New York’s winegrowers face several challenges to premium wine and grape production, increasing the cost and complexity of vineyard management. Sustainable vineyard practices are widely regarded as essential to reduce environmental impact and improve the quality of wine.
The New York Wine and Grape Foundation is working to develop a New York certified sustainability program that will highlight the sustainable practices New York grape growers have already adopted, while providing guidance on how to advance their sustainability efforts in a consistent manner. The program, starting in 2021, is funded by the U.S. Department of Agriculture, New York State Department of Agriculture and Markets, the Genesee Valley Regional Market Authority, and a private matching grant from John Ingle of Ingle Vineyards and Heron Hill Winery.
A New York certified sustainability program will provide a means for consumers to identify and support sustainable winegrowers. Trends indicate that consumers are increasingly interested in purchasing sustainable products, and are willing to pay more for them. This market-based approach to conservation will provide a continuous incentive for producers to implement and maintain sustainable practices that yield wide-ranging environmental and economic benefits.