New York Wines

Year-End Inventory & Impact on Your Winery’s Profitability [Basic Webinar]
2021-01-14 10:00 - 11:30 (America/New_York) | Virtual Event
Join Liz Miranda for this in-depth examination of how to calculate year-end inventory value, a direct driver of your profitability.

About this Event

Join Liz Miranda for this in-depth examination of how to calculate year-end inventory value, a direct driver of your profitability.
Key Learning Objectives Will Include:
Tracking costs by production center

Includes examples of a chart of accounts to support accuracy and quality of information
Growing costs
Bottling costs

How to calculate average cost per gallon over multiple vintages

Examples of calculating average cost per gallon over multiple vintages
Examples of how to more specifically calculate cost per gallon for specific varietals
Visual access to spreadsheet tool for calculating inventory value

How to calculate deductible amount of COGS and year-end inventory

Examples of calculating COGS to deduct/year-end inventory balance
Visual access to spreadsheet tool for calculating inventory value

How to calculate Gross Margin

Examples of calculating GM
Information on healthy GM amount for wineries
What remaining profit should cover

Discussion of IRS audit red flags – what the auditors look for

Access to Wine Industry Audit Technique guide published by the IRS
Tips for assigning Section 263A costs to inventory

This is Webinar is available for FREE to Tier 1 & 2 Members and $50 for Non-Members.

CLICK HERE TO REGISTER

New York State of Wine: Boldly, extreme. with Olivier Borneuf (French language only)
2021-01-13 12:00 - 13:15
Diverse and bold, with a long history stretching back hundreds of years, New York is reinventing itself as an epicenter of dynamic winemaking. The state is home to the first winery in the United States, and producers are drawing on that background to produce some of the most exciting wines in the country. Wine has been made since the 17th century and since the 1950s a successful focus on quality has taken hold to the point that New York is gaining a well-deserved reputation as one of the world’s most transformative regions. There is an incredible amount of diversity in climate and growing conditions: from Long Island, exposed to the Atlantic Ocean, to Hudson Valley, the historic heartland of New York wine, to Niagara and the Champlain Valley on the border with Canada, to Finger Lakes, which has established itself as a region that can compete with Germany, Austria, and the Loire Valley. Think cool climate, expect the unexpected.

New York Bubblies for New Year's Eve with Wanda Mann
2020-12-18 18:00 - 19:00
Let’s bid a hearty farewell to 2020 and welcome the New Year with some authentic New York sparkle! New Year’s Eve celebrations may look different this year, but the holiday would be incomplete without the festive sound of a popping cork. Sparkling wine has driven New York’s industry since the very beginning: after Prohibition, Charles Fournier, originally of Veuve Clicquot Ponsardin, became the winemaker and production manager of Urbana Wine Company in the Finger Lakes. Join us as we honor New York State’s sparkling wine history, celebrate the future, and toast the new year in a lively virtual tasting with brand ambassador Wanda Mann.
? Register for this FREE Seminar using the form below! ?
Featured Wines:
▸ Lakewood Vineyards 2019 Bubbly Candeo▸ Buttonwood Grove Winery 2019 Riesling Bubbly ▸ Channing Daughters Winery 2018 Tocai Friulano Pét-Nat ▸ Hermann J. Wiemer Vineyard Standing Stone Blanc de Blanc▸ Damiani Wine Cellars 2013 Brut Methode Champenoise
? Taste along with us!We encourage participants to register early and purchase wines at BuyNewYorkWines.com for delivery, direct from the winery, or from your local retailer.
About the Moderator:
Wanda Mann is the founder & editor-in-chief of Wine With Wanda, the wine lifestyle blog formerly known as The Black Dress Traveler. Wanda joined the team of the prestigious wine industry publication, The SOMM Journal, as a Contributing Editor in the summer of 2020. Always on a quest to learn more about wine, in 2015 Wanda earned the Certified Specialist of Wine (CSW) credential from the Society of Wine Educators and has traveled with her ever-growing collection of little black dresses (and many other colors) to numerous wine regions, including Italy, Spain, France, Portugal, and Argentina. In 2017, Wanda served as a judge at the Napoli Wine Challenge at the Vitigno Italia wine festival in Naples. Also, in 2017, Wanda was inducted as a Cavaliere into the il Sovrano e Nobilissimo Ordine dell’Amarone e del Recioto.
A native New Yorker and Manhattan resident, Wanda enjoys exploring the world of wine in her hometown by attending numerous tastings and classes. As a student, Wanda spent her junior year of high school in Barcelona, Spain with the School Year Abroad program. Her junior year of college was spent in Toledo, Spain studying at the Fundación Ortega y Gassett. She still dreams of living in España for at least 3 months each year. Wanda is a proud graduate of Phillips Academy (Massachusetts) and Pomona College (California) and her taste in wine has improved dramatically since her college days!

Leading Varietals of New York with Kevin Zraly
2020-12-17 11:00 - 12:00
If you know New York wine, you might immediately think of the Finger Lakes and Riesling or your mind might go South to Long Island where Merlot often takes center stage, but the story doesn’t end there. Recently, many trade and media have been focusing on other leading varietals of New York’s major growing regions. In addition to the two getting most of the spotlight, Chardonnay and Cabernet Franc are hot on their heels for some attention – and deservedly so. Join us, along with Kevin Zraly, one of the world’s foremost wine educators, for an exploration of the hallmark varietals of New York State. How are they different in expression than those you know from warmer regions? How are winemakers working with growers to coax the best out of these grapes in the vineyards? What are the winemakers in New York doing to put their cool-climate stamp on such well-known wines? Find out all this and more on December 17th.? Register for this FREE Seminar using the form below! ?
Featured Wines:
▸ Keuka Lake Vineyards 2017 Falling Man Dry Riesling▸ Arrowhead Spring Vineyards 2017 Syrah▸ Fjord Vineyards 2019 Cabernet Franc▸ Red Newt Cellars 2017 Pinot Gris▸ Suhru Wines 2019 Sauvignon Blanc▸ Macari Vineyards 2015 Bergen Road
? Taste along with us!We encourage participants to register early and purchase wines at BuyNewYorkWines.com for delivery, direct from the winery, or from your local retailer.
About the Moderator:
Internationally acclaimed wine educator, best-selling author, James Beard Lifetime Achievement Award recipient Kevin Zraly has been described as a naturally gifted speaker who is both refreshingly humble and candid. His passion for wine and food and his engaging teaching style help demystify the ever-changing world of wine. Kevin offers Wine Classes, Wine Paired Dinners, and Wine Tastings, and speaks on wine, food, and restaurants.
After graduating college and studying wine by visiting vineyards and winemakers, Kevin had a chance meeting with legendary restaurateur Joe Baum which led to his being hired as the first Cellar Master and wine director of the renowned Windows on the World Restaurant atop One World Trade Center. Windows soon became the country’s top grossing restaurant and, with Kevin at the helm of its highly recognized wine list, sold more wine than any restaurant in the world. It was there that he established his Windows on the World Wine School which lasted forty years and graduated more than 20,000 students ranging from wine novices and aficionados to top chefs and culinary professionals. Kevin worked at the Windows on the World Restaurant for 25 years, from the day it opened in 1976 until September 11, 2001.
He has been featured in such publications as The New York Times, People magazine The Wall Street Journal, GQ magazine, Newsweek and USA Today and has been featured on national TV and other syndicated television and radio shows. He co-hosted the Food Network show “Wine A to Z,” captivating his audience with his signature charisma and enthusiasm.
He is a member of the Board of Trustees of the Culinary Institute of America (since 1990) and director of the Sherry-Lehmann/Kevin Zraly Master and Advanced Wine Classes in New York City.
Kevin is the author of eight books, including the best selling Windows on the World Complete Wine Course, now in its 32nd edition with more than 4 million copies sold. He is also the author of the first book that covers wineries and vineyards in all 50 states, Kevin Zraly’s American Wine Guide, The Ultimate Wine Companion, a compilation of 40 world-renowned wine writers, and Red Wine (2017) which received international acclaim as the Gourmand 2017 Best Wine Book of the Year. His memoir, A Glass Half Full: A Cellarmaster’s Journey Through Wine and Life, will be released in 2020. Contact: kevin@kevinzraly.com

2011 James Beard Lifetime Achievement Award recipient
Wine Director of Windows on the World Restaurant from 1976 to 2001.
Teacher of Windows on the World Wine School 1976-2016, graduating over 20,000 students, and Sherry-Lehmann/Kevin Zraly Master Wine Classes and Advanced Wine Classes
Author of eight books, including the largest selling wine book in the world, “Windows on the World Complete Wine Course” and “Red Wine,” winner of the 2017 Gourmand Best Wine Book of the Year

New York State of Wine: Boldy, rooted. with Jamie Goode
2020-12-16 12:00 - 13:15

New York's Heritage & Hybrid Wines with Carlo DeVito
2020-12-15 11:00 - 12:00
Many wine enthusiasts across the world enjoy and recognize wines produced from Vitis vinifera, the European grapevine species responsible for beloved Chardonnay, Cabernet Sauvignon, Merlot and Pinot Noir. But winemakers in the Northern United States have recognize the potential of, literally, going back to our roots. The term “heritage” or “heirloom” grape apply to grapes that were bred and developed in the United States and are at least 100 years old as their own varietal of grape. Many heritage grapes that are becoming popularized in commercial production originate in the Hudson Valley of New York State. Hybrid wines, made from a cross of European Vitis vinifera vines and American Vitis labrusca or Vitis riparia grapes, have the reputation of being cold-hardy, resistant to pests, mold and rot. For wine lovers who are increasingly prioritizing minimal intervention in winemaking, and natural and biodynamic wines along with seeking out new taste adventures – these wines check every box. We invite you to join author and winemaker Carlo DeVito on this unique journey across New York to try wines you may not yet know. It could change everything you think you know about wine.
? Register for this FREE Seminar using the form below! ?
Featured Wines:
▸ Fulkerson Winery 2019 Vincent▸ Whitecliff Vineyard & Winery 2018 Vidal Blanc▸ Three Brothers Wineries & Estates 2019 Valvin Muscat Sur Lie▸ Black Willow Winery Estate Diamond ▸ Fox Run Vineyards 2019 Traminette

Tasting Resources:
Tech Sheets
Tasting Mat
New York AVA Map
New York Wines Press Kit
? Taste along with us!We encourage participants to register early and purchase wines at BuyNewYorkWines.com for delivery, direct from the winery, or from your local retailer.
Panelists:
Brad Martz, Winemaker, Whitecliff VineyardsKim Marconi & Paige Vinson, Winemakers, Three Brothers WineryDan Gobush, Winemaker, Fulkerson Winery Cynthia West-Chamberlain, Owner, Black Willow Winery Peter Bell, Winemaker, Fox Run Vineyards
About the Moderator:

Carlo DeVito is a lifelong publishing executive with more than 20 years of experience. He has written more than 20 books. He has published many books with Edible Communities magazines; with numerous brands at Hearst magazines including Good Housekeeping, Country Living, Esquire, Town & Country, Cosmopolitan, House Beautiful and others; as well as working with M. Shanken Communications wherein he published books with Wine Spectator and Cigar Aficionado. His authors include Kevin Zraly, Matt Kramer, Oz Clarke, Tom Stevenson, Clay Risen, Jim Meehan, Michael Jackson, Stephen Beaumont, Joshua M. Bernstein, and many others.
He is the editor of East Coast Wineries blog which has more than 1.3 million individual page views, and has published more than half a dozen books on wine, beers, and spirits, including East Coast Wineries, Big Whiskey, The New Single Malt Whiskey, The Wine Notebook, and many others.
He was also the co-founder of Hudson-Chatham Winery, the first winery to achieve a score of 90 points or more for a red hybrid wine. The high acclaimed Baco Noir was the highest rated red hybrid varietal wine in North America.
Carlo he has appeared on television dozens of times including multiple times as guests on CBS, ABC, NBC, and FOX morning shows in New York, as well as throughout the eastern seaboard. He has been a featured guest on WFAN (both TV and Radio), ESPN radio, WCBS and WABC radio, WAMC, and more than 60 radio stations nationwide. He has been featured in such newspapers as The Wall Street Journal, USA Today, The Christian Science Monitor, the Hartford Courant, The Tampa Bay Tribune, and other national newspapers.

Green for Grapes: Using Community Solar to Reduce Costs
2020-12-10 10:00 - 11:00
Green for grapes! Join us to learn how community solar can reduce operating costs for winemakers and grape growers, hassle free. Learn how you can utilize existing locally-based solar farms to become more sustainable and reduce electricity costs. Community solar allows you to reap the benefits of rooftop solar without having to worry about installation costs and logistics. This session will help you understand how community solar works and how you can join and start saving while also improving the health of the local environment. *This webinar is free and open to all New York wineries and growers.
About PowerMarket: PowerMarket is a recognized market leader in the community solar industry. PowerMarket was founded in 2014 in Brooklyn, New York. We perform a variety of roles in the administration of a growing portfolio of over 225 MW of solar energy assets across Maryland, Maine, New York, Massachusetts, New Jersey, Rhode Island, and Minnesota. Our solutions are configured for utilities, retail electricity providers, and solar developers. Over the past 5 years we have helped out customers save more than $600,000 dollars and have helped secure more than 35 million kWh – that’s like half a million new trees planted or 2.8 million gallons of gasoline not used. PowerMarket is a Business Associate Member of the New York Wine & Grape Foundation.
CLICK HERE TO REGISTER

DTC Metrics Intensive: Virtual Tasting, Event & Phone Sale Metrics for Wineries
2020-12-08 09:00 - 12:00
Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery.
This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action. Take all three sessions or just the session you want to focus more on.
About this Event
This specific 3-hour session (205C) focuses on Virtual Tastings, Events and Phone Sales metrics and their interdependence on the three other channels of DTC (Tasting Room, Wine Club and Digital). Purchase separately if you want to focus only on these metrics.
Overall focus:

Customer and relationship management
Data insights
Dashboards and reporting
Understanding the big picture
Case studies

This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action
? Click Here to Register

Year-end Planning and Current Hot Topics
2020-12-03 11:00 - 12:00
Learn tax planning strategies, tips for 2021 in light of Covid, the status of PPP loan forgiveness and more.

About this Event

We are happy to be welcoming Anthony Sandonato from Mengel Metzger Barr & Co. LLP back for our annual tax & finance year end webinar.
During this session Tony will help clarify any continued confusion that still exists in relation to Paycheck Protection Program (PPP) loans, and loan forgiveness issues. We will also explore year-end tax planning and inventory strategies, and learn some tips for 2021 planning in light of COVID-19’s continued financial impact.
*This webinar is free to all NYWGF Members and $50 for Non-Members.
? CLICK HERE TO REGISTER

About Our Presenter: Anthony G. Sandonato, CPA/ABV, CVA, Esq., Partner at Mengel Metzger Barr & Co. LLP

Mr. Sandonato serves as a partner in the Rochester, New York office of Mengel, Metzger, Barr and Co., LLP (MMB). Beginning as a staff member with MMB shortly after graduating from Syracuse University more than twenty years ago, Mr. Sandonato has developed his skills to become a leader and valued member of the senior management team. He focuses his efforts on working with closely held businesses in a variety of industries. He is the lead partner in charge of MMB’s agribusiness and alcoholic beverage industry practice group and works with numerous New York State wineries, helping them with accounting, taxation and business consultation needs that are unique to the industry.

DTC Metrics Intensive: Wine Club and Digital Metrics for Wineries
2020-12-03 09:00 - 12:00
Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery.
This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action. Take all three sessions or just the session you want to focus more on.
About this Event
This specific 3-hour session focuses on Wine Club and Digital (website, e-mail campaigns & social media) metrics. This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action
? Click Here to Register
Upcoming Events in the Series
Virtual Tastings, Events and Phone Sales Metrics – December 8th / 9:00AM to 12:00PM
This specific 3-hour session (205C) focuses on Virtual Tastings, Events and Phone Sales metrics and their interdependence on the three other channels of DTC (Tasting Room, Wine Club and Digital). Purchase separately if you want to focus only on these metrics.

DTC Metrics Intensive: CRM & Tasting Room Metrics for Wineries
2020-12-01 09:00 - 12:00
Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery.
This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action. Take all three sessions or just the session you want to focus more on.
About this Event
This specific 3-hour session focuses on Customer Relationship Management (CRM) & Tasting Room metrics. This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action
? Click Here to Register
Upcoming Events in the Series
Wine Club and Digital Metrics – December 3rd / 9:00AM to 12:00PM
This specific 3-hour session (205B) focuses on Wine Club and Digital (website, e-mail campaigns & social media) metrics.
Virtual Tastings, Events and Phone Sales Metrics – December 8th / 9:00AM to 12:00PM
This specific 3-hour session (205C) focuses on Virtual Tastings, Events and Phone Sales metrics and their interdependence on the three other channels of DTC (Tasting Room, Wine Club and Digital). Purchase separately if you want to focus only on these metrics.
? Click Here to Register for the Full Series

Funding Opportunities through the New York Forward Loan Fund
2020-11-24 11:00 - 12:00
Learn how to access low interest loans specifically designed to help businesses reopen for business after the Covid-19 shutdown.

About this Event

This webinar will present information on acquiring capital for small businesses trying to recover from the COVID-19 and information for small agribusinesses looking for capital to expand.
The New York Forward loan fund can offer small businesses working capital loans of up to $100,000 to help fund their recovery and the JDA Agriculture Loan Fund supports Small NYS Agribusiness firms, including value added processors, food distribution companies, wineries, breweries and distillers; gain access to the capital they need to grow, expand and thrive in New York State.
*This webinar is free and open to all!
? CLICK HERE TO REGISTER

About Our Presenter: Matthew Kennedy

Matthew Kennedy is an Economic Development Program Specialist with the Empire State Development Division of Small Business and Technology Development. He is an alumnus of Potsdam College and Clarkson University with a degree in Economics, and a lifelong resident of Halfmoon, NY. His primary focus at ESD is promoting the growth of small businesses through access to capital with the New York Forward Loan Fund, JDA Agriculture Fund and Bridge to Success MWBE lending programs. Prior to joining ESD, he was a successful small business owner and real estate developer in Saratoga County. He has also worked as a loan officer at several banking institutions, spent over ten years as an Internet Sales and Marketing Manager, operated a successful retail computer store for a decade

New York Wines for the Thanksgiving Table with Dan Belmont
2020-11-20 18:00 - 19:00
After the year we’ve all had, the upcoming holidays will be an even more special time to give thanks. There is no better pairing for your Thanksgiving feast, from appetizers to dessert, than New York wines. Perhaps a sparkler to kick things off, and a crisp dry Riesling or a playful Cabernet Franc to compliment rich foods – each part of your day can be accentuated with wine. Celebrate our local bounty, learn about our winemaking community, and see just how these wines can make your cherished holiday traditions even more memorable.
? Register for this FREE Seminar using the form below! ?
Featured Wines:
▸ Swedish Hill Blanc de Blanc NV ▸ Chateau LaFayette Reneau Seyval-Chardonnay NV▸ Hosmer Winery 2017 Single Wheel Riesling▸ Nostrano 2019 Estate Pinot Noir▸ Keuka Spring Vineyards 2019 Cabernet Franc▸ Lenz Winery 2014 Estate Selection Cabernet Sauvignon
? Taste along with us!We encourage participants to register early and purchase wines at BuyNewYorkWines.com for delivery, direct from the winery, or from your local retailer.
About the Moderator:
Dan has spent hundreds of classroom hours thrilling guests with wine & cheese education on both sides of the Atlantic. From the restaurant floor to festivals, television & radio – Dan shares his passion and curiosity for the world of wine and aims to inspire his guests to start their own life-long journey of wine appreciation. He fell in love with wine visiting the Finger Lakes wine region in New York State and has since worked as a brand ambassador and hospitality consultant for several notable Finger Lakes producers and the statewide industry, as well as a judge at the New York State Wine Classic in 2019.
Dan is a certified American Wine Expert and holds the Level 3 certification in Wines & Spirits from the WSET. He led the education departments of NYC’s famed Murray’s Cheese, the largest artisan cheese retailer in the US, and Bedales of Borough, a trio of London wine bars inspired by market-driven fare. Dan currently lives in London with his wife, where he is the Wine Ambassador for Liebherr UK, and proudly supports a variety of international trade associations and producers as a presenter, educator & judge. His decade-plus of experience is the engine behind his latest work – goodwinexgoodpeople.com – now shipping personalised mixed cases UK-wide!
You can find him on Instagram @dbcheesynyc & @goodwinexgoodpeople

An Update on New York's Paid Sick Leave Regulations
2020-11-20 10:00 - 11:00
Learn how to use HR best practices to comply with the new regulation and get your questions answered live!

About this Event

Beginning in 2021, almost all employers in New York State will be required to provide up to forty hours of paid sick leave to every employee. Now is the perfect time for employers to review and adjust their time-off policies, accrual schedules, and employee communications to better comply with the law.
Join Jason Banuski of HR One, NYWGF Business Associate Member, on this webinar as he provides human resources support to wineries and growers. Jason will be helping you think through how to comply with the new regulation with HR best practices while answering your questions.
As a bonus, participants will also receive access to HR One’s library of required regulatory posters, HR administration forms, and a free review of their employee handbook.
*Basic Webinars are free to Tier 1 and Tier 2 Members; $50 for Non-Members.
? Click Here to Register

About Our Presenter: Jason Banuski, PHR, HR One President & Sr. Human Resource Consultant

Mr. Banuski has extensive experience as a consultant for employers of all sizes and industries. His responsibilities at HR One include analysis of human resource best practices; wage and salary administration; development of employee handbooks, performance appraisal systems, job descriptions; one-on-one mentorship and team training.
Mr. Banuski has been nationally certified as a Professional in Human Resources by the Society of Human Resource Management. As a Human Resources Consultant, he has extensive experience in the areas of human resource planning, employee relations, performance management, employment regulation compliance, benefit plan design, recruitment and training.
Mr. Banuski’s achievements include the 2005 CNY Sales & Marketing Executives Distinguished Sales & Marketing Award; in 2012 Mr. Banuski was honored as a 40 Under Forty recipient for his professional success and community involvement; in the same year he was voted valedictorian of the US Small Business Administration e200 graduating class.
Mr. Banuski has been a highly sought after speaker and trainer. He has presented at numerous SHRM, Chambers of Commerce, trade association, private employer, and national events.

New York State of Wine: Boldly, individual. with Essi Avellan MW
2020-11-19 12:00 - 13:15

New York Winter Whites with Cha McCoy
2020-11-19 11:00 - 12:30
There is no mistaking that New York produces some refreshing, high-acid, white wines like Riesling. However, for this seminar, Cha McCoy shines a spotlight on the diversity and warmth of other white wines being produced across the state, just in time for colder weather. As the season has officially changed, so have our palates. For Cha, this means craving hearty gastronomic experiences with wines to match. Before consumers give up on white wine for the season, join Cha and winemakers from across New York for a deep dive into the Winter White wine that we should be serving and selling now.
Featured Wines:
▸ Suhru Wines Brut NV
▸ Palmer Vineyards 2019 Pinot Blanc
▸ Paumanok Vineyards 2019 Chenin Blanc
▸ Anthony Road Wine Company 2019 Skin Ferment Pinot Gris
▸ Sheldrake Point Winery 2017 Chardonnay
This event is for Trade & Media only.

Sparkling Wines of New York with Lenn Thompson
2020-11-17 11:00 - 12:30
Diversity is the greatest strength of New York wine country. There is so much more to it than Riesling, Cabernet Franc, and Chardonnay. Sparkling wine – made in myriad styles of styles using myriad grapes is the unappreciated star of the state’s wine industry. And it’s made in every corner of the state’s cool-climate wine regions. Join writer Lenn Thompson for this tasting of five wildly different sparkling wines from the Finger Lakes, Hudson River Region, and Long Island.
Featured Wines:
▸ Milea Estate Vineyard 2017 “Proceedo” Sparkling Rosé
▸ Pleasant Valley Wine Company NV Gold Seal Blanc de Blanc
▸ Glenora Wine Cellars 2013 Brut
▸ Lenz Winery 2014 Cuvee
▸ Channing Daughters Winery 2019 Gewürztraminer Pét Nat
This event is open to Trade & Media only.

Developing and Managing Winery Loyalty Programs
2020-11-11 10:00
Join Sandra Hess for this hands-on seminar that will include one breakout session – so be ready to join in!

About this Event

Free for NY Drinks NY Participants; Limited space available for NYWGF Tier 2 Members for $50.
This session will begin by defining what “Loyalty Management” means to your unique wine brand by asking:

How does your winery reward customers for their loyalty?
What are your members asking for more of when it comes to recognizing loyalty?

When it comes to the question of why Loyalty Management is so important, Sandra will share case studies and member retention statistics for a variety of wine brands. Examples from complimentary industries will also be shared, as well as cost conscious tools and ideas that smaller producers can implement affordably. Sandra will present a deep dive on things that winery teams at small wineries can begin doing to better retain and build long-term relationships such as:

Methods for better engaging based on interests and preferences
Getting outside of the box to deliver the unexpected
Use of customer contact records and CRM notes to stay better connected
Outbound member management services
Building communities within membership programs.

Sandra will provide insight on why staff training is critical and also touch on conversion metrics and measures of success based on winery size and business model and more.
Time will be built in for Q&A and a whiteboard session on how to measure success.
Click Here to Register

NY Drinks NY participants now have access to two new virtual workshops, as well as individual coaching sessions with a member of the DTC Consultant Network. Participants will be provided with a 1.5 hour online coaching session to address a challenge or opportunity of their choice. These new resources are designed to support NY Drinks NY participants in their marketing efforts and to empower us to achieve our collective, strategic objectives of building a robust online, educational, customer service driven, and sales focused community for New York wines and wine enthusiasts.

NY Drinks NY participants can contact Jennifer Cooper to learn more and receive their Coaching Session Questionnaire to get the process started.

Digital Mastery for Wineries: Websites in 2020
2020-11-03 13:00 - 16:00
Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery.

About this Event

Websites in the year 2020 – November 3rd / 1:00 PM to 4:00 PM
Now that your website has to do some heavy lifting – when’s the last time you looked at your Google Analytics? This class will review metrics you should be reviewing and current best practices on website design. We will also cover SEO basics and get into Google Ads, or SEO. You will leave this 3-hour workshop with some tools to evaluate the efficiency of your website and clear ideas and plans on how to drive traffic to it. Appropriate to any level marketing or ecommerce manager.
? Click Here to Register

New York Wines: Best Buys with Dan Belmont
2020-10-30 18:00 - 19:30
It is always a great time to get more for your money, and these New York wineries deliver the goods. New York wineries produce a myriad of world-class, quality wines that are impressive on their own, but even more remarkable when paired with food. For those looking to score a great bottle of wine at a great price, just in time to ‘taste test’ before the holidays, these New York Wine ‘Best Buys’ are for you. The wines featured on this seminar are all priced under $30 (many under $20) per bottle, highlighting some of the best value wines that New York State has to offer.
Featured Wines:
▸ Brotherhood Winery, B Sparkling Rose▸ Chronicle Wines, 2016 As If “Courage” Rosé▸ Fox Run Vineyards, 2018 Lemberger▸ Lamoreaux Landing, 2018 Dry Riesling▸ Lieb Cellars, 2019 Bridge Lane Red Blend▸ Swedish Hill Winery, 2019 Blue Waters Gewurztraminer
? Taste along with us!We encourage participants to register early and purchase wines at BuyNewYorkWines.com for delivery, direct from the winery, or from your local retailer.
About the Moderator:
Dan has spent hundreds of classroom hours thrilling guests with wine & cheese education on both sides of the Atlantic. From the restaurant floor to festivals, television & radio – Dan shares his passion and curiosity for the world of wine and aims to inspire his guests to start their own life-long journey of wine appreciation. He fell in love with wine visiting the Finger Lakes wine region in New York State and has since worked as a brand ambassador and hospitality consultant for several notable Finger Lakes producers and the statewide industry, as well as a judge at the New York State Wine Classic in 2019.
Dan is a certified American Wine Expert and holds the Level 3 certification in Wines & Spirits from the WSET. He led the education departments of NYC’s famed Murray’s Cheese, the largest artisan cheese retailer in the US, and Bedales of Borough, a trio of London wine bars inspired by market-driven fare. Dan currently lives in London with his wife, where he is the Wine Ambassador for Liebherr UK, and proudly supports a variety of international trade associations and producers as a presenter, educator & judge. His decade-plus of experience is the engine behind his latest work – goodwinexgoodpeople.com – now shipping personalised mixed cases UK-wide!
You can find him on Instagram @dbcheesynyc & @goodwinexgoodpeople

Fireside Chat with Sam Filler & Special Guests
2020-10-29 16:00 - 17:00
Join us for a sneak peek at our new marketing plan and an update on how the new membership model and virtual seminars are progressing.

About this Event

Join us in October for a sneak peek at our new marketing plan and an update on how the new membership benefits and virtual seminars are progressing. You can also learn more and ask questions about the New York Wine Classic “Call for Entries.” We invite you to join in – perhaps with a glass of your favorite New York wine – for this informal but informational online chat.
While we are eager to see you all in person soon, for now we invite you to join us online to have the discussions we might have had in your offices or your tasting rooms. We look forward to talking about issues affecting your businesses and our community. Let’s share challenges, innovations, best practices, and ‘feel good’ stories. Let’s share ways we can help each other and ways the New York Wine & Grape Foundation can continue to best serve you.
We invite you to join in – perhaps with a glass of your favorite New York wine – and ask questions during this informal but informational online chat.
? Click Here to Register

Digital Mastery for Wineries: Social Media
2020-10-29 13:00 - 16:00
Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery.

About this Event

Social Media – October 29th / 1:00PM to 4:00 PM
Social media is today’s awareness platform – but it’s confusing where to go and how much to pay. The first part of the class will walk through content strategy and how to meet the sometimes overwhelming demand for new things to continually post. The second part of the workshop will walk through advertising on social media channels with some suggested formats and costs. This 3-hour workshop will leave you with ideas you can immediately consider and implement for your social media strategy. Appropriate for marketing managers who are beginners or intermediate at both posting and advertising. Also good for managers confident in this area to pick up some new ideas and tips.
? Click Here to Register
Upcoming Events in the Series
Websites in the year 2020 – November 3rd / 1:00 PM to 4:00 PM
Now that your website has to do some heavy lifting – when’s the last time you looked at your Google Analytics? This class will review metrics you should be reviewing and current best practices on website design. We will also cover SEO basics and get into Google Ads, or SEO. You will leave this 3-hour workshop with some tools to evaluate the efficiency of your website and clear ideas and plans on how to drive traffic to it. Appropriate to any level marketing or ecommerce manager.

Digital Mastery for Wineries: Email Marketing
2020-10-27 13:00 - 16:00
Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery.

About this Event

Email Marketing – October 27th / 1:00 PM to 4:00 PM
Learn the elements of a strong email campaign including database, essential metrics, targeting and design tricks; this workshop also includes how to work with new considerations such as dark mode. This 3-hour workshop will leave you with a list of ideas you can implement right away with industry benchmarks to help you evaluate your campaigns. Appropriate for marketing managers to coordinators that are already creating emails with a goal to take you campaigns to the next level.
? Click Here to Register
Upcoming Events in the Series
Social Media – October 29th / 1:00PM to 4:00 PM
Social media is today’s awareness platform – but it’s confusing where to go and how much to pay. The first part of the class will walk through content strategy and how to meet the sometimes overwhelming demand for new things to continually post. The second part of the workshop will walk through advertising on social media channels with some suggested formats and costs. This 3-hour workshop will leave you with ideas you can immediately consider and implement for your social media strategy. Appropriate for marketing managers who are beginners or intermediate at both posting and advertising. Also good for managers confident in this area to pick up some new ideas and tips.
Websites in the year 2020 – November 3rd / 1:00 PM to 4:00 PM
Now that your website has to do some heavy lifting – when’s the last time you looked at your Google Analytics? This class will review metrics you should be reviewing and current best practices on website design. We will also cover SEO basics and get into Google Ads, or SEO. You will leave this 3-hour workshop with some tools to evaluate the efficiency of your website and clear ideas and plans on how to drive traffic to it. Appropriate to any level marketing or ecommerce manager.
? Click Here to Register for the Full Series

New York State of Wine: Boldly, redefined. with Felicity Carter
2020-10-21 12:00 - 13:15
Diverse and bold, with a long history stretching back hundreds of years, New York is reinventing itself as an epicenter of dynamic winemaking. The state is home to the first winery in the United States, and producers are drawing on that background to produce some of the most exciting wines in the country. Wine has been made since the 17th century and since the 1950s a successful focus on quality has taken hold to the point that New York is gaining a well-deserved reputation as one of the world’s most transformative regions. There is an incredible amount of diversity in climate and growing conditions: from Long Island, exposed to the Atlantic Ocean, to Hudson Valley, the historic heartland of New York wine, to Niagara and the Champlain Valley on the border with Canada, to Finger Lakes, which has established itself as a region that can compete with Germany, Austria, and the Loire Valley. Think cool climate, expect the unexpected.
In the second episode of the webinar series, focused on the rich history of grape growing and winemaking in New York State, Felicity Carter of Meininger’s Wine Business International will host a panel of New York winery representatives to explore important milestones in the wine regions past: from its pre-prohibition beginnings, to the renaissance of quality winemaking in the 1960s, to the new trends emerging today. Joining Felicity are benchmark producers from the historic region of the Finger Lakes: Cameron Hosmer and Julia Hoyle of Hosmer Winery, Meaghan Frank of Dr. Konstantin Frank Winery, Scott Osborn of Fox Run Winery.
Featured wines:

2019 Dry Riesling, Finger Lakes
2018 Hosmer Chardonnay, Cayuga Lake (Finger Lakes)
2018 Fox Run Lemberger, Finger Lakes

WISE Community Forum – Tasting Room COVID-19 Challenges
2020-10-08 10:00 - 11:30, 2020-09-24 10:00 - 11:30
Join the New York Wine & Grape Foundation and the Wine Industry Sales Education (WISE) Academy for a special Community Forum Series designed to help New York wineries optimize the guest experience as they grapple with different, and ever-changing COVID-related challenges. Things are constantly evolving, and we want to quickly share what we are learning and identify best practices – which promises to be a fluid process. While many associations are hosting Town Halls focusing on compliance, WISE and NYWGF will complement their efforts by helping wineries deal with Tasting Room hospitality issues. NYWGF is pleased to be offering this as an opportunity for our community to learn, engage, and problem solve. Staff and board members of Wine Trails or Regional Association partners are also invited to participate.
Registration for this course is for all 3 sessions in the series. Three, 90-minute conversations in a problem-solving forum to help optimize the guest experience as wineries reopen. If you can’t make all three, you will still have access to the resources compiled from each meeting.
Dates: September 10th, 24th and October 8th
Time: 10:00AM EST to 11:30AM EST
Participation is Free and Open to All New York Wineries. (Approved registrants will receive a follow up email with the meeting links.)
Click here to register online.

The Value of Premium Experiences in Today’s Times & Beyond
2020-10-07 14:00 - 15:00
This workshop is designed to help attendees learn key facets to consider when creating premium experiences at their wineries.
“Experiences” has been the buzzword in tourism for the past 10 years, and the New York State wine industry has recognized the importance of experiential tourism for creating brand loyalty and driving wine sales at its wineries. While a number of wineries had been moving toward offering more enhanced wine tasting experiences, the COVID-19 pandemic has resulted in the tasting room experience of all NYS wineries being reshaped by required health and safety regulations. An unexpected result of compliance has been a more elevated tasting experience with seated tastings in un-crowded tasting rooms, and curated wine flights with accompanying food. For a number of wineries, this elevated tasting room experience has resulted in higher per customer wine sales and overall satisfaction.
This workshop is designed to help attendees learn key facets to consider when creating premium experiences at their wineries, so they can further develop premium tasting room offerings, and incorporate them into their post-COVID operations. Attendees will learn to identify the Who, What, When, Where and How of effective premium experiences. Real examples will be used that demonstrate how premium experiences have created measurable returns on investment in the Finger Lakes region. Attendees will receive a tool to start creating their own premium experiences, or to evaluate the effectiveness of existing programs.
This is a Basic Webinar: Free to NYWGF Winery Members, and accessible to all other NYS wineries for $50. Not a member yet? Join Now!

Click Here to Register

About the Presenter:
Dr. Laura Winter Falk is co-owner of Experience! The Finger Lakes, recognized as one of the top wine tour companies in the country. Founded in 2007, Laura and her husband and co-owner, Alan, understood the potential of elevated wine tourism in the region when the started their first experiential wine tours on Cayuga Lake. Thirteen years later they have tours with elevated tasting programs established on all three wine lakes, with over 35 mutually-vetted top winery and craft producers in the Finger Lakes region. Her background as a researcher, educator, certified sommelier, and small business owner gives Laura a unique perspective on the Finger Lakes wine business. She uses a data-driven approach to evaluating experiences, through years of collecting customer evaluation and purchasing data on Experience! The Finger Lakes tours. By using a combination of comparative analysis and the evaluation of customer data, Laura has been able to work side-by-side with wineries throughout the region to create premium experiences that have drawn tens of thousands of visitors to the Finger Lakes region.

New York Wines From Corner to Corner
2020-09-30 19:00 - 20:00
Join Yannick Benjamin, one of the stars of Esquire TV’s “Uncorked” and “the new star of New York’s gastronomic firmament,” as he takes you on a vinous journey from the far east end of Long Island to the western pocket of the Niagara Escarpment, visiting the Hudson Valley and Finger Lakes along the way!
Get ready to experience the breathtaking diversity of New York wines in just one hour. Beginning with the sparkling, crisp acidity of an elegant Blanc de Blanc from the Finger Lakes family who helped create the New York wine industry as we know it, to the lush and intense Bordeaux blend from the Long Island family championing fine winemaking in the Hamptons, we promise this will be a virtual tasting that will pique your senses and your interest in the New York State of wine.
Featured Wines:

Dr. Konstantin Frank 2014 Blanc de Blancs
Wagner Vineyards 2018 Caywood East Riesling
Paumanok Vineyards 2019 Sauvignon Blanc
Fjord 2019 Albariño
Arrowhead Spring 2017 Cabernet Franc
Wölffer Estate 2017 Fatalis Fatum

Taste along with us: We encourage participants to register early and purchase wines by September 15th at BuyNewYorkWines.com for delivery, or from your local retailer.*
*For those in the Capital Region of New York, wines can be found at Exit 9 Wine And Liquor.
Questions: Please contact Jennifer Cooper at the New York Wine & Grape Foundation
We look forward to having you join us for the first-ever virtual tasting hosted by the New York Wine & Grape Foundation!

Click Here to Register

About the Moderator:
Yannick is the Head Sommelier at the University Club and Proprietor of Contento Restaurant located in NYC. A proud New Yorker, born into a family of French restaurateurs, Yannick knew that hospitality was his calling from a young age.
Yannick worked at Le Cirque, Oceana, JeanGeorges, and Atlas before becoming a sommelier at Felidia and Atelier at the Ritz-Carlton. In 2003, a car accident left Benjamin paralyzed below the waist and he quickly adapted, outfitting his wheelchair with a table that allows him to work the floor as a sommelier.
Yannick has been recognized among Wine Enthusiast’s Top 40 under 40 and was named Person of the Year by New Mobility Magazine in 2017. He was the resident sommelier on the hit radio show “On the Town with Michael Riedel” on AM 970 The Answer and has made multiple appearances on ABC, NBC, and CBS.
In 2015, Yannick starred in “Uncorked,” a documentary series about sommeliers on Esquire TV. Jancis Robinson of the Financial Times calls Benjamin “the new star of New York’s gastronomic firmament” and The Wine Spectator talks about Benjamin revealing a “kinder, gentler side of the profession.”
Yannick created Wine on Wheels – one of New York City’s largest and most exciting wine events which has also been expanded to other cities in Chicago, Portland, and Washington DC. Wine on Wheels brings together hundreds of esteemed sommeliers volunteering to pour over 250 wines from around the world for charity. Yannick is also a para-athlete and competes in marathons to raise money for Wheeling Forward.
Sponsored by: American National Insurance and Cadus Cooperage, Inc.

New York State of Wine: Boldly, authentic. featuring Richard Siddle
2020-09-24 12:00 - 13:15
Diverse and bold, with a long history stretching back hundreds of years, New York is reinventing itself as an epicenter of dynamic winemaking. The state is home to the first winery in the United States, and producers are drawing on that background to produce some of the most exciting wines in the country. Wine has been made since the 17th century and since the 1950s a successful focus on quality has taken hold to the point that New York is gaining a well-deserved reputation as one of the world’s most transformative regions. There is an incredible amount of diversity in climate and growing conditions: from Long Island, exposed to the Atlantic Ocean, to Hudson Valley, the historic heartland of New York wine, to Niagara and the Champlain Valley on the border with Canada, to Finger Lakes, which has established itself as a region that can compete with Germany, Austria, and the Loire Valley. Think cool climate, expect the unexpected.
■ 24 Sep @ 12:00 PM EDT – Episode 1: Boldy, Authentic with Richard Siddle
In this inaugural episode focused on New York wines and their place in the world, Richard Siddle of The Buyer, the UK’s leading online publication aimed at the premium on-trade.
Panelists:
Aimée Lasseigne New, Lieb Cellars
Christopher Bates MS, Element Winery
Rick Rainey, Forge Cellars

Best Practices for Winery Websites
2020-09-16 10:00
Join Sandra Hess for this hands-on seminar that will include one breakout session – so be ready to join in!
About this Event
Free for NY Drinks NY Participants; Limited space available for NYWGF Tier 2 Members for $50.
This two-hour session will be a deep dive into the building blocks of the best winery websites. Join Sandra as she audits some existing sites to illustrate best practices in “calls to action”, including effective mobile and opt-in tools. Learn how to turn first-time visitors into buyers with engaging stories and videos of various lengths on your events, membership, and ‘about us’ pages.
Participants can also expect to learn:

How to use website landing pages to increase conversion from digital marketing and social
How to develop a Holiday Case Promotion landing page using Wine Direct
How to develop a corresponding email campaign using Wine Direct that includes all elements to convert at a higher level
How to Leverage Winery Website Chat Tools
How to establish Reasonable Goals and Track Results, including how to dedicate time, staff and budget

Time for Q&A will be included. Participants will leave with a wealth of knowledge and a checklist review handout.
Click Here to Register
NY Drinks NY participants now have access to two new virtual workshops, as well as individual coaching sessions with a member of the DTC Consultant Network. Participants will be provided with a 1.5 hour online coaching session to address a challenge or opportunity of their choice. These new resources are designed to support NY Drinks NY participants in their marketing efforts and to empower us to achieve our collective, strategic objectives of building a robust online, educational, customer service driven, and sales focused community for New York wines and wine enthusiasts.
NY Drinks NY participants can contact Jennifer Cooper to learn more and receive their Coaching Session Questionnaire to get the process started.
