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December 2020
DTC Metrics Intensive: CRM & Tasting Room Metrics for Wineries
Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels […]
Find out more »DTC Metrics Intensive: Wine Club and Digital Metrics for Wineries
Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to…
Find out more »Year-end Planning and Current Hot Topics
Learn tax planning strategies, tips for 2021 in light of Covid, the status of PPP loan forgiveness and more. About this Event We are happy to be welcoming Anthony Sandonato from Mengel Metzger Barr & Co. LLP back for our annual tax & finance year end webinar. During this session Tony will help clarify any continued confusion that still exists in relation to Paycheck Protection Program (PPP) loans, and loan forgiveness issues. We will also explore year-end tax planning and…
Find out more »DTC Metrics Intensive: Virtual Tasting, Event & Phone Sale Metrics for Wineries
Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to…
Find out more »Green for Grapes: Using Community Solar to Reduce Costs
Green for grapes! Join us to learn how community solar can reduce operating costs for winemakers and grape growers, hassle free. Learn how you can utilize existing locally-based solar farms to become more sustainable and reduce electricity costs. Community solar allows you to reap the benefits of rooftop solar without having to worry about installation costs and logistics. This session will help you understand how community solar works and how you can join and start saving while also improving the…
Find out more »New York’s Heritage & Hybrid Wines with Carlo DeVito
Many wine enthusiasts across the world enjoy and recognize wines produced from Vitis vinifera, the European grapevine species responsible for beloved Chardonnay, Cabernet Sauvignon, Merlot and Pinot Noir. But winemakers in the Northern United States have recognize the potential of, literally, going back to our roots. The term "heritage" grape apply to grapes that were bred and developed in the United States and are at least 100 years old as their own varietal of grape. Many heritage grapes that are…
Find out more »New York State of Wine: Boldy, rooted. with Jamie Goode
Diverse and bold, with a long history stretching back hundreds of years, New York is reinventing itself as an epicenter of dynamic winemaking. The state is home to the first winery in the United States, and producers are drawing on that background to produce some of the most exciting wines in the country. Wine has been made since the 17th century and since the 1950s a successful focus on quality has taken hold to the point that New York is…
Find out more »Leading Varietals of New York with Kevin Zraly
If you know New York wine, you might immediately think of the Finger Lakes and Riesling or your mind might go South to Long Island where Merlot often takes center stage, but the story doesn't end there. Recently, many trade and media have been focusing on other leading varietals of New York’s major growing regions. In addition to the two getting most of the spotlight, Chardonnay and Cabernet Franc are hot on their heels for some attention - and deservedly…
Find out more »New York Bubblies for New Year’s Eve with Wanda Mann
Let’s bid a hearty farewell to 2020 and welcome the New Year with some authentic New York sparkle! New Year’s Eve celebrations may look different this year, but the holiday would be incomplete without the festive sound of a popping cork. Sparkling wine has driven New York’s industry since the very beginning: after Prohibition, Charles Fournier, originally of Veuve Clicquot Ponsardin, became the winemaker and production manager of Urbana Wine Company in the Finger Lakes. Join us as we honor New…
Find out more »January 2021
New York State of Wine: Boldly, extreme. with Olivier Borneuf (French language only)
Diverse and bold, with a long history stretching back hundreds of years, New York is reinventing itself as an epicenter of dynamic winemaking. The state is home to the first winery in the United States, and producers are drawing on that background to produce some of the most exciting wines in the country. Wine has been made since the 17th century and since the 1950s a successful focus on quality has taken hold to the point that New York is…
Find out more »February 2021
New York State of Wine: Boldly, sustainable. with Pascaline Lepeltier
Diverse and bold, with a long history stretching back hundreds of years, New York is reinventing itself as an epicenter of dynamic winemaking. The state is home to the first winery in the United States, and producers are drawing on that background to produce some of the most exciting wines in the country. Wine has been made since the 17th century and since the 1950s a successful focus on quality has taken hold to the point that New York is…
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