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DTSTART;TZID=America/New_York:20201008T100000
DTEND;TZID=America/New_York:20201008T113000
DTSTAMP:20260413T101831
CREATED:20200826T012523Z
LAST-MODIFIED:20201015T210018Z
UID:10000568-1602151200-1602156600@newyorkwines.org
SUMMARY:WISE Community Forum – Tasting Room COVID-19 Challenges
DESCRIPTION:Join the New York Wine & Grape Foundation and the Wine Industry Sales Education (WISE) Academy for a special Community Forum Series designed to help New York wineries optimize the guest experience as they grapple with different\, and ever-changing COVID-related challenges. Things are constantly evolving\, and we want to quickly share what we are learning and identify best practices – which promises to be a fluid process. While many associations are hosting Town Halls focusing on compliance\, WISE and NYWGF will complement their efforts by helping wineries deal with Tasting Room hospitality issues. NYWGF is pleased to be offering this as an opportunity for our community to learn\, engage\, and problem solve.  Staff and board members of Wine Trails or Regional Association partners are also invited to participate. \nRegistration for this course is for all 3 sessions in the series. Three\, 90-minute conversations in a problem-solving forum to help optimize the guest experience as wineries reopen. If you can’t make all three\, you will still have access to the resources compiled from each meeting.  \nDates: September 10th\, 24th and October 8th\nTime: 10:00AM EST to 11:30AM EST\nParticipation is Free and Open to All New York Wineries. (Approved registrants will receive a follow up email with the meeting links.) \nClick here to register online.
URL:https://newyorkwines.org/event/wise-community-forum-tasting-room-covid-19-challenges/2020-10-08/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/Mask-1200x675-1.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201007T140000
DTEND;TZID=America/New_York:20201007T150000
DTSTAMP:20260413T101831
CREATED:20200915T213959Z
LAST-MODIFIED:20201015T210029Z
UID:10000578-1602079200-1602082800@newyorkwines.org
SUMMARY:The Value of Premium Experiences in Today’s Times & Beyond
DESCRIPTION:This workshop is designed to help attendees learn key facets to consider when creating premium experiences at their wineries. \n“Experiences” has been the buzzword in tourism for the past 10 years\, and the New York State wine industry has recognized the importance of experiential tourism for creating brand loyalty and driving wine sales at its wineries. While a number of wineries had been moving toward offering more enhanced wine tasting experiences\, the COVID-19 pandemic has resulted in the tasting room experience of all NYS wineries being reshaped by required health and safety regulations. An unexpected result of compliance has been a more elevated tasting experience with seated tastings in un-crowded tasting rooms\, and curated wine flights with accompanying food. For a number of wineries\, this elevated tasting room experience has resulted in higher per customer wine sales and overall satisfaction. \nThis workshop is designed to help attendees learn key facets to consider when creating premium experiences at their wineries\, so they can further develop premium tasting room offerings\, and incorporate them into their post-COVID operations. Attendees will learn to identify the Who\, What\, When\, Where and How of effective premium experiences. Real examples will be used that demonstrate how premium experiences have created measurable returns on investment in the Finger Lakes region. Attendees will receive a tool to start creating their own premium experiences\, or to evaluate the effectiveness of existing programs. \nThis is a Basic Webinar: Free to NYWGF Winery Members\, and accessible to all other NYS wineries for $50. Not a member yet? Join Now! \n\nClick Here to Register\n \nAbout the Presenter: \nDr. Laura Winter Falk is co-owner of Experience! The Finger Lakes\, recognized as one of the top wine tour companies in the country. Founded in 2007\, Laura and her husband and co-owner\, Alan\, understood the potential of elevated wine tourism in the region when the started their first experiential wine tours on Cayuga Lake. Thirteen years later they have tours with elevated tasting programs established on all three wine lakes\, with over 35 mutually-vetted top winery and craft producers in the Finger Lakes region. Her background as a researcher\, educator\, certified sommelier\, and small business owner gives Laura a unique perspective on the Finger Lakes wine business. She uses a data-driven approach to evaluating experiences\, through years of collecting customer evaluation and purchasing data on Experience! The Finger Lakes tours. By using a combination of comparative analysis and the evaluation of customer data\, Laura has been able to work side-by-side with wineries throughout the region to create premium experiences that have drawn tens of thousands of visitors to the Finger Lakes region.
URL:https://newyorkwines.org/event/the-value-of-premium-experiences-in-todays-times-beyond/
LOCATION:Virtual Event
CATEGORIES:Basic Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/09/8847-scaled.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200930T190000
DTEND;TZID=America/New_York:20200930T200000
DTSTAMP:20260413T101831
CREATED:20200902T203539Z
LAST-MODIFIED:20201015T210413Z
UID:10000571-1601492400-1601496000@newyorkwines.org
SUMMARY:New York Wines From Corner to Corner
DESCRIPTION:Join Yannick Benjamin\, one of the stars of Esquire TV’s “Uncorked” and “the new star of New York’s gastronomic firmament\,” as he takes you on a vinous journey from the far east end of Long Island to the western pocket of the Niagara Escarpment\, visiting the Hudson Valley and Finger Lakes along the way! \nGet ready to experience the breathtaking diversity of New York wines in just one hour. Beginning with the sparkling\, crisp acidity of an elegant Blanc de Blanc from the Finger Lakes family who helped create the New York wine industry as we know it\,  to the lush and intense Bordeaux blend from the Long Island family championing fine winemaking in the Hamptons\, we promise this will be a virtual tasting that will pique your senses and your interest in the New York State of wine. \nFeatured Wines: \n\nDr. Konstantin Frank 2014 Blanc de Blancs\nWagner Vineyards 2018 Caywood East Riesling\nPaumanok Vineyards 2019 Sauvignon Blanc\nFjord 2019 Albariño\nArrowhead Spring 2017 Cabernet Franc\nWölffer Estate 2017 Fatalis Fatum\n\nTaste along with us: We encourage participants to register early and purchase wines by September 15th at BuyNewYorkWines.com for delivery\, or from your local retailer.* \n*For those in the Capital Region of New York\, wines can be found at Exit 9 Wine And Liquor. \nQuestions: Please contact Jennifer Cooper at the New York Wine & Grape Foundation \nWe look forward to having you join us for the first-ever virtual tasting hosted by the New York Wine & Grape Foundation! \n\nClick Here to Register\n\nAbout the Moderator: \nYannick is the Head Sommelier at the University Club and Proprietor of Contento Restaurant located in NYC. A proud New Yorker\, born into a family of French restaurateurs\, Yannick knew that hospitality was his calling from a young age. \nYannick worked at Le Cirque\, Oceana\, JeanGeorges\, and Atlas before becoming a sommelier at Felidia and Atelier at the Ritz-Carlton. In 2003\, a car accident left Benjamin paralyzed below the waist and he quickly adapted\, outfitting his wheelchair with a table that allows him to work the floor as a sommelier. \nYannick has been recognized among Wine Enthusiast’s Top 40 under 40 and was named Person of the Year by New Mobility Magazine in 2017. He was the resident sommelier on the hit radio show “On the Town with Michael Riedel” on AM 970 The Answer and has made multiple appearances on ABC\, NBC\, and CBS. \nIn 2015\, Yannick starred in “Uncorked\,” a documentary series about sommeliers on Esquire TV. Jancis Robinson of the Financial Times calls Benjamin “the new star of New York’s gastronomic firmament” and The Wine Spectator talks about Benjamin revealing a “kinder\, gentler side of the profession.” \nYannick created Wine on Wheels – one of New York City’s largest and most exciting wine events which has also been expanded to other cities in Chicago\, Portland\, and Washington DC. Wine on Wheels brings together hundreds of esteemed sommeliers volunteering to pour over 250 wines from around the world for charity. Yannick is also a para-athlete and competes in marathons to raise money for Wheeling Forward. \nSponsored by: American National Insurance and Cadus Cooperage\, Inc.
URL:https://newyorkwines.org/event/new-york-wines-from-corner-to-corner/
LOCATION:Virtual Event
CATEGORIES:Virtual Tasting
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2020/09/Corner-to-Corner-Logo.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200924T120000
DTEND;TZID=America/New_York:20200924T131500
DTSTAMP:20260413T101831
CREATED:20200909T174842Z
LAST-MODIFIED:20220928T173326Z
UID:10000572-1600948800-1600953300@newyorkwines.org
SUMMARY:New York State of Wine: Boldly\, authentic. featuring Richard Siddle
DESCRIPTION:Diverse and bold\, with a long history stretching back hundreds of years\, New York is reinventing itself as an epicenter of dynamic winemaking. The state is home to the first winery in the United States\, and producers are drawing on that background to produce some of the most exciting wines in the country. Wine has been made since the 17th century and since the 1950s a successful focus on quality has taken hold to the point that New York is gaining a well-deserved reputation as one of the world’s most transformative regions. There is an incredible amount of diversity in climate and growing conditions: from Long Island\, exposed to the Atlantic Ocean\, to Hudson Valley\, the historic heartland of New York wine\, to Niagara and the Champlain Valley on the border with Canada\, to Finger Lakes\, which has established itself as a region that can compete with Germany\, Austria\, and the Loire Valley. Think cool climate\, expect the unexpected. \n■ 24 Sep @ 12:00 PM EDT – Episode 1: Boldy\, Authentic with Richard Siddle \nIn this inaugural episode focused on New York wines and their place in the world\, Richard Siddle of The Buyer\, the UK’s leading online publication aimed at the premium on-trade. \nPanelists:\nAimée Lasseigne New\, Lieb Cellars\nChristopher Bates MS\, Element Winery\nRick Rainey\, Forge Cellars
URL:https://newyorkwines.org/event/new-york-state-of-wine/
LOCATION:Virtual Event
CATEGORIES:Trade & Media Events,Virtual Tasting
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2020/09/New-York-State-of-Wine-Headers-01.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200924T100000
DTEND;TZID=America/New_York:20200924T113000
DTSTAMP:20260413T101831
CREATED:20200826T012523Z
LAST-MODIFIED:20201015T210018Z
UID:10000567-1600941600-1600947000@newyorkwines.org
SUMMARY:WISE Community Forum – Tasting Room COVID-19 Challenges
DESCRIPTION:Join the New York Wine & Grape Foundation and the Wine Industry Sales Education (WISE) Academy for a special Community Forum Series designed to help New York wineries optimize the guest experience as they grapple with different\, and ever-changing COVID-related challenges. Things are constantly evolving\, and we want to quickly share what we are learning and identify best practices – which promises to be a fluid process. While many associations are hosting Town Halls focusing on compliance\, WISE and NYWGF will complement their efforts by helping wineries deal with Tasting Room hospitality issues. NYWGF is pleased to be offering this as an opportunity for our community to learn\, engage\, and problem solve.  Staff and board members of Wine Trails or Regional Association partners are also invited to participate. \nRegistration for this course is for all 3 sessions in the series. Three\, 90-minute conversations in a problem-solving forum to help optimize the guest experience as wineries reopen. If you can’t make all three\, you will still have access to the resources compiled from each meeting.  \nDates: September 10th\, 24th and October 8th\nTime: 10:00AM EST to 11:30AM EST\nParticipation is Free and Open to All New York Wineries. (Approved registrants will receive a follow up email with the meeting links.) \nClick here to register online.
URL:https://newyorkwines.org/event/wise-community-forum-tasting-room-covid-19-challenges/2020-09-24/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/Mask-1200x675-1.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200916T100000
DTEND;TZID=America/New_York:20200916T100000
DTSTAMP:20260413T101831
CREATED:20200828T222950Z
LAST-MODIFIED:20201015T210053Z
UID:10000569-1600250400-1600250400@newyorkwines.org
SUMMARY:Best Practices for Winery Websites
DESCRIPTION:Join Sandra Hess for this hands-on seminar that will include one breakout session – so be ready to join in! \nAbout this Event\nFree for NY Drinks NY Participants; Limited space available for NYWGF Tier 2 Members for $50. \nThis two-hour session will be a deep dive into the building blocks of the best winery websites. Join Sandra as she audits some existing sites to illustrate best practices in “calls to action”\, including effective mobile and opt-in tools. Learn how to turn first-time visitors into buyers with engaging stories and videos of various lengths on your events\, membership\, and ‘about us’ pages. \nParticipants can also expect to learn: \n\nHow to use website landing pages to increase conversion from digital marketing and social\nHow to develop a Holiday Case Promotion landing page using Wine Direct\nHow to develop a corresponding email campaign using Wine Direct that includes all elements to convert at a higher level\nHow to Leverage Winery Website Chat Tools\nHow to establish Reasonable Goals and Track Results\, including how to dedicate time\, staff and budget\n\nTime for Q&A will be included. Participants will leave with a wealth of knowledge and a checklist review handout. \nClick Here to Register \nNY Drinks NY participants now have access to two new virtual workshops\, as well as individual coaching sessions with a member of the DTC Consultant Network. Participants will be provided with a 1.5 hour online coaching session to address a challenge or opportunity of their choice. These new resources are designed to support NY Drinks NY participants in their marketing efforts and to empower us to achieve our collective\, strategic objectives of building a robust online\, educational\, customer service driven\, and sales focused community for New York wines and wine enthusiasts. \nNY Drinks NY participants can contact Jennifer Cooper to learn more and receive their Coaching Session Questionnaire to get the process started.
URL:https://newyorkwines.org/event/best-practices-for-winery-websites/
LOCATION:Virtual Event
CATEGORIES:Virtual Workshop
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/qtq80-BVMxwg.jpeg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200910T100000
DTEND;TZID=America/New_York:20200910T113000
DTSTAMP:20260413T101831
CREATED:20200826T012523Z
LAST-MODIFIED:20201015T210018Z
UID:10000566-1599732000-1599737400@newyorkwines.org
SUMMARY:WISE Community Forum – Tasting Room COVID-19 Challenges
DESCRIPTION:Join the New York Wine & Grape Foundation and the Wine Industry Sales Education (WISE) Academy for a special Community Forum Series designed to help New York wineries optimize the guest experience as they grapple with different\, and ever-changing COVID-related challenges. Things are constantly evolving\, and we want to quickly share what we are learning and identify best practices – which promises to be a fluid process. While many associations are hosting Town Halls focusing on compliance\, WISE and NYWGF will complement their efforts by helping wineries deal with Tasting Room hospitality issues. NYWGF is pleased to be offering this as an opportunity for our community to learn\, engage\, and problem solve.  Staff and board members of Wine Trails or Regional Association partners are also invited to participate. \nRegistration for this course is for all 3 sessions in the series. Three\, 90-minute conversations in a problem-solving forum to help optimize the guest experience as wineries reopen. If you can’t make all three\, you will still have access to the resources compiled from each meeting.  \nDates: September 10th\, 24th and October 8th\nTime: 10:00AM EST to 11:30AM EST\nParticipation is Free and Open to All New York Wineries. (Approved registrants will receive a follow up email with the meeting links.) \nClick here to register online.
URL:https://newyorkwines.org/event/wise-community-forum-tasting-room-covid-19-challenges/2020-09-10/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/Mask-1200x675-1.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200827T160000
DTEND;TZID=America/New_York:20200827T170000
DTSTAMP:20260413T101831
CREATED:20200806T202609Z
LAST-MODIFIED:20201015T210124Z
UID:10000564-1598544000-1598547600@newyorkwines.org
SUMMARY:Fireside Chat with Sam Filler & Special Guests
DESCRIPTION:We invite you to join Sam Filler\, members of our board of directors\, and special guests – perhaps with a glass of your favorite New York wine – for an informal but informational online chat each month. \nIf there is a silver lining as a result of recent events\, it is that many of us have become more comfortable with connecting on platforms like Zoom. While we are eager to see you all in person soon\, over the next few months we invite you to join us online to have the discussions we might have had in your offices\, your tasting rooms\, or even at Kindred Fare after hours. We look forward to talking about issues affecting your businesses and our community. Let’s share challenges\, innovations\, best practices\, and ‘feel good’ stories. Let’s share ways we can help each other and ways the New York Wine & Grape Foundation can continue to best serve you. \nEach month will have a general theme to start us off\, but we look forward to an open and engaging conversation with you all! \nClick Here to Register
URL:https://newyorkwines.org/event/fireside-chat-with-sam-filler-special-guests/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/1544.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200821T170000
DTEND;TZID=UTC:20200821T170000
DTSTAMP:20260413T101831
CREATED:20200819T162410Z
LAST-MODIFIED:20200819T163725Z
UID:10000565-1598029200-1598029200@newyorkwines.org
SUMMARY:Virtual Tasting: Hermann J. Wiemer & Standing Stone Vineyards
DESCRIPTION:New Release Tasting & Pre-Harvest Check-in\nJoin Fred & Oskar for a virtual tasting that will focus on a 3-pack of wines that features our 2019 Gewürztraminer\, the new release of our Field White\, and the much anticipated Standing Stone Blanc de Blanc from 2017. \nIn a recent review from Robert Parker’s Wine Advocate\, Mark Squires writes of the Blanc de Blanc\, “This is the first sparkler made from the 1974 vines at Standing Stone\, recently purchased by Hermann J. Wiemer. One of the underrated glories of both the Finger Lakes and Wiemer is sparklers. This is an impressive start to a new single-vineyard bottling. It has enough fruit\, but it is still dominated by its acidity. Powerful\, pointed and intense…” From the very beginning of our journey at Standing Stone\, we have been anxiously awaiting the release of this wine. After 20 months resting on the lees and 0 g/L dosage\, this is a zippy sparkler\, and the start of something quite special. We can’t wait to share it with you! \nClick Here to Buy the Wine!
URL:https://newyorkwines.org/event/virtual-tasting-hermann-j-wiemer-standing-stone-vineyards/
LOCATION:Hermann J. Wiemer\, 3962 Rte. 14\, Dundee\, NY\, 14837\, United States
CATEGORIES:Virtual Tasting
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GEO:42.5677744;-76.925383
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Hermann J. Wiemer 3962 Rte. 14 Dundee NY 14837 United States;X-APPLE-RADIUS=500;X-TITLE=3962 Rte. 14:geo:-76.925383,42.5677744
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200813T140000
DTEND;TZID=America/New_York:20200813T160000
DTSTAMP:20260413T101831
CREATED:20200722T000044Z
LAST-MODIFIED:20210106T214048Z
UID:10000563-1597327200-1597334400@newyorkwines.org
SUMMARY:Budget Best Practices in a Struggling Economy
DESCRIPTION:Exploring ways that wineries can identify opportunities to reduce expenses and increase cash flow. \n\n\n\n\n\n\nIn these stressful times businesses are reviewing all expenses and revenue sources to figure out how to stay afloat. Join Liz Miranda\, of Miranda Tax & Consulting for this hands on webinar. Liz will help us walk through an example of a winery and vineyard budget to identify opportunities to reduce expenses and increase cash flow. \nAbout our presenter: Liz Miranda is an experienced CPA who is driven by the evolving needs of her clients. Miranda Tax & Consulting\, LLC serves closely-held businesses and individuals in various industries with a specialization in the wine and craft beverage industry. ​Liz Miranda received her Bachelor of Science in Accounting from The College at Brockport\, State University of New York in 2008. Additionally\, she has her Bachelor of Arts in Music Management from Baldwin Wallace University. Liz spent 10 years with a large regional firm\, and then 2 years at a small\, local firm before deciding to start her own business. Liz is a member of the Association of International Certified Professional Accountants and enjoys speaking at the annual B.E.V. NY conference hosted by the Cornell Cooperative Extension. She has served on various not-for-profit boards\, most recently the Canandaigua Wine Trail\, as well as Madrigalia and Webster Theatre Guild. \nClick Here for the Presentation Slides
URL:https://newyorkwines.org/event/budget-best-practices-in-a-struggling-economy/
LOCATION:Virtual Event
CATEGORIES:Basic Webinar
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200723T160000
DTEND;TZID=UTC:20200723T170000
DTSTAMP:20260413T101831
CREATED:20200707T175756Z
LAST-MODIFIED:20200724T174134Z
UID:10000558-1595520000-1595523600@newyorkwines.org
SUMMARY:Fireside Chat with Sam Filler & Special Guests
DESCRIPTION:On July 23rd\, we invite you to join Sam Filler\, Executive Director\, and Charlie Marshall\, Board President – perhaps with a glass of your favorite New York wine – to learn more and ask your questions about the changes coming to membership.\nThursday\, June 23rd\, 2020 from 4:00 PM to 5:00 PM \nTimes have changed\, to say the least. In response to the changes we saw coming\, and those that we couldn’t possibly have anticipated\, the New York Wine & Grape Foundation has restructured our membership model to better meet your needs. \nWe’ve listened\, we’ve surveyed\, we’ve planned and kicked the tires on our ideas. After gathering your input\, we have updated our decades old dues structure and integrated new benefits and services never offered before. Now\, we’d like to share that new membership model\, benefits packages\, dues structure\, and our plans for rolling them out\, with all of you!
URL:https://newyorkwines.org/event/fireside-chat-with-sam-filler-special-guests-072320/
LOCATION:Virtual Event
CATEGORIES:Info Session
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200710T110000
DTEND;TZID=UTC:20200710T120000
DTSTAMP:20260413T101831
CREATED:20200706T195109Z
LAST-MODIFIED:20200722T183743Z
UID:10000557-1594378800-1594382400@newyorkwines.org
SUMMARY:Telling Your Winery's Brand Story with Video
DESCRIPTION:Learn about the importance of video and how to create moving and effective pieces\, even while following social distancing protocol. \nVideo is a strong storytelling tool. In a time of limited contact\, it has been our view into the outside world\, harking us back to a pre-COVID life while giving us hope for a post COVID future. The sight\, sound and motion\, even in :15 or :30 second snippets\, conjures up memories and emotions and moves people to act. As wineries are a travel and tourism related industry\, video plays a critical role in inspiring potential travelers to visit you. It makes them excited and sets the stage for time and money while spent. In this session we will touch on the importance of video to your industry and guide you on how to create moving and effective videos\, even while following social distancing protocol. \nThis session is presented by Lindsay Marlenga\, Senior Marketing Director and Matt Sourwine\, Manager of Creative Services at Advance Media NY\, a Business Associate Member of the New York Wine & Grape Foundation. 
URL:https://newyorkwines.org/event/telling-your-winerys-brand-story-with-video/
LOCATION:Virtual Event
CATEGORIES:Basic Webinar
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200709T110000
DTEND;TZID=UTC:20200709T120000
DTSTAMP:20260413T101831
CREATED:20200720T230247Z
LAST-MODIFIED:20200722T183753Z
UID:10000560-1594292400-1594296000@newyorkwines.org
SUMMARY:New York Wines Export Program 2020 Overview
DESCRIPTION:A comprehensive look at the benefits of the NYWGF program\, including information from successful exporters. \nHave you ever wondered how some New York wineries are selling their products successfully in international markets and garnering worldwide press? Much of the behind the scenes work is done by the New York Wine & Grape Foundation’s Export Program. Through a grant from the USDA’s Foreign Agriculture Service (FAS) and the Market Access Program (MAP)\, we assist New York wineries seeking to explore opportunities in markets abroad. \nThe Export Program for 2020 is about to begin and all New York State wineries are invited to participate. Export participants do not have to be current members of the New York Wine & Grape Foundation. Even as we are wrapping up initiatives from the last program year (July 1st\, 2019 – June 30th\, 2020) our team is already working in partnership with our consultants on developing a schedule of marketing activities for the upcoming Export Program year beginning on July 1st\, 2020. \nThis webinar was recorded by the New York Wines Export Team (Valerie Ross\, Sam Filler\, and Sarah Gelpi) on July 9th from 11 AM to 12 PM as a comprehensive program overview. We also welcomed Kelby James Russell of Red Newt Cellars\, a long time program participant\, to share Red Newt’s experience and give you practical insight on how to make the Export Program work best for you!
URL:https://newyorkwines.org/event/new-york-wines-export-program-2020-overview/
LOCATION:Virtual Event
CATEGORIES:Info Session
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200611T160000
DTEND;TZID=UTC:20200611T170000
DTSTAMP:20260413T101831
CREATED:20200717T192540Z
LAST-MODIFIED:20200722T183803Z
UID:10000559-1591891200-1591894800@newyorkwines.org
SUMMARY:Fireside Chat with Sam Filler and Special Guests
DESCRIPTION:We invite you to join Sam Filler\, members of our board of directors\, and special guests – perhaps with a glass of your favorite New York wine – for an informal but informational online chat each month.  \nIf there is a silver lining as a result of recent events\, it is that many of us have become more comfortable with connecting on platforms like Zoom. While we are eager to see you all in person soon\, over the next few months we invite you to join us online to have the discussions we might have had in your offices\, your tasting rooms\, or even at Kindred Fare after hours. We look forward to talking about issues affecting your businesses and our community. Let’s share challenges\, innovations\, best practices\, and ‘feel good’ stories. Let’s share ways we can help each other and ways the New York Wine & Grape Foundation can continue to best serve you. \nEach month will have a general theme to start us off\, but we look forward to an open and engaging conversation with you all! \nThursday\, June 11th\, 2020 @ 4:00 PM to 5:00 PM  \nSpecial Guests: Charlie Marshall\, NYWGF Board President and Chef & Owner of The Marshal Restaurant in NYC\, Oskar Bynke \, NYWGF Board Treasurer\, Co-Owner of Hermann J. Wiemer Vineyard\, and Hans Walter-Peterson\, Viticulture Extension Specialist\, Cornell Cooperative Extension and additional guests to be announced! \nJoin us to meet the new Foundation Board President and Treasurer\, and talk about regional reopening of winery tasting rooms across the state\, and the grape market outlook for New York’s growers.
URL:https://newyorkwines.org/event/fireside-chat-with-sam-filler-and-special-guests/
LOCATION:Virtual Event
CATEGORIES:Info Session
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200604T110000
DTEND;TZID=UTC:20200604T120000
DTSTAMP:20260413T101831
CREATED:20200720T231253Z
LAST-MODIFIED:20200722T183811Z
UID:10000561-1591268400-1591272000@newyorkwines.org
SUMMARY:Financial Strategies for Wineries & Vineyards After the Impact of COVID-19
DESCRIPTION:Join Tony Sandonato\, from Mengel Metzger Barr & Co. LLP\, as he discusses important financial strategies to consider in the wake of COVID-19. \nAbout Anthony G. Sandonato\nAs a partner in our tax department in the Rochester office\, Tony specializes in a variety of areas\, including corporate tax\, business valuations and superior client service. A native of Perinton\, Tony joined Mengel Metzger Barr in 1997 after earning his bachelor’s degree in accounting from St. John Fisher College and his Juris Doctor from Syracuse University’s College of Law. Tony is the lead partner in charge of our firm’s Agribusiness and alcoholic beverage practice group. He is the tax committee chairman of the Rochester chapter of the New York State Society of CPAs\, as well as a member of the Estate Planning Council of Rochester\, the Financial Planning Association of Greater Rochester and the former chairman of the tax section of the Monroe County Bar Association. \nProfessional Affiliations \n\nAmerican Institute of Certified Public Accountants\nNew York State Society of Certified Public Accountants\nNew York State and American Bar Association
URL:https://newyorkwines.org/event/financial-strategies-for-wineries-vineyards-after-the-impact-of-covid-19/
LOCATION:Virtual Event
CATEGORIES:Basic Webinar
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20200520T080000
DTEND;TZID=UTC:20200520T170000
DTSTAMP:20260413T101831
CREATED:20200720T234316Z
LAST-MODIFIED:20200722T183822Z
UID:10000562-1589961600-1589994000@newyorkwines.org
SUMMARY:Top 5 Wine Consumer Engagement Strategies for 2020
DESCRIPTION:Join Sandra Hess of DTC Wine Workshops\, as she discusses Tasting Room & Direct-to-Consumer tactics to help your winery excel. \nThis webinar is brought to you in partnership with our friends at the New York Wine & Grape Foundation and is sponsored by American National Insurance. \nTopics to be covered will include:  \n\nPre-Visit: Reaching new audiences with bundled wine/virtual experience offers through social ad campaigns\, top website conversion tools\, types of tickets and experiences that convert from social and email campaigns\nAt the Visit: Hospitality service training tips for front-line staff\, mapping out visitor spaces\, leveraging a Greeter on busiest days\, when to offer club lounges\, when to offer tours/tastings VS private experiences and replacing newsletter invitation with high converting invitations Hands-on Exercises Include: Leveraging tools from topic #2 above. What to do and what not to do.\nPost Visit: Top tools for encouraging revisit within 60 days\, on-boarding checklist for new members\, assigning a private client manager for VIPs\, etc\nRe-engagement/Retention Strategies: including new member on-boarding checklist\, bundling virtual tasting experiences with new Phone and eCommerce orders\, case loyalty program\nReferral Business Strategies to Keep the Funnel Full– new qualified visitors monthly\, large groups\, corporate groups\, private events\, etc.\n\nHelp Design this Webinar!…We want to know how Covid-19 is impacting your business in terms of customer engagement and sales. Your answers to the survey will help Sandra Hess build the content for the above Webinar. We thank you in advance for taking the time to share your feedback with us. \nSponsored for Garden State Wine Growers Association by:
URL:https://newyorkwines.org/event/top-5-wine-consumer-engagement-strategies-for-2020/
LOCATION:Virtual Event
CATEGORIES:Basic Webinar
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
END:VCALENDAR