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X-WR-CALDESC:Events for New York Wines
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DTSTART:20190101T000000
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DTSTART;TZID=UTC:20200604T110000
DTEND;TZID=UTC:20200604T120000
DTSTAMP:20260426T144026
CREATED:20200720T231253Z
LAST-MODIFIED:20200722T183811Z
UID:10000561-1591268400-1591272000@newyorkwines.org
SUMMARY:Financial Strategies for Wineries & Vineyards After the Impact of COVID-19
DESCRIPTION:Join Tony Sandonato\, from Mengel Metzger Barr & Co. LLP\, as he discusses important financial strategies to consider in the wake of COVID-19. \nAbout Anthony G. Sandonato\nAs a partner in our tax department in the Rochester office\, Tony specializes in a variety of areas\, including corporate tax\, business valuations and superior client service. A native of Perinton\, Tony joined Mengel Metzger Barr in 1997 after earning his bachelor’s degree in accounting from St. John Fisher College and his Juris Doctor from Syracuse University’s College of Law. Tony is the lead partner in charge of our firm’s Agribusiness and alcoholic beverage practice group. He is the tax committee chairman of the Rochester chapter of the New York State Society of CPAs\, as well as a member of the Estate Planning Council of Rochester\, the Financial Planning Association of Greater Rochester and the former chairman of the tax section of the Monroe County Bar Association. \nProfessional Affiliations \n\nAmerican Institute of Certified Public Accountants\nNew York State Society of Certified Public Accountants\nNew York State and American Bar Association
URL:https://newyorkwines.org/event/financial-strategies-for-wineries-vineyards-after-the-impact-of-covid-19/
LOCATION:Virtual Event
CATEGORIES:Basic Webinar
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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BEGIN:VEVENT
DTSTART;TZID=UTC:20200520T080000
DTEND;TZID=UTC:20200520T170000
DTSTAMP:20260426T144026
CREATED:20200720T234316Z
LAST-MODIFIED:20200722T183822Z
UID:10000562-1589961600-1589994000@newyorkwines.org
SUMMARY:Top 5 Wine Consumer Engagement Strategies for 2020
DESCRIPTION:Join Sandra Hess of DTC Wine Workshops\, as she discusses Tasting Room & Direct-to-Consumer tactics to help your winery excel. \nThis webinar is brought to you in partnership with our friends at the New York Wine & Grape Foundation and is sponsored by American National Insurance. \nTopics to be covered will include:  \n\nPre-Visit: Reaching new audiences with bundled wine/virtual experience offers through social ad campaigns\, top website conversion tools\, types of tickets and experiences that convert from social and email campaigns\nAt the Visit: Hospitality service training tips for front-line staff\, mapping out visitor spaces\, leveraging a Greeter on busiest days\, when to offer club lounges\, when to offer tours/tastings VS private experiences and replacing newsletter invitation with high converting invitations Hands-on Exercises Include: Leveraging tools from topic #2 above. What to do and what not to do.\nPost Visit: Top tools for encouraging revisit within 60 days\, on-boarding checklist for new members\, assigning a private client manager for VIPs\, etc\nRe-engagement/Retention Strategies: including new member on-boarding checklist\, bundling virtual tasting experiences with new Phone and eCommerce orders\, case loyalty program\nReferral Business Strategies to Keep the Funnel Full– new qualified visitors monthly\, large groups\, corporate groups\, private events\, etc.\n\nHelp Design this Webinar!…We want to know how Covid-19 is impacting your business in terms of customer engagement and sales. Your answers to the survey will help Sandra Hess build the content for the above Webinar. We thank you in advance for taking the time to share your feedback with us. \nSponsored for Garden State Wine Growers Association by:
URL:https://newyorkwines.org/event/top-5-wine-consumer-engagement-strategies-for-2020/
LOCATION:Virtual Event
CATEGORIES:Basic Webinar
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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