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Videos Increase Sales

The pandemic catapulted e-commerce sales and marketing.  And wine, beer and spirit sales are no exception.  The January 2022 study published by Rabobank suggests that online sales in this category doubled from pre-pandemic levels.  Online sales will be the biggest driver of growth in the industry for years to come.  US direct to consumer wine sales now represent 23% of the $7.2 billion industry.  Grocery stores, mass merchants, alcoholic beverages