
How You Can Boost Wine Sales With Well-Placed Words
A picture may be worth 1,000 words, but a picture of Riesling with evocative copy that explains its provenance, the people who crafted it and the flavor it delivers in the glass is money in the bank for winemakers. The bad news is, that copy needs to be created by the winery and disseminated on social media and its website. The good news is, wineries can farm that work out—and