
New York Wine Labels That Tell Stories While Capturing Consumer Attention
Image courtesy of Billsboro Winery. Let’s butcher Shakespeare for a moment, shall we? “What’s in a label? That which we call a wine by any other label would taste as fine.” And while Shakespeare may be groaning from his grave at the moment, it’s true. The wine inside a bottle tastes the same regardless of what its label looks like. But, and here we go again (sorry, Will), “The label’s the thing wherein we catch



