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DTSTART;TZID=America/New_York:20210211T100000
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SUMMARY:How to Create an Unforgettable Wine Brand
DESCRIPTION:Join Glenn Clark from Crafting A Brand\, as he shows you how to build a wine brand that creates fans who will support you for life.\n\n\n\n\n\nAbout this Event\n\n\nDespite the pandemic\, consumers continue to have access to quality wine from across the country. This is great news for wineries and wine drinkers—but it also presents a unique challenge: if there are numerous wineries within an hour of one another\, how will consumers know which ones to visit? When shopping online\, how will your brand stand apart from thousands of others? How will you attract and retain a steady stream of wine-loving customers? Wine consumers reward their favorite wineries with fierce loyalty—and Glenn will show you how to build a wine brand that creates raving fans who will support you for a lifetime. \nTopics covered will include: \n\nWhy a powerful brand is the most important ingredient (after your wine) for the long-term success of your winery.\nThe common practices that all successful wine brands live by\, day-in and day-out.\nHow to think beyond your beverage—and how to tell a unique story that creates raving fan.\nHow to leverage your brand to help you power through the multiple challenges presented by Covid-19.\n\nThis webinar is free to all NYWGF Members and $50 for Non-Members. \n? Click Here to Register \n\n\nAbout Our Presenter: Glenn Clark\, Crafting A Brand \nGlenn Clark\nGlenn Clark is a brand strategist\, a designer\, and the founder of Crafting A Brand\, a branding consultancy in the Finger Lakes region of New York State. Crafting A Brand helps craft beverage producers “think beyond their beverage” and build long-lasting brand strategies to differentiate their products in a crowded beverage marketplace. Glenn brings together writers\, artists\, content-makers and other passionate creatives to produce engaging brand communications tactics (like packaging\, logos\, online communications and more) that help consumers see\, feel and understand what’s special and unique about a beverage brand. Glenn has worked at ad agencies in Boston\, Syracuse and Rochester\, and in 2001 he played an integral role in launching the Vine Design wine branding division to service Constellation Brands at the Partners + Napier agency in Rochester. Glenn started his first marketing firm in 2003\, and in early-2018 he launched Crafting A Brand to serve clients exclusively within the beverage industry. Glenn and his wife Maria are halfway through a years-long journey to hike all 46 Adirondack High Peaks\, and they have three great kids (one who is crafting her own career in the craft beer industry).
URL:https://newyorkwines.org/event/how-to-create-an-unforgettable-wine-brand/
LOCATION:Virtual Event
CATEGORIES:Basic Webinar
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ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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DTSTART;TZID=America/New_York:20210217T120000
DTEND;TZID=America/New_York:20210217T131500
DTSTAMP:20260426T223814
CREATED:20200909T174842Z
LAST-MODIFIED:20220928T173027Z
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SUMMARY:New York State of Wine: Boldly\, sustainable. with Pascaline Lepeltier
DESCRIPTION:Diverse and bold\, with a long history stretching back hundreds of years\, New York is reinventing itself as an epicenter of dynamic winemaking. The state is home to the first winery in the United States\, and producers are drawing on that background to produce some of the most exciting wines in the country. Wine has been made since the 17th century and since the 1950s a successful focus on quality has taken hold to the point that New York is gaining a well-deserved reputation as one of the world’s most transformative regions. There is an incredible amount of diversity in climate and growing conditions: from Long Island\, exposed to the Atlantic Ocean\, to Hudson Valley\, the historic heartland of New York wine\, to Niagara and the Champlain Valley on the border with Canada\, to Finger Lakes\, which has established itself as a region that can compete with Germany\, Austria\, and the Loire Valley. Think cool climate\, expect the unexpected. \nIn the sixth episode of the series\, focused on New York wine producers’ commitment to sustainability. \nRacine NY’s managing partner Pascaline Lepeltier\, MOF\, will lead a discussion with New York winery representatives about how they are thinking and acting sustainably\, from farming to winery and business practices – both as individual wineries and collectively as a wine region. The panel will also look at the region’s new sustainability program and what that means for the future. \nPanelists:\n■ Pascaline Lepeltier\, Racines NY (moderator)\n■ Oskar Bynke\, Hermann J. Wiemer\n■ Roman Roth\, Wölffer Estate Vineyards\n■ Josh Wig\, Lamoreaux Landing Wine Cellars
URL:https://newyorkwines.org/event/new-york-state-of-wine-2021-02-17/
LOCATION:Virtual Event
CATEGORIES:Trade & Media Events,Virtual Tasting
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ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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DTSTART;TZID=America/New_York:20210225T110000
DTEND;TZID=America/New_York:20210225T120000
DTSTAMP:20260426T223814
CREATED:20210116T011547Z
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SUMMARY:New Tax Law & PPP Loan Updates Under the Consolidated Appropriations Acts
DESCRIPTION:NOTE: This session was rescheduled from January 26th\, 2021.\n\nThis Basic Webinar will provide an update on recent changes in the deductibility of expenses related to PPP Loans.\n\n\n\n\n\nAbout this Event\n\n\nRecent legislation has changed things since our Year-end Planning and Current Hot Topics webinar in December. For example\, the deductibility of expenses related to PPP were not permitted previously but are permitted now which could be significant for some. \nJoin us on January 26th for “The Impact of the Consolidated Appropriations Act of 2021 on Wineries and Vineyards.” \nThe discussion will include: \n\nDeductibility of PPP loan-related expenses\nEligibility and rules surrounding the second round of PPP loan funding\nNew tax incentives\nPermanent reduction in federal excise tax rates\n\nThis webinar is free to all NYWGF Members and $50 for Non-Members. \nClick here to Register \n\n\nOur Presenter: \nAnthony G. Sandonato\, CPA/ABV\, CVA\, Esq.\nMengel Metzger Barr & Co. LLP
URL:https://newyorkwines.org/event/consolidated-appropriations-act-impact-on-growers-wineries/
LOCATION:Virtual Event
CATEGORIES:Basic Webinar
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ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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