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Field Notes

News and Updates from the New York Wine & Grape Foundation

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Come Over October Is Back: Here’s How to Take Part

New York Wine & Grape Foundation September 25, 2026

Harvest is underway across New York, and October brings a ready-made reason to invite customers back to the table. Come Over October (COO), the national campaign encouraging people to gather with friends and family over a bottle of wine, returns this month. New research shows it gives wineries a practical way to drive visits, club engagement, and sales. The New York Wine & Grape Foundation (NYWGF) is supporting COO again this year and encouraging wineries,

New York State Agritourism Conference to Bring Industry Leaders Together in Geneva This November

New York Wine & Grape Foundation September 23, 2026

Farmers, tourism professionals, educators, and community leaders from across New York State are invited to attend the New York State Agritourism Conference on Wednesday, November 4, and Thursday, November 5, in Geneva, New York. Hosted by the Cornell Cooperative Extension Agritourism Program Work Team, the two-day conference will provide valuable educational opportunities, networking, and practical tools for individuals interested in developing, strengthening, or expanding agritourism enterprises. The conference will feature two educational tracks, more than

Wine Drinkers Want Transparency in Sustainability and New York is Happy to Oblige

Kathleen Willcox and Robin Shreeves September 18, 2026

For New York wineries, sustainability is more than a buzzword or marketing term. It’s a practice embraced throughout the state, with grape growers and wineries planning their next sustainability goal almost immediately after the last one has been implemented. Many take an extra step: not only do they do the work in the vineyards and wine cellar to increase sustainability, but they also complete the paperwork required to become New York Sustainable Wine Growing certified. 

New York Wine & Grape Foundation Seeks Industry Feedback on 2027-2028 Research Priorities 

New York Wine & Grape Foundation September 14, 2026

Grower and winemaker feedback will help inform NYWGF’s research funding priorities for next year The New York Wine & Grape Foundation (NYWGF) is calling on grape growers, winemakers, and industry partners across the state to help shape the future of research that drives innovation, sustainability, and evolution in New York’s wine and grape industry.  Each year, NYWGF’s Research Committee identifies priority research themes that address the industry’s most pressing challenges and emerging opportunities. These priorities

What Wine Lovers Should Know About New York’s Sustainability Trustmark

Kathleen Willcox and Robin Shreeves September 4, 2026

The New York Sustainable Winegrowing Trustmark is gracing bottles across the Empire State.  The certification, launched by the New York Wine & Grape Foundation in 2024, is based on grower self-assessment and then confirmed through a third-party audit. Vineyards who earn the Trustmark and wineries making wine with a minimum of 90% fruit from certified vineyards are permitted to use the logo on bottles and in marketing. The Trustmark is designed to show wine lovers

New Continuous Open Enrollment Agritourism Curriculum Helps New York Farms Prepare for the 2027 Season

New York Wine & Grape Foundation September 3, 2026

Flexible online training provides practical tools, expert guidance, and peer networking for current and aspiring agritourism operators. New York agritourism operators and farm businesses looking to strengthen their operations are invited to enroll in the new Continuous Open New York Agritourism Curriculum, a comprehensive professional development program designed to help farms build successful, sustainable, and profitable agritourism experiences. Participants can choose the learning format that best fits their schedule. The curriculum is available as: Asynchronous