Field Notes

News and Updates from the New York Wine & Grape Foundation

Membership

Maximizing Sales with Google Ads Performance Max Campaigns

Unmask the effectiveness of Google Ads Performance Max campaigns, an advanced, AI-driven advertising approach. Enhancing Winery E-Commerce: A Professional Workshop Series This series, crafted for the New York Wine & Grape Foundation, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions, the series delves into essential digital marketing tools and techniques, including Google Merchant Center, SEO optimization, Google Analytics, and Google Ads. The workshops are structured

Google Analytics: Deciphering Data for Business Growth

Demystify Google Analytics with a special focus on the latest version, GA4, including an overview of Google Tag Manager. Enhancing Winery E-Commerce: A Professional Workshop SeriesThis series, crafted for the New York Wine & Grape Foundation, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions, the series delves into essential digital marketing tools and techniques, including Google Merchant Center, SEO optimization, Google Analytics, and Google Ads.

Being Grant Ready: Maximizing Your Time, Effort & Opportunity

Don’t miss out on this incredible opportunity to enhance your grant readiness & strengthen your application to help you secure funding. Are you a winery or vineyard interested in grant funding but don’t know where to start? Grants can provide a boost to your operation, but the process to identify, apply, and follow through on grant commitments (if awarded) can require substantial time and effort. In this webinar, Heather LaPierre,

SEO Optimization: Elevating Your Winery’s Online Presence

Discover key strategies for enhancing your website’s ranking on Google, utilizing the 80/20 rule to maximize impact with minimal effort. Enhancing Winery E-Commerce: A Professional Workshop SeriesThis series, crafted for the New York Wine & Grape Foundation, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions, the series delves into essential digital marketing tools and techniques, including Google Merchant Center, SEO optimization, Google Analytics, and Google

Google Merchant Center: A Gateway to E-Commerce Success

Get ready for a virtual journey to help you boost your e-commerce game with Google Merchant Center: A Gateway to E-Commerce Success. Enhancing Winery E-Commerce: A Professional Workshop Series This series, crafted for the New York Wine & Grape Foundation, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions, the series delves into essential digital marketing tools and techniques, including Google Merchant Center, SEO optimization, Google

Now is The Time to Join NYWGF

Join the NYWGF Today as a Winery or Grower For over 35 years, the New York Wine & Grape Foundation (NYWGF) has been dedicated to promoting the world-class image of New York grapes and wines. Our mission is clear: to responsibly benefit farmers, producers, and consumers through innovative marketing, research, communication, and advocacy. As a non-profit organization committed to strengthening and promoting New York State wines, we serve as the vital link

How Wine Clubs Help Producers Boost Their Bottom Line and Build Community

Direct-to-consumer (DTC) sales are increasingly becoming important for small and medium-sized wineries; in many cases, wine clubs are foundational to sustained DTC success. The classic distribution model, amid widespread consolidation, is no longer viable for most wineries. Distributors have been merging and consolidating for decades now. Currently, two distributors account for more than half of all wine sales in the U.S. Meanwhile, the number of wineries across the country are

New York Wine & Grape Foundation Unveils New Logos, Resources to Promote State’s Unique Wine Regions and Commitment to Sustainable Winegrowing

September 20th, 2023 – Penn Yan, NY — The New York Wine & Grape Foundation (NYWGF) is pleased to announce the culmination of its Brand Expansion project in partnership with Born Collective. The goal of this initiative, which began in April 2022, was to create tools and resources designed to increase the recognition of the New York wine and grape industry to global trade, media, and consumer audiences. NYWGF is

Get a Jump Start on Business Strategic, Financial and Tax Planning for 2024

Join Anthony Sandonato of Mengel Metzger Barr & Co. LLP to learn proactive steps you can take for each month in 2024 to grow and strengthen your winery and vineyard’s financial health. Click Here to Register This webinar is free to all NYWGF members as well as Members of the Garden State Winegrowers Association. This session is proudly sponsored by American National Insurance.

Unlocking Unforgettable Moments: Elevating Guest Experiences

Are you a winery owner or manager looking to capture hearts, palates, and memories with extraordinary guest experiences? Join us for a transformative workshop dedicated to creating unparalleled wine tasting encounters that will leave a lasting impression on your visitors. Review the standards of a quality guest experience with: Crafting Lasting First Impressions Storytelling that Resonate Engagement Beyond Transactions Forging Lasting Connections Then raise the bar to elevate the experience

Finish 2023 in a Strong Financial Position: Winery & Grower Action Items

Join Anthony Sandonato of Mengel Metzger Barr & Co. LLP for a tax planning and compliance updates just in time for tax season. Topics will include: Year-end tax planning strategies Legislative updates Inventory best practices 1099 and payroll compliance Preparing for the best results on your tax returns and financial statements Click Here to Register This webinar is free to all NYWGF members as well as Members of the Garden

Tasting Room Sales: Lessons Learned from the NY Mystery Shopping Project

In 2022, NYWGF’s longstanding relationship with the WISE Academy resulted in the opportunity to provide ten winery members with a FREE Mystery Shopper analysis. From these results, WISE provided valuable intel to help us understand more about our overall industry strengths and areas of opportunities for sales growth. Join us as we discuss the results of this project and chat about lessons learned for the Finger Lakes, Long Island and

Consumer Journey Mapping Educational Workshops (Part 2)

Finish the year strong with top-notch tools and strategies. Sandra Beals, founder of DTC Wine Workshops, will guide attendees through the process of identifying current wine brand loyalists based on key values. These values will be used to attract new, like-minded consumer audiences. The 2-Part Consumer Journey Mapping Workshop Key Take-Aways include: Wine Consumer Journey Mapping Template & Hands-On Instruction for completing Data Analysis Instruction to Develop List of Key

Consumer Journey Mapping Educational Workshops (Part 1)

Finish the year strong with top-notch tools and strategies. Sandra Beals, founder of DTC Wine Workshops, will guide attendees through the process of identifying current wine brand loyalists based on key values. These values will be used to attract new, like-minded consumer audiences. The 2-Part Consumer Journey Mapping Workshop Key Take-Aways include: Wine Consumer Journey Mapping Template & Hands-On Instruction for completing Data Analysis Instruction to Develop List of Key

New York Wine & Grape Foundation and The Garden State Wine Growers Association Collaborate to Bring Educational Seminars to East Coast Wineries

The New York Wine & Grape Foundation (NYWGF) and the Garden State Wine Growers Association (GSWGA) are proud to announce the launch of their educational partnership, with support from American National Insurance, to serve the winegrowers, winemakers, and winery owners in New York and New Jersey.   This series of webinars is designed to respond to the increasing demand for information on wine business management, marketing, sales, and best practices in

Environmental Results Program for Wineries: Energy & Waste Management

Online Environmental Results Program for Wineries: Energy and Waste Management webinar. Learn about the latest strategies and best practices for wineries to reduce energy use and better manage waste in an environmentally responsible and sustainable way. Our expert panel will share insights on how to reduce energy use, and manage winery waste. Don’t miss this opportunity to connect with industry peers and gain valuable knowledge to improve your winery’s environmental

Export Program – Hong Kong, South Korea, Vietnam Overview

Welcome back to our partner FLX International, led by native New Yorker Matthew McFetridge. As pandemic impacts continued to affect in-person programming over the course of last program year, many New York wines activities transitioned online with resounding success – thanks to FLX International’s effort. We invite you to join us for an overview of the Hong Kong, South Korea, and Vietnam markets. Matthew will talk about the wine landscape, what wines sell

Export Program – Canada Overview

Join us in welcoming a.m.c.c., NYWGF’s newest market representatives based in Toronto. Founders Andrea Backstrom and Melissa Stunden will be on hand to provide a comprehensive overview of the Ontario and Quebec markets, where much of New York wines activities will focus in 2023-2024. Melissa and Andrea have broad knowledge across all provincial markets, along with diverse experience in route to market strategy, educational initiatives, event management and media relations. As with

Export Program – Western Europe Overview

Our Western Europe team at Think Drink Global has had a very successful few years in the face of great challenges. We are proud to welcome them back to steward 2023-2024 New York Wines programming in target markets within Western Europe. Join us for TDG’s overview and an update on opportunities (on-trade / off-trade) and what wines are selling well in the key markets – the UK, France, and Scandinavian countries will

Export Program – Japan Market Overview

After an exciting and productive year of activities in Japan, we are pleased to welcome back the Asahi Agency for an update on the market, and details about what is next on the agenda for the New York Wines Export Program! You are invited to come meet this expert team, including wine specialist & educator Takenori Beppu, J.S.A. Sommelier, WSET Diploma. Akiko Kurose, our lead strategic partner at Asahi Agency, will talk

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New York Wine & Grape Foundation Releases 2022-2023 Annual Report

Today, the New York Wine and Grape Foundation released their Annual Report for the 2022-2023 State Fiscal Year. The Annual Report provides a summary of the Foundation’s operations and accomplishments during the fiscal year. The report also includes information on the amount of funding designated for applied research and the types of research conducted; and the amount of funding designated for promotion, and the effectiveness of the promotional program. With

Crop Loss, Now What? How a Crop Insurance Policy Reacts After a Loss

Weather is becoming increasingly unpredictable and volatile which is exposing growers to risks from all directions. This year’s late May freeze event has left the industry stunned and wondering what’s next. This webinar led by Crop Growers LLP will discuss how crop insurance policies respond to losses and what steps farmers need to take to take in the event of a loss. This webinar is free for all NYS Wineries

New York Wines Export Program Overview

Have you ever wondered how some New York wineries are selling their products successfully in international markets and garnering worldwide press? Much of the behind the scenes work is done by the New York Wine & Grape Foundation’s Export Program. Through a grant from the USDA’s Foreign Agriculture Service (FAS) and the Market Access Program (MAP), NYWGF assists New York wineries seeking to explore opportunities in markets abroad. The Export Program for

Environmental Results Program for Wineries: Water & Wastewater

Join us on Thu Jun 15 2023 at 1:00 PM EDT for our online Environmental Results Program for Wineries: Water & Wastewater webinar. Learn about the latest strategies and best practices for wineries to manage water use and wastewater discharge in an environmentally responsible and sustainable way. Our expert panel will share insights on how to reduce water consumption, minimize wastewater generation, and managing winery wastewater. Don’t miss this opportunity

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USDA Ready to Help New York Farmers Recover from Recent Damaging Weather

SYRACUSE, New York, May, 23, 2023 —  The U.S. Department of Agriculture (USDA), through the Farm Service Agency (FSA), has disaster assistance programs available to help agricultural producers recover after damaging weather, including freeze events. Recent extreme weather conditions have impacted farmers in New York. “FSA offers a variety of disaster assistance programs to support farmers through times of adversity,” said Jim Barber, State Executive Director for FSA in New

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Key Partners & Programs to Support Winery and Vineyard Growth

Is your winery or vineyard exploring or engaging upon capital investments in facilities, production equipment, or even adding jobs? If so, there are partners and programs available in New York State to support your investments in growth. This webinar will introduce key economic development partners and programs and include specific examples of how industry colleagues are currently leveraging resources to reduce risk. Speakers: Stefan Fleming, Director, Industry Development; Craft Beverage

Tips and Troubleshooting for Wine Screwcaps

Eric Graham, Field Technical Service expert from Amcor will present an overview of key application requirements and troubleshooting for screw cap closures. This discussion will include the basics of capping, common cap application issues, and the basics of torque testing. Eric will also take a look at the quality control measures applied to cap manufacture and how this affects your capping success. Eric will be joined by George Hall of

Available Assistance for Farmworker Housing

Are there tangible returns on investments in farmworker housing? Kaitlyn Ann Lutz, Dairy Management Specialist at Cornell Cooperative Extension points out that substandard housing is a driver of turnover on some farms. Jay Canzonier, Extension Support Specialist at Cornell Agricultural Workforce Development adds that a high standard of housing sends a message to farmworkers about standards on the farm.   Many New York Wine & Grape Foundation members are familiar with

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Finger Lakes International Wine Competition Info Session

Join us to learn more about the Finger Lakes International Wine & Spirits Competition (FLIWC). An informational session to educate wineries on the benefits of entering the FLIWC and how to enter. The session will focus on the purpose and cause behind the competition — Camp Good Days, a nonprofit dedicated to enriching the lives of children with cancer or sickle cell anemia, and how entering will benefit your winery.

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New York Wine Reference Guide – Seminar Series Launched!

Building on the success of the recently updated New York Wine Reference Guide, NYWGF is now pleased to bring comprehensive, expertly delivered New York wine education to you each week from April 25th through June 20th, 2023. All are welcome to join writer and educator Dan Belmont as he leads this nine (9) part series designed to help you build essential knowledge about the history, styles, varietals, and exciting innovations

Grants Available that Offer 50% Off Brand Enhancement, Marketing & More

Join us as Business Partner Works Design Group provide information for wineries on grants currently available through New York State Electric & Gas and National Grid 50% off brand enhancement, product expansion, marketing projects, and more! Manufacturers can receive a refund up to $15k for growth initiatives targeted to expand facility utilization. The team will outline this grant program, share examples of completed grant projects from across New York State, and discuss

Introduction to New York’s Native and Hybrid Wines

In New York, the native—wild grapes—were here first. Forming the backbone of the early New York wine industry, native varieties (the majority of which are Vitis labrusca) came into use when it became apparent that European vines lacked the disease resistance and winter hardiness to survive. The term “hybrid” refers to a crossing (accidental or deliberate) between two species of grape, most often these are North American or Asian crossed with Vitis vinifera from Europe. Most of the hybrids used in New York today were developed by French hybridizers who did the bulk of their work from 1880 to 1950. These grapes underpin much of New York wines’ unique, local flavor – which needs to be better understood and explored. With climate change and sustainability top of mind, the potential of these grapes is exciting. As with our other sessions, the objective of today’s seminar will be to highlight the varying production styles, approaches, terroir, and flavors that make hybrid and native grapes so special. Join us to learn more!

Welcome to the Niagara Escarpment

This wine region derives its name from the Niagara Escarpment, a limestone ridge that runs for over 650 miles through the Great Lakes Region. While the region has a history that includes native grapes and hybrids, a warming climate and improved growing techniques are changing everything. The power of Lake Ontario in combination with the slope of The Niagara Escarpment—to moderate temperatures, extend the growing season, and protect against winter damage —is allowing more vinifera grape varieties to pop up on the landscape. And once planted, the soil and climate conditions of our unique terroir squeeze every ounce of flavor from the fruit. This session will take you on a walk through the gravelly limestone and clay loam soil to experience the unique and varied production styles, approaches, terroir, and flavors that make wines from the Niagara Escarpment so special. Join us to learn more!

Welcome to Long Island Wine Country

Long Island, the southeastern tip of New York State, is the largest island in the contiguous United States, stretching from the East River into the Atlantic Ocean and shouldered by the Long Island Sound. In contrast to the grape growing industries of the Finger Lakes and the Hudson Valley, Long Island began on a foundation of vinifera vines. Long Island has made a name for itself by producing stunning red wine. Merlot forms the base for Long Island’s many awarding winning red “Bordeaux style” blends. However, that is just the (delicious) start to the Long Island wine journey. This session will transport you to Southampton and the North Fork to experience the unique and varied production styles, approaches, terroir, and flavors that make Long Island wines so special. Join us to learn more!

Welcome to Hudson Valley Wine Country

One of the oldest and most historically important wine areas in the US, the Hudson River Valley can be credited for pioneering many of the innovations that helped the NY wine industry grow. This area, which includes the Hudson River Region AVA and Upper Hudson AVA, is proud of its long-standing agricultural and viticultural history as well as the diverse alluvial soils and microclimates found throughout. The Hudson Valley has been a crucible for the development of French American hybrids, however, it’s vinifera that we’re seeing increased plantings of. This session will take you on a journey up the 315-mile Hudson River to experience the unique and varied production styles, approaches, terroir, and flavors that make the Hudson River Valley so special. Join us to learn more!

Welcome to Finger Lakes Wine Country

The Finger Lakes region of northwest New York is known for its picturesque grouping of narrow glacial lakes—some of the deepest freshwater lakes in the United States. Over the past two decades, the Finger Lakes have become known as one of the finest cool-climate winegrowing regions—especially for Riesling—in North America. To be sure, the contribution of independent, family-owned wine growing operations to that prestigious achievement cannot be understated. This session will weave the history of the region together with an exploration of the varietals claiming the spotlight today. From Riesling to Cabernet Franc, from Chardonnay to Pinot Noir, this session will showcase the unique and varied production styles, approaches, terroir, and flavors that make the Finger Lakes region so special. Join us to learn more!

The Sparkling Wines of New York

Sparkling wine is, quite literally, deeply rooted in New York State history and is produced in all the state’s major AVAs. In a February 2022 article for JancisRobinson.com, Elaine Chukan Brown suggested that sparkling wine could be the key to shifting New York’s perception of being “value -focused” to a region producing “prestige wines.” As sparkling wine is such an integral part of our past, it makes sense that New York winemakers look to historical methods beyond the traditional method bubbles. Production methods vary—from forced carbonation and Charmat (tank) method using native and hybrid grapes, to traditional (Champagne) method using Chardonnay, Pinot Noir. As with our other sessions, the objective of today’s seminar will be to highlight the varying production styles, approaches, terroir, and flavors that make New York Sparkling wines so special. Join us to learn more!

Introduction to Cabernet Franc

Cabernet Franc is the parent of both Cabernet Sauvignon and Merlot but, somehow, this grape is often forgotten or not given time to shine (parents out there can totally understand…), fortunately that is changing. Cabernet Franc is now being grown and vinified in most of New York’s major AVAs. Suited to a cool climate this grape can produce fine red wines that are light to medium bodied with vibrant acidity and firm tannins. The quality level achieved across our state’s different regions statewide has certainly established the grape as a flagship red variety. As with our other sessions, the objective of today’s seminar will be to highlight the varying styles, approaches, terroir, and flavors that make New York Cabernet Franc so special. Join us to learn more!

The Rieslings of New York

Riesling is New York’s most widely planted Vitis vinifera grape variety and grown all our state’s major AVAs. Being produced in a range of styles from bone dry to dessert wine, Riesling has certainly established itself as the flagship variety of the Finger Lakes region and received national and international acclaim from all corners of the trade. The potential of this grape is infinite, and this session will highlight the varying styles, approaches, terroir, and flavors that make New York Riesling so special.

Welcome to New York! Introduction to New York Wines

We agree with Eric Asimov who noted in the New York Times that “New York is the third largest wine- producing state in the country, after California and Washington. Yet it doesn’t get nearly the respect it deserves.” Fortunately, much has changed in the last few years and information about New York wines is being sought out by all levels of consumer, trade, and media. This session will empower you with knowledge and introduce you to the major regions, grapes, and styles of New York State wine, and provide an overview of statewide geography, geology, climate & history. Participants will gain conversational-level broad knowledge of New York State wine and leave excited about the upward trends in both quality winemaking and viticulture in New York State.

NY’s FREE Safety & Health Achievement Recognition Program (SHARP)

Join us for an intro to NY’s SHARP program which qualifies employers for up to a 3-year exemption from a general scheduled OSHA inspection. The SHARP program is a FREE service offered by The NYS On-Site consultation program. It is made up of businesses who have achieved a high degree of Safety & Health performance at their respective facilities. Upon recommendation by the NYS DOL SHARP Coordinator, employers may qualify

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Grant Funding Opportunities Available to NY’s Wineries & Growers

Join us as Nathan Rudgers from Farm Credit East discusses the most common types of grant opportunities available to wineries & growers. Now more than ever, wineries and growers are looking for other sources of income to help them invest in capital infrastructure, implement sustainable energy solutions like solar panels, and much more. Join us as Nathan Rudgers from Farm Credit East discusses the most common types of grant opportunities

B.E.V. NY 2023: Making, Measuring, and Marketing New York Wine

B.E.V. NY is New York’s annual conference for the grape and wine industry, combining the resources of the New York Wine & Grape Foundation, Cornell’s Extension Enology Lab, and the Finger Lakes Grape Program. The conference invites academic and industry experts to present information that addresses important issues for the industry, and to do so in a way that provides practical information to those who attend. This year’s B.E.V. NY

Mystery Shoppers Reveal Wine Tasting Room Trends in New York State

The New York Wine & Grape Foundation is dedicated to supporting our members’ business development in a rapidly changing world. Along with the myriad of services and seminars we provide throughout the year, NYWGF is often able to take advantage of new opportunities that arise to benefit our members and the industry.  In the Spring and Summer of 2022, NYWGF’s longstanding relationship with the WISE Academy resulted in the opportunity

Year-End Tax Planning Update

Join Anthony Sandonato of Mengel Metzger Barr & Co. LLP for a tax planning update just in time for tax season. Topics will include: NYS Passthrough Entity Tax NYS Covid-19 Capital Costs Tax Credit Program Inventory planning Federal tax incentives updates Click Here to Register This webinar is free to all NYWGF Members and $50 for Non-Members.

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New York Grape Grower and Winery Labor Market in 2022 and Beyond

There is no doubt that increased labor costs, labor shortages, and potential legislative changes have had, and will continue to have, a significant impact on wineries and growers in New York State. In this session you will learn about trends in the New York agricultural labor market, how wineries have already been dealing with those changes, and the potential impact that labor challenges may have on winery margins and production.

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Updated “New York Wine Reference Guide” Shares the Facts, Figures, and Stories of New York’s Grape Growers and Wineries

The New York Wine & Grape Foundation is pleased to announce the culmination of a revision to the New York Wine Course & Reference Guide. Today, NYWGF introduces a refreshed and modernized New York Wine Reference Guide, along with accompanying infographics and videos. We are tremendously grateful to the dozens of grape growers, winemakers, winery owners, and researchers from across New York state who contributed the information that makes the

Wine Folly New York Region Guide: What You Need to Know

Wine Folly is developing a digital guide to the wines of New York, and you have the opportunity to be part of it. About this event Be part of Wine Folly’s next wine Region Guide! Wine Folly is developing a digital guide to the wines of New York, and you have the opportunity to be part of it. The guide features dynamic information provided by you, the wineries, that will be

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New York Wine and Grape Foundation Releases Annual Report for the 2021-2022 State Fiscal Year

We are pleased to share with you the New York Wine and Grape Foundation’s Annual Report for the 2021-2022 State Fiscal Year. The Annual Report provides a summary of the Foundation’s operations and accomplishments during the fiscal year. The report also includes information on the amount of funding designated for applied research and the types of research conducted; and the amount of funding designated for promotion, and the effectiveness of

About the USDA Emergency Relief Program (ERP)

The Emergency Relief Program (ERP) is an initiative of the Extending Government Funding and Delivery Emergency Assistance Act which President Biden signed into law on September 30th, 2021. Phase 1 of the program has kicked off as of May 25th, 2022 when letters were sent to affected producers who may be eligible to receive funding from the program. If a producer received an indemnity from a crop insurance policy or

NYWGF launches grant program to support marketing and educational needs of wineries, growers, and related promotional entities.

Each year NYWGF develops an annual schedule of domestic and international marketing activities designed to promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers, and consumers. Funded by a mix of state, federal, and local entities, these marketing activities, along with a slate of educational and business development resources, are intended to significantly impact NYWGF’s mission goals and further the

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New York Wine & Grape Foundation Member Orientation

All you need to know about joining the New York Wine & Grape Foundation as a winery or grape grower. Much has changed in the NYWGF Membership program over the last few years, and we know it is hard to keep up with it all! We are pleased to bring you these quarterly Membership Orientations led by Executive Director, Sam Filler, and Membership and Events Manager, Jennifer Cooper. Sam, Jenn,

Incentives are available to help your vineyard save with solar!

Going solar is a strategic way for wineries cut overhead costs by producing their own electricity, on-site. Thanks to New York State grants and Federal tax incentives, overall costs can be reduced by more than 75% after all incentives are utilized. In fact, many businesses are seeing a payback period of under five years on a solar project that produces free electricity for over 35 years!

Member Update: New York Wines Online Marketing Activities

Learn about the benefits and responsibilities for wineries participating in Tier 3 Membership. A detailed overview of BuyNewYorkWines.com About this Event New York Wine & Grape Foundation Tier 3 Members have the benefit of being featured in our Virtual Seminar series staring in late April. Our “New York Wines Online” program will host two events monthly, and we want to help you make the most of this opportunity! Wineries participating in the program will also have

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January Fireside Chat with Sam Filler & Special Guests

Our Fireside Chat in January was focused around the New York Grape Growers. Topics include an update on new Grower Membership Tiers and the benefits provided within each. We also talked about NYWGF’s new marketing campaign roll-out plan. We welcome you to share your ideas on how we can best shine a spotlight on New York’s growers.

New Member Benefit: Finance, Accounting & Tax Resources

To assist our members with critical questions about tax planning, inventory accounting, general accounting, excise tax/TTB issues, sales tax, and more the New York Wine & Grape Foundation is pleased to offer a new benefit for Members, in partnership with Mengel, Metzger, Barr & Co. LLP. Beginning in December 2020, members will have access to financial and tax guidance in webinar form, as well as through individual consulting for their specific needs provided via a 60-minute one-on-one session.

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One-on-One Coaching with Sandra Hess & DTC Wine Workshops Consulting Agency

As a reminder, for NY Drinks NY participants, virtual workshops will be supplemented by an individual coaching session with a member of the DTC Consultant Network, led by Sandra Hess. Each winery will be provided with a 1.5 hour online coaching session to address a challenge or opportunity of their choice. Network consultants work to ensure your team uses the ideal blends of tools, talent and technologies to achieve direct to consumer wine sales success.

Quality winemaking starts in the vineyard

I remember early in my career working in New York’s farm based beverage industry a conversation that I had with Chris Gerling at an introduction to distilling workshop at Catskill Distilling Company. Admittedly, I was super green behind the ears when it came to wine making and really any fermentation process. Chris properly schooled me when he simply described how to make a quality wine, “You can’t make good wine from bad grapes, but you can make bad wine from good grapes.” Reading between the lines, he helped me deduce that quality winemaking starts in the vineyard.

Reflecting on the valuable work of trade associations

I am excited to be starting my 5th year at the helm of the Foundation. I am grateful to the industry, supporters of the industry, the Foundation team, and the Foundation Board for supporting me as we have worked together to enhance New York’s reputation as a world class grape and wine region. I also value the opportunity each January to refresh my goals and determinations for the upcoming year.

Foundation Updates: Marketing, Membership, and the New York Wine Classic

I am writing this message prior to November 3rd, so the Press Deck will be conspicuously silent on the election results. No matter what happens, I am confident that one thing will remain true – Americans will welcome Thanksgiving as an opportunity to connect and celebrate with family and friends. Even if the connection comes with the help of FaceTime or Zoom, I know it will be all the more meaningful and re-energize us for a new year and new challenges to come.

Winery Membership Update: New Dues and Benefits Structure

Today we are excited to be launching our new membership model. While we certainly wanted to build a membership ‘toolkit’ that would be more responsive to needs in light of COVID-19, we knew the need to build our collective industry intelligence, diversify business models, and scale up to meet the demands of the online marketplace was coming – even before the pandemic.  Our membership programs and services are dedicated to telling the amazing story of New

Three-Part Series Offered on Tasting Room & Hospitality Challenges

New York Wine & Grape Foundation offers a Three-Part Series on Tasting Room & Hospitality Challenges Dates: September 10th, 24th and October 8thTime: 10:00AM EST to 11:30AM ESTParticipation is Free and Open to All New York Wineries. Click here to register online.  OverviewJoin the New York Wine & Grape Foundation and the Wine Industry Sales Education (WISE) Academy for a special Community Forum Series designed to help New York wineries optimize the guest experience as they grapple