Enhancing Winery E-Commerce: A Professional Workshop Series
This series, crafted for the New York Wine & Grape Foundation, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions, the series delves into essential digital marketing tools and techniques, including Google Merchant Center, SEO optimization, Google Analytics, and Google Ads. The workshops are structured to cater to a range of experience levels, from beginners to those facing specific digital marketing challenges, providing practical and impactful learning experiences.

Workshop 4: Maximizing Sales with Google Ads Performance Max Campaigns
The third workshop delves into Google Analytics, with a special focus on its latest version, GA4. This session aims to demystify analytics terminology and concepts, emphasizing the most relevant metrics and dimensions for wineries. It also introduces efficient tools and techniques for analytics monitoring, including a brief overview of Google Tag Manager.