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October 2020
Digital Mastery for Wineries: Social Media
Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. About this Event Social Media - October 29th / 1:00PM to 4:00 PM Social media is today’s awareness platform – but it’s confusing where to go and how much to pay. The first […]
Find out more »Fireside Chat with Sam Filler & Special Guests
Join us for a sneak peek at our new marketing plan and an update on how the new membership model and virtual seminars are progressing. About this Event Join us in October for a sneak peek at our new marketing plan and an update on how the new membership benefits and virtual seminars are progressing. You can also learn more and ask questions about the New York Wine Classic "Call for Entries." We invite you to join in - perhaps…
Find out more »New York Wines: Best Buys with Dan Belmont
It is always a great time to get more for your money, and these New York wineries deliver the goods. New York wineries produce a myriad of world-class, quality wines that are impressive on their own, but even more remarkable when paired with food. For those looking to score a great bottle of wine at a great price, just in time to ‘taste test’ before the holidays, these New York Wine ‘Best Buys’ are for you. The wines featured on…
Find out more »November 2020
Digital Mastery for Wineries: Websites in 2020
Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. About this Event Websites in the year 2020 - November 3rd / 1:00 PM to 4:00 PM Now that your website has to do some heavy lifting – when’s the last time you looked at your Google Analytics? This class will review metrics you should be reviewing and current best practices on website design. We will also cover…
Find out more »Developing and Managing Winery Loyalty Programs
Join Sandra Hess for this hands-on seminar that will include one breakout session - so be ready to join in! About this Event Free for NY Drinks NY Participants; Limited space available for NYWGF Tier 2 Members for $50. This session will begin by defining what “Loyalty Management” means to your unique wine brand by asking: How does your winery reward customers for their loyalty? What are your members asking for more of when it comes to recognizing loyalty? When it…
Find out more »New York State of Wine: Boldly, individual. with Essi Avellan MW
Diverse and bold, with a long history stretching back hundreds of years, New York is reinventing itself as an epicenter of dynamic winemaking. The state is home to the first winery in the United States, and producers are drawing on that background to produce some of the most exciting wines in the country. Wine has been made since the 17th century and since the 1950s a successful focus on quality has taken hold to the point that New York is…
Find out more »December 2020
DTC Metrics Intensive: CRM & Tasting Room Metrics for Wineries
Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to…
Find out more »DTC Metrics Intensive: Wine Club and Digital Metrics for Wineries
Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to…
Find out more »DTC Metrics Intensive: Virtual Tasting, Event & Phone Sale Metrics for Wineries
Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to…
Find out more »New York State of Wine: Boldy, rooted. with Jamie Goode
Diverse and bold, with a long history stretching back hundreds of years, New York is reinventing itself as an epicenter of dynamic winemaking. The state is home to the first winery in the United States, and producers are drawing on that background to produce some of the most exciting wines in the country. Wine has been made since the 17th century and since the 1950s a successful focus on quality has taken hold to the point that New York is…
Find out more »January 2021
New York State of Wine: Boldly, extreme. with Olivier Borneuf (French language only)
Diverse and bold, with a long history stretching back hundreds of years, New York is reinventing itself as an epicenter of dynamic winemaking. The state is home to the first winery in the United States, and producers are drawing on that background to produce some of the most exciting wines in the country. Wine has been made since the 17th century and since the 1950s a successful focus on quality has taken hold to the point that New York is…
Find out more »February 2021
New York State of Wine: Boldly, sustainable. with Pascaline Lepeltier
Diverse and bold, with a long history stretching back hundreds of years, New York is reinventing itself as an epicenter of dynamic winemaking. The state is home to the first winery in the United States, and producers are drawing on that background to produce some of the most exciting wines in the country. Wine has been made since the 17th century and since the 1950s a successful focus on quality has taken hold to the point that New York is…
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