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SUMMARY:NYWGF Export Program: Canada Market Overview
DESCRIPTION:A “deep dive” into the Canadian market and our effort to export New York Wines in 2024-25. \n\n\n\n\n\n\n\n📅 Wednesday\, August 7 · 9 – 10am EDT\n\n\n\nJoin us in welcoming a.m.c.c.\, NYWGF’s market representatives based in Toronto. Founders Andrea Backstrom and Melissa Stunden will be on hand to provide a comprehensive overview of the Ontario and Quebec markets\, where much of New York wines activities will focus in 2024-2025. Melissa and Andrea have broad knowledge across all provincial markets\, along with diverse experience in route to market strategy\, educational initiatives\, event management and media relations. As with our other market overviews\, we encourage you to bring your questions! \n*All New York wineries are welcome to join us for these Market Overview Sessions\, however\, only current Export Program participants can participate in events after July 1st\, 2024. If you have not already done so\, please join the program or renew your participation today. \n\n\n\n\nPresenters \nAndrea Backstrom.Andrea comes with experience in key regional and national sales and marketing positions for two leading national distributors. She started her career in beverage alcohol in Vancouver with Mark Anthony Brands\, where she worked in sales for 3 years\, followed by a move to Toronto where she subsequently worked in regional trade and national brand marketing for 4 years. She was then recruited by Lifford Wine & Spirits where she worked as their Sales Director for 2 years. Throughout this experience she gained an in-depth understanding of route to market and commercialization in all markets across Canada. She has strong relationships with liquor boards and retailers nationally where she has built wine and spirit brands with suppliers from around the world. Andrea is currently a member of the Board of Directors for Drinks Ontario\, the provincial trade association representing agents\, producers\, importers and trade offices\, offering a credible voice on trade\, regulatory and policy issues. \nMelissa Stunden.Melissa comes with experience as a certified sommelier and years of managing regional and national restaurant accounts at a leading wine agency. She started her career in beverage alcohol working at a local winery in Niagara and went on to complete her sommelier education to work at Maple Leaf Sports and Entertainment\, one of Canada’s largest food and beverage outlets. She worked under Master Sommelier Jennifer Huether as the Assistant Sommelier for 7 years before making the move to the distributor side of the business. Melissa was recruited by Diageo as their Reserve Brand Specialist where she focused solely on developing the high end wines and spirits portfolio. From there\, she moved to Lifford Wine & Spirits where she focused on the restaurant side of the business developing key relationships across Toronto and subsequently took that experience to a national scale where she built the Lifford business into national restaurant chains. Melissa also served on the Board of Directors for the Canadian Association of Professional Sommeliers for 8 years and maintains those relationships today. \n\n\n\nRegister Here: Canada Market Overview
URL:https://newyorkwines.org/event/nywgf-export-program-canada-market-overview/
CATEGORIES:Industry Events
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CREATED:20240530T133723Z
LAST-MODIFIED:20240530T133723Z
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SUMMARY:NYWGF Export Program: Japan Market Overview
DESCRIPTION:A “deep dive” into the Japan market and our effort to export New York Wines in 2024-25. \n\n\n\n\n\n\n\n📅 Thursday\, August 8 · 9 – 10am EDT\n\n\n\n\n\n\n\n\n\nAfter another an exciting and productive year of activities in Japan\, we are pleased to welcome back the Asahi Agency for an update on the market\, and details about what plans are in the works for the New York Wines Export Program in 2024. You are invited to come meet this expert team\, including wine specialist & educator Takenori Beppu\, J.S.A. Sommelier\, WSET Diploma. Akiko Kurose\, our lead strategic partner at Asahi Agency\, will talk about the wine landscape in the market\, what wines sell well\, and discuss market-specific opportunities and challenges for the coming program year! Have your questions ready. \n*All New York wineries are welcome to join us for these Market Overview Sessions\, however\, only current Export Program participants can participate in events after July 1st\, 2024. If you have not already done so\, please join the program or renew your participation today. \n\n\nRegister Here: Japan Market Overview
URL:https://newyorkwines.org/event/nywgf-export-program-japan-market-overview/
CATEGORIES:Industry Events
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SUMMARY:Export Program: Western Europe Market Overview
DESCRIPTION:A “deep dive” into the Western Europe market and our effort to export New York Wines in 2024-25. \n📅 Friday\, August 9 · 9 – 10am EDT \nOur Western Europe team at Think Drink Global has had a very successful few years in the face of great challenges. We are proud to welcome them back to steward 2024-25 New York Wines programming in target markets within Western Europe. Join us for TDG’s overview and an update on opportunities (on-trade / off-trade) and what wines are selling well in the key markets – the UK\, France\, and Scandinavian countries will be covered. The team will talk through the planned activities for the year and\, as always\, please feel free to bring your specific questions! \n*All New York wineries are welcome to join us for these Market Overview Sessions\, however\, only current Export Program participants can participate in events after July 1st\, 2024. If you have not already done so\, please join the program or renew your participation today. \nRegister Here: Western Europe Market Overview
URL:https://newyorkwines.org/event/export-program-western-europe-market-overview/
CATEGORIES:Industry Events
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