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Field Notes

News and Updates from the New York Wine & Grape Foundation

Latest

New York Wine & Grape Foundation Announces New Partnership Designed to Raise the Profile of New York Wines in Canada

PENN YAN NY, May 11th, 2022 – The New York Wine & Grape Foundation (NYWGF) is pleased to announce the appointment of a.m.c.c., led by Andrea Backstrom and Melissa Stunden, as the market representative for New York wines in Canada beginning July 1st, 2022. a.m.c.c. will help identify appropriate trade partners for New York wines and work to further develop a network of agents, buyers, sommeliers, educators, and influencers to promote New York wines in

robert ketchin

How Robert Ketchin, Despite Long Odds, Created a Market for New York Wine in Canada

Finding a niche for unfamiliar wine in a large market is a Sisyphean, largely unheralded, task. Given the choice between two similarly priced items, one of which is a known entity, and the other of which they’ve never heard of, most consumers—whether they’re shopping for lawn equipment or Riesling—are going to opt for the one they’ve heard of. Robert Ketchin has been honored by the New York Wine & Grape Foundation with the Jim Finkle

Waterloo Container is more than just bottles; It is time to think about the box!

Your outer packaging says something about your wine before your customers taste the wine! Look around your winery and see what your customers see. Are there plain cases of wine sitting in plain sight of your visitors? The corrugated boxes your wine bottles are packaged in should be considered almost as important as the primary bottle you fill. Boxes have prime marketing space and can be artfully paired with your product, your message, and your

Videos Increase Sales

The pandemic catapulted e-commerce sales and marketing.  And wine, beer and spirit sales are no exception.  The January 2022 study published by Rabobank suggests that online sales in this category doubled from pre-pandemic levels.  Online sales will be the biggest driver of growth in the industry for years to come.  US direct to consumer wine sales now represent 23% of the $7.2 billion industry.  Grocery stores, mass merchants, alcoholic beverages marketplaces, large chain liquor stores,

NYWGF launches grant program to support marketing and educational needs of wineries, growers, and related promotional entities.

Each year NYWGF develops an annual schedule of domestic and international marketing activities designed to promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers, and consumers. Funded by a mix of state, federal, and local entities, these marketing activities, along with a slate of educational and business development resources, are intended to significantly impact NYWGF’s mission goals and further the ability of wineries and growers

Jacqueline-Wooster

Heron Hill Winery announces New Director of Sales

Hammondsport, New York – Heron Hill Winery of the Finger Lakes region of New York is excited to announce the appointment of Jacqueline Wooster as Director of Sales. In her role, Jacqueline will develop and manage wholesale and retail sales through Heron Hill’s distributor partner network and retail winery outlets. Jacqueline grew up in the food and beverage industry in Germany where her parents and grandparents owned several  restaurants and bars. She emigrated to the