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Virtual Event

October 2020

Digital Mastery for Wineries: Social Media

October 29 | 1:00 PM - 4:00 PM

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. About this Event Social Media - October 29th / 1:00PM to 4:00 PM Social media is today’s awareness platform – but it’s confusing where to go and how much to pay. The first part of the class will walk through content strategy and how to meet the sometimes overwhelming demand for new things to continually post. The second…

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Fireside Chat with Sam Filler & Special Guests

October 29 | 4:00 PM - 5:00 PM
Glass of wine against cozy fireplace background, hygge concept.

Join us for a sneak peek at our new marketing plan and an update on how the new membership model and virtual seminars are progressing. About this Event Join us in October for a sneak peek at our new marketing plan and an update on how the new membership benefits and virtual seminars are progressing. You can also learn more and ask questions about the New York Wine Classic "Call for Entries." We invite you to join in - perhaps…

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New York Wines: Best Buys with Dan Belmont

October 30 | 6:00 PM - 7:30 PM

It is always a great time to get more for your money, and these New York wineries deliver the goods. New York wineries produce a myriad of world-class, quality wines that are impressive on their own, but even more remarkable when paired with food. For those looking to score a great bottle of wine at a great price, just in time to ‘taste test’ before the holidays, these New York Wine ‘Best Buys’ are for you. The wines featured on…

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November 2020

Digital Mastery for Wineries: Websites in 2020

November 3 | 1:00 PM - 4:00 PM

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. About this Event Websites in the year 2020 - November 3rd / 1:00 PM to 4:00 PM Now that your website has to do some heavy lifting – when’s the last time you looked at your Google Analytics? This class will review metrics you should be reviewing and current best practices on website design. We will also cover…

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Developing and Managing Winery Loyalty Programs

November 11 | 10:00 AM

Join Sandra Hess for this hands-on seminar that will include one breakout session - so be ready to join in! About this Event Free for NY Drinks NY Participants; Limited space available for NYWGF Tier 2 Members for $50. This session will begin by defining what “Loyalty Management” means to your unique wine brand by asking: How does your winery reward customers for their loyalty? What are your members asking for more of when it comes to recognizing loyalty? When it…

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New York State of Wine: Boldly, individual. with Essi Avellan MW

November 19 | 12:00 PM - 1:15 PM

Diverse and bold, with a long history stretching back hundreds of years, New York is reinventing itself as an epicenter of dynamic winemaking. The state is home to the first winery in the United States, and producers are drawing on that background to produce some of the most exciting wines in the country. Wine has been made since the 17th century and since the 1950s a successful focus on quality has taken hold to the point that New York is…

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December 2020

DTC Metrics Intensive: CRM & Tasting Room Metrics for Wineries

December 1 | 9:00 AM - 12:00 PM
Hand drawing a chart, graph stock of growth

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to…

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DTC Metrics Intensive: Wine Club and Digital Metrics for Wineries

December 3 | 9:00 AM - 12:00 PM
Hand drawing a chart, graph stock of growth

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to…

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DTC Metrics Intensive: Virtual Tasting, Event & Phone Sale Metrics for Wineries

December 8 | 9:00 AM - 12:00 PM
Hand drawing a chart, graph stock of growth

Part of the WISE Digital Series, these workshops are designed to work together to support a comprehensive digital strategy for your winery. This expanded 9-hour course (delivered in 3 separate sections) provides an overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage the six primary DTC channels (tasting room, wine club, digital, virtual tastings, phone sales and events). This course uses real-life experiences to explain the DTC channels and their connection to…

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New York State of Wine: Boldy, rooted. with Jamie Goode

December 16 | 12:00 PM - 1:15 PM

Diverse and bold, with a long history stretching back hundreds of years, New York is reinventing itself as an epicenter of dynamic winemaking. The state is home to the first winery in the United States, and producers are drawing on that background to produce some of the most exciting wines in the country. Wine has been made since the 17th century and since the 1950s a successful focus on quality has taken hold to the point that New York is…

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January 2021

New York State of Wine: Boldly, extreme. with Olivier Borneuf (French language only)

January 13, 2021 | 12:00 PM - 1:15 PM

Diverse and bold, with a long history stretching back hundreds of years, New York is reinventing itself as an epicenter of dynamic winemaking. The state is home to the first winery in the United States, and producers are drawing on that background to produce some of the most exciting wines in the country. Wine has been made since the 17th century and since the 1950s a successful focus on quality has taken hold to the point that New York is…

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February 2021

New York State of Wine: Boldly, sustainable. with Pascaline Lepeltier

February 17, 2021 | 12:00 PM - 1:15 PM

Diverse and bold, with a long history stretching back hundreds of years, New York is reinventing itself as an epicenter of dynamic winemaking. The state is home to the first winery in the United States, and producers are drawing on that background to produce some of the most exciting wines in the country. Wine has been made since the 17th century and since the 1950s a successful focus on quality has taken hold to the point that New York is…

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