NYWGF Relaunches Mini-Grant Program to Support Marketing and Educational Needs of Wineries, Growers, and Related Promotional Entities 

Penn Yan, NY – Each year NYWGF develops a comprehensive schedule of domestic and international marketing activities designed to promote the New York wine and grape industry. Funded by a mix of state, federal, and local entities, these marketing activities, along with educational and business development resources, are intended to significantly impact NYWGF’s mission goals and further the ability of wineries and growers to accomplish theirs.   

Though NYWGF creates its promotional and education strategies based on various factors including community surveys, member needs, market analysis, and budget, we recognize that it is important for our industry to remain nimble and responsive to opportunities that present themselves throughout the year. To further support our community members, NYWGF is once again providing small grants designed to ensure those opportunities are taken advantage of to their full potential.  

Beginning in May 2024, New York wineries, grape growers, wine trails, and regional promotional entities can apply for funding to support marketing or educational efforts that responsibly benefit farmers, producers, and consumers.  

Eligible Applicants  

Promotion & Marketing   

All applications must clearly articulate how the proposed activity will promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers, and consumers through innovative marketing, research, communication, and advocacy. Priority will be given to activities that serve more than one winery or grower.  

Education & Business Development   

Business Development is critical to New York’s wineries and growers in an ever-changing marketplace. Often business leaders require training, expert opinions, guidance, and strategy development from experienced business consultants with multiple skill areas. All applications must clearly articulate how the proposed activity will bolster your business’s ability to prosper in a dynamic economic environment, including how to evolve, expand, or restructure to ensure continued success in a desired area.  

Grant Amounts   

  • Winery or Grower – NYWGF Member  
  • Up to $1,000 for either Promo or Educ/Bus Dev  
  • Winery or Grower – Non-Member  
  • Up to $500 for either Promo or Educ/Bus Dev  
  • Wine Trail or Non-profit Entity   
  • Up to $750 for either Promo or Educ/Bus Dev  
  • For-Profit Entity  
  • Up to $500 for Promo Only  
  • Non-Profits receive preference in funding decisions  

 

Examples of Eligible Projects  

  • Virtual or In-Person Promotional Events  
  • Regional or Winery Specific Campaigns 
  • General Marketing to Support AgroTourism in New York Sate  
  • Educational Seminars for Management or Tasting Room Staff  
  • Business Consulting on Strategic Planning, Succession Planning, Financial Management, DEI Training, General Business Planning, Marketing Strategies   

 

How to Apply  

Applications can be submitted online beginning May 1, 2024.  

 

NYWGF Business Partner Members   

Though you may already have a partner or provider in mind for your project, you may want to explore NYWGF Business Partner Members and their services.  

  • Adirondack Solutions: Diversity, Equity & Inclusion consulting  
  • Crafting A Brand: Beverage marketing  
  • DTC Wine Workshop, Sandra Hess: Direct to Consumer sales strategies and tactics  
  • Farm Credit East: Business, Strategic, Financial and Succession planning  
  • Mengel Metzger Barr: Financial Management, Tax and Estate Planning, Inventory Accounting  
  • Miranda Tax & Consulting: Financial Management, Tax and Estate Planning, Inventory Accounting  
  • WISE Academy: DTC sales and marketing skill building, Tasting Room Management, Wine Club Development and B2B Sales Strategies  

 

Click HERE for full list of Business Partners.  

Notice  

Grants are available first come, first served until funds are spent. NYWGF’s fiscal year runs from April through March.  

Please note that a $350 subsidy will again be provided to Tier 2- and 3-member winery or grower members by NYWGF this year and you do not need an application for that support. 

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New York Wine & Grape Foundation

The mission of the New York Wine & Grape Foundation is to promote the world-class image of New York grapes and wines from our diverse regions to responsibly benefit farmers, producers and consumers through innovative marketing, research, communication, and advocacy.