Field Notes

News and Updates from the New York Wine & Grape Foundation

Digital Mastery for Wineries Series

Digital Mastery for Wineries: Email Marketing

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. About this Event Email Marketing – October 27th / 1:00 PM to 4:00 PM Learn the elements of a strong email campaign including database, essential metrics, targeting and design tricks; this workshop also includes how to work with new considerations such as dark mode. This 3-hour workshop will

Digital Mastery for Wineries: Social Media

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. About this Event Social Media – October 29th / 1:00PM to 4:00 PM Social media is today’s awareness platform – but it’s confusing where to go and how much to pay. The first part of the class will walk through content strategy and how to meet the sometimes

Digital Mastery for Wineries: Websites in 2020

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. About this Event Websites in the year 2020 – November 3rd / 1:00 PM to 4:00 PM Now that your website has to do some heavy lifting – when’s the last time you looked at your Google Analytics? This class will review metrics you should be reviewing and