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SUMMARY:Control Oxygen Ingress at the Closure
DESCRIPTION:Sponsored by Waterloo Container and Vinventions\n\n\n\n\n\n\n\nToday’s modern closures allow a winemaker to control the maceration of their wine in the bottle after bottling. The trick is knowing exactly what can be controlled by the closure. Join our presenters as they examine the process of bottling and the shelf-life expectations for various closures. This session will also include some inside notes on how to audit your bottling line too! \nClick Here to Register \n\n\nAbout Our Presenters \nDon Huffman\, Director of Sales and Wine Quality\, Vinventions\nMy history is rooted in agriculture based in Northern California. My father\, sister and I currently own a small 80 acre orchard of almond trees – about 9\,000 trees. I made my first wine in the basement of my college fraternity house in San Jose\, CA (’88 Zin). I graduated with an art history degree and spent 25+ years in marketing\, sales and advertising. Nomacorc was one of my clients dating back to 2001. Joined the Nomacorc (now Vinventions) team in 2014 to launch the Greenline\, zero carbon emissions line. Am currently the Director of Sales and Wine Quality for North America. Partnered with a friend to open a boutique winery in Suisun Valley California in 2018. I am a firm believer in relationship/socratic selling. I’m an open book and love talking about wine\, farming\, sustainability practices\, family and more. \nGeorge Hall\, Sales Manager\, Waterloo Container\nGeorge brings over 30 years of sales experience to the wine bottle and closure industry at the family owned Waterloo Container. In the field\, he works closely with customers to identify their needs and to provide long term\, competitive packaging solutions. A practitioner of the “servant leadership” marketing philosophy\, drawing on the expertise of our world class industry partners
URL:https://newyorkwines.org/event/control-oxygen-ingress-at-the-closure/
LOCATION:NY
CATEGORIES:Info Session
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ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
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DTSTART;TZID=America/New_York:20220623T120000
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UID:10000676-1655985600-1655991000@newyorkwines.org
SUMMARY:Building A Wine Brand That Sets the Stage for Success
DESCRIPTION:In this advanced 2-part series learn how branding differs from marketing\, and how to use both to grow your wine business.\n\n\n\n\n\n\n\nPart 1 of 2-Part Series “Branding” is a word that pops up everywhere. But do you know what Branding means as it relates to the wine industry\, and how you can use your Brand as a tool to grow your business? In part one of this two-part webinar series about Branding and Marketing\, you’ll learn: \n\nWhy every business owner should care deeply about Branding\nWhy Branding happens before Marketing\nAn easy 7-step process to help you and your team create or improve your winery’s brand\n\nClick Here to Register \nClick here to register for Part 2: How To Leverage Your Wine Brand to Attract and Retain Wine Drinkers on June 30th from 12PM to 1:30PM. \n\n\nAbout Our Presenter – Glenn Clark is a brand strategist\, a designer\, and the founder of Crafting A Brand\, a branding and creative services consultancy in Mendon\, New York. Glenn helps wineries build long-lasting strategies to differentiate their products and attract consumers to their tasting rooms. He also creates labels\, packaging\, logos\, and other marketing collateral. Glenn has worked at design firms in Boston\, Syracuse and Rochester\, and in 2001 he played an integral role in launching the Vine Design studio to service Constellation Brands at the Partners + Napier agency in Rochester. Glenn started his own marketing firm in 2003\, and in March 2018 he rebranded the firm as Crafting A Brand to serve clients exclusively within the beverage industry.
URL:https://newyorkwines.org/event/building-a-wine-brand-that-sets-the-stage-for-success/
LOCATION:NY
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2020/08/crafting-a-brand.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
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DTSTART;TZID=America/New_York:20220630T120000
DTEND;TZID=America/New_York:20220630T133000
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UID:10000677-1656590400-1656595800@newyorkwines.org
SUMMARY:Leveraging Brand to Attract & Retain Wine Enthusiasts
DESCRIPTION:In this advanced 2-part series learn how branding differs from marketing\, and how to use both to grow your wine business.\n\n\n\n\n\n\n\nPart 2 of 2-Part Series Many small businesses fail to see a return on their marketing efforts because they don’t have a repeatable process in place to attract consumers to their products. Glenn will show you how to create strategies to get new people through the front door of your winery\, and earn more profits from those who already support you. In part two of this two-part webinar series about Branding and Marketing\, you’ll learn: \n\nHow to use Marketing to tell the world about your Brand\nHow to create a simple\, one-page marketing plan that will guide your marketing efforts every day of the year\nHow to improve your website so that it sells more wine\nHow to build long-lasting relationships with your customers\n\nClick Here to Register \nClick here to register for Part 1: Building A Wine Brand That Sets the Stage for Success \n\n\nAbout Our Presenter – Glenn Clark is a brand strategist\, a designer\, and the founder of Crafting A Brand\, a branding and creative services consultancy in Mendon\, New York. Glenn helps wineries build long-lasting strategies to differentiate their products and attract consumers to their tasting rooms. He also creates labels\, packaging\, logos\, and other marketing collateral. Glenn has worked at design firms in Boston\, Syracuse and Rochester\, and in 2001 he played an integral role in launching the Vine Design studio to service Constellation Brands at the Partners + Napier agency in Rochester. Glenn started his own marketing firm in 2003\, and in March 2018 he rebranded the firm as Crafting A Brand to serve clients exclusively within the beverage industry.
URL:https://newyorkwines.org/event/leveraging-brand-to-attract-retain-wine-enthusiasts/
LOCATION:NY
CATEGORIES:Enhanced Webinar
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