Get ready for a virtual journey to help you boost your e-commerce game with Google Merchant Center: A Gateway to E-Commerce Success.
Enhancing Winery E-Commerce: A Professional Workshop Series
This series, crafted for the New York Wine & Grape Foundation, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions, the series delves into essential digital marketing tools and techniques, including Google Merchant Center, SEO optimization, Google Analytics, and Google Ads. The workshops are structured to cater to a range of experience levels, from beginners to those facing specific digital marketing challenges, providing practical and impactful learning experiences.
Workshop 1: Google Merchant Center: A Gateway to E-Commerce Success
The first workshop focuses on the Google Merchant Center, offering a thorough understanding of its role in e-commerce. Participants will learn how to effectively list products for free on Google and integrate them with Google Ads. This session is particularly beneficial for those new to the platform or experiencing challenges, providing a hands-on, interactive approach to overcoming these hurdles.
