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NYWGF launches grant program to support marketing and educational needs of wineries, growers, and related promotional entities.

Each year NYWGF develops an annual schedule of domestic and international marketing activities designed to promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers, and consumers. Funded by a mix of state, federal, and local entities, these marketing activities, along with a slate of educational and business development resources, are intended to significantly impact NYWGF’s mission goals and further the ability of wineries and growers to accomplish theirs. 

Though NYWGF creates its promotional and education strategies in advance based on various factors including community surveys, member needs, market analysis, and budget, we recognize that it is important for our industry to remain nimble and responsive to opportunities that present themselves throughout the year. To support our community members, NYWGF is providing small grants designed to ensure those opportunities are taken advantage of to their full potential. 

Beginning in May 2022, New York wineries, grape growers, wine trails, and regional promotional entities can apply for funding to support marketing or educational efforts that responsibly benefit farmers, producers, and consumers. 

Eligible Applicants 

Promotion & Marketing  
All applications must clearly articulate how the proposed activity will promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers and consumers through innovative marketing, research, communication, and advocacy. Priority will be given to activities that serve more than one winery or grower. 

Education & Business Development  
Business Development is critical to New York’s wineries and growers in an ever-changing marketplace. Often business leaders require training, expert opinions, guidance, and strategy development from experienced business consultants with multiple skill areas. All applications must clearly articulate how the proposed activity will bolster your business’s ability to prosper in a dynamic economic environment, including how to evolve, expand, or restructure to ensure continued success in a desired area. 

Grant Amounts  

  • Winery or Grower – NYWGF Member 
    Up to $1,000 for either Promo or Educ/Bus Dev 
  • Winery or Grower – Non-Member 
    Up to $500 for either Promo or Educ/Bus Dev 
  • Wine Trail or Non-profit Entity  
    Up to $750 for either Promo or Educ/Bus Dev 
  • For-Profit Entity 
    Up to $500 for Promo Only 

Non-Profits receive preference in funding decisions 

Examples of Eligible Projects 

  • Virtual or In-Person Promotional Events 
  • Regional or Winery Specific Campaigns
  • General Marketing to Support AgroTourism in New York Sate 
  • Educational Seminars for Management or Tasting Room Staff 
  • Business Consulting on Strategic Planning, Succession Planning, Financial Management, General Business Planning, Marketing Strategies  

How to Apply 

NYWGF Business Partner Members  

Though you may already have a partner or provider in mind for your project, you may want to explore NYWGF Business Partner Members and their services. 

  • Adirondack Solutions  
    Diversity, Equity & Inclusion consulting 
  • Crafting A Brand  
    Beverage marketing 
  • DTC Wine Workshop, Sandra Hess  
    Direct to Consumer sales strategies and tactics 
  • Farm Credit East 
    Business, Strategic, Financial and Succession planning 
  • Mengel Metzger Barr 
    Financial Management, Tax and Estate Planning, Inventory Accounting 
  • Miranda Tax & Consulting 
    Financial Management, Tax and Estate Planning, Inventory Accounting 
  • WISE Academy 
    DTC sales and marketing skill building, Tasting Room Management, Wine Club Development and B2B Sales Strategies 

Click HERE for full list of Business Partners. 

Notice 

  • Please note that grants are available on a first come, first served basis until funds are expended. NYWGF’s fiscal year runs from April through March. 
  • Please note that a $350 subsidy will again be provided to Tier 2- and 3-member winery or grower members by NYWGF this year.
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New York Wine & Grape Foundation

New York Wine & Grape Foundation

The mission of the New York Wine & Grape Foundation is to promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers and consumers through innovative marketing, research, communication, and advocacy.