Loading Events

« All Events

Virtual Event Virtual Event
  • This event has passed.

Consumer Journey Mapping Educational Workshops (Part 2)

October 31, 2023 @ 10:30 AM - 12:30 PM

Virtual Event Virtual Event

Finish the year strong with top-notch tools and strategies. Sandra Beals, founder of DTC Wine Workshops, will guide attendees through the process of identifying current wine brand loyalists based on key values. These values will be used to attract new, like-minded consumer audiences.

The 2-Part Consumer Journey Mapping Workshop Key Take-Aways include:

  • Wine Consumer Journey Mapping Template & Hands-On Instruction for completing
  • Data Analysis Instruction to Develop List of Key Consumer Types by Sales Channel
  • A Mapping Exercise to Successfully Implement a Wine Consumer Journey Map
  • Two Audience Q& A Sessions

Dates & Times

  • October 24th, 2023 | 10:30 AM – 12:30 PM (Part 1)
  • October 31st, 2023 | 10:30 AM – 12:30 PM (Part 2)

Click Here to Register

This webinar is free to all NYWGF Tier 2 & Tier 3 members as well as Members of the Garden State Winegrowers Association.

This session is proudly sponsored by American National Insurance.

American National Logo


October 31, 2023
10:30 AM - 12:30 PM
Event Category:
Event Tags: