A picture may be worth 1,000 words, but a picture of Riesling with evocative copy that explains its provenance, the people who crafted it and the flavor it delivers in the glass is money in the bank for winemakers. The bad news is, that copy needs to be created by the winery and disseminated on social media and its website. The good news is, wineries can farm that work out—and
The New York Wine & Grape Foundation (NYWGF) is excited to announce the launch of the Uncorking Collaboration: The New York Wine & Retailer Roundtable Series, a dynamic three-part webinar series designed to strengthen partnerships between New York wineries, retailers, and distributors. This new initiative aims to foster collaboration and explore innovative strategies to elevate the presence of New York wines in retail settings. Kicking off on Wednesday, January 29,
PENN YAN NY, October 2nd, 2024– The Board of Directors of the Finger Lakes Wine Alliance (FLWA) and the New York Wine & Grape Foundation (NYWGF) are pleased to announce that La Piana Consulting, one of the most experienced nonprofit consulting firms in the country, will be guiding our leadership teams through an Organizational Analysis and Partnership Development process to be completed in Spring 2025. NYWGF and FLWA have long
Download the Co-branded New York Wine & COO Assets The NYWGF is excited to support the international campaign, Come Over October (COO)! As a Friend of COO, we are encouraging New York wineries to join the promotional campaign this fall through the many opportunities to engage with COO and celebrate New York wines. What is Come Over October? COO is an international campaign created by wine journalist Karen MacNeil and industry PR
The New York wine industry is making waves on the world stage, and it’s all thanks to the hard work and dedication of industry professionals like you. From what you grow in the vineyards, craft in your cellars, and sell in your stores, your efforts are key to the rising prominence of New York wines. However, there’s always more we can do to tell the New York wine story more
PENN YAN NY, May 13th, 2023 – The New York Wine & Grape Foundation (NYWGF) is pleased to announce a new partnership with Teuwen Communications, an Evins Communications Company. Teuwen, an award-winning wine and spirits public relations and marketing group based in New York City, will be responsible for leading NYWGF’s revitalized integrated communications and marketing efforts. Efforts will include activities directed at consumers, trade, and media in select U.S. markets with the
FOR IMMEDIATE RELEASE Contact: Valerie Venezia-RossPhone: 1 (518) 229-3765Email: valerieross@nywgf.org December 6th, 2023 – Penn Yan, NY — The New York Wine & Grape Foundation is now seeking proposals for a consultant to manage marketing efforts directed at consumers, trade, and media in select U.S. markets with the goal of raising brand awareness and sales of New York Wines. The New York Wine & Grape Foundation (NYWGF) was created by the State
Direct-to-consumer (DTC) sales are increasingly becoming important for small and medium-sized wineries; in many cases, wine clubs are foundational to sustained DTC success. The classic distribution model, amid widespread consolidation, is no longer viable for most wineries. Distributors have been merging and consolidating for decades now. Currently, two distributors account for more than half of all wine sales in the U.S. Meanwhile, the number of wineries across the country are
When it comes to product appeal, packaging is paramount. To capture a customer’s attention, you need packaging that showcases your brand in the best possible light and entices a customer to move your product from the shelf to the shopping cart. Waterloo Container’s sleeving process uses color, 360 design, feel and coverage to turn an ordinary bottle into something extraordinary — a captivating and cost-effective work of art that can
The New York Wine & Grape Foundation (NYWGF), Long Island Wine Council, and Discover Long Island are pleased to announce a partnership designed to support the launch of a Wine Folly New York State Region Guide this Fall. A highly regarded global resource on the topic of wine, Wine Folly welcomes over 20 million users to their website each year. “Wine Folly is an educational, fun, and user-friendly resource used
If you’re in the business of running a winery, you require a robust point of sale (POS) system to support your day-to-day tasting room operations. There are a lot of options out there available, so it’s key to hone in on the essentials. Here’s a list of 6 features to look for when considering a POS system for your winery: 1. Easy To Use Are you wasting time with an
Your outer packaging says something about your wine before your customers taste the wine! Look around your winery and see what your customers see. Are there plain cases of wine sitting in plain sight of your visitors? The corrugated boxes your wine bottles are packaged in should be considered almost as important as the primary bottle you fill. Boxes have prime marketing space and can be artfully paired with your
The pandemic catapulted e-commerce sales and marketing. And wine, beer and spirit sales are no exception. The January 2022 study published by Rabobank suggests that online sales in this category doubled from pre-pandemic levels. Online sales will be the biggest driver of growth in the industry for years to come. US direct to consumer wine sales now represent 23% of the $7.2 billion industry. Grocery stores, mass merchants, alcoholic beverages
The New York Wine & Grape Foundation would like to thank those who showed interest in this important project! In response to the myriad of questions and proposals that were submitted during the initial request for proposals, we are re-issuing the Global Messaging RFP to provide further clarity on deliverables, examples of expected assets and their use, and a revised budget and timeline to align with NYWGF’s and the successful
With eCommerce, the wine & spirit industry has been trying to go Electric for at least a quarter century. But only until the pandemic has eCommerce really gained traction in the US, where DtC sales skyrocketed for obvious reasons – according to IWSR Drinks Market Analysis, online alcohol consumer sales in the US increased a mind-boggling 80% in 2019-2020.