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DTSTART;TZID=America/New_York:20220802T100000
DTEND;TZID=America/New_York:20220802T110000
DTSTAMP:20260609T210615
CREATED:20220707T151423Z
LAST-MODIFIED:20220707T151523Z
UID:10000682-1659434400-1659438000@newyorkwines.org
SUMMARY:Go Global New York
DESCRIPTION:Would your winery like to explore sales opportunities outside the USA? Discover the programs and services available to your company through Global NY. From market research\, partner search and grants to support your marketing and product certification products\, New York State Economic Development can help point you in the right direction. Learn about products and services available from other resource partners as well. \nClick Here to Register \n*Global NY can be a valuable additional resource for NYWGF Export Program participants\, though all New York wineries are welcome to avail themselves of the services. \n\n\n\n\nAbout the Presenter \nKathryn Bamberger is an Industry Development Representative with the Global NY team of ESD. After a private sector career in international sales and marketing\, she joined New York State to assist companies in their global sales and marketing efforts. She was previously with the Dept. of Ag and Markets where she led several trade missions\, buyer missions\, and organized the New York Pavilion at several national food and beverage trade shows. She joined the Global NY team in 2014 to expand her expertise to a wider variety of New York companies. Kathryn has a BA from St. Lawrence University in Canton and an MBA from Sage College of Albany.
URL:https://newyorkwines.org/event/go-global-new-york/
LOCATION:NY
CATEGORIES:Info Session
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ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
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DTSTART;TZID=America/New_York:20220805T100000
DTEND;TZID=America/New_York:20220805T110000
DTSTAMP:20260609T210615
CREATED:20220721T211336Z
LAST-MODIFIED:20220721T211458Z
UID:10000687-1659693600-1659697200@newyorkwines.org
SUMMARY:Wine Folly New York Region Guide: What You Need to Know
DESCRIPTION:Wine Folly is developing a digital guide to the wines of New York\, and you have the opportunity to be part of it. \n\n\nAbout this event\n\n\n\nBe part of Wine Folly’s next wine Region Guide! Wine Folly is developing a digital guide to the wines of New York\, and you have the opportunity to be part of it. The guide features dynamic information provided by you\, the wineries\, that will be showcased across the Wine Folly site and social media platforms. \nThis project will exist for years to come and reach millions of wine lovers. \nWhy Join the Guide? Benefits to having a winery profile when the Wine Folly New York Region Guide launches: \n\nTargeted marketing efforts from Wine Folly will drive traffic to the guide\nAll activated wineries receive a verified badge–including those on the free plan\nWineries and wines added will be featured throughout the guide\nDTC purchase link (with a TradeSite™ plan level)\nOnboarding seminar\n\nWe’re hosting an online seminar for your region on Friday\, August 5 at 10am EST with Wine Folly’s data content expert who can help you set up your winery for the best results. \nYou can get a head start by claiming your winery profile in preparation for the Wine Folly New York Region Guide and RSVP for this event! \nClick Here to RSVP
URL:https://newyorkwines.org/event/wine-folly-new-york-region-guide-what-you-need-to-know/
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2022/07/winefolly-logo-circle.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/wine-folly-new-york-region-guide-what-you-need-to-know/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220811T100000
DTEND;TZID=America/New_York:20220811T111500
DTSTAMP:20260609T210615
CREATED:20220527T142931Z
LAST-MODIFIED:20220527T143029Z
UID:10000680-1660212000-1660216500@newyorkwines.org
SUMMARY:Recruiting Talented Diverse Teams
DESCRIPTION:In this second of a 3-part DEI series\, attendees will take a deep dive into how they can build diverse teams right from the start! \n\n\nAbout this event\n\n\n\nIn this second of a 3-part Diversity\, Equity\, & Inclusion Discussion for New York Wineries\, attendees will take a deep dive into how to build diverse teams right from the start. Learn about job posting do’s & don’ts in order to avoid the pitfalls and attract candidates that meet your needs. This session will also cover job description tips which will allow you to craft succinct pieces that can effectively guide performance reviews and evaluations. Lastly\, remember\, you’re not just selling your job\, you’re also selling your business\, learn how to present your business in an engaging manner to diverse applicants. \nClick Here to Register \n\n\n\n\nAbout the Presenter \nCindy Rodriguez is the Co-Founder of Adirondack Diversity Solutions LLC\, a Human Resources Consulting Firm dedicated to diversifying the workforce through strategic\, sustainable\, growth. An experienced Human Resources Consultant with expertise in Diversity\, Equity\, and Inclusion (DEI)\, recruitment and retention\, strategic planning\, as well as\, policy and compliance\, Cindy’s experience spans a wealth of diverse industries with the list continually growing! With a Master’s in Public Administration from Cornell University\, Cindy delivers innovative HR strategies that promote transparency\, collaborative engagement all while embracing and embedding diversity and inclusion into organizational values\, culture\, and practices.
URL:https://newyorkwines.org/event/recruiting-talented-diverse-teams/
LOCATION:NY
CATEGORIES:Basic Webinar
GEO:40.7127753;-74.0059728
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220811T110000
DTEND;TZID=America/New_York:20220811T120000
DTSTAMP:20260609T210615
CREATED:20220707T153427Z
LAST-MODIFIED:20220707T153427Z
UID:10000683-1660215600-1660219200@newyorkwines.org
SUMMARY:Export Program – Western Europe Overview
DESCRIPTION:Our Western Europe team at Think Drink Global has had a very successful few years in the face of great challenges. We are proud to welcome them back to steward 2022-2023 New York Wines programming in target markets within Western Europe. Join us for TDG’s overview and an update on opportunities (on-trade / off-trade) and what wines are selling well in the key markets – the UK\, France\, and Scandinavian countries will be covered. The team will talk through the planned activities for the year and\, as always\, please feel free to bring your specific questions! \nClick Here to Register \nJust a reminder that all wineries are welcome to join us for Export Market Overview Sessions\, however\, only current Export Program participants can participate in events after July 1st\, 2022. If you have not already done so\, please join the program or renew your participation today. \n\n\n\n\nPresenters \nEleanor Standen. PR Associate Director \nKatie Canfield. Born and raised in California\, Katie Canfield earned her B.A. in Spanish and Global Studies at University of California\, Santa Barbara. During her final year at university\, she studied abroad in Santiago\, Chile\, where her career in the wine industry began. In 2009\, Katie moved to Logroño\, Spain and then Dijon\, France\, where she earned her M.Sc. degree in Wine Business. Following her studies\, she moved to the UK to join Manchester-based wine retailer Hangingditch Wine Merchants\, also contributing articles regularly to leading trade publication Harpers Wine and Spirit. Since her move back to California in 2014\, Katie has worked in marketing and communications for the international portfolios of Wilson Daniels\, Paul Hobbs Wines\, and now O’Donnell Lane LLC\, where she drives communications and strategic planning. Katie has worked three grape harvests in Chile\, France\, and Napa Valley\, and holds the WSET Level 4 Diploma in Wine and Spirits. \nMichèle Piron. Michèle Piron founded Vinconnexion 25 years ago : « my roots have been living since 1590 in the Beaujolais region on the Colline du Py\, home to the very best Morgon wines. For my family\, the status of winegrower has always represented a life long commitment. One day I decided to leave the Colline du Py\, however wine has never left me ». Qualified in Winemaking (University of Dijon) and Master of Wine studies (London) ; member of professional trade-wine tasting committees\, from the Wine Challenge in London to the General Agricultural Competition in Paris\, and the Paris Sommeliers Association ; wine-growing field trips in the world (Europe\, USA\, China\, …); vineyard owner
URL:https://newyorkwines.org/event/export-program-western-europe-overview/
LOCATION:NY
CATEGORIES:Info Session
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
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DTSTART;TZID=America/New_York:20220812T110000
DTEND;TZID=America/New_York:20220812T120000
DTSTAMP:20260609T210615
CREATED:20220707T153555Z
LAST-MODIFIED:20220707T153555Z
UID:10000684-1660302000-1660305600@newyorkwines.org
SUMMARY:Export Program – Canada Overview
DESCRIPTION:Join us in welcoming a.m.c.c.\, NYWGF’s newest market representatives based in Toronto. Founders Andrea Backstrom and Melissa Stunden will be on hand to provide a comprehensive overview of the Ontario and Quebec markets\, where much of New York wines activities will focus in 2022-2023. Melissa and Andrea have broad knowledge across all provincial markets\, along with diverse experience in route to market strategy\, educational initiatives\, event management and media relations. As with our other market overviews\, we encourage you to bring your questions! \nClick Here to Register \nJust a reminder that all wineries are welcome to join us for Export Market Overview Sessions\, however\, only current Export Program participants can participate in events after July 1st\, 2022. If you have not already done so\, please join the program or renew your participation today. \n\n\n\n\nPresenters \nAndrea Backstrom. Andrea comes with experience in key regional and national sales and marketing positions for two leading national distributors. She started her career in beverage alcohol in Vancouver with Mark Anthony Brands\, where she worked in sales for 3 years\, followed by a move to Toronto where she subsequently worked in regional trade and national brand marketing for 4 years. She was then recruited by Lifford Wine & Spirits where she worked as their Sales Director for 2 years. Throughout this experience she gained an in-depth understanding of route to market and commercialization in all markets across Canada. She has strong relationships with liquor boards and retailers nationally where she has built wine and spirit brands with suppliers from around the world. Andrea is currently a member of the Board of Directors for Drinks Ontario\, the provincial trade association representing agents\, producers\, importers and trade offices\, offering a credible voice on trade\, regulatory and policy issues. \nMelissa Stunden. Melissa comes with experience as a certified sommelier and years of managing regional and national restaurant accounts at a leading wine agency. She started her career in beverage alcohol working at a local winery in Niagara and went on to complete her sommelier education to work at Maple Leaf Sports and Entertainment\, one of Canada’s largest food and beverage outlets. She worked under Master Sommelier Jennifer Huether as the Assistant Sommelier for 7 years before making the move to the distributor side of the business. Melissa was recruited by Diageo as their Reserve Brand Specialist where she focused solely on developing the high end wines and spirits portfolio. From there\, she moved to Lifford Wine & Spirits where she focused on the restaurant side of the business developing key relationships across Toronto and subsequently took that experience to a national scale where she built the Lifford business into national restaurant chains. Melissa also served on the Board of Directors for the Canadian Association of Professional Sommeliers for 8 years and maintains those relationships today.
URL:https://newyorkwines.org/event/export-program-canada-overview/
LOCATION:NY
CATEGORIES:Info Session
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220817T100000
DTEND;TZID=America/New_York:20220817T110000
DTSTAMP:20260609T210615
CREATED:20220707T153704Z
LAST-MODIFIED:20220707T153704Z
UID:10000685-1660730400-1660734000@newyorkwines.org
SUMMARY:Export Program – Japan Market Overview
DESCRIPTION:After an exciting and productive first year of activities in Japan\, we are pleased to welcome back the Asahi Agency for an update on the market\, and details about what is next on the agenda for the New York Wines Export Program! You are invited to come meet this expert team\, including wine specialist & educator Takenori Beppu\, J.S.A. Sommelier\, WSET Diploma. Akiko Kurose\, our lead strategic partner at Asahi Agency\, will talk about the wine landscape in the market\, what wines sell well\, and discuss market-specific opportunities and challenges for the coming program year! Have your questions ready. \nClick Here to Register \nJust a reminder that all wineries are welcome to join us for Export Market Overview Sessions\, however\, only current Export Program participants can participate in events after July 1st\, 2022. If you have not already done so\, please join the program or renew your participation today.
URL:https://newyorkwines.org/event/export-program-japan-market-overview/
LOCATION:NY
CATEGORIES:Info Session
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220817T140000
DTEND;TZID=America/New_York:20220817T150000
DTSTAMP:20260609T210615
CREATED:20220707T154100Z
LAST-MODIFIED:20220707T154100Z
UID:10000686-1660744800-1660748400@newyorkwines.org
SUMMARY:Export Program – Hong Kong\, South Korea\, Vietnam Overview
DESCRIPTION:Welcome back to our partner FLX International\, led by native New Yorker Matthew McFetridge. As pandemic impacts continued to affect in-person programming over the course of last program year\, many New York wines activities transitioned online with resounding success – thanks to FLX International’s effort. We invite you to join us for an overview of the Hong Kong\, South Korea\, and Vietnam markets. Matthew will talk about the wine landscape\, what wines sell well\, and discuss market-specific opportunities and challenges. We encourage you to bring your questions about these complex markets as they are full of potential for New York wines. \nClick Here to Register \nJust a reminder that all wineries are welcome to join us for Export Market Overview Sessions\, however\, only current Export Program participants can participate in events after July 1st\, 2022. If you have not already done so\, please join the program or renew your participation today. \n\n\n\n\nPresenter \nMatthew McFetridge. Matthew is a real Asiaphile\, having lived in three different Chinese cities since 2010. While completing his Bachelor’s degree at Keuka College he became well-connected with a group of wonderful Chinese classmates. His friendships encouraged him to complete his first Master’s degree at the prestigious “Harvard of China” Tsinghua University in Beijing. Tsinghua shaped his academic focus on the international relations of the Asia-Pacific\, which then led him on to completing a second Master’s degree in London at the famed School of Oriental and African Studies\, attached to the University of London. It was his time studying China-Burma relations that helped him discover Asia’s dynamic regional growth and the opportunity for the Finger Lakes to be represented in China. Now living in Shanghai\, where he is responsible for China operations of FLX International\, Matthew spends his time exploring China\, developing FLX International’s relationships\, and working to discuss the Finger Lakes as much as possible.
URL:https://newyorkwines.org/event/export-program-hong-kong-south-korea-vietnam-overview/
LOCATION:NY
CATEGORIES:Info Session
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
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