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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240421T110000
DTEND;TZID=America/New_York:20240421T170000
DTSTAMP:20260405T045632
CREATED:20240313T002357Z
LAST-MODIFIED:20240313T003633Z
UID:10001179-1713697200-1713718800@newyorkwines.org
SUMMARY:2024 Earth Day At The Wineries
DESCRIPTION:April 20-21\, 2024 11am-5pm Each Day\nJoin us for our second annual Earth Day celebration on Saturday\, April 20\, and Sunday\, April 21. Choose your date and starting winery on one of three itineraries and embark on a self-guided winery tour between 11 am and 5 pm at your leisure. Your ticket includes a souvenir wine glass plus a tasting flight at each of the locations on your itinerary. \nBut that’s not all! The first 200 ticket holders will receive a free white spruce pine tree sapling at their starting winery (while supplies last). Plant this little tree and do your part for our planet while enjoying delicious wine. Trees give us oxygen\, clean the air\, and provide shade for future wine tastings. \nHelp keep the planet happy while delighting your taste buds on the Shawangunk Wine Trail. A perfect way to celebrate Earth Day in the Hudson Valley! \nThis is a 21+ event. Please drink responsibly. \n\n\n\n\n\nWe offer FREE designated driver tickets. All ticketed designated drivers will receive a non-alcoholic beverage at each location on their chosen itinerary. Select “Add On” at checkout for DD/Designated Drivers ticket. \nPlan a weekend in Hudson Valley wine country\, April 20-21\, 2024. Learn more about our transportation services and area lodging partners. Need help planning your visit? Message us at info@gunkswine.com. \n\n\n\n\nNOTE: Tickets are not available at the door for this event. All online ticket sales end April 16\, 2024 \n\n\n\nRegister Here
URL:https://newyorkwines.org/event/2024-earth-day-at-the-wineries/2024-04-21/
LOCATION:Shawangunk Wine Trail
CATEGORIES:Wine Trail Events
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2024/03/Earth-Day-At-The-Wineries-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240423T130000
DTEND;TZID=America/New_York:20240423T140000
DTSTAMP:20260405T045633
CREATED:20240221T013452Z
LAST-MODIFIED:20240228T212334Z
UID:10000795-1713877200-1713880800@newyorkwines.org
SUMMARY:SEO Optimization: Elevating Your Winery's Online Presence
DESCRIPTION:Discover key strategies for enhancing your website’s ranking on Google\, utilizing the 80/20 rule to maximize impact with minimal effort. \nEnhancing Winery E-Commerce: A Professional Workshop SeriesThis series\, crafted for the New York Wine & Grape Foundation\, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions\, the series delves into essential digital marketing tools and techniques\, including Google Merchant Center\, SEO optimization\, Google Analytics\, and Google Ads. The workshops are structured to cater to a range of experience levels\, from beginners to those facing specific digital marketing challenges\, providing practical and impactful learning experiences. \nWorkshop 2: Google Merchant Center: A Gateway to E-Commerce SuccessIn the second workshop\, the emphasis shifts to SEO. Participants will discover key strategies for enhancing their website’s ranking on Google\, utilizing the 80/20 rule to maximize impact with minimal effort. This session includes practical examples\, and diving into Google Search Console\, making it highly relevant for those looking to improve their website’s visibility and search rankings. \nClick Here to Register\nThis webinar is free to all NYWGF Tier 2 & Tier 3 members.
URL:https://newyorkwines.org/event/seo-optimization-elevating-your-winerys-online-presence/
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/02/NYWGF-Enhanced-Webinar.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/seo-optimization-elevating-your-winerys-online-presence/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240427T100000
DTEND;TZID=America/New_York:20240427T170000
DTSTAMP:20260405T045633
CREATED:20240313T002805Z
LAST-MODIFIED:20240313T003625Z
UID:10001545-1714212000-1714237200@newyorkwines.org
SUMMARY:Wine and Cheese Lovers on the Keuka Lake Wine Trail
DESCRIPTION:Saturday\, April 27th\, 2024\n10:00 am – 5:00 pm\n$110/person (all inclusive of taxes & fees)\n\n\nTickets now available! Scroll below to select your starting winery and tickets. \nIt’s undeniable that wine and cheese complement each other\, which is why we have an event dedicated to the pairing of the two. Enjoy a unique\, specially-prepared experience at our six member wineries along the Wine Trail. You’ll have a custom itinerary for the day that includes five of the six participating wineries where you’ll be treated to special tastings\, wine samples\, and light food pairings featuring items curated by a local chef with cheese as the star ingredient.  \nYour ticket includes a unique tasting experience at 5 out of the 6 participating member wineries with a custom itinerary including 4 wine samples at each stop and food pairings. This is not just your average tasting! Experiences range from owner/winemaker led tastings & tours\, behind the scenes discussions\, vertical tastings\, tasting unreleased wines\, and more. \nFor tickets\, select an itinerary that determines your desired starting winery below. If you’re looking to hire transportation\, please view our transportation partners here. \nIf you need to purchase a ticket for a designated driver\, please use code DD2024 at check out to receive $25 off one ticket. The designated driver will receive a wristband to wear throughout the day. \n\nRegister Here
URL:https://newyorkwines.org/event/wine-and-cheese-lovers-on-the-keuka-lake-wine-trail/
LOCATION:Keuka Lake Wine Trail
CATEGORIES:Wine Trail Events
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/03/Wine-and-Cheese-Lovers-Keuka-Lake-Wine-Trail.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240427T100000
DTEND;TZID=America/New_York:20240427T170000
DTSTAMP:20260405T045633
CREATED:20240313T004319Z
LAST-MODIFIED:20240313T004319Z
UID:10001549-1714212000-1714237200@newyorkwines.org
SUMMARY:2024 Wine and Herb
DESCRIPTION:Drink. Eat. Garden. Repeat. Jumpstart your herb garden by gathering potted herbs and veggies showcased in our delectable food samples\, complete with a matching recipe collection. \nIndulge in herb-infused dishes and discover the perfect wine pairing for each. Take home the recipes\, ensuring you’ll shine as the star chef at your next gathering. Plus\, enjoy up to three additional wine tastings to complete your delightful experience. \n\nApril 27/28 and May 4/5 from 10am to 5pm\, both days\n10 participating wineries\nThis event is structured like our pre-2020 events:\n\nSelect a specific starting winery for you and your friends to start at. (This is where you’ll receive your souvenir wine glass and first potted herb or vegetable plant!)\nTravel the trail as you please after your first stop\, collecting potted herbs or vegetable plants as you go.\nThe ticket is good for BOTH days\, so feel free to spread the wineries out over both days or come on just Saturday or just Sunday. (Pro-tip: Sunday tends to be a lighter day\, so the wineries won’t be as crowded\, which makes for an excellent time to visit and get more one-on-one attention with less waiting.)\n\n\nGroups are limited to 12.\nExpect diversity. Some wineries will be offering the standard bar tasting while others will be offering a sit-down experience that may take longer. Take your time during the day and enjoy both!\n\nHerbs this year are Basil\, Broccoli\, Cabbage\, Cauliflower\, Cilantro\, Cherokee Purple Tomato\, Oregano\, Parsley\, Rosemary\, and Sweet Banana Pepper.. \nTickets: \nEach ticket is good for the whole weekend to visit each winery once. Single tickets are $65 and couples tickets are $95 (plus tax and service fee) and include: \n\n1 wine and food pairing at each winery\, per person\n3 additional wine tastings per winery\, per person\n1 potted herb or vegetable plant per ticket (1 for a single ticket\, 1 for a single DD ticket\, and 1 for a couples ticket)\n1 recipe collection per ticket\n1 souvenir wine glass per person\n\nDiscounted designated driver tickets are also available. The DD gets all the same perks as a regular ticket\, minus the wine. They also get a DD travel mug\, rather than a wine glass. $45 for a single (plus tax and service fee). \nCoffee provided by Cobblestone Coffee Roasters \nWhen\nApril 27\, 2024 10:00 AM – 5:00 PM\nApril 28\, 2024 10:00 AM – 5:00 PM\nMay 4\, 2024 10:00 AM – 5:00 PM\nMay 5\, 2024 10:00 AM – 5:00 PM\n\nRegister Here
URL:https://newyorkwines.org/event/2024-wine-and-herb/2024-04-27/
LOCATION:Cayuga Lake Wine Trail
CATEGORIES:Wine Trail Events
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/03/new-2024-wh-851-x-315-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240427T110000
DTEND;TZID=America/New_York:20240427T180000
DTSTAMP:20260405T045633
CREATED:20240423T194956Z
LAST-MODIFIED:20240423T195539Z
UID:10001562-1714215600-1714240800@newyorkwines.org
SUMMARY:Roll Out the Barrels 2024!
DESCRIPTION:We’re are thrilled to kick off our 2024 season with our first annual event\, Roll Out the Barrels!\nOver the course of a weekend\, enjoy special access to pre-release and newly released wines\, spirits and ciders. Travel the trail at your own pace for this self-guided tour. Tickets are $30pp (at the door\, $25 presale) and include three samples of pre-released or newly released wines at each stop. You will have special purchasing access for some of the sampled products before anyone else! Some locations will also offer access to production areas giving guests visibility into the wine\, spirit or cider making process\, too.\nThis event is held on both Saturday and Sunday (11AM-6PM)\, and your ticket if valid for both days. Please make sure you arrive to your last stop by 5:45 for the last pourings!\n\nPre-sale tickets on sale now! Save $5 per ticket by purchasing early. Presale pricing will run until Monday\, April 22nd. Price increases to $30 starting on the 23rd. And yes\, you can purchase the morning-of as well! Pre-purchased ticket holders will check in at their designated start point chosen at checkout.\n\n\nBoom Point\nCasa Larga Vineyards\nJD Wine Cellars\nYoung Sommer Winery\nColloca Estate Winery\nEmbark Craft Ciderworks\nOlfactory Farms\nSilver Waters Wine\nDisBatch Brewery!\n\n\nPLUS\n\nSarah’s Country Barn\nPop’s House of Country Collectibles!\n\n\nRootstock Cider & Spirits***Their participation is TBD due to circumstances surrounding their grand reopening day. Information will be posted on whether or not they will be open as we get closer to the event.\n\nGroups of 8 or more please contact us to advise if your route so we can let our members be prepared for your large group arrival. contactus@lakeontariowinetrail.com\n\nRegister Here
URL:https://newyorkwines.org/event/roll-out-the-barrels-2024/
LOCATION:Lake Ontario Wine Trail
CATEGORIES:Wine Trail Events
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2020/07/lake-ontario-wine-trail.png
ORGANIZER;CN="Lake Ontario Wine Trail":MAILTO:contactus@lakeontariowinetrail.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240427T130000
DTEND;TZID=America/New_York:20240427T170000
DTSTAMP:20260405T045633
CREATED:20240313T005116Z
LAST-MODIFIED:20240313T005116Z
UID:10001551-1714222800-1714237200@newyorkwines.org
SUMMARY:Vino at the Casino
DESCRIPTION:Join Niagara Wine Trail wineries for tastings\, bottle sales and games of chance at the Batavia Downs & Hotel.\n\nChoose either the VIP or General Admission tickets. \nEvery Ticket Includes: \n\nSouvenir Wine Glass\n$25 Free Play voucher from Batavia Downs\nVoucher for $5 off a $10 food purchase at Batavia Downs restaurants the day of the event\nWine samples from participating wineries from 2pm – 5pm *not included in designated driver ticket\nWine Purchase Check Service\n\nVIP Includes: \n\nExtra VIP tasting hour from 1pm – 2pm\nComplimentary Appetizer Station during VIP hour\nExclusive Bottle Discounts during VIP hour\nSwag VIP Bag! A six-bottle wine tote filled with goodies from our vendors and sponsors\n\n\nParticipating Wineries:  \n\nA Gust of Sun Winery\nBella Rose Winery & Vineyard\nLong Cliff Vineyard & Winery\nMayer’s Lake Ontario Winery\nSchulze Vineyards & Winery\nVictorianbourg Wine Estate\nVizcarra Vineyards at Becker Farms\nThe Winery at Marjim Manor\n\n\nParticipating Local Vendors: \n\n3 Sisters Garlic\nImagine Wreaths\nTwist & Stitched\nTwo Birds Craft Works\nVessel\n\n\nTickets price does not include taxes and does not include transportation.\nA valid photo ID with proof of age is required to participate in wine tasting. Please have your ID ready upon arrival.\n \nYou will receive your tasting ticket\, wristband and keepsake glass upon arrival. \n\nRegister Here
URL:https://newyorkwines.org/event/vino-at-the-casino/
CATEGORIES:Wine Trail Events
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2024/03/vatc_insta_slots-2024-320x202-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240428T100000
DTEND;TZID=America/New_York:20240428T170000
DTSTAMP:20260405T045633
CREATED:20240313T004319Z
LAST-MODIFIED:20240313T004319Z
UID:10001550-1714298400-1714323600@newyorkwines.org
SUMMARY:2024 Wine and Herb
DESCRIPTION:Drink. Eat. Garden. Repeat. Jumpstart your herb garden by gathering potted herbs and veggies showcased in our delectable food samples\, complete with a matching recipe collection. \nIndulge in herb-infused dishes and discover the perfect wine pairing for each. Take home the recipes\, ensuring you’ll shine as the star chef at your next gathering. Plus\, enjoy up to three additional wine tastings to complete your delightful experience. \n\nApril 27/28 and May 4/5 from 10am to 5pm\, both days\n10 participating wineries\nThis event is structured like our pre-2020 events:\n\nSelect a specific starting winery for you and your friends to start at. (This is where you’ll receive your souvenir wine glass and first potted herb or vegetable plant!)\nTravel the trail as you please after your first stop\, collecting potted herbs or vegetable plants as you go.\nThe ticket is good for BOTH days\, so feel free to spread the wineries out over both days or come on just Saturday or just Sunday. (Pro-tip: Sunday tends to be a lighter day\, so the wineries won’t be as crowded\, which makes for an excellent time to visit and get more one-on-one attention with less waiting.)\n\n\nGroups are limited to 12.\nExpect diversity. Some wineries will be offering the standard bar tasting while others will be offering a sit-down experience that may take longer. Take your time during the day and enjoy both!\n\nHerbs this year are Basil\, Broccoli\, Cabbage\, Cauliflower\, Cilantro\, Cherokee Purple Tomato\, Oregano\, Parsley\, Rosemary\, and Sweet Banana Pepper.. \nTickets: \nEach ticket is good for the whole weekend to visit each winery once. Single tickets are $65 and couples tickets are $95 (plus tax and service fee) and include: \n\n1 wine and food pairing at each winery\, per person\n3 additional wine tastings per winery\, per person\n1 potted herb or vegetable plant per ticket (1 for a single ticket\, 1 for a single DD ticket\, and 1 for a couples ticket)\n1 recipe collection per ticket\n1 souvenir wine glass per person\n\nDiscounted designated driver tickets are also available. The DD gets all the same perks as a regular ticket\, minus the wine. They also get a DD travel mug\, rather than a wine glass. $45 for a single (plus tax and service fee). \nCoffee provided by Cobblestone Coffee Roasters \nWhen\nApril 27\, 2024 10:00 AM – 5:00 PM\nApril 28\, 2024 10:00 AM – 5:00 PM\nMay 4\, 2024 10:00 AM – 5:00 PM\nMay 5\, 2024 10:00 AM – 5:00 PM\n\nRegister Here
URL:https://newyorkwines.org/event/2024-wine-and-herb/2024-04-28/
LOCATION:Cayuga Lake Wine Trail
CATEGORIES:Wine Trail Events
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/03/new-2024-wh-851-x-315-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240430T090000
DTEND;TZID=America/New_York:20240430T100000
DTSTAMP:20260405T045633
CREATED:20240301T193246Z
LAST-MODIFIED:20240419T181031Z
UID:10000804-1714467600-1714471200@newyorkwines.org
SUMMARY:Protecting Yourself and Your Team: Coverage Essentials for Businesses
DESCRIPTION:Learn how to keep your business and team safe with crucial coverage including Workers’ Compensation\, Disability benefits & Paid Family Leave \n\n\n\n\n\n\n\n\n\n\nThe NY Wine and Grape Foundation is pleased to host the Workers’ Compensation Board’s Office of the Advocate for Business for a presentation on coverage essentials for businesses. \nThis one-hour online session will cover workers’ compensation\, disability benefits\, and Paid Family Leave\, including insurance types\, coverage requirements\, and employers’ obligations under the law. We will also take a look at: \n\nWho needs coverage and who does not need coverage\nHow and when to report an injury or illness (including COVID-19)\nConsiderations when hiring independent contractors\, laborers\, and domestic workers\nLowering premiums\nPenalties and where to go for assistance with them\n\n\n\n\n\nABOUT OUR PRESENTERS…\nAnthony Tomaselli\nAs the Workers’ Compensation Board’s Advocate for Business\, Anthony leads the office that serves as the liaison between New York’s business community and the Board\, providing helpful assistance to employers on issues related to workers’ compensation\, disability benefits\, and Paid Family Leave. \nAnthony joined the Board after more than 8 years at the NYS Office of General Services\, where he helped build the successful NYS Service-Disabled Veteran-Owned Business (SDVOB) program. He also served at the Empire State Development Corporation\, the New York State Division of Homeland Security and Emergency Services\, as a social studies teacher in the Brentwood\, Seaford\, and New Lebanon school districts\, and as a paratrooper in the U.S. Army’s 82nd Airborne Division. \n\n\n\n\n\n\n\n\n\n\n\nWalt Perretti\nAs a 27-year veteran with the NYS Workers’ Compensation Board\, Mr. Walt Peretti was initially hired to develop the Managed Care Network / PPO Program that provided patient care for Workers’ Compensation claims. After Mr. Peretti’s successful launch of provider networks throughout NYS\, this culminated into greater efficiency and enhanced treatment outcomes for workers’ compensation injuries. During his career advancement into various roles within the Board’s Compliance department\, Walt was responsible for helping employers resolve their compliance issues. \nCurrently\, he educates employers on the benefits of NYS workers’ compensation\, disability insurance\, and Paid Family Leave requirements. Additionally\, Walt provides in-service training to Code Enforcement Officers throughout NYS and is the designated liaison between NYS agencies and authorities for procurement efforts of goods and services. As an integral part of the Advocate for Business’s unit\, he responds to employer inquiries by providing guidance and resources to assist them. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nRegister Here
URL:https://newyorkwines.org/event/protecting-yourself-and-your-team-coverage-essentials-for-businesses/
CATEGORIES:Basic Webinar,Industry Events
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/03/Informational.png
LOCATION:https://newyorkwines.org/event/protecting-yourself-and-your-team-coverage-essentials-for-businesses/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240501T083000
DTEND;TZID=America/New_York:20240501T100000
DTSTAMP:20260405T045633
CREATED:20240221T014522Z
LAST-MODIFIED:20240422T163114Z
UID:10000796-1714552200-1714557600@newyorkwines.org
SUMMARY:Being Grant Ready: Maximizing Your Time\, Effort & Opportunity
DESCRIPTION:Don’t miss out on this incredible opportunity to enhance your grant readiness & strengthen your application to help you secure funding. \n\n\n\n\n\n\n\n\nAre you a winery or vineyard interested in grant funding but don’t know where to start? Grants can provide a boost to your operation\, but the process to identify\, apply\, and follow through on grant commitments (if awarded) can require substantial time and effort. In this webinar\, Heather LaPierre\, Grant Coordinator for Farm Credit East\, will help participants identify their grant readiness\, provide insight on what makes a competitive grant application\, and address frequently asked questions for New York winery and vineyard producers considering pursuing grant funding. \n\nClick Here to Register Here\nThis webinar is free to all NYWGF members.
URL:https://newyorkwines.org/event/being-grant-ready-maximizing-your-time-effort-opportunity/
CATEGORIES:Basic Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/02/NYWGF-Basic-Webinar.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/being-grant-ready-maximizing-your-time-effort-opportunity/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240506
DTEND;VALUE=DATE:20240507
DTSTAMP:20260405T045633
CREATED:20240409T233108Z
LAST-MODIFIED:20240409T233108Z
UID:10001557-1714953600-1715039999@newyorkwines.org
SUMMARY:Rosé in May Tasting Pass on the Seneca Lake Wine Trail
DESCRIPTION:MAY 6 – MAY 10\nReady to rosé all day? Come to the Seneca Lake Wine Trail and spend 5 week-days sampling rosé and other fabulous Seneca Lake wines! Our Rosé in May tasting pass is valid Monday\, May 6\, 2024 through Friday\, May 10\, 2024. At each participating winery\, the Rosé in May tasting includes one rosé plus three additional wines. With 22 participating wineries and the pass cost of $50\, that’s less than $3 per tasting! \nBut wait\, there’s more! As you purchase bottles\, be sure to have your tasting pass stamped. Each bottle purchased is a stamp. Collect 12 stamps and mail us your tasting pass to be entered to win tickets for two to a 2024 winter or spring Wine Trail Event! \nDATES & TIMING\nDuring each participating winery’s regular tasting room hours\, Monday May 6\, 2024 through Friday\, May 10\, 2024. Tasting room hours may vary from winery to winery\, please visit the Current Winery Offerings page for more details plus a handy summary sheet. \nPRICING\n$50 per person.  Price shown includes 8% sales tax and online service fees. \nGROUP SIZE MAXIMUM\nThe maximum group size for this event is 6 people. Please do not purchase tickets or plan to travel in a group of more than 6 people. If you disregard this guideline\, you will be turned away from wineries and have your ticket revoked. \n  \nRegister Here
URL:https://newyorkwines.org/event/rose-in-may-tasting-pass-on-the-seneca-lake-wine-trail/
LOCATION:Seneca Lake Wine Trail
CATEGORIES:Wine Trail Events
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/04/Rose-in-May-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240507T130000
DTEND;TZID=America/New_York:20240507T140000
DTSTAMP:20260405T045633
CREATED:20240221T020023Z
LAST-MODIFIED:20240228T211750Z
UID:10000797-1715086800-1715090400@newyorkwines.org
SUMMARY:Google Analytics: Deciphering Data for Business Growth
DESCRIPTION:Demystify Google Analytics with a special focus on the latest version\, GA4\, including an overview of Google Tag Manager. \n\nEnhancing Winery E-Commerce: A Professional Workshop SeriesThis series\, crafted for the New York Wine & Grape Foundation\, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions\, the series delves into essential digital marketing tools and techniques\, including Google Merchant Center\, SEO optimization\, Google Analytics\, and Google Ads. The workshops are structured to cater to a range of experience levels\, from beginners to those facing specific digital marketing challenges\, providing practical and impactful learning experiences.  \nWorkshop 3: Google Analytics: Deciphering Data for Business GrowthThe third workshop delves into Google Analytics\, with a special focus on its latest version\, GA4. This session aims to demystify analytics terminology and concepts\, emphasizing the most relevant metrics and dimensions for wineries. It also introduces efficient tools and techniques for analytics monitoring\, including a brief overview of Google Tag Manager. \n\nClick Here to Register\n\nThis webinar is free to all NYWGF Tier 2 & Tier 3 members.
URL:https://newyorkwines.org/event/google-analytics-deciphering-data-for-business-growth/
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/02/NYWGF-Enhanced-Webinar.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/google-analytics-deciphering-data-for-business-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240521T130000
DTEND;TZID=America/New_York:20240521T140000
DTSTAMP:20260405T045633
CREATED:20240221T020337Z
LAST-MODIFIED:20240513T160737Z
UID:10000798-1716296400-1716300000@newyorkwines.org
SUMMARY:Maximizing Sales with Google Ads Performance Max Campaigns
DESCRIPTION:Maximizing Sales with Google Ads Performance Max Campaigns\nTuesday\, May 21\, 2024 \n1:00 PM – 2:00 PM \n \nUnmask the effectiveness of Google Ads Performance Max campaigns\, an advanced\, AI-driven advertising approach. \n\nEnhancing Winery E-Commerce: A Professional Workshop SeriesThis series\, crafted for the New York Wine & Grape Foundation\, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions\, the series delves into essential digital marketing tools and techniques\, including Google Merchant Center\, SEO optimization\, Google Analytics\, and Google Ads. The workshops are structured to cater to a range of experience levels\, from beginners to those facing specific digital marketing challenges\, providing practical and impactful learning experiences. \nWorkshop 4: Maximizing Sales with Google Ads Performance Max CampaignsConcluding\nthe series\, this workshop explores the intricacies of Google Ads Performance\nMax campaigns. Participants will learn about this advanced\, AI-driven\nadvertising approach and its effectiveness across various platforms. The\nsession covers campaign building\, budget allocation\, and the integration of\nGoogle Merchant Center\, providing a comprehensive guide to leveraging this tool\nfor e-commerce enhancement. \n \n  \nClick Here to Register\n \nThis webinar is free to all NYWGF Tier 2 & Tier 3 members.
URL:https://newyorkwines.org/event/maximizing-sales-with-google-ads-performance-max-campaigns/
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/02/NYWGF-Enhanced-Webinar.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/maximizing-sales-with-google-ads-performance-max-campaigns/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240601T080000
DTEND;TZID=America/New_York:20240601T170000
DTSTAMP:20260405T045633
CREATED:20240423T194638Z
LAST-MODIFIED:20240423T200616Z
UID:10001561-1717228800-1717261200@newyorkwines.org
SUMMARY:Wag Your Tail Along the Trail
DESCRIPTION:Wag Your Tail Along the Trail\n\n\n\nDearest four-legged friends\, \nThe moment has come for you to nudge your human companion and make your way to the Cayuga Lake Wine Trail\, from June 1st through the 30th. Each winery along the trail has prepared delightful treats just for you\, the most delightful of all creatures\, and ample pets and belly rubs await from admirers aplenty to make your tail wag with joyous vigor. \n“But what about my beloved human?” you might inquire. Fear not\, for they too shall partake in the festivities. At the very first winery you visit within the designated dates\, your human will receive a ‘pooch-friendly punch card’. Should they manage to guide you to 6 or more wineries\, acquire a bottle at each\, and turn in their punch card at the final stop (or mail it to the wine trail office)\, they will enter for a chance to claim a grand prize! The precise nature of the reward remains a closely guarded secret\, but we shall reveal it in due course. \nTake note\, dear reader\, of these important considerations for your human’s awareness: \n\nThe tasting rooms of the Cayuga Lake Wine Trail’s esteemed wineries are entirely pet-friendly\, though restaurant areas are an exception.\nParticipation in this splendid event is free\, save for any tasting fees your human may incur at each winery.\nThe first 100 who pre-register will receive a free bandana to enhance your undeniable charm. (see below to pre-register)\nWhile we trust you’ll be the epitome of good manners\, please stay leashed at all times. We wouldn’t want you to dart off with unchecked enthusiasm and lose your way.\nAdditionally\, the wine trail has been busily planning further delights\, including souvenir options to mark your visit\, delectable dog biscuits to take home\, photo opportunities\, contests\, and much more!\n\nYours devotedly\, \nThe Canine Connoisseur and Wine Trail Leader \n  \nPre-register here to receive a bandana fit for your wine dog era!
URL:https://newyorkwines.org/event/wag-your-tail-along-the-trail/
LOCATION:Cayuga Lake Wine Trail
CATEGORIES:Wine Trail Events
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/04/wag-your-tail-851-x-315-px-revised.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240601T120000
DTEND;TZID=America/New_York:20240601T170000
DTSTAMP:20260405T045633
CREATED:20240423T194226Z
LAST-MODIFIED:20240423T200645Z
UID:10001560-1717243200-1717261200@newyorkwines.org
SUMMARY:Wine & Charcuterie
DESCRIPTION:Wine and charcuterie meats and cheeses pairing experience\n\nJune 1 & 2\, 2024 \n\n\nJoin us for a unique weekend tasting experience! Sponsored by Yancey’s Fancy and Finger Lakes Artisan foods\n \nLocal Wine Pairings\nTake a self-guided tour along the wine trail this summer and get inspiration on how to incorporate wine and the art of charcuterie at your next gathering. As you sample 3 wines from each participating winery\, enjoy samples of cheeses\, meats\, dips\, and other essentials\, along with how-to presentations you can incorporate into making your own board.  \n\nYour 2-DAY tasting pass includes:\n• 1 keepsake wine glass\n• 3 tastes of wine and a pairing at each of the participating wineries: \n\n\n\n\n\nA Gust of Sun Winery\nAnthony Manor Winery\nBella Rose Vineyard & Winery\nBlack Willow Winery\nHoneymoon Trail Winery\nLong Cliff Vineyard & Winery\n\n\n\n\nMayer’s Lake Ontario Winery\nSchulze Vineyards & Winery\nVictorianbourg Wine Estate\nVizcarra Vineyards at Becker Farms\nThe Winery at Marjim Manor\n\n\n\n\n\n\n\nHOW IT WORKS:\n\n\n\nTickets are valid both Saturday 6/1 & Sunday 6/2. Please choose your starting date and starting winery to help us plan for tastings.\nComplete your order\nSave the order confirmation emailed to you. THIS WILL BE YOUR TASTING PASS\nShow your confirmation at the starting winery you chose when purchasing to check in\nRetain your confirmation and show it at each winery thereafter to redeem your tastings\n\n\n\n\n\n\n\n\n\n\nFeatured Pairings: \n\nTBA\n\n\n\nRegister Here
URL:https://newyorkwines.org/event/wine-charcuterie/
LOCATION:Niagara Wine Trail
CATEGORIES:Wine Trail Events
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2024/04/wine_and_charcuterie_web_cover.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240604T100000
DTEND;TZID=America/New_York:20240604T110000
DTSTAMP:20260405T045633
CREATED:20240506T175734Z
LAST-MODIFIED:20240513T160724Z
UID:10001565-1717495200-1717498800@newyorkwines.org
SUMMARY:How to Position & Prepare Your Farm or Winery for a Successful Sale
DESCRIPTION:Join Business Partner\, Greenspoon Marder to learn the steps essential to sell your business for the max price to the most appropriate buyer. \n\n\n\n\n\n\n\nJoin Business Partner\, Greenspoon Marder as they discuss critical success factors\, activities\, and business & personal readiness steps that contribute to a highly rewarding merger and acquisition process for your farm and/or winery. Topics will include the importance of driving a process forward\, being prepared and proactive\, buyer research\, a process timetable\, considerations impacting potential value\, and business positioning. Special considerations for selling a highly regulated business that holds licenses will also be covered. This session will leave you with a strong sense of the steps necessary to sell your business for the maximum price to the most appropriate partner.
URL:https://newyorkwines.org/event/how-to-position-prepare-your-farm-or-winery-for-a-successful-sale/
CATEGORIES:Basic Webinar,Industry Events
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/05/Business-Partner.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240605T100000
DTEND;TZID=America/New_York:20240605T160000
DTSTAMP:20260405T045633
CREATED:20240415T175122Z
LAST-MODIFIED:20240524T185430Z
UID:10001558-1717581600-1717603200@newyorkwines.org
SUMMARY:Sparkling Wine Master Class
DESCRIPTION:Sparkling Wine Master Class\nWednesday\, June 5\, 2024 \nFeaturing two separate sessions for owners/winemakers and non-production staff \nHosted at Ventosa Vineyards\, Geneva\, NY \nDetails and registration for each session via Eventbrite links at bottom \nThe Finger Lakes Wine Alliance is pleased to welcome all wineries in the Finger Lakes to its 9th Annual Wine Master Class!\nThrough two distinct sessions\, any winery staff member interested in learning more about traditional method-style sparkling wines will have an opportunity to attend\, taste\, and learn. \n\n**Attendees are required bring their own set of 4 tasting glasses** flutes are NOT recommended. \n\nSession 1: 10am-12pm; Non-production staff $100pp \nSession 2: 2-4pm; Owners and wine production staff $150pp \n\nThis session will be followed by a social tasting of Finger Lakes sparkling Wine with some light food offerings. Please bring a bottle to share!\nUnopened bottles from the day will be made available at cost to the afternoon session attendees immediately after the event on a first-come\, first-serve basis. Payment can be made by check to the FLWA\, we are unable to accept cash.\n\nOur guest speaker for 2024 is Mary Gorman-McAdams\, MW\, an independent wine consultant\, wine judge\, educator\, masterclass & conference speaker\, and wine business strategist with a specialist focus on sparkling wines and the wines of Bordeaux. \nShe has selected a set of wines that explore international traditional method sparkling wines. We will taste and discuss each wine in order to understand styles and winemaking techniques that may be relevant to our production of this important style in the Finger Lakes. \nAttending winemakers are encouraged to submit technical questions prior to the event. Please inquire about wines to be presented after registration. \nDetails and Registration:\n\nDates: Wednesday\, June 5\, 2024 \n\n\nTime: Session 1: 10a-12p for non-production staff \nSession 2: 2-4p for owners/wine production staff \nCost: Session 1: $100pp \nSession 2: $150pp \nFLWA and NYWGF members receive a discount; please check with your respective organization for discount code BEFORE registering \nWhere: Ventosa Vineyards\, Geneva NY \n\n\nDeadline to Register: Thursday\, May 31 via Eventbrite links below \n\n\n*Advance registration is required* \n\nProof of employment in the wine industry may be requested. \nRegister\nSession 1: FLWA Sparkling Wine Master Class: NON-PRODUCTION WINERY STAFF & WINE TRADE: Register Here \nSession 2: FLWA Sparkling Wine Master Class: OWNERS/WINERY PRODUCTION STAFF: Register Here \nFLWA Members\, please email kyle@fingerlakeswinealliance.com to request your discount code. NYWGF Members\, please email jennifercooper@nywgf.org to request your discount code. \nFLWA levy contributors and NYWGF members will receive links with a discount code. Proof of affiliation may be requested upon registration. \nMany thanks to underwriting partner Pinnacle Wine & Spirits.
URL:https://newyorkwines.org/event/sparkling-wine-master-class/
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/02/FLWA-Logo-Multi-Color-Outlined.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240608T100000
DTEND;TZID=America/New_York:20240608T200000
DTSTAMP:20260405T045633
CREATED:20240501T000650Z
LAST-MODIFIED:20240501T000650Z
UID:10001563-1717840800-1717876800@newyorkwines.org
SUMMARY:Smokin’ Summer Kickoff on the Seneca Lake Wine Trail 2024
DESCRIPTION:Smokin’ Summer Kickoff\, takes place Saturday\, June 8\, 2024 and Sunday\, June 9\, 2024. \nSUMMER THEMED FOOD AND WINE PAIRINGS!\nCome kickoff the summer with two days of local wine and foods associated with this beautiful time of year.  Enjoy a self-guided tour around Seneca Lake while exploring the unique\, delicious pairings of local wines the fantastic grilled and summertime foods at participating Seneca Lake Wine Trail wineries! Each attendee will enjoy a sample of food with a wine intended to complement that dish best\, then an additional 3 modest samples of wine. \nEach wine tasting ticket holder will receive a souvenir wine glass. If you purchased a non-taster ticket\, we thank you for making our events safer for your family and friends! You will be given a souvenir travel mug and offered a sample of food and non-alcoholic beverages along the way. \nABOUT THE EVENT\nEvent Hours \nSaturday\, June 8\, 2023: 10am-5pm\nSunday\, June 9\, 2023: 10am-5pm \nGroup Size Maximum \nThe maximum group size for this event is 6 people\, including tasters and DD ticketholders. Please do not travel in groups larger than 6. \nEvent Recipe Book \nCLICK HERE to preview the event recipe book! \n  \nClick Here to Register
URL:https://newyorkwines.org/event/smokin-summer-kickoff-on-the-seneca-lake-wine-trail-2024/
LOCATION:Seneca Lake Wine Trail
CATEGORIES:Wine Trail Events
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/04/Smokin-Summer-Kickoff-Header.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240612T100000
DTEND;TZID=America/New_York:20240612T110000
DTSTAMP:20260405T045633
CREATED:20240603T165427Z
LAST-MODIFIED:20240605T173911Z
UID:10001570-1718186400-1718190000@newyorkwines.org
SUMMARY:Harvesting Sustainability: Empowering Staff to Sell
DESCRIPTION:Join us for an engaging and educational training session dedicated to sustainable practices in wine production. This webinar is designed to educate and empower staff with the knowledge and skills necessary to implement and promote eco-friendly practices throughout winery operations and turn them into profitable sales. This training is open to all staff members\, from winemakers to administrative and sales teams. \n\n\n\n\nAbout Our Presenter…\nJulie Purpura\nJulie Purpura has spent more than half her life working in the hospitality industry. Born and raised in the Finger Lakes\, Julie has spent almost 20 years following her two greatest passions: education and wine. Upon graduating with a Master of Science in Teaching\, Julie was hired as Winery Program Coordinator and Instructor of Hospitality & Tourism at Jefferson Community College. She is a Certified Sommelier from the Court of Master Sommeliers\, has attained her WSET level 3\, and is a C.S.W. through the Society of Wine Educators. \n\n\n  \nBasic Webinars are FREE to all NYWGF Grower and Winery Members. \nClick Here to Register
URL:https://newyorkwines.org/event/harvesting-sustainability-empowering-staff-to-sell/
CATEGORIES:Basic Webinar,Industry Events
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/06/Sustainability.png
LOCATION:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240618T100000
DTEND;TZID=America/New_York:20240618T110000
DTSTAMP:20260405T045633
CREATED:20240506T175250Z
LAST-MODIFIED:20240508T140353Z
UID:10001564-1718704800-1718708400@newyorkwines.org
SUMMARY:Effective Budget Planning for New York's Growers & Wineries
DESCRIPTION:Learn valuable tips and strategies for NY growers and wineries to help you effectively plan your budget and maximize your profits. \n\n\n\n\n\n\n\nJoin us for an informative online session tailored specifically for growers and wineries in New York. Learn valuable tips and strategies to help you effectively plan your budget and maximize your profits. Anthony Sandonato of MMB+CO will join us to share his insights and best practices to help you succeed in this competitive industry. Don’t miss this opportunity to enhance your financial planning skills and take your business to the next level.\n\n\n\nThis webinar is free to all NYWGF Members.\n\n\nClick Here to Register
URL:https://newyorkwines.org/event/effective-budget-planning-for-new-yorks-growers-wineries/
CATEGORIES:Basic Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2023/09/Basic.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240626T180000
DTEND;TZID=America/New_York:20240626T200000
DTSTAMP:20260405T045633
CREATED:20240610T161742Z
LAST-MODIFIED:20240610T164834Z
UID:10001572-1719424800-1719432000@newyorkwines.org
SUMMARY:DEI Over Wine: Cohort 2
DESCRIPTION:DEI OVER WINE: COHORT 2\n\nWEDNESDAY JUNE 26 @ 6:00 PM – 8:00 PM\n\nDEI Over Wine is a three-part series taught by NYK’s Beverage Education Manager\, Maiah Johnson Dunn (she/her)\, and Rochester-area DEI Practitioner\, Syd Bell (she/her). \nMaiah and Syd serve up diversity\, equity\, and inclusion concepts in actionable conversations paired with real-world examples. Together\, we’ll dissect power and privilege and the importance of context\, explore building inclusive spaces\, and create a roadmap for active allyship. \nWe encourage businesses to send two team members as diversity of perspective is important to this work. Come prepared for honest conversation and good wine. \nWhat You’ll Learn: \nWednesday\, June 26: Session 1: Laying the groundwork.\nYou’ll learn how we got here\, how each individual’s actions can drive change\, and the difference between intent and impact. \nWednesday\, July 31: Session 2: Exploring people – yourself included.\nYou’ll learn about the different identities (and biases) we hold\, and how to consider them when making decisions for your business. \nWednesday\, August 21: Session 3: Building inclusive spaces.\nYou’ll hear from your peers\, identify what makes a space inclusive\, and leave with the tools to put your learning into practice. \nDownload the DEI Over Wine Event Flyer here to learn more. \nThe ticket price is good for one person to attend the three-part series. We encourage businesses to send two team members as diversity of perspective is important to this work. The classes will run monthly on the following dates: 6/26\, 7/31\, 8/21. Each session will meet in person at New York Kitchen and will include a generous grazing board alongside a sampling of wine\, beer\, or spirits. Feel free to bring a bottle to share while you network after each session. \nNew York Kitchen is proud to partner with the New York Wine & Grape Foundation\, which will provide one $50 discount per NYWGF winery or grower member to attend DEIOW. NYWGF Members\, please contact Jennifer Cooper for your discount code.\nRegister here!
URL:https://newyorkwines.org/event/dei-over-wine-cohort-2/2024-06-26/
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2024/06/Brand_initial_Simple_Logo_34c046b588-jvedvY.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240702T130000
DTEND;TZID=America/New_York:20240702T143000
DTSTAMP:20260405T045633
CREATED:20240416T150700Z
LAST-MODIFIED:20240423T195744Z
UID:10001559-1719925200-1719930600@newyorkwines.org
SUMMARY:Utilizing AI for Winery Marketing Success
DESCRIPTION:Utilizing AI for Winery Marketing Success\n\n\n\n\nDiscover the transformative power of large language models like ChatGPT in wine marketing. \n\n\nIn this session\, discover the transformative power of large language models like ChatGPT in wine marketing. Learn to streamline content creation\, automate tasks\, and harness AI as a personal assistant. We’ll delve into prompt engineering best practices and provide live examples\, all designed to help with the challenges you face in your busy day. \n\n\n\n\n\n\n\n\n\n\n\nAbout Ryan Milani: \nRyan Milani is an accomplished digital marketing expert based in Napa\, CA\, known for his comprehensive expertise and innovative approach in the field. With over 15 years of experience\, he has developed a profound understanding of various aspects of digital marketing\, including Google Ads\, analytics\, website development\, SEO\, and social media marketing. \nRyan’s work spans a wide range of industries\, from B2B to B2C sectors\, showcasing his versatility and ability to tailor strategies to diverse business needs. His practical knowledge and skills have been honed through collaborations with hundreds of clients\, allowing him to deliver effective and impactful marketing solutions. \nIn addition to his extensive professional experience\, Ryan has a strong connection to the wine industry. He has conducted specialized workshops at Sonoma State University\, focusing on the unique digital marketing requirements of wineries. This specialization underscores his ability to adapt and apply his digital marketing expertise to the specific needs of different industry sectors. \nRyan’s deep-rooted understanding of digital marketing\, combined with his specialized focus on the wine industry\, positions him as a key figure in the vibrant digital landscape of Napa Valley and beyond. \n  \n\nThis webinar is free to all NYWGF Tier 2 & Tier 3 members.\nClick Here to Register
URL:https://newyorkwines.org/event/utilizing-ai-for-winery-marketing-success/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/02/NYWGF-Enhanced-Webinar.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240716T090000
DTEND;TZID=America/New_York:20240716T100000
DTSTAMP:20260405T045633
CREATED:20240603T170205Z
LAST-MODIFIED:20240603T170205Z
UID:10001571-1721120400-1721124000@newyorkwines.org
SUMMARY:EV Make-Ready Opportunities
DESCRIPTION:Are you considering EV charging at your establishment but concerned about costs and complexities? \nEV programs support all aspects of a community — from your property to downtown retail and entertainment\, to hotels\, workplaces\, and highway fast-charging. It’s estimated that 30% of drivers will be in EVs by 2030. \nAs one of 6 Joint Utilities offering EV incentives throughout New York state\, National Grid is here to help! \nLearn how its commercial Make-Ready Program can fund up to 90% of the electric infrastructure costs associated with installing electric vehicle charging. \nJoin NYWGF’s virtual intro on July 16\, 2024 @ 9:00 AM. \nThe discussion will cover: \n\nIncreased EV incentives through your utility\, plus other stackable funding resources\nEligibility and funding tiers based upon public access\nApproved installers to shepherd your project\, start to finish\nTimeline and availability of funding through year-end 2025\nNew York winery testimonial\n\n\n\n\n\nABOUT OUR PRESENTER… \n \nWhitney Skeans\nWhitney is National Grid’s Lead Program Manager for Electric Vehicles New York. In this role\, she oversees the implementation of National Grid’s EV Charging Make-Ready Program\, delivering $154 M in business customer incentives to install 9\,000 charging plugs across the company’s upstate electric service territory by YE 2025. She also serves as president of the board of directors for Western New York’s Sustainable Business Roundtable and is a board member for the WNY Chapter of the American Red Cross. \n\n  \nInformational Webinars are FREE to all NYS Growers and Wineries. \nClick Here to Register
URL:https://newyorkwines.org/event/ev-make-ready-opportunities/
CATEGORIES:Industry Events,Info Session
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/03/Informational.png
LOCATION:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240717T180000
DTEND;TZID=America/New_York:20240717T200000
DTSTAMP:20260405T045633
CREATED:20240603T163936Z
LAST-MODIFIED:20240603T165037Z
UID:10001569-1721239200-1721246400@newyorkwines.org
SUMMARY:New York Wine Classic Awards Ceremony
DESCRIPTION:The 2024 New York Wine Classic Award winners will be honored on Wednesday\, July 17th at 6:00PM EST in a live virtual ceremony hosted by Wanda Mann.\nOrganized annually by the New York Wine & Grape Foundation\, the New York Wine Classic celebrates a diverse selection of world-class wines from producers within the State. \nNYWGF has partnered again with the Beverage Testing Institute (BevTest) to judge wines submitted. Scores will be awarded by BevTest’s trained sensory panel comprised of beverage directors\, sommeliers\, top bartenders\, retail buyers\, and educators. \n\n\nTop award winners will be announced live during a Virtual Awards Ceremony hosted by Wanda Mann held on Wednesday\, July 17th. Please register for our Virtual Awards Ceremony below. \n\nClick Here to Register
URL:https://newyorkwines.org/event/new-york-wine-classic-awards-ceremony/
CATEGORIES:Industry Events,Special Event
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2024/06/Wine-Classic-Awards-Ceremony-Registration-Header-2.png
LOCATION:
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240725T090000
DTEND;TZID=America/New_York:20240725T100000
DTSTAMP:20260405T045633
CREATED:20240711T202703Z
LAST-MODIFIED:20240711T202703Z
UID:10001597-1721898000-1721901600@newyorkwines.org
SUMMARY:Unlocking the Potential of Tourism: A Path to Sustainable Growth & Change
DESCRIPTION:We seek to promote tourism growth\, but what are the desired outcomes? To unlock its potential as a force for positive change\, we need a unified vision and proactive leadership. Tourism Stewardship is an approach that prioritizes responsible and sustainable tourism practices to minimize negative impacts on the environment\, culture\, and local communities. It involves considering long-term social\, economic\, and environmental implications of tourism development. Join us as we examine New York State’s current and future tourism trends\, exploring how Tourism Stewardship can be a guiding philosophy for sustainable growth. \n\n\n\n\nABOUT OUR PRESENTER…\nBob Provost\nAn acknowledged new business incubator and change agent\, Bob thrives on helping people and organizations identify and achieve their goals. His 25+ years as CMO/Marketing Director with two major media properties and as a non-profit CEO were marked by innovation\, revenue development\, problem solving and process improvement. His work in marketing\, sales\, branding\, economic development and community engagement has consistently earned professional and civic recognition. \nHis expertise ranges from brand identification\, articulation and deployment to tactical engagement in forging win-win corporate/community partnerships leading to sales growth. His creativity has been credited with driving impressive revenue growth while improving client relationships. A lifelong learner and advocate for constructive change\, Bob possesses substantial expertise in digital sales & marketing\, and is accomplished at applying integrated marketing solutions in the real world. \nBob embraces a culture of “doing good while doing well\,” integrating civic engagement with long-term strategic business objectives. \n\n\n  \nInformational Webinars are FREE to all NYS Growers and Wineries. \nRegister Here
URL:https://newyorkwines.org/event/unlocking-the-potential-of-tourism-a-path-to-sustainable-growth-change/
CATEGORIES:Industry Events,Info Session
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2023/09/Informational.png
LOCATION:
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240726
DTEND;VALUE=DATE:20240729
DTSTAMP:20260405T045633
CREATED:20240723T173726Z
LAST-MODIFIED:20240723T173726Z
UID:10001598-1721952000-1722211199@newyorkwines.org
SUMMARY:Finger Lakes Wine Festival
DESCRIPTION:Did you know that New York is the nation’s third-most wine-producing state? According to the New York Wine & Grape Foundation\, there are over 35\,000 acres of vineyards in NY\, equating to a $6.65 billion economic impact. Our success is due in no small part to our participating wineries. \nLearn more and purchase tickets at www.flwinefest.com.
URL:https://newyorkwines.org/event/finger-lakes-wine-festival/
CATEGORIES:Trade & Media Events
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2024/07/images.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240727T120000
DTEND;TZID=America/New_York:20240727T180000
DTSTAMP:20260405T045633
CREATED:20240611T172410Z
LAST-MODIFIED:20240611T173154Z
UID:10001575-1722081600-1722103200@newyorkwines.org
SUMMARY:Niagara Wine Trail Wine Festival
DESCRIPTION:Niagara Wine Trail Wine Festival – July 27 & 28\, 2024\nTickets: \n$40 (pre-sale until 7/26 @ 9pm)\n$45 at the door Wine Tasting & General Admission\nDesignated drivers no charge. All ages event \nValid BOTH days:\nSaturday\, July 27 from 12:00 to 6:00 pm\nSaturday\, July 28 from 12:00 to 5:00 pm \n\n\nLocation: Academy Park\, Lewiston\, NY\nParking: There is free parking around the Village \n\n\nFestival Schedule:\n\n\n\nSaturday\, July 27\, 2024\n\n12:00–6:00pm: Wine tasting $40 pre-sale/$45 during event. Plus local food and vendors\, farmers market\, DJ music\, and bottles sales\n6:00–8:00pm: Wine glass and bottle sales from participating wineries\n7:00–9:00pm: Free BPO Concert sponsored by Anthony DiMino\, Lewiston Tops CEO (BYO seating). BPO organized by Lewiston Council on the Arts.\n\n\n\n\nSunday\, July 28\, 2024\n\n12:00–5:00pm: Wine tasting $40 pre-sale/$45 during event\nPerformances by Lewiston/ Grand Island Dance\, local food and vendors\, farmers market\, DJ music\, and bottles sales\n\n\n\n\nWine Tasting Tickets Include:\n\nShopping and pickup service to keep your hands free while tasting (purchases will not be kept overnight)\n3 tastes at each of the participating wineries once over both days of the festival. Must have tasting wristband for each day you are tasting. (ID is required\, ages 21+)\nKeepsake wine glass (while supplies last)\n\nTickets are valid for both days.\nThe ticket holder is responsible for their ticket and tasting glass.\nLost tickets and/or glasses will not be replaced. \n\nRegister Here
URL:https://newyorkwines.org/event/niagara-wine-trail-wine-festival/
CATEGORIES:Wine Trail Events
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DTSTART;TZID=America/New_York:20240731T180000
DTEND;TZID=America/New_York:20240731T200000
DTSTAMP:20260405T045633
CREATED:20240610T161742Z
LAST-MODIFIED:20240610T164834Z
UID:10001573-1722448800-1722456000@newyorkwines.org
SUMMARY:DEI Over Wine: Cohort 2
DESCRIPTION:DEI OVER WINE: COHORT 2\n\nWEDNESDAY JUNE 26 @ 6:00 PM – 8:00 PM\n\nDEI Over Wine is a three-part series taught by NYK’s Beverage Education Manager\, Maiah Johnson Dunn (she/her)\, and Rochester-area DEI Practitioner\, Syd Bell (she/her). \nMaiah and Syd serve up diversity\, equity\, and inclusion concepts in actionable conversations paired with real-world examples. Together\, we’ll dissect power and privilege and the importance of context\, explore building inclusive spaces\, and create a roadmap for active allyship. \nWe encourage businesses to send two team members as diversity of perspective is important to this work. Come prepared for honest conversation and good wine. \nWhat You’ll Learn: \nWednesday\, June 26: Session 1: Laying the groundwork.\nYou’ll learn how we got here\, how each individual’s actions can drive change\, and the difference between intent and impact. \nWednesday\, July 31: Session 2: Exploring people – yourself included.\nYou’ll learn about the different identities (and biases) we hold\, and how to consider them when making decisions for your business. \nWednesday\, August 21: Session 3: Building inclusive spaces.\nYou’ll hear from your peers\, identify what makes a space inclusive\, and leave with the tools to put your learning into practice. \nDownload the DEI Over Wine Event Flyer here to learn more. \nThe ticket price is good for one person to attend the three-part series. We encourage businesses to send two team members as diversity of perspective is important to this work. The classes will run monthly on the following dates: 6/26\, 7/31\, 8/21. Each session will meet in person at New York Kitchen and will include a generous grazing board alongside a sampling of wine\, beer\, or spirits. Feel free to bring a bottle to share while you network after each session. \nNew York Kitchen is proud to partner with the New York Wine & Grape Foundation\, which will provide one $50 discount per NYWGF winery or grower member to attend DEIOW. NYWGF Members\, please contact Jennifer Cooper for your discount code.\nRegister here!
URL:https://newyorkwines.org/event/dei-over-wine-cohort-2/2024-07-31/
CATEGORIES:Industry Events
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DTSTART;VALUE=DATE:20240801
DTEND;VALUE=DATE:20240802
DTSTAMP:20260405T045633
CREATED:20240702T185118Z
LAST-MODIFIED:20241210T220801Z
UID:10001577-1722470400-1722556799@newyorkwines.org
SUMMARY:2024 Hudson Valley Wine Tasting Passport
DESCRIPTION:Wine Tasting Passport\nOur Passport booklet entitles the holder to receive one free wine tasting flight at each of the participating wineries on the Shawangunk Wine Trail. Simply present the Passport to your server at each participating winery to receive your tasting flight. Your server will then stamp the inside of your Passport booklet on their winery name to confirm you received your tasting flight at that location. \nEmbark on a self-guided wine tasting tour at your leisure between January 1 and August 31\, 2024. You’ll taste a variety of wines produced exclusively in the Hudson River Region by the member wineries of the Shawangunk Wine Trail. Enjoy tasting new releases\, old vintages\, National and International Gold medal winners\, and other palate-pleasing best sellers. \nTake your time and enjoy all that comes along with the wine tasting experience and the sights surrounding our wineries. We even left a blank page in the back of your Passport to take tasting notes. Get ready to discover the tastes of Hudson Valley wine country! Don’t forget to bring your favorite wines home to share with family and friends! \nBuy Your Hudson Valley Tasting Passport Here
URL:https://newyorkwines.org/event/2024-hudson-valley-wine-tasting-passport/2024-08-01/
CATEGORIES:Wine Trail Events
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DTSTART;TZID=America/New_York:20240801T103000
DTEND;TZID=America/New_York:20240801T113000
DTSTAMP:20260405T045633
CREATED:20240731T202356Z
LAST-MODIFIED:20240731T202356Z
UID:10001599-1722508200-1722511800@newyorkwines.org
SUMMARY:New York State and Cornell University Experts Provide Update on The Spotted Lanternfly and Tips for Actions They Can Take to Manage the Invasive Pest
DESCRIPTION:WHAT: New York State Department of Agriculture and Markets and Department of Environmental Conservation officials and experts from Cornell University’s College of Agriculture and Life Sciences Integrated Pest Management program will join together to provide an update on the Spotted Lanternfly (SLF) in New York State and answer questions from the public and the media. \nThe live presentations will include tips for residents on how to manage the invasive pest on their property\, how to check cars and belongings for SLF before and after travel to areas where SLF is established\, and a presentation of the Department of Agriculture and Markets’ new use of drones to inspect for SLF. \nWHEN: Thursday\, August 1\, 2024\, 10:30 am and 11:00 am \nWHERE: 10:30 am: Instagram Live presentation on @nyagandmkts and @nysdec’s pages \n11:00 am: Facebook Live presentation on @nyagandmarkets and @nysdec’s pages \n*Media is invited to ask questions following the 11:00 Facebook Live presentation.* \n*Video from the Facebook Live presentation will be made available to media following the event.* \nWHO: Christopher Logue\, Director of the New York State Department of Agriculture and Markets Division of Plant Industry \nMichael Sarnowski\, Horticultural Inspector for the New York State Department of Agriculture and Markets Division of Plant Industry \nCollin O’Brien\, Horticultural Inspector for the New York State Department of Agriculture and Markets Division of Plant Industry \nRobert Cole\, Forester for the New York State Department of Environmental Conservation Division of Lands and Forests \nBrian Eshenaur\, Senior Extension Associate\, New York State Integrated Pest Management at Cornell University College of Agriculture and Life Sciences \nWHY: Spotted Lanternfly is a destructive pest that feeds on more than 70 plant species\, including plants and crops that are critical to New York’s agricultural economy\, such as grapevines\, apple trees\, and hops. \nFirst found in New York State on Staten Island in August 2020\, SLF has been observed in all NYC boroughs\, and in several locations across the State. Most recently\, SLF was detected in Romulus\, New York in the Finger Lakes region. The Departments are working closely with partners on the state and federal levels on measures to combat the population\, control its spread to other areas of New York State\, and protect New York’s agricultural crops. \nAs adult SLFs emerge this summer\, New York State has been hearing concerns from New York residents regarding SLF control. State officials and Cornell experts will share tips with residents on how to combat SLF on their properties\, as well as information on the SLF’s life cycle and what to expect for the rest of this summer and through the fall and winter seasons. The Department of Agriculture and Markets will also showcase its use of drones as one tool in the fight against SLF.
URL:https://newyorkwines.org/event/new-york-state-and-cornell-university-experts-provide-update-on-the-spotted-lanternfly-and-tips-for-actions-they-can-take-to-manage-the-invasive-pest/
CATEGORIES:Special Event
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DTSTART;TZID=America/New_York:20240807T090000
DTEND;TZID=America/New_York:20240807T100000
DTSTAMP:20260405T045633
CREATED:20240530T133309Z
LAST-MODIFIED:20240530T133309Z
UID:10001566-1723021200-1723024800@newyorkwines.org
SUMMARY:NYWGF Export Program: Canada Market Overview
DESCRIPTION:A “deep dive” into the Canadian market and our effort to export New York Wines in 2024-25. \n\n\n\n\n\n\n\n📅 Wednesday\, August 7 · 9 – 10am EDT\n\n\n\nJoin us in welcoming a.m.c.c.\, NYWGF’s market representatives based in Toronto. Founders Andrea Backstrom and Melissa Stunden will be on hand to provide a comprehensive overview of the Ontario and Quebec markets\, where much of New York wines activities will focus in 2024-2025. Melissa and Andrea have broad knowledge across all provincial markets\, along with diverse experience in route to market strategy\, educational initiatives\, event management and media relations. As with our other market overviews\, we encourage you to bring your questions! \n*All New York wineries are welcome to join us for these Market Overview Sessions\, however\, only current Export Program participants can participate in events after July 1st\, 2024. If you have not already done so\, please join the program or renew your participation today. \n\n\n\n\nPresenters \nAndrea Backstrom.Andrea comes with experience in key regional and national sales and marketing positions for two leading national distributors. She started her career in beverage alcohol in Vancouver with Mark Anthony Brands\, where she worked in sales for 3 years\, followed by a move to Toronto where she subsequently worked in regional trade and national brand marketing for 4 years. She was then recruited by Lifford Wine & Spirits where she worked as their Sales Director for 2 years. Throughout this experience she gained an in-depth understanding of route to market and commercialization in all markets across Canada. She has strong relationships with liquor boards and retailers nationally where she has built wine and spirit brands with suppliers from around the world. Andrea is currently a member of the Board of Directors for Drinks Ontario\, the provincial trade association representing agents\, producers\, importers and trade offices\, offering a credible voice on trade\, regulatory and policy issues. \nMelissa Stunden.Melissa comes with experience as a certified sommelier and years of managing regional and national restaurant accounts at a leading wine agency. She started her career in beverage alcohol working at a local winery in Niagara and went on to complete her sommelier education to work at Maple Leaf Sports and Entertainment\, one of Canada’s largest food and beverage outlets. She worked under Master Sommelier Jennifer Huether as the Assistant Sommelier for 7 years before making the move to the distributor side of the business. Melissa was recruited by Diageo as their Reserve Brand Specialist where she focused solely on developing the high end wines and spirits portfolio. From there\, she moved to Lifford Wine & Spirits where she focused on the restaurant side of the business developing key relationships across Toronto and subsequently took that experience to a national scale where she built the Lifford business into national restaurant chains. Melissa also served on the Board of Directors for the Canadian Association of Professional Sommeliers for 8 years and maintains those relationships today. \n\n\n\nRegister Here: Canada Market Overview
URL:https://newyorkwines.org/event/nywgf-export-program-canada-market-overview/
CATEGORIES:Industry Events
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