
How Wine Clubs Help Producers Boost Their Bottom Line and Build Community
Direct-to-consumer (DTC) sales are increasingly becoming important for small and medium-sized wineries; in many cases, wine clubs are foundational to sustained DTC success. The classic distribution model, amid widespread consolidation, is no longer viable for most wineries. Distributors have been merging and consolidating for decades now. Currently, two distributors account for more than half of all wine sales in the U.S. Meanwhile, the number of wineries across the country are