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DTSTART;TZID=America/New_York:20220908T093000
DTEND;TZID=America/New_York:20220908T123000
DTSTAMP:20220322T200030Z
CREATED:20220322T200030Z
LAST-MODIFIED:20220322T200030Z
UID:10000674-1662629400-1662640200@newyorkwines.org
SUMMARY:Building Your Winery’s Corporate Holiday Gift Program
DESCRIPTION:This workshop will help you determine what type of Corporate Gifting program is right for your winery – and how to get started\n\n\n\n\n\nAbout this event\n\n\nHaving a corporate gifting program for the holidays (and perhaps all year round) is a great way to connect with more consumers on an exponential level. To ensure success\, it’s important to think through the details and plan early. \nCompanies give gifts to enhance their relationships and stay ‘top of mind’ with their clients. What better way to build a lasting\, valued relationship than through a gift of wine from New York? It is also good business for your winery. On average\, companies spend $44 each for employee gifts and $48 each for client gifts and 25% of companies will spend over $100 on each employee gift. This is a $31.75 Billion business annually. \nJoin us for this immersive 3-hour webinar specifically for NYWGF members and learn the key elements of building a successful Corporate Gifting program for your winery. \nTopics will include: \n\nDeveloping the offer\nMarketing materials\nFinding the businesses/contacts to reach out to\nNegotiating the details\nClosing the sale\nClient Management – communication\, preparation\, and tech/tools\nDesign & programing of Corporate Virtual Experiences\nOperations / Logistics\nAnd more!\n\nClick Here to Register \n*Session is open to Wineries and Growers Only. **FREE for Tier 2 and 3 Members; $100 for Tier 1 Members; $150 for Non-Members
URL:https://newyorkwines.org/event/building-your-winerys-corporate-holiday-gift-program/
LOCATION:NY
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220714T093000
DTEND;TZID=America/New_York:20220714T123000
DTSTAMP:20220322T195854Z
CREATED:20220322T195854Z
LAST-MODIFIED:20220322T195854Z
UID:10000673-1657791000-1657801800@newyorkwines.org
SUMMARY:DTC Metrics & Management Intensive
DESCRIPTION:The workshop will help you create and sustain a comprehensive digital strategy for your winery.\n\n\n\n\n\nAbout this event\n\n\nThis intensive course provides a comprehensive overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage their DTC channels. This course\, specifically for NYWGF Members\, focuses on know how to evaluate team and individual performance in the sales channels to know how to spot problem areas of the business and how to take corrective action. \nThe three (3) hour session will explore: \n\nCustomer Relationship Management (CRM) & Tasting Room metrics\nWine Club and Digital (website\, e-mail campaigns & social media) metrics\n\nClick Here to Register \n*Session is open to Wineries and Growers Only. **FREE for Tier 2 and 3 Members; $100 for Tier 1 Members; $150 for Non-Members
URL:https://newyorkwines.org/event/dtc-metrics-management-intensive/
LOCATION:NY
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220503T093000
DTEND;TZID=America/New_York:20220503T123000
DTSTAMP:20220322T172846Z
CREATED:20220322T172846Z
LAST-MODIFIED:20220322T172846Z
UID:10000672-1651570200-1651581000@newyorkwines.org
SUMMARY:Tasting Room Best Practices – Essential Tools for 2022
DESCRIPTION:The workshop focuses on the most prudent areas for increasing sales skills.\n\n\n\n\n\nAbout this event\n\n\nThe Tasting Room Best Practices Essential workshop from WISE\, specifically for NYWGF Members\, focuses on the most prudent areas for increasing sales skills in 2022. This includes raising the bar for your entire team with the WISE Triple Score – asking for the order\, effectively presenting and selling the wine club\, as well as collecting contact data – all in a brand-appropriate way. Give your team members the resources and build confidence in leveraging your brand\, winery & wine knowledge into exceptional customer service and sales skills. \nTopics will include these sales skills. \n\nLeveraging Your Brand.\nUnderstanding Your Guests\nBuilding Rapport\nNoticing Buying Signals\nAlways Be Selling (wine\, clubs and capturing data)\nFeatures & Benefits Selling\nCodifying Your Sales Successes\nIdentifying Buying Signals\nMore\n\n*Session is open to Wineries and Growers Only. \nClick Here to Register \n**FREE for Tier 2 and 3 Members; $100 for Tier 1 Members; $150 for Non-Members \n\n\nOUR PRESENTER: Liz Mercer \, VP of Sales & Marketing\, Judd’s Hill Winery and WISE Coach & Content Developer \nHaving grown up in the Napa Valley\, Liz always knew it would be her forever home. She spent eight years in the mid-west (Detroit)\, before coming home to roost. With a unique background having a degree in Finance & Business Management\, and 18 years’ experience in Direct to Consumer Experience marketing\, she approaches the multiple needs of the business balancing the business and guest needs. Her career includes time with Diageo and Pernod Ricard\, followed by nearly six years with Gallo\, and to a small family owned luxury brand. Formally the General Manager of Bluxome Street Winery for 3 years\, an urban winery located in the SOMA neighborhood of San Francisco\, Liz is now the VP of Sales & Marketing at a small brand in Napa\, Judd’s Hill Winery. Liz can relate to the challenges faced by large\, publicly traded wineries\, corporate family owned wineries\, and to smaller family owned brands. That breadth of experience has allowed Liz to see how different strategies work for different brands and implement the right solution. She is also an active contributor and instructor for the WISE Academy\, which seeks to grow the skills of DTC professionals and managers at all levels across the country.
URL:https://newyorkwines.org/event/tasting-room-best-practices-essential-tools-for-2022/
LOCATION:NY
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
GEO:40.7127753;-74.0059728
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210818T100000
DTEND;TZID=America/New_York:20210818T120000
DTSTAMP:20210716T144600Z
CREATED:20210702T151210Z
LAST-MODIFIED:20210716T144600Z
UID:10000640-1629280800-1629288000@newyorkwines.org
SUMMARY:Building a Corporate Gifting Program
DESCRIPTION:There are gifts and then there are corporate gifts. What’s the difference? Reach! Chances are when companies purchase gifting options\, these gifts will be distributed to over ten recipients in one pop. It’s the difference between tin cans & string and a megaphone. \nHaving a corporate gifting program for the holidays (and perhaps all year round) is a great way to connect with more consumers on an exponential level. To ensure success\, it’s important to think through the details and plan early. \nCompanies give gifts to enhance their relationships and stay ‘top of mind’ with their clients. What better way to build a lasting\, valued relationship than through a gift of wine from New York? It is also good business. On average\, companies spend $44 each for employee gifts and $48 each for client gifts and 25% of companies will spend over $100 on each employee gift. This is a $31.75 Billion business annually. \nJoin us for these two\, 2-hour seminar style webinars specifically for NYWGF members and learn the key elements of building a successful Corporate Gifting program for your winery! \nAugust 17th (10am – 12pm EST)\, Presented by Susan Cole\, WISE Academy Coach \n\nDeveloping the offer\nMarketing materials\nFinding the businesses/contacts to reach out to\nInitial phone call\nNegotiating the details\nClosing the sale\nDevelop the timeline\n\nAugust 18th (10am – 12pm EST)\, Presented by Chris Puppione\, Key Account Manager\, Coravin & WISE Academy Coach \n\nClient Management – communication\, preparation and tech/tools\nDesign & programing of Corporate Virtual Experiences\nMarketing & Outreach\nSales Cycle & Opportunities\nOperations / Logistics\n\n? Click Here to Register\n\n\nAbout Our Presenters: \nSusan Cole | WISE Academy Coach \nSusan has more than 18 years of wine marketing experience\, all in the direct-to-consumer arena. Her industry knowledge\, sales expertise\, and ability to build relationships have proven instrumental in helping both large and small wineries achieve and surpass their revenue goals. During her time at Windsor Vineyards\, Treasury Wine Estates\, and Pezzi King Vineyards she has managed inbound and outbound call centers\, wine clubs\, and customer service organizations\, resulting in revenue growth\, club membership\, and sales that consistently exceeded projections. \nFor the tasting rooms of Beringer Vineyards\, Chateau St. Jean\, Stags’ Leap\, St. Clement\, Etude\, Souverain\, Meridian and Cellar 360 she had led dynamic and successful training sessions in retail sales and wine club membership that resulted in improved sales revenue and increased club conversion. Susan holds a diploma in Wine and Spirits from the Wine and Spirits Educational Trust in London. \nChris Puppione\, Regional Key Account Manager\, Coravin | WISE Academy Coach \nAfter a 15-year career in teaching and coaching\, Chris Puppione transitioned to a life of wine in 2012\, taking a position in hospitality with Robert Mondavi Winery. In the years since\, he has diversified his experiences within the industry by way of education and working in the vineyard\, cellar\, visitor’s center\, marketplace\, and boardroom. He was honored to serve as Marketing Manager with world-renowned importer Martine’s Wines\, sharing the stories of over 50+ brands from France\, Italy\, Portugal\, as well as a few domestic wineries. In recent years\, Chris led the team at Passalacqua Winery in the Dry Creek Valley as Director of Sales\, where his team distinguished itself as an industry leader in virtual experiences and high-touch hospitality programs. \nCurrently\, Chris serves wineries as the Regional Key Account Manager for Coravin. He also writes for K&L Wine Merchants\, teaches WSET courses at Napa Valley Wine Academy\, and coaches for WISE Academy. He has also been a featured speaker at wine industry events\, such as the DTC Wine Symposium and Wine Business Monthly’s Innovation + Quality. \nBelieving that every person is an experiment of one\, Chris aspires to be a designer of moments who engages and transforms each guest and business partner. Chris currently resides in the Russian River Valley with his wife and two young children.
URL:https://newyorkwines.org/event/building-a-corporate-gifting-program/2021-08-18/
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/building-a-corporate-gifting-program/2021-08-18/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210817T100000
DTEND;TZID=America/New_York:20210817T120000
DTSTAMP:20210716T144600Z
CREATED:20210702T151210Z
LAST-MODIFIED:20210716T144600Z
UID:10000639-1629194400-1629201600@newyorkwines.org
SUMMARY:Building a Corporate Gifting Program
DESCRIPTION:There are gifts and then there are corporate gifts. What’s the difference? Reach! Chances are when companies purchase gifting options\, these gifts will be distributed to over ten recipients in one pop. It’s the difference between tin cans & string and a megaphone. \nHaving a corporate gifting program for the holidays (and perhaps all year round) is a great way to connect with more consumers on an exponential level. To ensure success\, it’s important to think through the details and plan early. \nCompanies give gifts to enhance their relationships and stay ‘top of mind’ with their clients. What better way to build a lasting\, valued relationship than through a gift of wine from New York? It is also good business. On average\, companies spend $44 each for employee gifts and $48 each for client gifts and 25% of companies will spend over $100 on each employee gift. This is a $31.75 Billion business annually. \nJoin us for these two\, 2-hour seminar style webinars specifically for NYWGF members and learn the key elements of building a successful Corporate Gifting program for your winery! \nAugust 17th (10am – 12pm EST)\, Presented by Susan Cole\, WISE Academy Coach \n\nDeveloping the offer\nMarketing materials\nFinding the businesses/contacts to reach out to\nInitial phone call\nNegotiating the details\nClosing the sale\nDevelop the timeline\n\nAugust 18th (10am – 12pm EST)\, Presented by Chris Puppione\, Key Account Manager\, Coravin & WISE Academy Coach \n\nClient Management – communication\, preparation and tech/tools\nDesign & programing of Corporate Virtual Experiences\nMarketing & Outreach\nSales Cycle & Opportunities\nOperations / Logistics\n\n? Click Here to Register\n\n\nAbout Our Presenters: \nSusan Cole | WISE Academy Coach \nSusan has more than 18 years of wine marketing experience\, all in the direct-to-consumer arena. Her industry knowledge\, sales expertise\, and ability to build relationships have proven instrumental in helping both large and small wineries achieve and surpass their revenue goals. During her time at Windsor Vineyards\, Treasury Wine Estates\, and Pezzi King Vineyards she has managed inbound and outbound call centers\, wine clubs\, and customer service organizations\, resulting in revenue growth\, club membership\, and sales that consistently exceeded projections. \nFor the tasting rooms of Beringer Vineyards\, Chateau St. Jean\, Stags’ Leap\, St. Clement\, Etude\, Souverain\, Meridian and Cellar 360 she had led dynamic and successful training sessions in retail sales and wine club membership that resulted in improved sales revenue and increased club conversion. Susan holds a diploma in Wine and Spirits from the Wine and Spirits Educational Trust in London. \nChris Puppione\, Regional Key Account Manager\, Coravin | WISE Academy Coach \nAfter a 15-year career in teaching and coaching\, Chris Puppione transitioned to a life of wine in 2012\, taking a position in hospitality with Robert Mondavi Winery. In the years since\, he has diversified his experiences within the industry by way of education and working in the vineyard\, cellar\, visitor’s center\, marketplace\, and boardroom. He was honored to serve as Marketing Manager with world-renowned importer Martine’s Wines\, sharing the stories of over 50+ brands from France\, Italy\, Portugal\, as well as a few domestic wineries. In recent years\, Chris led the team at Passalacqua Winery in the Dry Creek Valley as Director of Sales\, where his team distinguished itself as an industry leader in virtual experiences and high-touch hospitality programs. \nCurrently\, Chris serves wineries as the Regional Key Account Manager for Coravin. He also writes for K&L Wine Merchants\, teaches WSET courses at Napa Valley Wine Academy\, and coaches for WISE Academy. He has also been a featured speaker at wine industry events\, such as the DTC Wine Symposium and Wine Business Monthly’s Innovation + Quality. \nBelieving that every person is an experiment of one\, Chris aspires to be a designer of moments who engages and transforms each guest and business partner. Chris currently resides in the Russian River Valley with his wife and two young children.
URL:https://newyorkwines.org/event/building-a-corporate-gifting-program/2021-08-17/
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
LOCATION:https://newyorkwines.org/event/building-a-corporate-gifting-program/2021-08-17/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210622T090000
DTEND;TZID=America/New_York:20210622T120000
DTSTAMP:20210702T152814Z
CREATED:20210603T134446Z
LAST-MODIFIED:20210702T152814Z
UID:10000629-1624352400-1624363200@newyorkwines.org
SUMMARY:Tasting Room Best Practices
DESCRIPTION:The workshop focuses on the most prudent areas for increasing sales skills.\n\n\n\n\n\nAbout this event\n\n\nTasting Room Best Practices: (6 hours of content over two\, 3-hour sessions) \nDates: June 15th and 22nd\, 2021 Time: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Tasting Room Best Practices workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on the most prudent areas for increasing sales skills and raising the bar with the WISE Triple Score – asking for the order\, effectively presenting and selling the wine club\, as well as collecting contact data – all in a brand-appropriate way. Give your team members the resources and build confidence in leveraging your brand\, winery & wine knowledge into exceptional customer service and sales skills. \n7 Secrets of Professional Selling \n\nLeveraging Your Brand. Brand basics exercise helps team understand the importance of getting each wineries’ unique brand message boiled down into compelling and memorable stories and sound bites.\nUnderstanding Your Guests. Explore how not all visitors are created equal and understand that they have different psychological needs depending on where they are at on the Buyers’ Continuum. How to shift gears accordingly for different needs of each category from prospects to first-time buyers to repeat buyers to raving fans. Beyond the Buyer’s Continuum\, explore how not all wine buyers are created equal and understand that they have different psychological needs depending on what their relationship is with wine in general. How to shift gears accordingly for different needs of each category from “newbies” to “know-it-alls” and beyond.\nBuilding Rapport. Skills development on use of effective ice-breakers\, the right open-ended questions\, compelling analogies and great story telling. Homework has them expand on these tools using more winery specifics. Special focus will be on storytelling – making those emotional connections and the art of telling a good story.\nNoticing Buying Signals. Review both verbal and non-verbal buying signals – how to spot them and leverage them into a sale.\nThe Triple Score. Reset DTC and Tasting Room priorities to always be selling wine\, selling clubs and capturing contact data – all in a brand appropriate manner.\nFeatures & Benefits Selling Weave the club benefits into the entire guest experience. Focus on features vs. benefits selling through leveraging the understanding of what is of interest to the guest and showing the benefits specifically geared towards those interests. Increase wine club conversion rates and build confidence in selling the wine club\, effectively and in a brand-appropriate way.\nCodifying Your Sales Successes. Help team members understand their own recipe for successful selling\, codify it and then repeat. Triple score confidence.\n\nClick Here to Register \n*Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/tasting-room-best-practices/2021-06-22/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210615T090000
DTEND;TZID=America/New_York:20210615T120000
DTSTAMP:20210702T152814Z
CREATED:20210603T134446Z
LAST-MODIFIED:20210702T152814Z
UID:10000628-1623747600-1623758400@newyorkwines.org
SUMMARY:Tasting Room Best Practices
DESCRIPTION:The workshop focuses on the most prudent areas for increasing sales skills.\n\n\n\n\n\nAbout this event\n\n\nTasting Room Best Practices: (6 hours of content over two\, 3-hour sessions) \nDates: June 15th and 22nd\, 2021 Time: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Tasting Room Best Practices workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on the most prudent areas for increasing sales skills and raising the bar with the WISE Triple Score – asking for the order\, effectively presenting and selling the wine club\, as well as collecting contact data – all in a brand-appropriate way. Give your team members the resources and build confidence in leveraging your brand\, winery & wine knowledge into exceptional customer service and sales skills. \n7 Secrets of Professional Selling \n\nLeveraging Your Brand. Brand basics exercise helps team understand the importance of getting each wineries’ unique brand message boiled down into compelling and memorable stories and sound bites.\nUnderstanding Your Guests. Explore how not all visitors are created equal and understand that they have different psychological needs depending on where they are at on the Buyers’ Continuum. How to shift gears accordingly for different needs of each category from prospects to first-time buyers to repeat buyers to raving fans. Beyond the Buyer’s Continuum\, explore how not all wine buyers are created equal and understand that they have different psychological needs depending on what their relationship is with wine in general. How to shift gears accordingly for different needs of each category from “newbies” to “know-it-alls” and beyond.\nBuilding Rapport. Skills development on use of effective ice-breakers\, the right open-ended questions\, compelling analogies and great story telling. Homework has them expand on these tools using more winery specifics. Special focus will be on storytelling – making those emotional connections and the art of telling a good story.\nNoticing Buying Signals. Review both verbal and non-verbal buying signals – how to spot them and leverage them into a sale.\nThe Triple Score. Reset DTC and Tasting Room priorities to always be selling wine\, selling clubs and capturing contact data – all in a brand appropriate manner.\nFeatures & Benefits Selling Weave the club benefits into the entire guest experience. Focus on features vs. benefits selling through leveraging the understanding of what is of interest to the guest and showing the benefits specifically geared towards those interests. Increase wine club conversion rates and build confidence in selling the wine club\, effectively and in a brand-appropriate way.\nCodifying Your Sales Successes. Help team members understand their own recipe for successful selling\, codify it and then repeat. Triple score confidence.\n\nClick Here to Register \n*Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/tasting-room-best-practices/2021-06-15/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210421T090000
DTEND;TZID=America/New_York:20210421T120000
DTSTAMP:20210702T152910Z
CREATED:20210225T214119Z
LAST-MODIFIED:20210702T152910Z
UID:10000611-1618995600-1619006400@newyorkwines.org
SUMMARY:Wine Club Mastery [Enhanced Webinar Series]
DESCRIPTION:Learn about all aspects of strategic wine club management\, including club design\, member acquisition and retention\, metrics\, and measures.\n\n\n\n\n\nAbout this Event\n\n\nWine Club Mastery Series: (15 hours of content over five 3-hour sessions) \nDates: April 13\, 14\, 19\, 20 & 21 \nTime: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Wine Club Mastery workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on all aspects of strategic wine club management\, including club design\, member acquisition and retention\, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. Build skills needed to build repeatable processes that lead to increased sales and engaged wine club members; strategize on best practices and ways to maximize your programs for an even more lucrative revenue stream and stronger winery advocates. \nOverview of the content include focus on: \n\nGoal setting\, measurements and accountability – retention and loyalty\, attrition\, budgeting\nOperations and crisis management\nDriving change and generating revenue\nCommunication\nLeveraging events\, web and phone\nMore…\n\nClick Here to Register. *Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/wine-club-mastery-enhanced-webinar-series/2021-04-21/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210420T090000
DTEND;TZID=America/New_York:20210420T120000
DTSTAMP:20210702T152910Z
CREATED:20210225T214119Z
LAST-MODIFIED:20210702T152910Z
UID:10000610-1618909200-1618920000@newyorkwines.org
SUMMARY:Wine Club Mastery [Enhanced Webinar Series]
DESCRIPTION:Learn about all aspects of strategic wine club management\, including club design\, member acquisition and retention\, metrics\, and measures.\n\n\n\n\n\nAbout this Event\n\n\nWine Club Mastery Series: (15 hours of content over five 3-hour sessions) \nDates: April 13\, 14\, 19\, 20 & 21 \nTime: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Wine Club Mastery workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on all aspects of strategic wine club management\, including club design\, member acquisition and retention\, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. Build skills needed to build repeatable processes that lead to increased sales and engaged wine club members; strategize on best practices and ways to maximize your programs for an even more lucrative revenue stream and stronger winery advocates. \nOverview of the content include focus on: \n\nGoal setting\, measurements and accountability – retention and loyalty\, attrition\, budgeting\nOperations and crisis management\nDriving change and generating revenue\nCommunication\nLeveraging events\, web and phone\nMore…\n\nClick Here to Register. *Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/wine-club-mastery-enhanced-webinar-series/2021-04-20/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210419T090000
DTEND;TZID=America/New_York:20210419T120000
DTSTAMP:20210702T152910Z
CREATED:20210225T214119Z
LAST-MODIFIED:20210702T152910Z
UID:10000609-1618822800-1618833600@newyorkwines.org
SUMMARY:Wine Club Mastery [Enhanced Webinar Series]
DESCRIPTION:Learn about all aspects of strategic wine club management\, including club design\, member acquisition and retention\, metrics\, and measures.\n\n\n\n\n\nAbout this Event\n\n\nWine Club Mastery Series: (15 hours of content over five 3-hour sessions) \nDates: April 13\, 14\, 19\, 20 & 21 \nTime: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Wine Club Mastery workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on all aspects of strategic wine club management\, including club design\, member acquisition and retention\, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. Build skills needed to build repeatable processes that lead to increased sales and engaged wine club members; strategize on best practices and ways to maximize your programs for an even more lucrative revenue stream and stronger winery advocates. \nOverview of the content include focus on: \n\nGoal setting\, measurements and accountability – retention and loyalty\, attrition\, budgeting\nOperations and crisis management\nDriving change and generating revenue\nCommunication\nLeveraging events\, web and phone\nMore…\n\nClick Here to Register. *Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/wine-club-mastery-enhanced-webinar-series/2021-04-19/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210414T090000
DTEND;TZID=America/New_York:20210414T120000
DTSTAMP:20210702T152910Z
CREATED:20210225T214119Z
LAST-MODIFIED:20210702T152910Z
UID:10000608-1618390800-1618401600@newyorkwines.org
SUMMARY:Wine Club Mastery [Enhanced Webinar Series]
DESCRIPTION:Learn about all aspects of strategic wine club management\, including club design\, member acquisition and retention\, metrics\, and measures.\n\n\n\n\n\nAbout this Event\n\n\nWine Club Mastery Series: (15 hours of content over five 3-hour sessions) \nDates: April 13\, 14\, 19\, 20 & 21 \nTime: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Wine Club Mastery workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on all aspects of strategic wine club management\, including club design\, member acquisition and retention\, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. Build skills needed to build repeatable processes that lead to increased sales and engaged wine club members; strategize on best practices and ways to maximize your programs for an even more lucrative revenue stream and stronger winery advocates. \nOverview of the content include focus on: \n\nGoal setting\, measurements and accountability – retention and loyalty\, attrition\, budgeting\nOperations and crisis management\nDriving change and generating revenue\nCommunication\nLeveraging events\, web and phone\nMore…\n\nClick Here to Register. *Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/wine-club-mastery-enhanced-webinar-series/2021-04-14/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20210413T090000
DTEND;TZID=America/New_York:20210413T120000
DTSTAMP:20210702T152910Z
CREATED:20210225T214119Z
LAST-MODIFIED:20210702T152910Z
UID:10000607-1618304400-1618315200@newyorkwines.org
SUMMARY:Wine Club Mastery [Enhanced Webinar Series]
DESCRIPTION:Learn about all aspects of strategic wine club management\, including club design\, member acquisition and retention\, metrics\, and measures.\n\n\n\n\n\nAbout this Event\n\n\nWine Club Mastery Series: (15 hours of content over five 3-hour sessions) \nDates: April 13\, 14\, 19\, 20 & 21 \nTime: 9:00AM to 12:00PM \nPlease note that classes will be held on the above dates. Each class contains different information\, and you will receive a calendar notice from NYWGF for each day. \nThe Wine Club Mastery workshop series from the WISE Academy\, specifically for NYWGF Members\, focuses on all aspects of strategic wine club management\, including club design\, member acquisition and retention\, and metrics and measures. Emphasis is placed on wine club direct to consumer best practices and integration with other DTC functions at the winery. Build skills needed to build repeatable processes that lead to increased sales and engaged wine club members; strategize on best practices and ways to maximize your programs for an even more lucrative revenue stream and stronger winery advocates. \nOverview of the content include focus on: \n\nGoal setting\, measurements and accountability – retention and loyalty\, attrition\, budgeting\nOperations and crisis management\nDriving change and generating revenue\nCommunication\nLeveraging events\, web and phone\nMore…\n\nClick Here to Register. *Session open to Winery and Grower Members Only. \n\n\nThis series is proudly sponsored by Farm Credit East.
URL:https://newyorkwines.org/event/wine-club-mastery-enhanced-webinar-series/2021-04-13/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/png:https://newyorkwines.org/wp-content/uploads/2021/02/logo-wise-academy-sticky-1.png
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201208T090000
DTEND;TZID=America/New_York:20201208T120000
DTSTAMP:20210702T153000Z
CREATED:20201016T145330Z
LAST-MODIFIED:20210702T153000Z
UID:10000586-1607418000-1607428800@newyorkwines.org
SUMMARY:DTC Metrics Intensive: Virtual Tasting\, Event & Phone Sale Metrics for Wineries
DESCRIPTION:Part of the WISE Digital Series\, these workshops are designed to work together to support a comprehensive digital strategy for your winery. \nThis expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room\, wine club\, digital\, virtual tastings\, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class\, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action. Take all three sessions or just the session you want to focus more on. \nAbout this Event\nThis specific 3-hour session (205C) focuses on Virtual Tastings\, Events and Phone Sales metrics and their interdependence on the three other channels of DTC (Tasting Room\, Wine Club and Digital). Purchase separately if you want to focus only on these metrics. \nOverall focus: \n\nCustomer and relationship management\nData insights\nDashboards and reporting\nUnderstanding the big picture\nCase studies\n\nThis course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class\, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action \n? Click Here to Register
URL:https://newyorkwines.org/event/dtc-metrics-intensive-virtual-tasting-event-phone-sale-metrics-for-wineries/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/10/hand-drawing-chart-graph-stock-growth-scaled-e1602859612394.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201203T090000
DTEND;TZID=America/New_York:20201203T120000
DTSTAMP:20210702T153000Z
CREATED:20201016T145027Z
LAST-MODIFIED:20210702T153000Z
UID:10000585-1606986000-1606996800@newyorkwines.org
SUMMARY:DTC Metrics Intensive: Wine Club and Digital Metrics for Wineries
DESCRIPTION:Part of the WISE Digital Series\, these workshops are designed to work together to support a comprehensive digital strategy for your winery. \nThis expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room\, wine club\, digital\, virtual tastings\, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class\, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action. Take all three sessions or just the session you want to focus more on. \nAbout this Event\nThis specific 3-hour session focuses on Wine Club and Digital (website\, e-mail campaigns & social media) metrics. This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class\, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action \n? Click Here to Register \nUpcoming Events in the Series\nVirtual Tastings\, Events and Phone Sales Metrics – December 8th / 9:00AM to 12:00PM \nThis specific 3-hour session (205C) focuses on Virtual Tastings\, Events and Phone Sales metrics and their interdependence on the three other channels of DTC (Tasting Room\, Wine Club and Digital). Purchase separately if you want to focus only on these metrics.
URL:https://newyorkwines.org/event/dtc-metrics-intensive-wine-club-and-digital-metrics-for-wineries/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/10/hand-drawing-chart-graph-stock-growth-scaled-e1602859612394.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201201T090000
DTEND;TZID=America/New_York:20201201T120000
DTSTAMP:20210702T153001Z
CREATED:20201016T144719Z
LAST-MODIFIED:20210702T153001Z
UID:10000584-1606813200-1606824000@newyorkwines.org
SUMMARY:DTC Metrics Intensive: CRM & Tasting Room Metrics for Wineries
DESCRIPTION:Part of the WISE Digital Series\, these workshops are designed to work together to support a comprehensive digital strategy for your winery. \nThis expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room\, wine club\, digital\, virtual tastings\, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class\, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action. Take all three sessions or just the session you want to focus more on. \nAbout this Event\nThis specific 3-hour session focuses on Customer Relationship Management (CRM) & Tasting Room metrics. This course uses real-life experiences to explain the DTC channels and their connection to ROI. When they leave this class\, DTC leaders will know how to evaluate team and individual performance in each of the sales channels. They will know how to spot problem areas of the business and how to take corrective action \n? Click Here to Register \nUpcoming Events in the Series\nWine Club and Digital Metrics – December 3rd / 9:00AM to 12:00PM \nThis specific 3-hour session (205B) focuses on Wine Club and Digital (website\, e-mail campaigns & social media) metrics. \nVirtual Tastings\, Events and Phone Sales Metrics – December 8th / 9:00AM to 12:00PM \nThis specific 3-hour session (205C) focuses on Virtual Tastings\, Events and Phone Sales metrics and their interdependence on the three other channels of DTC (Tasting Room\, Wine Club and Digital). Purchase separately if you want to focus only on these metrics. \n? Click Here to Register for the Full Series
URL:https://newyorkwines.org/event/dtc-metrics-intensive-crm-tasting-room-metrics-for-wineries/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/10/hand-drawing-chart-graph-stock-growth-scaled-e1602859612394.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201103T130000
DTEND;TZID=America/New_York:20201103T160000
DTSTAMP:20210702T153104Z
CREATED:20201007T224636Z
LAST-MODIFIED:20210702T153104Z
UID:10000582-1604408400-1604419200@newyorkwines.org
SUMMARY:Digital Mastery for Wineries: Websites in 2020
DESCRIPTION:Part of the WISE Digital Series\, these workshops are designed to work together to support a comprehensive digital strategy for your winery.\n\n\n\n\n\n\nAbout this Event\n\n\nWebsites in the year 2020 – November 3rd / 1:00 PM to 4:00 PM \nNow that your website has to do some heavy lifting – when’s the last time you looked at your Google Analytics? This class will review metrics you should be reviewing and current best practices on website design. We will also cover SEO basics and get into Google Ads\, or SEO. You will leave this 3-hour workshop with some tools to evaluate the efficiency of your website and clear ideas and plans on how to drive traffic to it. Appropriate to any level marketing or ecommerce manager. \n? Click Here to Register
URL:https://newyorkwines.org/event/digital-mastery-for-wineries-websites/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/10/Digital-Mastery-scaled.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201029T130000
DTEND;TZID=America/New_York:20201029T160000
DTSTAMP:20210702T153104Z
CREATED:20201007T224636Z
LAST-MODIFIED:20210702T153104Z
UID:10000581-1603976400-1603987200@newyorkwines.org
SUMMARY:Digital Mastery for Wineries: Social Media
DESCRIPTION:Part of the WISE Digital Series\, these workshops are designed to work together to support a comprehensive digital strategy for your winery.\n\n\n\n\n\n\nAbout this Event\n\n\nSocial Media – October 29th / 1:00PM to 4:00 PM \nSocial media is today’s awareness platform – but it’s confusing where to go and how much to pay. The first part of the class will walk through content strategy and how to meet the sometimes overwhelming demand for new things to continually post. The second part of the workshop will walk through advertising on social media channels with some suggested formats and costs. This 3-hour workshop will leave you with ideas you can immediately consider and implement for your social media strategy. Appropriate for marketing managers who are beginners or intermediate at both posting and advertising. Also good for managers confident in this area to pick up some new ideas and tips. \n? Click Here to Register \nUpcoming Events in the Series\nWebsites in the year 2020 – November 3rd / 1:00 PM to 4:00 PM \nNow that your website has to do some heavy lifting – when’s the last time you looked at your Google Analytics? This class will review metrics you should be reviewing and current best practices on website design. We will also cover SEO basics and get into Google Ads\, or SEO. You will leave this 3-hour workshop with some tools to evaluate the efficiency of your website and clear ideas and plans on how to drive traffic to it. Appropriate to any level marketing or ecommerce manager.
URL:https://newyorkwines.org/event/digital-mastery-for-wineries-social/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/10/Digital-Mastery-scaled.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201027T130000
DTEND;TZID=America/New_York:20201027T160000
DTSTAMP:20210702T153105Z
CREATED:20201007T224636Z
LAST-MODIFIED:20210702T153105Z
UID:10000580-1603803600-1603814400@newyorkwines.org
SUMMARY:Digital Mastery for Wineries: Email Marketing
DESCRIPTION:Part of the WISE Digital Series\, these workshops are designed to work together to support a comprehensive digital strategy for your winery.\n\n\n\n\n\n\nAbout this Event\n\n\nEmail Marketing – October 27th / 1:00 PM to 4:00 PM \nLearn the elements of a strong email campaign including database\, essential metrics\, targeting and design tricks; this workshop also includes how to work with new considerations such as dark mode. This 3-hour workshop will leave you with a list of ideas you can implement right away with industry benchmarks to help you evaluate your campaigns. Appropriate for marketing managers to coordinators that are already creating emails with a goal to take you campaigns to the next level. \n? Click Here to Register \nUpcoming Events in the Series\nSocial Media – October 29th / 1:00PM to 4:00 PM \nSocial media is today’s awareness platform – but it’s confusing where to go and how much to pay. The first part of the class will walk through content strategy and how to meet the sometimes overwhelming demand for new things to continually post. The second part of the workshop will walk through advertising on social media channels with some suggested formats and costs. This 3-hour workshop will leave you with ideas you can immediately consider and implement for your social media strategy. Appropriate for marketing managers who are beginners or intermediate at both posting and advertising. Also good for managers confident in this area to pick up some new ideas and tips. \nWebsites in the year 2020 – November 3rd / 1:00 PM to 4:00 PM \nNow that your website has to do some heavy lifting – when’s the last time you looked at your Google Analytics? This class will review metrics you should be reviewing and current best practices on website design. We will also cover SEO basics and get into Google Ads\, or SEO. You will leave this 3-hour workshop with some tools to evaluate the efficiency of your website and clear ideas and plans on how to drive traffic to it. Appropriate to any level marketing or ecommerce manager. \n? Click Here to Register for the Full Series
URL:https://newyorkwines.org/event/digital-mastery-for-wineries-email/
LOCATION:Virtual Event
CATEGORIES:Enhanced Webinar
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/10/Digital-Mastery-scaled.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20201008T100000
DTEND;TZID=America/New_York:20201008T113000
DTSTAMP:20201015T210018Z
CREATED:20200826T012523Z
LAST-MODIFIED:20201015T210018Z
UID:10000568-1602151200-1602156600@newyorkwines.org
SUMMARY:WISE Community Forum – Tasting Room COVID-19 Challenges
DESCRIPTION:Join the New York Wine & Grape Foundation and the Wine Industry Sales Education (WISE) Academy for a special Community Forum Series designed to help New York wineries optimize the guest experience as they grapple with different\, and ever-changing COVID-related challenges. Things are constantly evolving\, and we want to quickly share what we are learning and identify best practices – which promises to be a fluid process. While many associations are hosting Town Halls focusing on compliance\, WISE and NYWGF will complement their efforts by helping wineries deal with Tasting Room hospitality issues. NYWGF is pleased to be offering this as an opportunity for our community to learn\, engage\, and problem solve.  Staff and board members of Wine Trails or Regional Association partners are also invited to participate. \nRegistration for this course is for all 3 sessions in the series. Three\, 90-minute conversations in a problem-solving forum to help optimize the guest experience as wineries reopen. If you can’t make all three\, you will still have access to the resources compiled from each meeting.  \nDates: September 10th\, 24th and October 8th\nTime: 10:00AM EST to 11:30AM EST\nParticipation is Free and Open to All New York Wineries. (Approved registrants will receive a follow up email with the meeting links.) \nClick here to register online.
URL:https://newyorkwines.org/event/wise-community-forum-tasting-room-covid-19-challenges/2020-10-08/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/Mask-1200x675-1.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200924T100000
DTEND;TZID=America/New_York:20200924T113000
DTSTAMP:20201015T210018Z
CREATED:20200826T012523Z
LAST-MODIFIED:20201015T210018Z
UID:10000567-1600941600-1600947000@newyorkwines.org
SUMMARY:WISE Community Forum – Tasting Room COVID-19 Challenges
DESCRIPTION:Join the New York Wine & Grape Foundation and the Wine Industry Sales Education (WISE) Academy for a special Community Forum Series designed to help New York wineries optimize the guest experience as they grapple with different\, and ever-changing COVID-related challenges. Things are constantly evolving\, and we want to quickly share what we are learning and identify best practices – which promises to be a fluid process. While many associations are hosting Town Halls focusing on compliance\, WISE and NYWGF will complement their efforts by helping wineries deal with Tasting Room hospitality issues. NYWGF is pleased to be offering this as an opportunity for our community to learn\, engage\, and problem solve.  Staff and board members of Wine Trails or Regional Association partners are also invited to participate. \nRegistration for this course is for all 3 sessions in the series. Three\, 90-minute conversations in a problem-solving forum to help optimize the guest experience as wineries reopen. If you can’t make all three\, you will still have access to the resources compiled from each meeting.  \nDates: September 10th\, 24th and October 8th\nTime: 10:00AM EST to 11:30AM EST\nParticipation is Free and Open to All New York Wineries. (Approved registrants will receive a follow up email with the meeting links.) \nClick here to register online.
URL:https://newyorkwines.org/event/wise-community-forum-tasting-room-covid-19-challenges/2020-09-24/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/Mask-1200x675-1.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20200910T100000
DTEND;TZID=America/New_York:20200910T113000
DTSTAMP:20201015T210018Z
CREATED:20200826T012523Z
LAST-MODIFIED:20201015T210018Z
UID:10000566-1599732000-1599737400@newyorkwines.org
SUMMARY:WISE Community Forum – Tasting Room COVID-19 Challenges
DESCRIPTION:Join the New York Wine & Grape Foundation and the Wine Industry Sales Education (WISE) Academy for a special Community Forum Series designed to help New York wineries optimize the guest experience as they grapple with different\, and ever-changing COVID-related challenges. Things are constantly evolving\, and we want to quickly share what we are learning and identify best practices – which promises to be a fluid process. While many associations are hosting Town Halls focusing on compliance\, WISE and NYWGF will complement their efforts by helping wineries deal with Tasting Room hospitality issues. NYWGF is pleased to be offering this as an opportunity for our community to learn\, engage\, and problem solve.  Staff and board members of Wine Trails or Regional Association partners are also invited to participate. \nRegistration for this course is for all 3 sessions in the series. Three\, 90-minute conversations in a problem-solving forum to help optimize the guest experience as wineries reopen. If you can’t make all three\, you will still have access to the resources compiled from each meeting.  \nDates: September 10th\, 24th and October 8th\nTime: 10:00AM EST to 11:30AM EST\nParticipation is Free and Open to All New York Wineries. (Approved registrants will receive a follow up email with the meeting links.) \nClick here to register online.
URL:https://newyorkwines.org/event/wise-community-forum-tasting-room-covid-19-challenges/2020-09-10/
LOCATION:Virtual Event
CATEGORIES:Info Session
ATTACH;FMTTYPE=image/jpeg:https://newyorkwines.org/wp-content/uploads/2020/08/Mask-1200x675-1.jpg
ORGANIZER;CN="New York Wine & Grape Foundation":MAILTO:info@newyorkwines.org
END:VEVENT
END:VCALENDAR