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SUMMARY:Telling Your Story: Building Meaningful Relationships with Media & Creators
DESCRIPTION:Strong relationships with media and content creators are essential for amplifying your winery’s story and reaching today’s engaged audiences. \nIn this session\, we’re bringing together Vicki Denig and Nicole Muscari\, DipWSET\, two expert voices\, to share practical insights on how wineries can present themselves more effectively\, connect authentically\, and stand out in a crowded space. Topics will include what makes a compelling story\, what materials media actually need\, and how to approach outreach and follow-up in a way that builds trust rather than fatigue. We’ll also explore how wineries can identify\, engage\, and collaborate with the right creators to build authentic partnerships that expand reach\, elevate storytelling\, and foster deeper audience connection. \nWe’ll share actionable strategies you can implement to elevate your communications\, visibility\, and impact\, and nurture these relationships long-term. \n  \nLearn more about our speakers and register here!
URL:https://newyorkwines.org/event/telling-your-story-building-meaningful-relationships-with-media-creators/
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2026/07/New-York-Wine-Grape-Foundation-Telling-Your-Story-Webinar.png
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DTSTART;TZID=America/New_York:20260729T090000
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SUMMARY:Legal & TTB Considerations For Production of Non‑Alcoholic Wine & Ready-to-Drink Beverages
DESCRIPTION:July 29\, 2026 | 9:00 AM \nAs non-alcoholic wines and ready-to-drink (RTD) beverages continue to gain traction\, producers face a complex and evolving regulatory landscape. Understanding how these products are defined\, classified\, and regulated is critical to bringing them to market successfully—and compliantly. \nThis webinar will break down the key legal and regulatory considerations for producing non-alcoholic wine and RTDs\, with a focus on federal requirements and New York-specific implications. We’ll clarify how “non-alcoholic wine” is defined under federal rules\, when a product is no longer considered wine\, and how that shift impacts oversight—whether through the TTB or FDA. \nParticipants will gain practical guidance on labeling requirements\, including what must be disclosed versus what is optional\, as well as when formula approvals are required and how to prepare for submission. The session will also explore state-by-state considerations\, common compliance pitfalls\, and real-world examples of both compliant and non-compliant products. \nWe’ll also cover approval timelines\, available regulatory resources\, and key marketing and advertising dos and don’ts to help ensure your product positioning aligns with current rules. \nWhether you’re exploring new product lines or already in production\, this session will help you navigate the regulatory landscape with greater clarity and confidence—so you can innovate without missteps. \n\nLearn More and Register Here
URL:https://newyorkwines.org/event/legal-ttb-considerations-for-production-of-non%e2%80%91alcoholic-wine-ready-to-drink-beverages/
CATEGORIES:Basic Webinar
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