featured guest on WFAN (both TV and Radio)\, ESPN radio\, WCBS and WABC radio\, WAMC\, and more than 60 radio stations nationwide. He has been featured in such newspapers as The Wall Street Journal\, USA Today\, The Christian Science Monitor\, the Hartford Courant\, The Tampa Bay Tribune\, and other national newspapers.
URL:https://newyorkwines.org/event/the-world-of-wines-within-new-york-with-carlo-devito/
LOCATION:Virtual Event
CATEGORIES:Trade & Media Events,Virtual Tasting
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/06/NYWO_world-of-wines_Banner-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210917T130000
DTEND;TZID=America/New_York:20210917T133000
DTSTAMP:20260413T053432
CREATED:20210823T214307Z
LAST-MODIFIED:20210831T125135Z
UID:10000649-1631883600-1631885400@newyorkwines.org
SUMMARY:Spotted Lanternfly Update for New York Wineries & Growers
DESCRIPTION:All New York wineries and growers are invited to join us for this real-time update on the Spotted Lanternfly population in New York State and the multi-agency efforts to slow the spread. This event will  focus on information for the grape industry and ways in which we can all contribute to managing this new invasive species. \nClick Here to Register \n\n\nAbout our Presenter: Chris Logue is the State Plant Regulatory Official with the New York State Department of Agriculture and Markets. Chris has been in this role since 2014. Prior to working for NYS Agriculture and Markets he worked for Cornell Cooperative Extension for over 20 years. He has also worked in the greenhouse\, nursery and landscape sectors in the northeast and Pacific Northwest.
URL:https://newyorkwines.org/event/spotted-lanternfly-update-for-new-york-wineries-growers/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/08/Spotted-Lanternfly.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210914T100000
DTEND;TZID=America/New_York:20210914T110000
DTSTAMP:20260413T053432
CREATED:20210810T165700Z
LAST-MODIFIED:20210831T125120Z
UID:10000648-1631613600-1631617200@newyorkwines.org
SUMMARY:Employee Benefits 101: Year End Tasks
DESCRIPTION:Join Joe Cavallaro of Century Enrollment & Benefit Services LLC as he leads us through best practices for Wineries & Growers.\n\n\n\n\n\n\n\nDecisions around employee benefits are some of the most important – and expensive – you can make every year for your company. Understanding the complex world of insurance providers\, terms\, brokers\, and mandatory coverages will empower you to make better decisions\, save money\, and keep employees happy and healthy. Join Joe Cavallaro of Century Enrollment & Benefit Services LLC as he leads us through best practices in exploring\, reviewing\, and renewing employee benefits packages for 2022. \nTopics to be covered: \n\nHow do you determine what adequate coverage is for your business?\nHealth insurance – should you offer it and how? What are the considerations and pros & cons of doing so.\nKnowing when your insurance coverages renew and starting the process 60 days prior.\nReviewing health\, dental\, and other key coverage regularly .\nHow to choose a broker to assist you – what qualifications to consider and questions to ask.\n\nClick Here to Register
URL:https://newyorkwines.org/event/employee-benefits-101-year-end-tasks/
LOCATION:NY
CATEGORIES:Basic Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/centry1.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210908T120000
DTEND;TZID=America/New_York:20210908T133000
DTSTAMP:20260413T053432
CREATED:20210715T192545Z
LAST-MODIFIED:20210715T192545Z
UID:10000646-1631102400-1631107800@newyorkwines.org
SUMMARY:Top Tasting Room Engagement & Sales Strategies
DESCRIPTION:Join Sandra Hess and her team for the second in a three-part series on “Direct Wine Sales Top Tools.”\n\n\n\n\n\nAbout this event\n\n\nYou are invited to a 3- part Lunch & Learn Webinar Series on “Direct Wine Sales Top Tools\,” exclusively for New York Wineries. Register for individual sessions or the entire series! \nWebinar #2: Top Tasting Room Engagement & Sales Strategies \nAttendees will get hands-on instruction for developing the top tasting room engagement and sales strategies in his hands-on webinar. Take-aways include: \n\nReview of top tasting menus by winery type that result in higher average order values and conversion to club ratios\nHands-on instruction for developing visitor experiences by customer type that appeal to most wine enthusiasts\nHow to measure tasting room sales and engagement success leveraging top 5 conversion strategies\n\nThis webinar will be presented by Sandra Hess & DTC Consultant Network Member (TBD). \nClick Here to Register\nUpcoming Webinars in this series: \n\nWebinar #3: Frontline Staff Compensation and Incentive Structures – October 6th from 12PM to 1:30PM\n\n\n\nAbout Our Presenter: Sandra Hess | Founder of DTC Wine Workshops & DTC Consultant Network \nSandra Hess is a wine consumer engagement & direct sales strategist supporting winery teams throughout the US\, Canada and Australia. Sandra founded DTC Wine Workshops Consulting Agency\, based out of the San Francisco Bay Area\, in July 2013 and also launched an online training division in August 2014. Sandra publishes the DTC Wine Case Study Series and is a frequent speaker at wine industry events nationally and globally. Sandra serves as a steering committee member for the DTC Wine Symposium and an advisory board member for the Wine Business Monthly WiVi Conference Central Coast. Sandra formed a partnership with Wine Tourism Australia in 2017 and provides online coaching as well as training programs to winery teams across Australia and New Zealand. In addition to her professional contributions\, Sandra is the Past-President of Women for WineSense Napa Sonoma chapter. Prior to joining the wine industry\, Sandra supported businesses nationally and globally in the areas of Customer Relationship Management (CRM) software solutions\, compliance management software solutions\, customer engagement workflow automation and sales/marketing strategic planning.
URL:https://newyorkwines.org/event/top-tasting-room-engagement-sales-strategies/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/dtclogo.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210902T110000
DTEND;TZID=America/New_York:20210902T113000
DTSTAMP:20260413T053432
CREATED:20210825T200234Z
LAST-MODIFIED:20210825T200414Z
UID:10000650-1630580400-1630582200@newyorkwines.org
SUMMARY:The Efficient Vineyard: Improving the Bottom Line for Growers
DESCRIPTION:One million vineyard acres across all sectors of the U.S. grape industry have large spatial variations in soil\, vine growth\, and fruit yield. Funded through the USDA-NIFA-Specialty Crop Research Initiative\, the Efficient Vineyard project is a national effort to advance the use of precision viticulture in wine\, juice\, and table grape production. The disciplines of engineering\, precision agriculture\, viticulture\, and economics come together to measure vineyard soil\, canopy\, and crop characteristics\, model spatial data for viticulture information\, and manage vineyard crop load through variable-rate machine applications. Join Dr. Terry Bates as he discusses how the Efficient Vineyard Project and the MyEfficientVineyard tool can help grape producers improve their bottom line with high quality grape production. \nClick Here to Register \nAbout our Presenter: Terry Bates is a Senior Research Associate and Director of the Cornell Lake Erie Research and Extension Laboratory. His program focuses on viticulture with an integrated systems approach to vine productivity\, fruit quality\, and farm profitability. Research interests and contributions include vine mineral nutrition and root biology to control vegetative growth\, mechanized vineyard management for fruit quality and labor reduction\, and Precision Viticulture to increase production efficiency. Terry was the lead PI on the “Efficient Vineyard” project\, a UDSA-NIFA-Specialty Crop Research Initiative project in precision viticulture and is a co-PI on the “High-Resolution Vineyard Nutrient Management” SCRI project. \nThis content is proudly brought to you by the National Grape Cooperative.
URL:https://newyorkwines.org/event/the-efficient-vineyard-improving-the-bottom-line-for-growers/
LOCATION:Virtual Event
CATEGORIES:Basic Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/08/efficient-vineyard-project.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210901T110000
DTEND;TZID=America/New_York:20210901T114500
DTSTAMP:20260413T053432
CREATED:20210712T180519Z
LAST-MODIFIED:20210716T144543Z
UID:10000644-1630494000-1630496700@newyorkwines.org
SUMMARY:SevenFifty for Importers and Producers: Portfolio Manager
DESCRIPTION:SevenFifty is an online marketplace and communications platform that helps producers and buyers connect in a modern world.\n\n\n\n\n\nAbout this event\n\n\nIs your winery listed on SevenFifty.com? If so\, it is time to make sure your company\, and your wine\, is presented in the best light possible. New York wineries are invited to take a look at how they can take advantage of SevenFifty in their work with three-tier distributors and on- and off-premise retail buyers. Focus will be on the impact of up-to-date product information and sales collateral\, ecommerce marketing and trade advertising\, and access to current portfolio & pricing data \nClick Here to Register\nAbout SevenFifty.com: SevenFifty is an online marketplace and communications platform that helps importers\, producers\, distributors\, and retail buyers connect with each other and do business in a modern world. \nArticle: Why New York State is the Next Great American Wine Region \n\n\nAbout our Presenter: Gia Bosco is an Account Executive at SevenFifty who works with importers and producers to help them manage and expand their business through the SevenFifty platform’s digital sales and marketing tools. Gia worked as a wine rep in New York City and she attributes her success in learning and growing sales quickly to her SevenFifty access. Gia is a native New Yorker and has a passion for providing sales and marketing solutions to small businesses.
URL:https://newyorkwines.org/event/sevenfifty-for-importers-and-producers-portfolio-manager/
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/03/SevenFiftyDaily-300x150-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/sevenfifty-for-importers-and-producers-portfolio-manager/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210819T140000
DTEND;TZID=America/New_York:20210819T150000
DTSTAMP:20260413T053432
CREATED:20210702T151717Z
LAST-MODIFIED:20210716T144551Z
UID:10000641-1629381600-1629385200@newyorkwines.org
SUMMARY:Terraview: Technology Solutions for Viticulture
DESCRIPTION:Terraview provides a cloud-based platform that combines viticulture knowledge with machine learning and artificial intelligence.\n\n\n\n\n\nAbout this event\n\n\nJoin PhillIp Garrison\, Terraview’s Regional Manager for North and South America\, for an overview of this cloud-based platform that combines viticulture knowledge with machine learning and artificial intelligence to produce a self-learning\, easy-to-use and intuitive operating system\, exclusive for vineyards. Terraview’s operating system and its companion app\, Vine Click\, assist viticulturists in their decision-making\, to better predict harvest yields\, future disease/fungi impacts\, more smartly manage irrigation and more efficiently manage work at the vineyard. \nThis session will give a brief history of how Terraview came to be\, along with a demo of the platform itself. \n? Click Here to Register\n\n\nAbout our Presenter: Born and raised in South America\, Philip moved to the United States to study Economics at the University of Pennsylvania in Philadelphia. For 6 years he worked at several branches of a multinational logistics company\, leading the commercial effort for transportation of project cargo\, soft commodities and base metals\, and becoming the youngest branch general manager in the company. At age 30 he joined the wine industry as the general manager of a wine store in mid town Manhattan. A new passion was born. After tasting a few thousand wines and taking a variety of wine courses\, most notably WSET’s Advanced Level 3\, he decided that a retail store was too confining. He opened his own import company\, created an impressive portfolio of boutique wineries from South America\, trained a sales team for NYC and established a network of 15 distributors throughout the country. After 7 very successful years\, changing market conditions led him to seek cooperation with larger wholesalers\, resulting in 7 more years of of wine sales in different roles ranging from wine consultant to regional manager to national sales manager.\nPhilip now joins Terraview with the excitement and motivation of bringing an innovative solution to the viticulturists and winemakers that are the cornerstone of an industry that has given him so much.
URL:https://newyorkwines.org/event/terraview-technology-solutions-for-viticulture/
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/03/terraview-logo.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/terraview-technology-solutions-for-viticulture/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210818T100000
DTEND;TZID=America/New_York:20210818T120000
DTSTAMP:20260413T053432
CREATED:20210702T151210Z
LAST-MODIFIED:20210716T144600Z
UID:10000640-1629280800-1629288000@newyorkwines.org
SUMMARY:Building a Corporate Gifting Program
DESCRIPTION:There are gifts and then there are corporate gifts. What’s the difference? Reach! Chances are when companies purchase gifting options\, these gifts will be distributed to over ten recipients in one pop. It’s the difference between tin cans & string and a megaphone. \nHaving a corporate gifting program for the holidays (and perhaps all year round) is a great way to connect with more consumers on an exponential level. To ensure success\, it’s important to think through the details and plan early. \nCompanies give gifts to enhance their relationships and stay ‘top of mind’ with their clients. What better way to build a lasting\, valued relationship than through a gift of wine from New York? It is also good business. On average\, companies spend $44 each for employee gifts and $48 each for client gifts and 25% of companies will spend over $100 on each employee gift. This is a $31.75 Billion business annually. \nJoin us for these two\, 2-hour seminar style webinars specifically for NYWGF members and learn the key elements of building a successful Corporate Gifting program for your winery! \nAugust 17th (10am – 12pm EST)\, Presented by Susan Cole\, WISE Academy Coach \n\nDeveloping the offer\nMarketing materials\nFinding the businesses/contacts to reach out to\nInitial phone call\nNegotiating the details\nClosing the sale\nDevelop the timeline\n\nAugust 18th (10am – 12pm EST)\, Presented by Chris Puppione\, Key Account Manager\, Coravin & WISE Academy Coach \n\nClient Management – communication\, preparation and tech/tools\nDesign & programing of Corporate Virtual Experiences\nMarketing & Outreach\nSales Cycle & Opportunities\nOperations / Logistics\n\n? Click Here to Register\n\n\nAbout Our Presenters: \nSusan Cole | WISE Academy Coach \nSusan has more than 18 years of wine marketing experience\, all in the direct-to-consumer arena. Her industry knowledge\, sales expertise\, and ability to build relationships have proven instrumental in helping both large and small wineries achieve and surpass their revenue goals. During her time at Windsor Vineyards\, Treasury Wine Estates\, and Pezzi King Vineyards she has managed inbound and outbound call centers\, wine clubs\, and customer service organizations\, resulting in revenue growth\, club membership\, and sales that consistently exceeded projections. \nFor the tasting rooms of Beringer Vineyards\, Chateau St. Jean\, Stags’ Leap\, St. Clement\, Etude\, Souverain\, Meridian and Cellar 360 she had led dynamic and successful training sessions in retail sales and wine club membership that resulted in improved sales revenue and increased club conversion. Susan holds a diploma in Wine and Spirits from the Wine and Spirits Educational Trust in London. \nChris Puppione\, Regional Key Account Manager\, Coravin | WISE Academy Coach \nAfter a 15-year career in teaching and coaching\, Chris Puppione transitioned to a life of wine in 2012\, taking a position in hospitality with Robert Mondavi Winery. In the years since\, he has diversified his experiences within the industry by way of education and working in the vineyard\, cellar\, visitor’s center\, marketplace\, and boardroom. He was honored to serve as Marketing Manager with world-renowned importer Martine’s Wines\, sharing the stories of over 50+ brands from France\, Italy\, Portugal\, as well as a few domestic wineries. In recent years\, Chris led the team at Passalacqua Winery in the Dry Creek Valley as Director of Sales\, where his team distinguished itself as an industry leader in virtual experiences and high-touch hospitality programs. \nCurrently\, Chris serves wineries as the Regional Key Account Manager for Coravin. He also writes for K&L Wine Merchants\, teaches WSET courses at Napa Valley Wine Academy\, and coaches for WISE Academy. He has also been a featured speaker at wine industry events\, such as the DTC Wine Symposium and Wine Business Monthly’s Innovation + Quality. \nBelieving that every person is an experiment of one\, Chris aspires to be a designer of moments who engages and transforms each guest and business partner. Chris currently resides in the Russian River Valley with his wife and two young children.
URL:https://newyorkwines.org/event/building-a-corporate-gifting-program/2021-08-18/
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/building-a-corporate-gifting-program/2021-08-18/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210817T100000
DTEND;TZID=America/New_York:20210817T120000
DTSTAMP:20260413T053432
CREATED:20210702T151210Z
LAST-MODIFIED:20210716T144600Z
UID:10000639-1629194400-1629201600@newyorkwines.org
SUMMARY:Building a Corporate Gifting Program
DESCRIPTION:There are gifts and then there are corporate gifts. What’s the difference? Reach! Chances are when companies purchase gifting options\, these gifts will be distributed to over ten recipients in one pop. It’s the difference between tin cans & string and a megaphone. \nHaving a corporate gifting program for the holidays (and perhaps all year round) is a great way to connect with more consumers on an exponential level. To ensure success\, it’s important to think through the details and plan early. \nCompanies give gifts to enhance their relationships and stay ‘top of mind’ with their clients. What better way to build a lasting\, valued relationship than through a gift of wine from New York? It is also good business. On average\, companies spend $44 each for employee gifts and $48 each for client gifts and 25% of companies will spend over $100 on each employee gift. This is a $31.75 Billion business annually. \nJoin us for these two\, 2-hour seminar style webinars specifically for NYWGF members and learn the key elements of building a successful Corporate Gifting program for your winery! \nAugust 17th (10am – 12pm EST)\, Presented by Susan Cole\, WISE Academy Coach \n\nDeveloping the offer\nMarketing materials\nFinding the businesses/contacts to reach out to\nInitial phone call\nNegotiating the details\nClosing the sale\nDevelop the timeline\n\nAugust 18th (10am – 12pm EST)\, Presented by Chris Puppione\, Key Account Manager\, Coravin & WISE Academy Coach \n\nClient Management – communication\, preparation and tech/tools\nDesign & programing of Corporate Virtual Experiences\nMarketing & Outreach\nSales Cycle & Opportunities\nOperations / Logistics\n\n? Click Here to Register\n\n\nAbout Our Presenters: \nSusan Cole | WISE Academy Coach \nSusan has more than 18 years of wine marketing experience\, all in the direct-to-consumer arena. Her industry knowledge\, sales expertise\, and ability to build relationships have proven instrumental in helping both large and small wineries achieve and surpass their revenue goals. During her time at Windsor Vineyards\, Treasury Wine Estates\, and Pezzi King Vineyards she has managed inbound and outbound call centers\, wine clubs\, and customer service organizations\, resulting in revenue growth\, club membership\, and sales that consistently exceeded projections. \nFor the tasting rooms of Beringer Vineyards\, Chateau St. Jean\, Stags’ Leap\, St. Clement\, Etude\, Souverain\, Meridian and Cellar 360 she had led dynamic and successful training sessions in retail sales and wine club membership that resulted in improved sales revenue and increased club conversion. Susan holds a diploma in Wine and Spirits from the Wine and Spirits Educational Trust in London. \nChris Puppione\, Regional Key Account Manager\, Coravin | WISE Academy Coach \nAfter a 15-year career in teaching and coaching\, Chris Puppione transitioned to a life of wine in 2012\, taking a position in hospitality with Robert Mondavi Winery. In the years since\, he has diversified his experiences within the industry by way of education and working in the vineyard\, cellar\, visitor’s center\, marketplace\, and boardroom. He was honored to serve as Marketing Manager with world-renowned importer Martine’s Wines\, sharing the stories of over 50+ brands from France\, Italy\, Portugal\, as well as a few domestic wineries. In recent years\, Chris led the team at Passalacqua Winery in the Dry Creek Valley as Director of Sales\, where his team distinguished itself as an industry leader in virtual experiences and high-touch hospitality programs. \nCurrently\, Chris serves wineries as the Regional Key Account Manager for Coravin. He also writes for K&L Wine Merchants\, teaches WSET courses at Napa Valley Wine Academy\, and coaches for WISE Academy. He has also been a featured speaker at wine industry events\, such as the DTC Wine Symposium and Wine Business Monthly’s Innovation + Quality. \nBelieving that every person is an experiment of one\, Chris aspires to be a designer of moments who engages and transforms each guest and business partner. Chris currently resides in the Russian River Valley with his wife and two young children.
URL:https://newyorkwines.org/event/building-a-corporate-gifting-program/2021-08-17/
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/building-a-corporate-gifting-program/2021-08-17/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210805T120000
DTEND;TZID=America/New_York:20210805T133000
DTSTAMP:20260413T053432
CREATED:20210715T192354Z
LAST-MODIFIED:20210716T132634Z
UID:10000645-1628164800-1628170200@newyorkwines.org
SUMMARY:Top 5 Wine Consumer Segments & Sales Strategies
DESCRIPTION:Join Sandra Hess and her team for the first in a three part series on “Direct Wine Sales Top Tools.”\n\n\n\n\n\nAbout this event\n\n\nYou are invited to a 3- part Lunch & Learn Webinar Series on “Direct Wine Sales Top Tools\,” exclusively for New York Wineries. Register for individual sessions or the entire series! \nWebinar #1: Top 5 Wine Consumer Segments & Sales Strategies \nAttendees will get hands-on instruction for identifying the top five wine consumer segments and developing effective sales strategies for each. Take-aways include: \n\nHow to best segment direct consumers by customer type in POS and Order Management Systems.\nTop training tips for delivering customized experiences and reengagement offers to customers by segment .\nHow to develop most effective sales offers by customer type and sales channel leveraging this segmented approach\n\nThis webinar will be presented by Sandra Hess & DTC Consultant Network Member (TBD). \nClick Here to Register\nUpcoming Webinars in this series: \n\nWebinar #2: Top Tasting Room Engagement & Sales Strategies – September 8th from 12PM to 1:30PM\nWebinar #3: Frontline Staff Compensation and Incentive Structures – October 6th from 12PM to 1:30PM\n\n\n\nAbout Our Presenter: Sandra Hess | Founder of DTC Wine Workshops & DTC Consultant Network \nSandra Hess is a wine consumer engagement & direct sales strategist supporting winery teams throughout the US\, Canada and Australia. Sandra founded DTC Wine Workshops Consulting Agency\, based out of the San Francisco Bay Area\, in July 2013 and also launched an online training division in August 2014. Sandra publishes the DTC Wine Case Study Series and is a frequent speaker at wine industry events nationally and globally. Sandra serves as a steering committee member for the DTC Wine Symposium and an advisory board member for the Wine Business Monthly WiVi Conference Central Coast. Sandra formed a partnership with Wine Tourism Australia in 2017 and provides online coaching as well as training programs to winery teams across Australia and New Zealand. In addition to her professional contributions\, Sandra is the Past-President of Women for WineSense Napa Sonoma chapter. Prior to joining the wine industry\, Sandra supported businesses nationally and globally in the areas of Customer Relationship Management (CRM) software solutions\, compliance management software solutions\, customer engagement workflow automation and sales/marketing strategic planning.
URL:https://newyorkwines.org/event/top-5-wine-consumer-segments-sales-strategies/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/dtclogo.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210805T100000
DTEND;TZID=America/New_York:20210805T103000
DTSTAMP:20260413T053432
CREATED:20210708T195523Z
LAST-MODIFIED:20210727T124825Z
UID:10000643-1628157600-1628159400@newyorkwines.org
SUMMARY:Small Packaging Upgrades that make a BIG Difference on the Shelf
DESCRIPTION:Join us for this Business Partner Spotlight on Waterloo Container.\n\n\n\n\n\nAbout this event\n\n\nGet more bang for your buck (and your brand) with small upgrades and changes to your packaging that can drive DTC sales in a BIG way! In this presentation\, Waterloo Container will offer helpful hints and recommendations for more effective customization\, working within today’s challenging container supply chain environment\, and improving your packaging presentation and marketability. \nClick Here to Register\nAbout Waterloo Container: Waterloo Container is a family-owned wine packaging supplier with over 30 years of experience in the wine packaging industry. Through partnership with the best suppliers* in the industry\, great customer service and value-added decoration and customization services we are a one-stop-shop\, able to supply all your packaging needs including bottles\, caps\, corks and closures. Our unrivaled inventory means we will have what you need when you need it. \nArticle: Things to Consider When Choosing Your Packaging Supplier \n\n\nAbout our Presenter: George Hall brings over 30 years of sales experience to the wine bottle and closure industry at the family owned Waterloo Container. In the field\, he works closely with customers to identify their needs and to provide long term\, competitive packaging solutions. A practitioner of the “servant leadership” marketing philosophy\, drawing on the expertise of our world class industry partners.
URL:https://newyorkwines.org/event/small-packaging-upgrades-that-make-a-big-differences-on-the-shelf/
LOCATION:NY
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2021/02/Waterloo_Container_Co.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210729T110000
DTEND;TZID=America/New_York:20210729T120000
DTSTAMP:20260413T053432
CREATED:20210629T195149Z
LAST-MODIFIED:20210629T195149Z
UID:10000638-1627556400-1627560000@newyorkwines.org
SUMMARY:Export Program Market Overview: China\, Hong Kong\, Vietnam & So. Korea
DESCRIPTION:Our Asia-Pacific in-market representative\, Matthew McFetridge\, will provide an overview on the China\, Hong Kong\, South Korea\, and Vietnam markets. Matthew will talk about the wine landscape in each market\, what wines sell well\, and discuss market-specific opportunities and challenges. Join us by clicking the Register button below! \nClick Here to Register
URL:https://newyorkwines.org/event/export-program-market-overview-china-hong-kong-vietnam-so-korea/
LOCATION:Virtual Event
CATEGORIES:Info Session
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
END:VCALENDAR