The pandemic catapulted e-commerce sales and marketing. And wine, beer and spirit sales are no exception. The January 2022 study published by Rabobank suggests that online sales in this category doubled from pre-pandemic levels. Online sales will be the biggest driver of growth in the industry for years to come. US direct to consumer wine sales now represent 23% of the $7.2 billion industry. Grocery stores, mass merchants, alcoholic beverages marketplaces, large chain liquor stores, independent shops and wholesale distributors have jumped into the online e-commerce wine sale business with huge sales success.
Videos are a major driver of sales on company websites, e-commerce sites, social media, including YouTube, Facebook, Instagram as well as when they are embedded into emails.
This is happening in a big way. Especially online.
Among marketers, over 80% think that video marketing content directly and positively impacts sales, and nearly nine out of ten people report wanting to see more video from brands.
The average internet user spends 88% more time on a website with video than without. 64% of consumers are more likely to buy a product after watching a video about it. 86% of businesses use video as a marketing tool.
But how do you go about acquiring video assets? Video is hard…..but it doesn’t have to be. You can try doing it yourself….but it’s going to take up a lot of your time and will probably end up looking amateurish. You can go to a traditional video production company….but you might experience sticker shock and wait months for a finished product. Or…………..you can try something new.
ClearMix engineers leveraged technology to create a 100% remote, full service virtual film studio with live producers and editors. With ClearMix, there is no need to send a film crew out to a location. Utilizing our remote platform, we film and produce Client Testimonials, Product Demos, Company Overviews, Educational Series, Training Videos and Podcast Videos worldwide.
With ClearMix’s technology, businesses who have not taken advantage of video marketing, can now join the 86% of businesses that successfully use videos to enhance their Business to Consumer and B2B sales.
For More Information
If you have questions on how videos can help grow your business, contact:
To see examples of videos you could be producing, visit www.clearmix.com/solutions