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DTSTART;TZID=America/New_York:20221102T150000
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SUMMARY:New York Sustainable Winegrowing Vineyard Certification
DESCRIPTION:Join us as we discuss the vineyard certification program in more detail including how to get certified and the benefits of certification. \n\n\nApplications for the 2023 New York Sustainable Vineyard Certification are now open. The New York Sustainable Winegrowing Vineyard Certification is a voluntary third-party certification that ensures vineyards operate under best management practices to conserve natural resources\, protect the environment\, and maintain a successful and socially equitable business. Join us as we discuss the program in more detail including how to get certified and the benefits of certification. We will also be joined by Tim Martinson\, a third-party auditor\, to discuss how the audits ensuring the integrity of our program work. \nClick Here to Register \n\n\n\n\nAbout the Presenters… \nJustin Jackson began his career in wine working under Dr. Justin Scheiner at Texas A&M evaluating cultivars for suitability to the Texas climate. He then went on to study viticulture under Dr. Justine Vanden Heuvel at Cornell where he obtained his Master’s researching alternative vineyard management practices. He is currently the Sustainability Program Manager for the New York Wine & Grape Foundation. \nTim Martinson has been working on Sustainable practices for vineyards since starting his extension career in 1997. One of his first tasks was to produce a series of Agricultural Environmental Management worksheets for vineyards\, in cooperation with the Yates County Soil and Water Conservation District. A few years later\, they expanded the worksheets into the VineBalance NY Guide to Sustainable Vineyard Practices workbook.
URL:https://newyorkwines.org/event/new-york-sustainable-winegrowing-vineyard-certification/
LOCATION:Virtual Event
CATEGORIES:Info Session
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ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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DTSTART;TZID=America/New_York:20221103T103000
DTEND;TZID=America/New_York:20221103T123000
DTSTAMP:20220906T144622Z
CREATED:20220906T144622Z
LAST-MODIFIED:20220906T144622Z
UID:10000689-1667471400-1667478600@newyorkwines.org
SUMMARY:Social Media + SEO for Wineries: Get Found\, Connect\, Increase Wine Sales
DESCRIPTION:Learn how to navigate new digital marketing features\, get found\, build connections\, and increase your wine sales. \n\n\nAbout this event\n\n\n\nBusinesses increasingly rely on their online presence as the world continues to move into the digital age. This is especially true for wineries\, which by nature are “social” businesses. \nThink about it — wine is meant to be shared. What good is a fantastic wine if you aren’t able to share it with others?!?! \nThat’s where digital marketing comes in. SEO can get wineries found by new audiences. Social media gives wineries a unique opportunity to connect with their target audiences and build meaningful relationships. However\, it can be difficult to keep up with the ever-changing landscape of digital marketing. New features and algorithm changes seem to be popping up every day. But don’t worry\, we’re here to help! \nIn this online workshop\, we’ll explore tips on navigating the current digital marketing world as a winery (+ looking into the future). \nWe will be exploring: \n\nSEO tips that can work for your website AND your social media marketing efforts\nBest practices for creating content (ideas\, captions + images and short-form video aka Instagram Reels)\nTips for making sure to engage with your audience\nWays to connect with influencers to help your word-of-mouth campaigns\nUnderstanding your goals and looking at your analytics\nWhere YOU should be focusing your marketing dollars\n\nIn addition to the two-hour workshop\, Shana will provide some “homework” along with an actionable guide to take notes during the workshop so you can take the lessons learned and put them to use right away. \nClick Here to Register \n**FREE for Tier 2 and 3 Winery Members; $100 for Tier 1 Winery Members; $150 for Non-Members/All Others \n\n\n\n\nAbout Our Presenter: Shana Bull | Owner\, Shana Bull Digital Marketing & Member\, DTC Consultant Network \nShana Bull\, a Digital Marketing Strategist\, Copywriter\, Best-Selling Children’s Book Author\, and Freelance Writer\, has worked in marketing for over 15 years. \nWorking both in-house\, for marketing agencies and as a freelancer\, she has worked with small businesses and Fortune 500 companies\, like Whole Foods\, Xbox Media\, Swinerton Renewable Energy\, L’Oréal\, Hewlett Packard\, Scharffen Berger Chocolate\, Union Bank\, American Ag Credit\, Sephora\, Microsoft\, Kendall-Jackson Wine Estates. \nShe is passionate about helping to normalize conversations around mental health within social media. \nOther passions include rosé wines\, elaborate cheese boards\, and traveling on food adventures with her husband and redheaded son (the co-author of their children’s book – Randall the Blue Spider Goes Surfing). \nShe is a published writer for regional and national publications on food\, social media\, parenting\, mental health\, and travel\, and she teaches classes on social media marketing. In addition\, she is a children’s book author of a book series about bugs that focuses on bugs\, big feelings\, coping skills\, and friendship. The first book quickly became a #1 bestseller on Amazon in six categories. \nShe was named one of the top ‘40 under 40’ Young Professionals by the North Bay Business Journal in 2017\, Linkedin Marketing Solutions as a ‘Marketer You Should Know: 16 Brilliant Thinkers to Follow’ on LinkedIn in 2021\, and was recently featured by Plann (a social media marketing scheduling tool) as one of the top 8 “Funniest Marketers to Follow on Instagram.” #TrueStory \nShe can be found on Instagram/Twitter at @sharayray\, and Linkedin at Shana Bull\, or online at shanabull.com or randallthebluespider.com.
URL:https://newyorkwines.org/event/social-media-seo-for-wineries-get-found-connect-increase-wine-sales/
LOCATION:NY
CATEGORIES:Enhanced Webinar
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ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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DTSTART;TZID=America/New_York:20221109T160000
DTEND;TZID=America/New_York:20221109T173000
DTSTAMP:20221114T151440Z
CREATED:20220928T163646Z
LAST-MODIFIED:20221114T151440Z
UID:10000696-1668009600-1668015000@newyorkwines.org
SUMMARY:Red\, White\, and New York
DESCRIPTION:Crafted in New York\, but inspired from everywhere\, New York is a unique community of passionate producers who approach winemaking with a multitude of personalities and backgrounds—they’re not alike\, and they like it that way. Wine has been made in New York since the 17th century and its unique history of hybrid cultivars paired with an increasing amount of planted Vitis Vinifera has positioned the region as one of the most diverse and resilient. In New York wines you’ll find subtlety\, depth\, and nuance; it’s no surprise that they’ve found a place on the global stage\, alongside other great wine regions of the world. \nThis three-part series\, led by wine writer and educator Kelli A. White\, takes a look at New York wines side by side with other great wine regions of the world\, exploring the common threads as well as the varied approaches to viticulture and winemaking. \nEp. 1 – Red\, White\, and New York \nBack for its second year\, New York Wines\, Online! is putting its wine to the test\, alongside reputable regions from around the world. In this first episode\, Kelli A. White will dive into the regions a little closer to home—right here in the United States—with examples from three states that are considered to be amongst the best: California\, Washington\, and Oregon. Join us as we explore how three New York wines stand up against a Bordeaux blend from Napa Valley\, a Riesling from Washington\, and a Chardonnay from Oregon.  \n  \n\n \nKelli A. White\nKelli A. White is the Director of Education for the Wine Center at Meadowood in Napa Valley. Prior to that\, she worked as a sommelier\, first at New York City’s Veritas and then at PRESS in St. Helena. Between 2017 and 2019 she worked as Senior Staff Writer at the educational nonprofit GuildSomm\, where her writing won her two Roederer Awards. Her writing has also appeared in World of Fine Wine\, Robb Report\, and Vinous\, among others. On the book front\, she contributed to the most recent additions of the World Atlas of Wine and the Oxford Companion to Wine\, as well as the Academie du Vin Press works On California and On Champagne. Wine Enthusiast named her a top 40 Under 40 wine influencer in 2018.
URL:https://newyorkwines.org/event/red-white-and-new-york/
LOCATION:Virtual Event
CATEGORIES:Trade & Media Events,Virtual Tasting
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ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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DTSTART;TZID=America/New_York:20221114T110000
DTEND;TZID=America/New_York:20221114T123000
DTSTAMP:20221003T140105Z
CREATED:20221003T140105Z
LAST-MODIFIED:20221003T140105Z
UID:10000699-1668423600-1668429000@newyorkwines.org
SUMMARY:New York Grape Grower and Winery Labor Market in 2022 and Beyond
DESCRIPTION:There is no doubt that increased labor costs\, labor shortages\, and potential legislative changes have had\, and will continue to have\, a significant impact on wineries and growers in New York State. In this session you will learn about trends in the New York agricultural labor market\, how wineries have already been dealing with those changes\, and the potential impact that labor challenges may have on winery margins and production. In addition to existing challenges\, the New York Farm Laborers Wage Board recently voted 2 to 1 in favor of the proposal to lower the overtime threshold from 60 to 40 hours a week. This session will provide a brief update on the next steps and how some wineries are planning to deal with the phased in Overtime rule if it should come into effect. \n\n\n\n\nClick Here to Register \nPhoto/ROBYN WISHNA 2011\nGregg McConnell is a Business Consultant with Farm Credit East\, ACA. Beginning as a Farm Credit East loan officer\, Gregg worked with a diverse portfolio of businesses for 15 years\, including dairy\, crop\, equine and winery operations\, in addition to specialized lending to sawmill operations and equipment dealerships. Today\, Gregg offers his clients expertise in financial analysis and business transition\, expansion and management. In addition\, Gregg is the director of Farm Credit East’s Winery Benchmarks\, a comprehensive program of farm and retail data analysis and financial reporting. A University of Maine graduate with a degree in animal science\, Gregg pursues ongoing professional development in his fields of expertise.
URL:https://newyorkwines.org/event/new-york-grape-grower-and-winery-labor-market-in-2022-and-beyond/
LOCATION:Virtual Event
CATEGORIES:Basic Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2020/08/FarmCreditEast_stacked.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20221115T120000
DTEND;TZID=America/New_York:20221115T133000
DTSTAMP:20220928T173510Z
CREATED:20220928T161826Z
LAST-MODIFIED:20220928T173510Z
UID:10000693-1668513600-1668519000@newyorkwines.org
SUMMARY:New York State of Wine: The Elements (Earth)
DESCRIPTION:There is an incredible amount of diversity in climate and growing conditions throughout New York: from Long Island\, exposed to the Atlantic Ocean\, to Hudson Valley\, the historic heartland of New York wine\, to Niagara and the Champlain Valley on the border with Canada\, to Finger Lakes\, home to 650 miles of shoreline. New York wine is synonymous with extreme climate—from the influence of water on all sides to the varied soils from retreating glaciers and sea deposits—and with over 60+ wine grape varieties grown here\, it’s no surprise this region thrives on diversity. \nThis three-part series\, led by London-based wine writer and author Jamie Goode\, celebrates the elements most integral to the wine regions of New York: Earth\, Water\, and Wine. \nEp. 1 – Earth \nIn this inaugural episode of the series\, New York: Earth\, Water & Wine\, Jamie Goode will lead a panel of New York winemakers in a roundtable discussion to dig into Earth\, namely\, the diverse terroirs of New York’s growing regions. From the blue slate of the Finger Lakes to Long Island’s unique glacial soils\, New York offers winemakers a dynamic home for countless varieties—find out what winemakers have to say about how soils impact their viticulture and winemaking decisions.    \nClick Here to Register \nJamie Goode\nWine Writer and Author\nJamie Goode is a London-based winewriter\, lecturer\, and judge\, He is currently wine columnist with UK national newspaper The Sunday Express in addition to contributing regularly to a range of publications including The World of Fine Wine\, Noble Rot\, Wine and Spirits in the USA\, Wine Business International\, Drinks International\, Wines and Vines and Vine Pair. He is also author of the book Wine Science\, which won the Glenfiddich Award for Drinks Book in 2006. Jamie has a PhD in plant biology and worked as a book editor before joining the world of wine with his site wineanorak.com\, now one of the leading wine websites. He won the 2007 Glenfiddich Wine Writer of the year award.
URL:https://newyorkwines.org/event/new-york-state-of-wine-the-elements-earth/
LOCATION:Virtual Event
CATEGORIES:Trade & Media Events,Virtual Tasting
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ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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DTSTART;TZID=America/New_York:20221128T090000
DTEND;TZID=America/New_York:20221128T100000
DTSTAMP:20221118T173010Z
CREATED:20221110T213421Z
LAST-MODIFIED:20221118T173010Z
UID:10000703-1669626000-1669629600@newyorkwines.org
SUMMARY:NY's Shared Work Program: Proven Options to Retain & Recruit your Workforce
DESCRIPTION:Keep your talent & explore varied labor pools. This program will discuss benefits such as: \n\nShared Work saves labor costs when seasonality affects the winery & vineyard that impacts your business\nEasily adjust and customize schedules to retain talented staff for the work available\nSoftens any supply chain\, seasonal adjustment or decreased demand issue\nNo cost recruitment via Career Centers\, NYS Job Bank and Jobs Express to position for growth\nNo cost career fairs (mini/regional/virtual)\nTax saving hiring incentives\n\nClick Here to Register \n\n\n\n\nAbout Your Presenters: \nStephen Ryan currently serves as the Project Manager for the Shared Work Promotional Program at the New York State Department of Labor. In this position\, he oversees the delivery of Shared Work services to the State’s business community. Shared Work was a lifeline to businesses during the Pandemic with over 3\,500 businesses participating in this Program. To drive awareness of this Program across NYS\, Stephen applied for a USDOL Shared Work Promotional grant\, and was awarded to NYSDOL in June of 2021. The Department of Labor thus established a Shared Work Unit that focuses on promoting the program to thousands of businesses from Long Island to Buffalo. This service to the private sector is more important than ever\, to retain employees (talent) during turbulent times\, especially with such a shortage of skilled workers. Stephen has presented virtually and in-person to more than 100 businesses since receiving this grant. His presentations have been submitted on NYS Chambers of Commerce and Business Associations web sites as well as on their social media pages. His continued dedication is to promote the Shared Work Program to every business in NYS. \nPrior to his recent role\, Mr. Ryan was the Director of Career Center Operations & Business Engagement. In this capacity\, he oversaw 97 Career Centers throughout the State and over 900 staff. He has over 38 years in the Workforce Development field overseeing various Governor’s Initiatives while connecting thousands of New Yorkers with new career opportunities. \nSusan Moreno is a Workforce Programs Specialist with the Business Engagement Unit within the New York State Department of Labor’s Division of Employment and Workforce Solutions. In her role\, she works with a team who oversees and supports the services available to businesses across New York State. Susan has been with the Department of Labor for over 18 years and has experience with many of the programs and initiatives that are offered to job seekers and the business community. Susan has worked on many projects and initiatives\, including: assisting with large-scale recruitment events\, planning and executing the annual Dr. King Career Fair held in Albany\, NY each year and working with regional teams to better educate businesses on the various NYSDOL no-cost services. Susan is a graduate of Siena College\, where she earned a Bachelor’s Degree in Marketing/Management. She is passionate about workforce development and assisting those in need.
URL:https://newyorkwines.org/event/tools-for-success-proven-options-to-retain-recruit-your-workforce/
LOCATION:Virtual Event
CATEGORIES:Info Session
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