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New York Wine Classic: Promotional Toolkit 2022

TOOLKIT FOR SPONSORS AND PARTNERS

Share information about the 2022 New York Wine Classic with your network using the following resources for your internal and external newsletters, email blasts, event calendars, social media or other organization communications outlets.

If you have questions or would like custom tools, please email amyellsworth@nywgf.org.

What: 2022 New York Wine Classic Awards Presentation
Date/Time: July 12, 2022 @ 6:00 PM EST
Link to Register: https://bit.ly/NYWineClassic2022

Promotional Language

You are invited to attend the New York Wine & Grape Foundation’s Live Awards Ceremony announcing the Winners of the 36th New York Wine Classic competition on July 12th at 6:00pm/EST. This online event will reveal and celebrate the “Best in Category” winners, as well as the prestigious Governor’s Cup (Best Wine) and Winery of the Year (Best Overall Showing by a Winery) Winners. You will also learn more about our continued partnership with the Beverage Testing Institute (BTI) who judged over 600 wines entered into the competition from 96 wineries across the state.

The awards ceremony will be hosted by Master of Ceremonies, Karen MacNeil, author of the award-winning book, THE WINE BIBLE and creator/editor-in-chief of WineSpeed, the leading digital wine newsletter in the U.S.

About the Host: Karen MacNeil is the only American to have won every major wine award given in the English language. These include the James Beard award for Wine and Spirits Professional of the Year, the Louis Roederer award for Best Consumer Wine Writing, and the International Wine and Spirits award as the Global Wine Communicator of the Year.  In a full-page profile on her, TIME Magazine called Karen “America’s Missionary of the Vine.” In 2018, Karen was named one of the “100 Most Influential People in Wine.”

Karen MacNeil is the author of the award-winning book, THE WINE BIBLE, with over a million copies sold and translated into four languages including Chinese. The Wine Bible has been praised as “The most informative and entertaining book I’ve ever seen on the subject” (Danny Meyer), “Astounding” (Thomas Keller), and “A masterpiece of wine writing…the single best wine book written in years…” (Kevin Zraly). 

About the New York Wine Classic: Organized annually by the New York Wine & Grape Foundation, the New York Wine Classic celebrates a diverse selection of world-class wines from producers within the State. For the second year, NYWGF has partnered with the Beverage Testing Institute (BTI) to judge wines submitted from across New York state. Scores will be awarded by BTI’s trained sensory panel comprised of beverage directors, sommeliers, top bartenders, retail buyers and educators.

Graphics

The materials on this page can be downloaded and used in promotion of this year’s competition. If you have a specific graphic request or question, contact Amy at amyellsworth@nywgf.org.

Social Media
Promote the New York Wine Classic through social media.

Sample Facebook/LinkedIn Post:

2022 New York Wine Classic Awards Ceremony to be Hosted By Karen MacNeil, Author of The Wine Bible and creator of WineSpeed. Join the LIVE on July 12th at 6:00pm/EST to celebrate the “Best in Category” winners, as well as the prestigious Governor’s Cup and Winery of the Year! RSVP NOW!➡️ bit.ly/NYWineClassic2022

Sample tweets:

  • Watch LIVE as Karen MacNeil announces the Winners of the 36th New York Wine Classic competition on July 12th at 6:00pm/EST. RSVP NOW! ➡️ bit.ly/NYWineClassic2022

  • 2022 New York Wine Classic Awards Ceremony to be Hosted By Karen MacNeil, Author of The Wine Bible and creator of WineSpeed. Watch LIVE on July 12th! ➡️ bit.ly/NYWineClassic2022