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DTSTART;TZID=America/New_York:20211006T120000
DTEND;TZID=America/New_York:20211006T133000
DTSTAMP:20260509T064038
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UID:10000647-1633521600-1633527000@newyorkwines.org
SUMMARY:Frontline Staff Compensation and Incentive Structures
DESCRIPTION:Join Sandra Hess and her team for the final webinar in a three-part series on “Direct Wine Sales Top Tools.”\n\n\n\n\n\nAbout this event\n\n\nYou are invited to a 3- part Lunch & Learn Webinar Series on “Direct Wine Sales Top Tools\,” exclusively for New York Wineries. Register for individual sessions or the entire series! \nWebinar #3: Frontline Staff Compensation and Incentive Structures \nAttendees will get hands-on instruction for developing competitive and effective frontline staff compensation and inventive structures in his hands-on webinar. Take-aways include: \n\nReview of most effective front-line staff compensation programs by winery type\nHands-on instruction for developing a more competitive and effective compensation and incentive structure\nChecklist for developing a customized compensation and incentive program for your winery based on size and offerings\n\nThis webinar will be presented by Sandra Hess & DTC Consultant Network Member (TBD). \nClick Here to Register\n\n\nAbout Our Presenter: Sandra Hess | Founder of DTC Wine Workshops & DTC Consultant Network \nSandra Hess is a wine consumer engagement & direct sales strategist supporting winery teams throughout the US\, Canada and Australia. Sandra founded DTC Wine Workshops Consulting Agency\, based out of the San Francisco Bay Area\, in July 2013 and also launched an online training division in August 2014. Sandra publishes the DTC Wine Case Study Series and is a frequent speaker at wine industry events nationally and globally. Sandra serves as a steering committee member for the DTC Wine Symposium and an advisory board member for the Wine Business Monthly WiVi Conference Central Coast. Sandra formed a partnership with Wine Tourism Australia in 2017 and provides online coaching as well as training programs to winery teams across Australia and New Zealand. In addition to her professional contributions\, Sandra is the Past-President of Women for WineSense Napa Sonoma chapter. Prior to joining the wine industry\, Sandra supported businesses nationally and globally in the areas of Customer Relationship Management (CRM) software solutions\, compliance management software solutions\, customer engagement workflow automation and sales/marketing strategic planning. \n\nThis webinar series is sponsored by Farm Credit East. For generations\, Farm Credit East has worked with thousands of agricultural business owners across the Northeast. Our goal is to provide you not only financing and working capital\, but the professional services you will need to find and service your markets\, manage your business and grow your profits. Unlike banks and accounting firms\, Farm Credit East is devoted specifically to serving the agricultural industry within the Northeast.
URL:https://newyorkwines.org/event/frontline-staff-compensation-and-incentive-structures/
LOCATION:NY
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/dtclogo.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
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DTSTART;TZID=America/New_York:20210908T120000
DTEND;TZID=America/New_York:20210908T133000
DTSTAMP:20260509T064038
CREATED:20210715T192545Z
LAST-MODIFIED:20210715T192545Z
UID:10000646-1631102400-1631107800@newyorkwines.org
SUMMARY:Top Tasting Room Engagement & Sales Strategies
DESCRIPTION:Join Sandra Hess and her team for the second in a three-part series on “Direct Wine Sales Top Tools.”\n\n\n\n\n\nAbout this event\n\n\nYou are invited to a 3- part Lunch & Learn Webinar Series on “Direct Wine Sales Top Tools\,” exclusively for New York Wineries. Register for individual sessions or the entire series! \nWebinar #2: Top Tasting Room Engagement & Sales Strategies \nAttendees will get hands-on instruction for developing the top tasting room engagement and sales strategies in his hands-on webinar. Take-aways include: \n\nReview of top tasting menus by winery type that result in higher average order values and conversion to club ratios\nHands-on instruction for developing visitor experiences by customer type that appeal to most wine enthusiasts\nHow to measure tasting room sales and engagement success leveraging top 5 conversion strategies\n\nThis webinar will be presented by Sandra Hess & DTC Consultant Network Member (TBD). \nClick Here to Register\nUpcoming Webinars in this series: \n\nWebinar #3: Frontline Staff Compensation and Incentive Structures – October 6th from 12PM to 1:30PM\n\n\n\nAbout Our Presenter: Sandra Hess | Founder of DTC Wine Workshops & DTC Consultant Network \nSandra Hess is a wine consumer engagement & direct sales strategist supporting winery teams throughout the US\, Canada and Australia. Sandra founded DTC Wine Workshops Consulting Agency\, based out of the San Francisco Bay Area\, in July 2013 and also launched an online training division in August 2014. Sandra publishes the DTC Wine Case Study Series and is a frequent speaker at wine industry events nationally and globally. Sandra serves as a steering committee member for the DTC Wine Symposium and an advisory board member for the Wine Business Monthly WiVi Conference Central Coast. Sandra formed a partnership with Wine Tourism Australia in 2017 and provides online coaching as well as training programs to winery teams across Australia and New Zealand. In addition to her professional contributions\, Sandra is the Past-President of Women for WineSense Napa Sonoma chapter. Prior to joining the wine industry\, Sandra supported businesses nationally and globally in the areas of Customer Relationship Management (CRM) software solutions\, compliance management software solutions\, customer engagement workflow automation and sales/marketing strategic planning.
URL:https://newyorkwines.org/event/top-tasting-room-engagement-sales-strategies/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/dtclogo.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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DTSTART;TZID=America/New_York:20210805T120000
DTEND;TZID=America/New_York:20210805T133000
DTSTAMP:20260509T064038
CREATED:20210715T192354Z
LAST-MODIFIED:20210716T132634Z
UID:10000645-1628164800-1628170200@newyorkwines.org
SUMMARY:Top 5 Wine Consumer Segments & Sales Strategies
DESCRIPTION:Join Sandra Hess and her team for the first in a three part series on “Direct Wine Sales Top Tools.”\n\n\n\n\n\nAbout this event\n\n\nYou are invited to a 3- part Lunch & Learn Webinar Series on “Direct Wine Sales Top Tools\,” exclusively for New York Wineries. Register for individual sessions or the entire series! \nWebinar #1: Top 5 Wine Consumer Segments & Sales Strategies \nAttendees will get hands-on instruction for identifying the top five wine consumer segments and developing effective sales strategies for each. Take-aways include: \n\nHow to best segment direct consumers by customer type in POS and Order Management Systems.\nTop training tips for delivering customized experiences and reengagement offers to customers by segment .\nHow to develop most effective sales offers by customer type and sales channel leveraging this segmented approach\n\nThis webinar will be presented by Sandra Hess & DTC Consultant Network Member (TBD). \nClick Here to Register\nUpcoming Webinars in this series: \n\nWebinar #2: Top Tasting Room Engagement & Sales Strategies – September 8th from 12PM to 1:30PM\nWebinar #3: Frontline Staff Compensation and Incentive Structures – October 6th from 12PM to 1:30PM\n\n\n\nAbout Our Presenter: Sandra Hess | Founder of DTC Wine Workshops & DTC Consultant Network \nSandra Hess is a wine consumer engagement & direct sales strategist supporting winery teams throughout the US\, Canada and Australia. Sandra founded DTC Wine Workshops Consulting Agency\, based out of the San Francisco Bay Area\, in July 2013 and also launched an online training division in August 2014. Sandra publishes the DTC Wine Case Study Series and is a frequent speaker at wine industry events nationally and globally. Sandra serves as a steering committee member for the DTC Wine Symposium and an advisory board member for the Wine Business Monthly WiVi Conference Central Coast. Sandra formed a partnership with Wine Tourism Australia in 2017 and provides online coaching as well as training programs to winery teams across Australia and New Zealand. In addition to her professional contributions\, Sandra is the Past-President of Women for WineSense Napa Sonoma chapter. Prior to joining the wine industry\, Sandra supported businesses nationally and globally in the areas of Customer Relationship Management (CRM) software solutions\, compliance management software solutions\, customer engagement workflow automation and sales/marketing strategic planning.
URL:https://newyorkwines.org/event/top-5-wine-consumer-segments-sales-strategies/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/dtclogo.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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DTSTART;TZID=America/New_York:20201111T100000
DTEND;TZID=America/New_York:20201111T100000
DTSTAMP:20260509T064038
CREATED:20200828T223013Z
LAST-MODIFIED:20201015T205931Z
UID:10000570-1605088800-1605088800@newyorkwines.org
SUMMARY:Developing and Managing Winery Loyalty Programs
DESCRIPTION:Join Sandra Hess for this hands-on seminar that will include one breakout session – so be ready to join in!\n\n\n\n\n\n\nAbout this Event\n\n\nFree for NY Drinks NY Participants; Limited space available for NYWGF Tier 2 Members for $50. \nThis session will begin by defining what “Loyalty Management” means to your unique wine brand by asking: \n\nHow does your winery reward customers for their loyalty?\nWhat are your members asking for more of when it comes to recognizing loyalty?\n\nWhen it comes to the question of why Loyalty Management is so important\, Sandra will share case studies and member retention statistics for a variety of wine brands. Examples from complimentary industries will also be shared\, as well as cost conscious tools and ideas that smaller producers can implement affordably. Sandra will present a deep dive on things that winery teams at small wineries can begin doing to better retain and build long-term relationships such as: \n\nMethods for better engaging based on interests and preferences\nGetting outside of the box to deliver the unexpected\nUse of customer contact records and CRM notes to stay better connected\nOutbound member management services\nBuilding communities within membership programs.\n\nSandra will provide insight on why staff training is critical and also touch on conversion metrics and measures of success based on winery size and business model and more. \nTime will be built in for Q&A and a whiteboard session on how to measure success. \nClick Here to Register \n\n\nNY Drinks NY participants now have access to two new virtual workshops\, as well as individual coaching sessions with a member of the DTC Consultant Network. Participants will be provided with a 1.5 hour online coaching session to address a challenge or opportunity of their choice. These new resources are designed to support NY Drinks NY participants in their marketing efforts and to empower us to achieve our collective\, strategic objectives of building a robust online\, educational\, customer service driven\, and sales focused community for New York wines and wine enthusiasts.\n\nNY Drinks NY participants can contact Jennifer Cooper to learn more and receive their Coaching Session Questionnaire to get the process started.
URL:https://newyorkwines.org/event/developing-and-managing-winery-loyalty-programs/
LOCATION:Virtual Event
CATEGORIES:Virtual Workshop
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/qtq80-ew929j.jpeg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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DTSTART;TZID=America/New_York:20200916T100000
DTEND;TZID=America/New_York:20200916T100000
DTSTAMP:20260509T064038
CREATED:20200828T222950Z
LAST-MODIFIED:20201015T210053Z
UID:10000569-1600250400-1600250400@newyorkwines.org
SUMMARY:Best Practices for Winery Websites
DESCRIPTION:Join Sandra Hess for this hands-on seminar that will include one breakout session – so be ready to join in! \nAbout this Event\nFree for NY Drinks NY Participants; Limited space available for NYWGF Tier 2 Members for $50. \nThis two-hour session will be a deep dive into the building blocks of the best winery websites. Join Sandra as she audits some existing sites to illustrate best practices in “calls to action”\, including effective mobile and opt-in tools. Learn how to turn first-time visitors into buyers with engaging stories and videos of various lengths on your events\, membership\, and ‘about us’ pages. \nParticipants can also expect to learn: \n\nHow to use website landing pages to increase conversion from digital marketing and social\nHow to develop a Holiday Case Promotion landing page using Wine Direct\nHow to develop a corresponding email campaign using Wine Direct that includes all elements to convert at a higher level\nHow to Leverage Winery Website Chat Tools\nHow to establish Reasonable Goals and Track Results\, including how to dedicate time\, staff and budget\n\nTime for Q&A will be included. Participants will leave with a wealth of knowledge and a checklist review handout. \nClick Here to Register \nNY Drinks NY participants now have access to two new virtual workshops\, as well as individual coaching sessions with a member of the DTC Consultant Network. Participants will be provided with a 1.5 hour online coaching session to address a challenge or opportunity of their choice. These new resources are designed to support NY Drinks NY participants in their marketing efforts and to empower us to achieve our collective\, strategic objectives of building a robust online\, educational\, customer service driven\, and sales focused community for New York wines and wine enthusiasts. \nNY Drinks NY participants can contact Jennifer Cooper to learn more and receive their Coaching Session Questionnaire to get the process started.
URL:https://newyorkwines.org/event/best-practices-for-winery-websites/
LOCATION:Virtual Event
CATEGORIES:Virtual Workshop
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/qtq80-BVMxwg.jpeg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
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